# Overview of Ad Manager

> Learn how to use GHL Customer Care Ad Manager to run Facebook, Instagram, Google, and LinkedIn ads in one place. Includes setup, pricing, and reselling guidance.

- Source: https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager
- Section: Marketing / Getting Started w/ Ad Manager
- Reading time: 3 min
- Images: 6, each explained below

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Ad Manager in GHL Customer Care is a centralized tool that allows agencies and sub-accounts to create, manage, and track advertising campaigns across multiple platforms in one place.

It simplifies digital advertising by consolidating workflows, providing actionable insights, and helping agencies deliver measurable results to their clients.

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**TABLE OF CONTENTS**

-   [What is Ad Manager?](#what-is-ad-manager)
-   [Supported Platforms and Campaign Types](#supported-platforms-and-campaign-types)
-   [Key Benefits of Ad Manager](#key-benefits-of-ad-manager)
-   [How to Set Up Ad Manager](#how-to-set-up-ad-manager)
-   [Frequently Asked Questions](#frequently-asked-questions)

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# **What is Ad Manager?**

Ad Manager brings **Facebook, Instagram, Google, and LinkedIn** Ads together into one easy-to-use dashboard.

Instead of switching between different ad platforms, users can create campaigns, track performance, and optimize results — directly within GHL Customer Care. This saves time, reduces complexity, and makes professional advertising accessible for businesses of all sizes.

Ad Manager enables both agencies and sub-accounts to run high-performing campaigns and analyze performance without leaving the GHL Customer Care platform.

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## **Supported Platforms and Campaign Types**

Ad Manager supports multiple platforms and ad types. The table below outlines what objectives and formats are available on each platform.

| 
**Platform**

 | 

**Campaign Objectives**

 | 

**Ad Formats Supported**

 |
| --- | --- | --- |
| 

**Meta (Facebook & Instagram)**

 | 

Lead Generation, Website Traffic, Engagement, Sales

 | 

Single Image, Video, Carousel (up to 10), Lead Forms, Conversation Forms

 |
| 

**Google Ads**

 | 

Search Campaigns, Demand Generation _(coming soon)_

 | 

Search Ads, Image, Video, Carousel (Demand Gen)

 |
| 

**LinkedIn Ads**

 | 

Lead Generation, Website Visits

 | 

Single Image, Video, Carousel, Lead Forms

 |

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## **Key Benefits of Ad Manager**

Ad Manager provides powerful advantages for both agencies and sub-accounts by simplifying campaign execution, improving transparency, and enabling measurable results.

-   **All-in-One Advertising:** Manage campaigns across Facebook, Instagram, Google, and LinkedIn from a single dashboard.

-   **Time-Saving Workflows:** Guided setup helps users launch ads quickly and efficiently.

-   **Simplified Targeting:** Reach the right audience through goal-based campaign objectives.

-   **Clear ROI:** Gain instant visibility into ad performance, spend, and conversion metrics.

-   **Outcome-Focused:** Run lead generation, traffic, or conversion campaigns that drive tangible business results.

-   **Operational Efficiency for Agencies:** Manage multiple clients’ campaigns seamlessly.

-   **Resell Opportunity:** Agencies can monetize Ad Manager access by offering it to sub-accounts as a value-added service.

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## **Pricing & Access**

Ad Manager is available **free for agencies**, giving them flexibility to **resell access** to sub-accounts and create new revenue opportunities.

### **Key Details**

-   **Agencies:** Ad Manager access is included at no cost.

-   **Sub-Accounts:** Agencies can choose to resell access and set their own pricing.

-   **Profit Control:** Whatever price the agency sets becomes its profit — GHL Customer Care’s base cost is always $0.

Agencies can manage Ad Manager availability and pricing in three places:

-   **Agency → Reselling Tab** – Define default pricing for all sub-accounts.

![Key Details (image 1 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056046834/original/CyBFXGqxbxRq0qYqbhElmZwnG1ZJTUdfeQ.png)

**Key Details (image 1 of 6)**

This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: Agency → Reselling Tab – Define default pricing for all sub-accounts. Immediately after, the guide continues: Sub-Account → Reselling Tab – Set or override pricing individually.
- What this covers: Agency → Reselling Tab – Define default pricing for all sub-accounts.
- Controls: Agency → Reselling Tab, Sub-Account → Reselling Tab, SaaS Configurator → Features Tab
- Next: Sub-Account → Reselling Tab – Set or override pricing individually.

-   **Sub-Account → Reselling Tab** – Set or override pricing individually.

![Key Details (image 2 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056046255/original/6-3sO3HsNugtOa3A5Otms4MDQ_q75qY5Xg.png)

**Key Details (image 2 of 6)**

This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: Sub-Account → Reselling Tab – Set or override pricing individually. Immediately after, the guide continues: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.
- What this covers: Sub-Account → Reselling Tab – Set or override pricing individually.
- Controls: Agency → Reselling Tab, Sub-Account → Reselling Tab, SaaS Configurator → Features Tab
- Next: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.

![Key Details (image 3 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056046315/original/bZ6sbiCBPgXqv3XE5PQ2dVnLbkdON5SCFw.png)

**Key Details (image 3 of 6)**

This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: Sub-Account → Reselling Tab – Set or override pricing individually. Immediately after, the guide continues: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.
- What this covers: Sub-Account → Reselling Tab – Set or override pricing individually.
- Controls: Agency → Reselling Tab, Sub-Account → Reselling Tab, SaaS Configurator → Features Tab
- Next: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.

-   **SaaS Configurator → Features Tab** – Include Ad Manager as part of a SaaS plan.

![Key Details (image 4 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056046350/original/hMjcLn5k7DfdcknJzvpl3C1qFt5AhMPlXg.png)

**Key Details (image 4 of 6)**

This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. Immediately after, the guide continues: Follow these steps to set up Ad Manager and start running campaigns.
- What this covers: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.
- Controls: Agency → Reselling Tab, Sub-Account → Reselling Tab, SaaS Configurator → Features Tab
- Next: Follow these steps to set up Ad Manager and start running campaigns:

![Key Details (image 5 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056046371/original/ZKhSUujB6XYpKK_iQ8LoH0HcNQIF_jJjCw.png)

**Key Details (image 5 of 6)**

This screenshot appears in the "Key Details" section of "Overview of Ad Manager". The text alongside this image reads: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan. Immediately after, the guide continues: Follow these steps to set up Ad Manager and start running campaigns.
- What this covers: SaaS Configurator → Features Tab – Include Ad Manager as part of a SaaS plan.
- Controls: Agency → Reselling Tab, Sub-Account → Reselling Tab, SaaS Configurator → Features Tab
- Next: Follow these steps to set up Ad Manager and start running campaigns:

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## **How to Set Up Ad Manager**

Follow these steps to set up Ad Manager and start running campaigns:

**Access Ad Manager:**

From your GHL Customer Care dashboard, navigate to **Marketing → Ad Manager**.

![How to Set Up Ad Manager (image 6 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056046202/original/eEM9a6YJnB7QmmkWTKKstaj2q3xRvVPjWQ.png)

**How to Set Up Ad Manager (image 6 of 6)**

This screenshot appears in the "How to Set Up Ad Manager" section of "Overview of Ad Manager". The text alongside this image reads: From your GHL Customer Care dashboard, navigate to Marketing → Ad Manager. Immediately after, the guide continues: Click Connect Accounts and follow the prompts to link your Facebook, Instagram, Google, or LinkedIn Ads account.
- What this covers: From your GHL Customer Care dashboard, navigate to Marketing → Ad Manager.
- Controls: Marketing → Ad Manager
- Next: Click Connect Accounts and follow the prompts to link your Facebook, Instagram, Google, or LinkedIn Ads account.

### **Connect Ad Accounts:**

Click **Connect Accounts** and follow the prompts to link your Facebook, Instagram, Google, or LinkedIn Ads account.

### **Set Permissions**

Ensure correct permissions are granted for creating and managing campaigns.

### **Create a Campaign**

Choose the platform (Facebook, Instagram, Google, or LinkedIn). Define your campaign objective (e.g., Awareness, Traffic, Conversions, or Lead Generation). Set audience targeting, budget, and schedule.

### **Monitor Results**

Track performance metrics such as impressions, clicks, conversions, and spend in the Ad Manager dashboard.

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## **Frequently Asked Questions**

**Q: Do agencies pay for Ad Manager?**

No. Agencies get free access to Ad Manager. They may choose to resell it to sub-accounts.

**Q: What platforms are supported in Ad Manager?**

Currently supported platforms are **Facebook, Instagram, Google, and LinkedIn Ads**.

**Q: Can agencies set their own pricing for sub-accounts?**

Yes. Agencies can define pricing in the Reselling tab, Sub-Account Reselling tab, or SaaS Configurator.

**Q: Where can sub-accounts see their reports?**

All performance reports are available within the Ad Manager dashboard in real-time.

**Q: Do sub-accounts provide their own ad budgets?**

Yes. Each sub-account is responsible for its own ad spend budget.

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com