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How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)

Learn how to create Google Ads conversion actions on the Google platform. Standalone guide with settings tips plus HL Ad Manager/Workflow next steps.

5 min read1,082 words18 explained imagesUpdated Tue, 24 Mar at 5:12 AM
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On this page
  1. Key Benefits of Google Ads Conversion Actions
  2. Prerequisites on the Google Side
  3. How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)
  4. Frequently Asked Questions
  5. Related Articles

This guide explains how to configure Google Ads offline conversion actions directly in the Google Ads interface. It is a standalone platform-side setup and does not include GHL Customer Care configuration steps. After completing this setup, use the links in Next Steps to connect conversions from GHL Customer Care via Ad Manager or Workflows. 

TABLE OF CONTENTS

What is Google Ads Conversion Actions?

Google Ads conversion actions define the events you want to track and optimize for—such as leads, calls, form submissions, or offline sales. Creating a clear, well-scoped conversion action ensures Google Ads can attribute performance correctly and helps your campaigns bid toward meaningful outcomes.

A conversion action is a rule in Google Ads that records when a desired action occurs. For offline conversions (e.g., a deal marked won in your CRM), Google Ads matches identifiers like GCLID/GBRAID/WBRAID to attribute results back to ads and keywords.

Key Benefits of Google Ads Conversion Actions

Benefits focus on data quality, optimization, and reporting. Establishing the right conversion actions improves bidding signals, clarifies measurement, and prevents noisy or duplicated data.

  • Accurate Optimization: Feeds Google Ads with clean signals for Smart Bidding.

  • Clear Reporting: Separates primary outcomes (e.g., qualified leads) from secondary events.

  • Control Over Counting: Decide whether to count Every or One conversion per ad interaction.

  • Flexible Attribution: Choose a model that fits your funnel and data volume.

  • Offline Compatibility: Supports uploading server-side/CRM events using IDs like GCLID/GBRAID/WBRAID.

Prerequisites on the Google Side

Preparing your Google Ads account prevents rework later. Confirm access, account structure, and goal taxonomy before creating actions.

  • Admin or standard access to the correct Google Ads account.

  • Agreement on goal taxonomy (e.g., Lead vs Submit lead form vs Qualified lead).

  • Decision on whether this action should be marked as a Primary action used for bidding.

  • Clarity on identifiers you’ll send later (e.g., GCLID/GBRAID/WBRAID) when posting offline conversions from GHL Customer Care.

How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)

Follow these steps in Google Ads to create the conversion action you’ll later send data to from GHL Customer Care. Proper setup ensures clean attribution and reliable bidding signals.

Note: This is a Google platform-side guide only. To setup offline conversions in GHL Customer Care Ad Manager, checkout our article on GHL Customer Care Ad Manager - Create & Manage Google Ads Offline Conversions.

To setup and track Google Ads Conversion Actions like form submissions, number pool calling, chat widget replies etc, directly inside GHL Customer Care Workflows, checkout our article on Workflow Action - Add To Google Ads.

  1. Head into your Google Adwords account or open ads.google.com.

  2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.

    Step 2 of 17: Click on "Sign In" to sign into your google ads account or click on… What this shows Step 2 of 17: Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. What this shows Shows what to click for step 2 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 2 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. The next step is to click the " +" and Navigate to Conversion Action from the dropdown. Step 2 of 17Image 1 of 18 What to clickClick on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    Buttons and menus referenced "Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category."See all"
    Next stepClick the " +" and Navigate to Conversion Action from the dropdown.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. this image
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  3. Click the "+" and Navigate to Conversion Action from the dropdown.

    Step 3 of 17: Click the " +" and Navigate to Conversion Action from the dropdown What this shows Step 3 of 17: Click the " +" and Navigate to Conversion Action from the dropdown. What this shows Shows what to choose for step 3 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This animation accompanies step 3 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click the " +" and Navigate to Conversion Action from the dropdown. The next step is to choose data sources to measure conversions depending on your current Google Ads UI prompt. Step 3 of 17Image 2 of 18 What to chooseClick the " +" and Navigate to Conversion Action from the dropdown.
    Buttons and menus referenced +"Conversion Action."Sign In"Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category."See all"
    Next stepChoose data sources to measure conversions depending on your current Google Ads UI prompt.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown. this image
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 

    Step 4 of 17: Choose data sources to measure conversions depending on your current… What this shows Step 4 of 17: Choose data sources to measure conversions depending on your current Google Ads UI prompt. What this shows Shows what to choose for step 4 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 4 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you choose data sources to measure conversions depending on your current Google Ads UI prompt. The next step is to to start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. Step 4 of 17Image 3 of 18 What to chooseChoose data sources to measure conversions depending on your current Google Ads UI prompt.
    Buttons and menus referenced "Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category."See all"
    Next stepTo start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. this image
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  5. To start tracking conversions, we need to choose the Conversions offline option.
    Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.

    Step 5 of 17: To start tracking conversions, we need to choose the Conversions… What this shows Step 5 of 17: To start tracking conversions, we need to choose the Conversions offline option. What this shows Shows what to choose for step 5 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 5 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you to start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. The next step is to click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'. Step 5 of 17Image 4 of 18 What to chooseTo start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    Buttons and menus referenced Conversions offlineOffline Conversions only.not supported."Sign In"+"Conversion Action.Edit Data Sources"Save and Continue".Conversion Category."See all"
    Next stepClick on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. this image
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  6. Click on Edit Data Sources to add an offline data source and select 'Skip this step and set up a data source later.' 

    Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select… What this shows Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' What this shows Shows what to choose for step 6 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 6 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'. The next step is to click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. Step 6 of 17Image 5 of 18 What to chooseClick on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    Buttons and menus referenced Edit Data Sources"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported."Save and Continue".Conversion Category."See all"
    Next stepClick "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' this image
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).
    Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select… What this shows Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' What this shows Shows what to choose for step 6 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 6 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'. The next step is to click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. Step 6 of 17Image 6 of 18 What to chooseClick on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    Buttons and menus referenced Edit Data Sources"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported."Save and Continue".Conversion Category."See all"
    Next stepClick "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' this image
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).
  7. Click "Save and Continue". 
    Step 7 of 17: Click "Save and Continue". Select the Conversion Category. This step… What this shows Step 7 of 17: Click "Save and Continue". What this shows Shows what to choose for step 7 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 7 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. The next step is to post selection of the conversion category, you need to add data source to the category. Step 7 of 17Image 7 of 18 What to chooseClick "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    Buttons and menus referenced "Save and Continue".Conversion Category."See all""Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources
    Next stepPost selection of the conversion category, you need to add data source to the category.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. this image
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).
    Select the Conversion Category. This step is to define, "What do you want to measure?". Click "See all" to access the entire list of conversion categories.
    Step 7 of 17: Click "Save and Continue". Select the Conversion Category. This step… What this shows Step 7 of 17: Click "Save and Continue". What this shows Shows what to choose for step 7 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 7 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. The next step is to post selection of the conversion category, you need to add data source to the category. Step 7 of 17Image 8 of 18 What to chooseClick "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    Buttons and menus referenced "Save and Continue".Conversion Category."See all""Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources
    Next stepPost selection of the conversion category, you need to add data source to the category.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. this image
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  8. Post selection of the conversion category, you need to add data source to the category.

    Step 8 of 17: Post selection of the conversion category, you need to add data source… What this shows Step 8 of 17: Post selection of the conversion category, you need to add data source to the category. What this shows Shows what this covers for step 8 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 8 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you post selection of the conversion category, you need to add data source to the category. The next step is to click on Edit settings to define the details. Step 8 of 17Image 9 of 18 What this coversPost selection of the conversion category, you need to add data source to the category.
    Buttons and menus referenced "Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category."See all"
    Next stepClick on Edit settings to define the details.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category. this image
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  9. Click on Edit settings to define the details.

    Step 9 of 17: Click on Edit settings to define the details What this shows Step 9 of 17: Click on Edit settings to define the details. What this shows Shows what to click for step 9 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 9 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Edit settings to define the details. The next step is to this section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. Step 9 of 17Image 10 of 18 What to clickClick on Edit settings to define the details.
    Buttons and menus referenced Editsettings"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".
    Next stepThis section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details. this image
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be 'Primary action used for bidding optimisation' as the selected choice.

    Step 10 of 17: This section shows the action optimisation which shows the 'Conversion… What this shows Step 10 of 17: This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. What this shows Shows what this covers for step 10 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 10 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you this section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. The next step is to give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. Step 10 of 17Image 11 of 18 What this coversThis section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    Buttons and menus referenced '"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category.
    Next stepGive this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. this image
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it "Conversion Test".
    Note: Once you have completed this step, please copy and paste your conversion name somewhere close.

    Step 11 of 17: Give this Conversion a name. Please type in the name of your… What this shows Step 11 of 17: Give this Conversion a name. What this shows Shows what to fill in for step 11 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 11 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. The next step is to select the value for your conversion. Select from: same, different, or don't use a value... More info. Step 11 of 17Image 12 of 18 What to fill inGive this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    Buttons and menus referenced Give this Conversion a name.Conversion Testcopy and pasteconversion name"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit D
    Next stepSelect the value for your conversion. Select from: same, different, or don't use a value... More info
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. this image
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  12. Select the value for your conversion. Select from: same, different, or don't use a value... More info

    Step 12 of 17: Select the value for your conversion. Select from: same, different, or… What this shows Step 12 of 17: Select the value for your conversion. What this shows Shows what to choose for step 12 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 12 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you select the value for your conversion. Select from: same, different, or don't use a value... More info. The next step is to select the count, we recommend always choosing option " Every ". Step 12 of 17Image 13 of 18 What to chooseSelect the value for your conversion. Select from: same, different, or don't use a value... More info
    Buttons and menus referenced More info"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category.
    Next stepSelect the count, we recommend always choosing option " Every ".
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info this image
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  13. Select the count, we recommend always choosing option "Every". 

    Step 13 of 17: Select the count, we recommend always choosing option " Every " What this shows Step 13 of 17: Select the count, we recommend always choosing option " Every ". What this shows Shows what to choose for step 13 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 13 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you select the count, we recommend always choosing option " Every ". The next step is to setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). Step 13 of 17Image 14 of 18 What to chooseSelect the count, we recommend always choosing option " Every ".
    Buttons and menus referenced Every"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category.
    Next stepSetup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ". this image
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  14. Setup the conversion window and attribution model. 
    1. Set the click-through conversion window to "90 days"

    2. Select engaged view conversion window from the dropdown.
    3. Next, set the Attribution model as "Last Click" or "Data Driven" (recommended).

    Step 14 of 17: Setup the conversion window and attribution model. 1. Set the… What this shows Step 14 of 17: Setup the conversion window and attribution model. What this shows Shows what to choose for step 14 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 14 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). The next step is to click on "Done" and the conversion settings are defined and saved. Step 14 of 17Image 15 of 18 What to chooseSetup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).
    Buttons and menus referenced 90 days"Last ClickData Driven"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources
    Next stepClick on "Done" and the conversion settings are defined and saved.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). this image

  15. Click on "Done" and the conversion settings are defined and saved.

    Step 15 of 17: Click on "Done" and the conversion settings are defined and saved What this shows Step 15 of 17: Click on "Done" and the conversion settings are defined and saved. What this shows Shows what to click for step 15 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 15 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on "Done" and the conversion settings are defined and saved. The next step is to click on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories. Step 15 of 17Image 16 of 18 What to clickClick on "Done" and the conversion settings are defined and saved.
    Buttons and menus referenced "Done""Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category.
    Next stepClick on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  16. Click on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories.

    Step 16 of 17: Click on Save and continue to proceed with the changes. Choose "Create… What this shows Step 16 of 17: Click on Save and continue to proceed with the changes. What this shows Shows what to choose for step 16 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 16 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories. The next step is to click on Finish to conclude the conversion creation process.|. Step 16 of 17Image 17 of 18 What to chooseClick on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories.
    Buttons and menus referenced Save and continue"Create Conversion"."Add Another Category""Sign In"+"Conversion ActionConversions offlineOffline Conversions only.not supported.Edit Data Sources
    Next stepClick on Finish to conclude the conversion creation process.|
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

  17. Click on Finish to conclude the conversion creation process.|

    Step 17 of 17: Click on Finish to conclude the conversion creation process.| What this shows Step 17 of 17: Click on Finish to conclude the conversion creation process.| What this shows Shows what to click for step 17 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". This screenshot accompanies step 17 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Finish to conclude the conversion creation process.|. Step 17 of 17Image 18 of 18 What to clickClick on Finish to conclude the conversion creation process.|
    Buttons and menus referenced Finish"Sign In"+"Conversion Action.Conversions offlineOffline Conversions only.not supported.Edit Data Sources"Save and Continue".Conversion Category.
    All 14 steps in this procedure
    1. Head into your Google Adwords account or open ads.google.com.
    2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account.
    3. Click the " +" and Navigate to Conversion Action from the dropdown.
    4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.
    5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported.
    6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'
    7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories.
    8. Post selection of the conversion category, you need to add data source to the category.
    9. Click on Edit settings to define the details.
    10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice.
    11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close.
    12. Select the value for your conversion. Select from: same, different, or don't use a value... More info
    13. Select the count, we recommend always choosing option " Every ".
    14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended).

Frequently Asked Questions

Q: What should I set for Count—Every or One?
Use One for lead generation to avoid inflating conversions when a contact repeats the same event. Use Every for revenue events like purchases.

Q: How long until I see conversions in Google Ads?
Processing can take from a few hours up to 24–48 hours depending on volume and method. Reporting latency is normal; use absolute dates when checking reports.

Q: Do I need GCLID, GBRAID, or WBRAID to upload offline conversions?

Yes—at least one identifier is needed for reliable matching. Capture and store whichever is available on first touch, then include it when sending the conversion from GHL Customer Care.


Q: Where do I verify that conversions are being recorded?
In Google Ads: Tools & Settings > Conversions and in campaign reports using Conversion columns. In GHL Customer Care, use Ad Manager reporting for visibility once HL-side sending is configured (see Related Articles).

Q: Should I use GHL Customer Care Ad Manager or Workflows to send conversions?
Use Ad Manager if you prefer a centralized ads workspace and built-in mapping. Use Workflows if you need granular automation or custom logic. Both can send to the same Google conversion action.

Q: Why don’t my uploads match or show results?
Common issues include missing identifiers, incorrect timezones, currency/value mismatches, or sending to the wrong conversion action. Confirm the conversion ID/name, identifier presence, and event timestamps.

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