Overview of Ad Manager

Learn how to use GHL Customer Care Ad Manager to run Facebook, Instagram, Google, and LinkedIn ads in one place. Includes setup, pricing, and reselling guidance.

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Supported Platforms and Campaign Types
Key Benefits of Ad Manager
Pricing & Access
Key Details
How to Set Up Ad Manager
Connect Ad Accounts:
Set Permissions
Create a Campaign
Monitor Results
Frequently Asked Questions

Ad Manager in GHL Customer Care is a centralized tool that allows agencies and sub-accounts to create, manage, and track advertising campaigns across multiple platforms in one place.

It simplifies digital advertising by consolidating workflows, providing actionable insights, and helping agencies deliver measurable results to their clients.

TABLE OF CONTENTS

What is Ad Manager?
Supported Platforms and Campaign Types
Key Benefits of Ad Manager
How to Set Up Ad Manager
Frequently Asked Questions

What is Ad Manager?

Ad Manager brings Facebook, Instagram, Google, and LinkedIn Ads together into one easy-to-use dashboard.

Instead of switching between different ad platforms, users can create campaigns, track performance, and optimize results — directly within GHL Customer Care. This saves time, reduces complexity, and makes professional advertising accessible for businesses of all sizes.

Ad Manager enables both agencies and sub-accounts to run high-performing campaigns and analyze performance without leaving the GHL Customer Care platform.

Supported Platforms and Campaign Types

Ad Manager supports multiple platforms and ad types. The table below outlines what objectives and formats are available on each platform.

Platform	Campaign Objectives	Ad Formats Supported
Meta (Facebook & Instagram)	Lead Generation, Website Traffic, Engagement, Sales	Single Image, Video, Carousel (up to 10), Lead Forms, Conversation Forms
Google Ads	Search Campaigns, Demand Generation (coming soon)	Search Ads, Image, Video, Carousel (Demand Gen)
LinkedIn Ads	Lead Generation, Website Visits	Single Image, Video, Carousel, Lead Forms

Key Benefits of Ad Manager

Ad Manager provides powerful advantages for both agencies and sub-accounts by simplifying campaign execution, improving transparency, and enabling measurable results.

All-in-One Advertising: Manage campaigns across Facebook, Instagram, Google, and LinkedIn from a single dashboard.

Time-Saving Workflows: Guided setup helps users launch ads quickly and efficiently.

Simplified Targeting: Reach the right audience through goal-based campaign objectives.

Clear ROI: Gain instant visibility into ad performance, spend, and conversion metrics.

Outcome-Focused: Run lead generation, traffic, or conversion campaigns that drive tangible business results.

Operational Efficiency for Agencies: Manage multiple clients’ campaigns seamlessly.

Resell Opportunity: Agencies can monetize Ad Manager access by offering it to sub-accounts as a value-added service.

Pricing & Access

Ad Manager is available free for agencies, giving them flexibility to resell access to sub-accounts and create new revenue opportunities.

Key Details

Agencies: Ad Manager access is included at no cost.

Sub-Accounts: Agencies can choose to resell access and set their own pricing.

Profit Control: Whatever price the agency sets becomes its profit — GHL Customer Care’s base cost is always $0.

Agencies can manage Ad Manager availability and pricing in three places:

Agency → Reselling Tab – Define default pricing for all sub-accounts.

Key Details (image 1 of 6) What this shows Agency → Reselling Tab – Define default pricing for all sub-accounts. What this shows Illustrates the "Key Details" section of "Overview of Ad Manager". This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: Agency → Reselling Tab – Define default pricing for all sub-accounts. Immediately after, the guide continues: Sub-Account → Reselling Tab – Set or override pricing individually. Image 1 of 6 What this coversAgency → Reselling Tab – Define default pricing for all sub-accounts.
Buttons and menus referenced Agency → Reselling TabSub-Account → Reselling TabSaaS Configurator → Features Tab
Next stepSub-Account → Reselling Tab – Set or override pricing individually.

Sub-Account → Reselling Tab – Set or override pricing individually.

Key Details (image 2 of 6) What this shows Sub-Account → Reselling Tab – Set or override pricing individually. What this shows Illustrates the "Key Details" section of "Overview of Ad Manager". This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: Sub-Account → Reselling Tab – Set or override pricing individually. Immediately after, the guide continues: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. Image 2 of 6 What this coversSub-Account → Reselling Tab – Set or override pricing individually.
Buttons and menus referenced Agency → Reselling TabSub-Account → Reselling TabSaaS Configurator → Features Tab
Next stepSaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.

Key Details (image 3 of 6) What this shows Sub-Account → Reselling Tab – Set or override pricing individually. What this shows Illustrates the "Key Details" section of "Overview of Ad Manager". This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: Sub-Account → Reselling Tab – Set or override pricing individually. Immediately after, the guide continues: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. Image 3 of 6 What this coversSub-Account → Reselling Tab – Set or override pricing individually.
Buttons and menus referenced Agency → Reselling TabSub-Account → Reselling TabSaaS Configurator → Features Tab
Next stepSaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.

SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.

Key Details (image 4 of 6) What this shows SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. What this shows Illustrates the "Key Details" section of "Overview of Ad Manager". This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. Immediately after, the guide continues: Follow these steps to set up Ad Manager and start running campaigns. Image 4 of 6 What this coversSaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.
Buttons and menus referenced Agency → Reselling TabSub-Account → Reselling TabSaaS Configurator → Features Tab
Next stepFollow these steps to set up Ad Manager and start running campaigns:

Key Details (image 5 of 6) What this shows SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. What this shows Illustrates the "Key Details" section of "Overview of Ad Manager". This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. Immediately after, the guide continues: Follow these steps to set up Ad Manager and start running campaigns. Image 5 of 6 What this coversSaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.
Buttons and menus referenced Agency → Reselling TabSub-Account → Reselling TabSaaS Configurator → Features Tab
Next stepFollow these steps to set up Ad Manager and start running campaigns:

How to Set Up Ad Manager

Follow these steps to set up Ad Manager and start running campaigns:

Access Ad Manager:

From your GHL Customer Care dashboard, navigate to Marketing → Ad Manager.

How to Set Up Ad Manager (image 6 of 6) What this shows From your GHL Customer Care dashboard, navigate to Marketing → Ad Manager. What this shows Illustrates the "How to Set Up Ad Manager" section of "Overview of Ad Manager". This screenshot appears in the "How to Set Up Ad Manager" section of "Overview of Ad Manager". The text alongside this image reads: From your GHL Customer Care dashboard, navigate to Marketing → Ad Manager. Immediately after, the guide continues: Click Connect Accounts and follow the prompts to link your Facebook, Instagram, Google, or LinkedIn Ads account. Image 6 of 6 What this coversFrom your GHL Customer Care dashboard, navigate to Marketing → Ad Manager.
Buttons and menus referenced Marketing → Ad Manager
Next stepClick Connect Accounts and follow the prompts to link your Facebook, Instagram, Google, or LinkedIn Ads account.

Connect Ad Accounts:

Click Connect Accounts and follow the prompts to link your Facebook, Instagram, Google, or LinkedIn Ads account.

Set Permissions

Ensure correct permissions are granted for creating and managing campaigns.

Create a Campaign

Choose the platform (Facebook, Instagram, Google, or LinkedIn). Define your campaign objective (e.g., Awareness, Traffic, Conversions, or Lead Generation). Set audience targeting, budget, and schedule.

Monitor Results

Track performance metrics such as impressions, clicks, conversions, and spend in the Ad Manager dashboard.

Frequently Asked Questions

Q: Do agencies pay for Ad Manager?

No. Agencies get free access to Ad Manager. They may choose to resell it to sub-accounts.

Q: What platforms are supported in Ad Manager?

Currently supported platforms are Facebook, Instagram, Google, and LinkedIn Ads.

Q: Can agencies set their own pricing for sub-accounts?

Yes. Agencies can define pricing in the Reselling tab, Sub-Account Reselling tab, or SaaS Configurator.

Q: Where can sub-accounts see their reports?

All performance reports are available within the Ad Manager dashboard in real-time.

Q: Do sub-accounts provide their own ad budgets?

Yes. Each sub-account is responsible for its own ad spend budget.

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Overview of Ad Manager

What is Ad Manager?

Supported Platforms and Campaign Types

Key Benefits of Ad Manager