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Social Planner - How to Add Multiple Watermarks

Assign unique PNG watermarks to each social account in GHL Customer Care’s Social Planner. Upload, preview, and assign per social; automation respects current settings.

4 min read827 words8 explained imagesUpdated Fri, 19 Dec, 2025 at 1:18 AM
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On this page
  1. Key Benefits of Using Watermarks
  2. How to Upload & Manage Watermarks
  3. Step 1: Go to Settings
  4. Step 2: Upload a Watermark
  5. Step 3: Edit Watermark
  6. Step 4: Select Accounts and Create Watermark
  7. Step 5: Manage Uploaded Watermarks
  8. Important Notes
  9. Frequently Asked Questions
  10. Related Articles

Keep every post on-brand by assigning a unique watermark to each connected social account in Social Planner. This guide explains how to upload watermarks, and assign them per social.

TABLE OF CONTENTS

What is Watermark in Social Planner?

A watermark is a visible, often translucent, design or text superimposed onto a digital image or document. GHL Customer Care lets users upload one watermark per connected social account and control which watermark is applied automatically at publish time. Instead of a single global watermark, assignments determine the branding used for each account, helping teams manage multiple brands without repetitive re-uploads.

Key Benefits of Using Watermarks

  • Ownership and Copyright Protection: Watermarks can be used to assert ownership and protect the copyright of the content. By including a watermark with a username, logo, or other identifying information, it becomes more difficult for others to claim the content as their own.
  • Brand Recognition: For businesses and content creators, watermarks can serve as a form of branding. Placing a logo or a brand name on images helps in building brand recognition. This can be particularly important for marketing and establishing a consistent online presence.
  • Deterrence Against Unauthorised Use: Watermarks act as a deterrent against unauthorised use of images. Potential infringers may be less likely to use or share content that is clearly marked with someone else's branding or identification.
  • Professionalism: Watermarks can add a level of professionalism to the content. This is especially important for photographers, artists, and other creatives who want to showcase their work in a polished manner.
  • Promotion and Marketing: Watermarks can be used strategically for promotional purposes. For example, a watermark might include a website URL, social media handle, or a hashtag related to a campaign, directing viewers to the creator's online presence or a specific promotion.
  • Personalisation and Artistic Expression: Some individuals may use watermarks as a means of personalization and artistic expression. The design and placement of can be a creative element that enhances the overall visual appeal of the content.

How to Upload & Manage Watermarks

Step 1: Go to Settings

  1. Login to your sub-account.
  2. Navigate to Marketing → SocialPlanner → Settings.
    Step 2 of 4: Navigate to Marketing → Social Planner → Settings What this shows Step 2 of 4: Navigate to Marketing → Social Planner → Settings. What this shows Shows where to go for step 2 of 4 in the "Step 1: Go to Settings" section of "Social Planner - How to Add Multiple Watermarks". This screenshot accompanies step 2 of 4 in the "Step 1: Go to Settings" section of "Social Planner - How to Add Multiple Watermarks". At this point in the walkthrough you navigate to Marketing → Social Planner → Settings. The next step is to click on the Watermark tab. Step 2 of 4Image 1 of 8 Where to goNavigate to Marketing → Social Planner → Settings.
    Buttons and menus referenced MarketingSocialPlannerSettingsWatermarkTry It NowAll Socials
    Next stepClick on the Watermark tab.
    All 4 steps in this procedure
    1. Login to your sub-account.
    2. Navigate to Marketing → Social Planner → Settings. this image
    3. Click on the Watermark tab.
    4. If you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “ All Socials ”. You can choose to edit this setup and assign specific watermarks to each account later.
  3. Click on the Watermark tab.
    Step 3 of 4: Click on the Watermark tab What this shows Step 3 of 4: Click on the Watermark tab. What this shows Shows what to click for step 3 of 4 in the "Step 1: Go to Settings" section of "Social Planner - How to Add Multiple Watermarks". This screenshot accompanies step 3 of 4 in the "Step 1: Go to Settings" section of "Social Planner - How to Add Multiple Watermarks". At this point in the walkthrough you click on the Watermark tab. For context, this section explains: Login to your sub-account. Navigate to Marketing → Social Planner → Settings. Click on the Watermark tab. If you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will…. The next step is to if you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “ All Socials ”. You can choose to edit this setup and assign specific watermarks to each account later. Step 3 of 4Image 2 of 8 What to clickClick on the Watermark tab.
    Buttons and menus referenced WatermarkMarketingSocialPlannerSettingsTry It NowAll Socials
    Next stepIf you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “ All Socials ”. You can choose to edit this setup and assign specific watermarks to each account later.
    All 4 steps in this procedure
    1. Login to your sub-account.
    2. Navigate to Marketing → Social Planner → Settings.
    3. Click on the Watermark tab. this image
    4. If you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “ All Socials ”. You can choose to edit this setup and assign specific watermarks to each account later.
  4. If you haven’t added a watermark yet, you’ll see an “Try It Now” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “All Socials”. You can choose to edit this setup and assign specific watermarks to each account later.
    Step 4 of 4: If you haven’t added a watermark yet, you’ll see an “ Try It Now ”… What this shows Step 4 of 4: If you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. What this shows Shows what to choose for step 4 of 4 in the "Step 1: Go to Settings" section of "Social Planner - How to Add Multiple Watermarks". This screenshot accompanies step 4 of 4 in the "Step 1: Go to Settings" section of "Social Planner - How to Add Multiple Watermarks". At this point in the walkthrough you if you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “ All Socials ”. You can choose to edit this setup and assign specific watermarks to each account later. Step 4 of 4Image 3 of 8 What to chooseIf you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “ All Socials ”. You can choose to edit this setup and assign specific watermarks to each account later.
    Buttons and menus referenced Try It NowAll SocialsMarketingSocialPlannerSettingsWatermark
    All 4 steps in this procedure
    1. Login to your sub-account.
    2. Navigate to Marketing → Social Planner → Settings.
    3. Click on the Watermark tab.
    4. If you haven’t added a watermark yet, you’ll see an “ Try It Now ” nudge prompting you to create one. And if you already had watermark assigned than your existing single watermark will automatically appear in the list view as “ All Socials ”. You can choose to edit this setup and assign specific watermarks to each account later. this image

Step 2: Upload a Watermark

  1. Click on the + Add Watermark button.
  2. Give your watermark a name for easy identification.
  3. Upload a PNG or JPG (min. 200x200px, max. 5MB).
    Step 3 of 3: Upload a PNG or JPG (min. 200x200px, max. 5MB) What this shows Step 3 of 3: Upload a PNG or JPG (min. What this shows Shows what this covers for step 3 of 3 in the "Step 2: Upload a Watermark" section of "Social Planner - How to Add Multiple Watermarks". This animation accompanies step 3 of 3 in the "Step 2: Upload a Watermark" section of "Social Planner - How to Add Multiple Watermarks". At this point in the walkthrough you upload a PNG or JPG (min. 200x200px, max. 5MB). Step 3 of 3Image 4 of 8 What this coversUpload a PNG or JPG (min. 200x200px, max. 5MB).
    Buttons and menus referenced PNGJPGmin200x200pxmax5MB+ Add Watermarkname
    All 3 steps in this procedure
    1. Click on the + Add Watermark button.
    2. Give your watermark a name for easy identification.
    3. Upload a PNG or JPG (min. 200x200px, max. 5MB). this image

Step 3: Edit Watermark

  1. Adjust the the alignment of watermark.
  2. Adjust the Opacity of the watermark.
  3. Use the Scale button to resize the watermark.
  4. Use the Auto Padding option to add more space around the logo.
    Step 4 of 4: Use the Auto Padding option to add more space around the logo What this shows Step 4 of 4: Use the Auto Padding option to add more space around the logo. What this shows Shows what this covers for step 4 of 4 in the "Step 3: Edit Watermark" section of "Social Planner - How to Add Multiple Watermarks". This animation accompanies step 4 of 4 in the "Step 3: Edit Watermark" section of "Social Planner - How to Add Multiple Watermarks". At this point in the walkthrough you use the Auto Padding option to add more space around the logo. Step 4 of 4Image 5 of 8 What this coversUse the Auto Padding option to add more space around the logo.
    Buttons and menus referenced alignmentOpacityScaleresize
    All 4 steps in this procedure
    1. Adjust the the alignment of watermark.
    2. Adjust the Opacity of the watermark.
    3. Use the Scale button to resize the watermark.
    4. Use the Auto Padding option to add more space around the logo. this image

Step 4: Select Accounts and Create Watermark

  1. Select All or Particular social media accounts you want to apply this watermark to.
    Step 1 of 2: Select All or Particular social media accounts you want to apply this… What this shows Step 1 of 2: Select All or Particular social media accounts you want to apply this watermark to. What this shows Shows what to choose for step 1 of 2 in the "Step 4: Select Accounts and Create Watermark" section of "Social Planner - How to Add Multiple Watermarks". This screenshot accompanies step 1 of 2 in the "Step 4: Select Accounts and Create Watermark" section of "Social Planner - How to Add Multiple Watermarks". At this point in the walkthrough you select All or Particular social media accounts you want to apply this watermark to. The next step is to click on the Create button. Step 1 of 2Image 6 of 8 What to chooseSelect All or Particular social media accounts you want to apply this watermark to.
    Buttons and menus referenced AllParticularapplythiswatermarktoCreate
    Next stepClick on the Create button.
    All 2 steps in this procedure
    1. Select All or Particular social media accounts you want to apply this watermark to. this image
    2. Click on the Create button.
  2. Click on the Create button.
    Step 2 of 2: Click on the Create button What this shows Step 2 of 2: Click on the Create button. What this shows Shows what to click for step 2 of 2 in the "Step 4: Select Accounts and Create Watermark" section of "Social Planner - How to Add Multiple Watermarks". This screenshot accompanies step 2 of 2 in the "Step 4: Select Accounts and Create Watermark" section of "Social Planner - How to Add Multiple Watermarks". At this point in the walkthrough you click on the Create button. For context, this section explains: Select All or Particular social media accounts you want to apply this watermark to. Click on the Create button. Step 2 of 2Image 7 of 8 What to clickClick on the Create button.
    Buttons and menus referenced CreateAllParticularapplythiswatermarkto
    All 2 steps in this procedure
    1. Select All or Particular social media accounts you want to apply this watermark to.
    2. Click on the Create button. this image

Step 5: Manage Uploaded Watermarks

Once uploaded, you can:

  • View all watermarks in a list.

  • Edit (rename or replace) any watermark.

  • Delete a watermark.

Step 5: Manage Uploaded Watermarks (image 8 of 8) What this shows View all watermarks in a list. What this shows Illustrates the "Step 5: Manage Uploaded Watermarks" section of "Social Planner - How to Add Multiple Watermarks". This screenshot appears in the "Step 5: Manage Uploaded Watermarks" section of "Social Planner - How to Add Multiple Watermarks". The text alongside this image reads: View all watermarks in a list. Edit (rename or replace) any watermark. Delete a watermark. Immediately after, the guide continues: New posts created after the release will use the latest assigned watermark. When you edit or clone an older post, you will see the original (non-watermarked) image, and the new watermark will apply only after saving. New Category Queue…. Image 8 of 8 What this coversView all watermarks in a list. Edit (rename or replace) any watermark. Delete a watermark.
Buttons and menus referenced ViewEditDelete
Next stepNew posts created after the release will use the latest assigned watermark. When you edit or clone an older post, you will see the original (non-watermarked) image, and the new watermark will apply only after saving. New Category Queue posts will have new assigned watermark. RSS and Review Posts does not support watermark. Video watermarking is not supported (API restriction) For automated posts (Category Queue & Recurring Post) the new watermark will start applying from the next scheduled post onwards.
All 3 steps in this procedure
  1. View all watermarks in a list.
  2. Edit (rename or replace) any watermark.
  3. Delete a watermark.

Important Notes

  • New posts created after the release will use the latest assigned watermark.
  • When you edit or clone an older post, you will see the original (non-watermarked) image, and the new watermark will apply only after saving.
  • New Category Queue posts will have new assigned watermark.
  • RSS and Review Posts does not support watermark.
  • Video watermarking is not supported (API restriction)
  • For automated posts (Category Queue & Recurring Post) the new watermark will start applying from the next scheduled post onwards.

Frequently Asked Questions

Q. Can I apply more than one watermark to the same social account?

No. Each social account can have one assigned watermark at a time.

Q. What happens if I delete a watermark that’s assigned?

Affected social accounts reset to No watermark until you assign another.

Q. Do watermarks apply to videos?

No. Watermarks apply to supported image posts only.

Q. Will changing assignments update posts already scheduled?

Changes affect future publishes. Existing scheduled items keep their media unless you recreate or update them.

Q. Can RSS or Review posts use watermarks?

No. These sources do not apply watermarks.

Q. Is there a recommended file type and size?

PNG or JPG (min. 200x200px, max. 5MB)

Q. How does bulk CSV scheduling decide which watermark to use?

It uses the current per‑social assignment for each account at the time the post publishes.

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