Social Planner recently launched option to create automated sharing using RSS urls. Save your time . Automatically publish RSS feed content to social media using Social Planner. Learn setup, posting frequency, and duplicate pand keep your feeds upto date.
5 min read1,160 words10 explained imagesUpdated Sat, 25 Apr at 10:06 PM
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Automatically publish new items from any valid RSS/Atom feed to your connected social channels using Social Planner → RSS Post. This is perfect for sharing your latest blog posts, podcast episodes, videos, or news—without manual work.
IMPORTANT: Posting to Twitter/X via RSS is not supported due to API restrictions. All other supported networks in Social Planner can be used with RSS.
RSS (Really Simple Syndication) can be a valuable tool for managing and curating content in social media. Here are some ways RSS can help in social media:
Content Curation: Aggregate content from various sources into one feed to easily discover relevant items to share.
Automated Content Sharing: Auto‑post content to your social accounts to save time and maintain a consistent flow.
Stay Updated with Industry Trends: Subscribe to industry blogs/news to create timely, relevant posts.
Reduce Information Overload: Consolidate content in one place instead of browsing many sites.
Share User‑Generated Content: Monitor community/forum feeds and share standout contributions.
Maintain a Consistent Posting Schedule: Use scheduling tools with RSS to keep a steady cadence.
Prerequisites
A valid RSS/Atom feed URL (e.g., from your blog or YouTube channel).
Social accounts connected in Marketing → Social Planner → Settings (e.g., Facebook Page, Instagram Business, LinkedIn Profile/Page, Google Business Profile, Pinterest).
How to find the RSS Feed?
RSS feeds are still very much alive, though they may be a bit trickier to locate these days. Unlike in the past, browsers no longer highlight them, and websites don't always prominently display RSS links. However, the majority of sites do offer RSS feeds. Let's explore some quick ways to find them when a simple Google search isn't enough.
For instance, a substantial number of websites are built using WordPress, accounting for over 40% of the web. This means there's a high likelihood that the website you're visiting is a WordPress site, and they typically offer easily discoverable RSS feeds.
To find a WordPress RSS feed, just add "/feed" to the end of the URL. For instance, https://justinpot.com/feed. This method works in most cases and is my go-to approach for finding RSS feeds.
If this doesn't yield results, here are a few additional tricks to try on other types of sites:
YouTube channel pages can serve as RSS feeds. Just copy and paste the channel's URL into your RSS reader.
You can also find an OPML file containing all your subscriptions there.
If none of these methods proves successful, you can resort to checking a webpage's source code. Don't worry, it's simpler than it sounds.
Right-click on an empty space on the website where you'd like to find an RSS feed, then select "View Page Source" (the phrasing might vary slightly depending on your browser).
How to find the RSS Feed? (image 1 of 10)What this shows Right-click on an empty space on the website where you'd like to find an RSS feed, then select "View Page Source" (the phrasing might vary…What this showsIllustrates the "How to find the RSS Feed?" section of "Schedule Posts using RSS URL".This screenshot appears in the "How to find the RSS Feed?" section of "Schedule Posts using RSS URL". The text alongside this image reads: Right-click on an empty space on the website where you'd like to find an RSS feed, then select "View Page Source" (the phrasing might vary slightly depending on your browser). Immediately after, the guide continues: Next, search the code by pressing Ctrl+F (Windows, Linux) or Command+F (Mac). Start with a search for "RSS," like so.Image 1 of 10What to chooseRight-click on an empty space on the website where you'd like to find an RSS feed, then select "View Page Source" (the phrasing might vary slightly depending on your browser).Next stepNext, search the code by pressing Ctrl+F (Windows, Linux) or Command+F (Mac). Start with a search for "RSS," like so:All 4 steps in this procedure
On Blogger-hosted sites, tack on "feeds/posts/default" to the end of the URL. For example: example.blogspot.com/feeds/posts/default.
If a publication is on Medium, insert "/feed/" before the publication's name. So, medium.com/example-site becomes medium.com/feed/example-site.
YouTube channel pages can serve as RSS feeds. Just copy and paste the channel's URL into your RSS reader.
You can also find an OPML file containing all your subscriptions there.
Next, search the code by pressing Ctrl+F (Windows, Linux) or Command+F (Mac). Start with a search for "RSS," like so:
How to find the RSS Feed? (image 2 of 10)What this shows Next, search the code by pressing Ctrl+F (Windows, Linux) or Command+F (Mac).What this showsIllustrates the "How to find the RSS Feed?" section of "Schedule Posts using RSS URL".This screenshot appears in the "How to find the RSS Feed?" section of "Schedule Posts using RSS URL". The text alongside this image reads: Next, search the code by pressing Ctrl+F (Windows, Linux) or Command+F (Mac). Start with a search for "RSS," like so. Immediately after, the guide continues: If "rss" doesn't yield results, try "atom" instead. Look for an RSS URL, as shown above, then copy and paste it into your feed reader. Happy feed hunting!Image 2 of 10What this coversNext, search the code by pressing Ctrl+F (Windows, Linux) or Command+F (Mac). Start with a search for "RSS," like so:Next stepIf "rss" doesn't yield results, try "atom" instead. Look for an RSS URL, as shown above, then copy and paste it into your feed reader. Happy feed hunting!All 4 steps in this procedure
On Blogger-hosted sites, tack on "feeds/posts/default" to the end of the URL. For example: example.blogspot.com/feeds/posts/default.
If a publication is on Medium, insert "/feed/" before the publication's name. So, medium.com/example-site becomes medium.com/feed/example-site.
YouTube channel pages can serve as RSS feeds. Just copy and paste the channel's URL into your RSS reader.
You can also find an OPML file containing all your subscriptions there.
If "rss" doesn't yield results, try "atom" instead. Look for an RSS URL, as shown above, then copy and paste it into your feed reader. Happy feed hunting!
How to Create Posts using RSS Feed?
Set up an RSS-to-social flow in Social Planner so new items from your feed auto-publish to your connected channels on a schedule.
Step 1: Navigate to RSS Post
Navigate to Marketing > Social Planner. Click on "New Post", and there will be an option to select the "RSS Post"
Step 2: Add URL (image 3 of 10)What this shows Navigate to Marketing > Social Planner.What this showsIllustrates the "Step 2: Add URL" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 2: Add URL" section of "Schedule Posts using RSS URL". The text alongside this image reads: Navigate to Marketing > Social Planner. Click on "New Post", and there will be an option to select the "RSS Post". The navigation path used here is Marketing > Social Planner. Immediately after, the guide continues: Add the URL of RSS Feed [ Check above how to find the RSS URL].Path: Marketing > Social PlannerImage 3 of 10Where to goNavigate to Marketing > Social Planner. Click on "New Post", and there will be an option to select the "RSS Post"Next stepAdd the URL of RSS Feed [ Check above how to find the RSS URL]Step 2: Add URL
Add the URL of RSS Feed [ Check above how to find the RSS URL]
Step 3: Select Socials (image 4 of 10)What this shows Add the URL of RSS Feed [ Check above how to find the RSS URL]What this showsIllustrates the "Step 3: Select Socials" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 3: Select Socials" section of "Schedule Posts using RSS URL". The text alongside this image reads: Add the URL of RSS Feed [ Check above how to find the RSS URL]. Immediately after, the guide continues: Select the socials where you would like to post.Image 4 of 10What this coversAdd the URL of RSS Feed [ Check above how to find the RSS URL]Next stepSelect the socials where you would like to post.Step 3: Select Socials
Select the socials where you would like to post.
Step 4: Add Ending (image 5 of 10)What this shows Select the socials where you would like to post.What this showsIllustrates the "Step 4: Add Ending" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 4: Add Ending" section of "Schedule Posts using RSS URL". The text alongside this image reads: Select the socials where you would like to post. Immediately after, the guide continues: You can add "End with" option to append any text, hashtags or links.Image 5 of 10What to chooseSelect the socials where you would like to post.Next stepYou can add "End with" option to append any text, hashtags or links.Step 4: Add Ending
You can add "End with" option to append any text, hashtags or links.
Step 5: Update Time (image 6 of 10)What this shows You can add "End with" option to append any text, hashtags or links.What this showsIllustrates the "Step 5: Update Time" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 5: Update Time" section of "Schedule Posts using RSS URL". The text alongside this image reads: You can add "End with" option to append any text, hashtags or links. Immediately after, the guide continues: Select the option to update the feed update - from every 5 mins to once a day.Image 6 of 10What this coversYou can add "End with" option to append any text, hashtags or links.Next stepSelect the option to update the feed update - from every 5 mins to once a dayStep 5: Update Time
Select the option to update the feed update - from every 5 mins to once a day
Step 5: Update Time (image 7 of 10)What this shows Select the option to update the feed update - from every 5 mins to once a dayWhat this showsIllustrates the "Step 5: Update Time" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 5: Update Time" section of "Schedule Posts using RSS URL". The text alongside this image reads: Select the option to update the feed update - from every 5 mins to once a day. Immediately after, the guide continues: Select how many unique posts should be fetched from your RSS feed each time it checks for new content (minimum 1 to maximum 5).Image 7 of 10What to chooseSelect the option to update the feed update - from every 5 mins to once a dayNext stepSelect how many unique posts should be fetched from your RSS feed each time it checks for new content (minimum 1 to maximum 5).
Step 6: Select Maximum Posts
Select how many unique posts should be fetched from your RSS feed each time it checks for new content (minimum 1 to maximum 5).
For example, if you choose '3', the system will pull up to the 3 most recent items from the RSS feed at the time of posting.
This does not mean the same post will be published multiple times. Each fetched item will be published once as its own social post.
Step 6: Select Maximum Posts (image 8 of 10)What this shows For example, if you choose '3', the system will pull up to the 3 most recent items from the RSS feed at the time of posting.What this showsIllustrates the "Step 6: Select Maximum Posts" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 6: Select Maximum Posts" section of "Schedule Posts using RSS URL". The text alongside this image reads: For example, if you choose '3', the system will pull up to the 3 most recent items from the RSS feed at the time of posting. This does not mean the same post will be published multiple times. Each fetched item will be published once as its own social post. Immediately after, the guide continues: You can now choose whether to include the RSS item description when publishing posts.Image 8 of 10What to chooseFor example, if you choose '3', the system will pull up to the 3 most recent items from the RSS feed at the time of posting. This does not mean the same post will be published multiple times. Each fetched item will be published once as its own social post.Next stepYou can now choose whether to include the RSS item description when publishing posts.All 2 steps in this procedure
For example, if you choose '3', the system will pull up to the 3 most recent items from the RSS feed at the time of posting.
This does not mean the same post will be published multiple times. Each fetched item will be published once as its own social post.
Step 7: (Optional) Include RSS Item Description in Your Posts
You can now choose whether to include the RSS item description when publishing posts.
Enable Include Description to publish posts with both the title and description from the RSS feed
Disable it to continue publishing title-only posts
Use the multi-item preview (up to 5 items) to review formatting, content length, and truncation before saving
This option helps you better control how much content is shared and ensures posts are optimized for different social platforms.
When you publish RSS posts to multiple social networks, Social Planner generates post text per platform, based on each network’s character limits. This helps reduce unexpected truncation when the same RSS item posts to different platforms.
Use the multi-item preview (up to 5 items) to confirm formatting and where truncation may occur before you save.
Step 7: (Optional) Include RSS Item Description in Your Posts (image 9 of 10)What this shows When you publish RSS posts to multiple social networks, Social Planner generates post text per platform, based on each network’s character limits.What this showsIllustrates the "Step 7: (Optional) Include RSS Item Description in Your Posts" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 7: (Optional) Include RSS Item Description in Your Posts" section of "Schedule Posts using RSS URL". The text alongside this image reads: When you publish RSS posts to multiple social networks, Social Planner generates post text per platform, based on each network’s character limits. This helps reduce unexpected truncation when the same RSS item posts to different platforms. Use the multi-item preview (up to 5 items) to confirm…. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Social Planner now tracks RSS feed items for 90 days to prevent missed or duplicate posts.Image 9 of 10How to confirmWhen you publish RSS posts to multiple social networks, Social Planner generates post text per platform, based on each network’s character limits. This helps reduce unexpected truncation when the same RSS item posts to different platforms. Use the multi-item preview (up to 5 items) to confirm formatting and where truncation may occur before you save.
Fields in this part of the guideDisable it to continue publishing title-only posts
Buttons and menus referencedRSS item description
Next stepSocial Planner now tracks RSS feed items for 90 days to prevent missed or duplicate posts.All 3 steps in this procedure
Enable Include Description to publish posts with both the title and description from the RSS feed
Disable it to continue publishing title-only posts
Use the multi-item preview (up to 5 items) to review formatting, content length, and truncation before saving
Step 7: (Optional) Include RSS Item Description in Your Posts (image 10 of 10)What this shows When you publish RSS posts to multiple social networks, Social Planner generates post text per platform, based on each network’s character limits.What this showsIllustrates the "Step 7: (Optional) Include RSS Item Description in Your Posts" section of "Schedule Posts using RSS URL".This screenshot appears in the "Step 7: (Optional) Include RSS Item Description in Your Posts" section of "Schedule Posts using RSS URL". The text alongside this image reads: When you publish RSS posts to multiple social networks, Social Planner generates post text per platform, based on each network’s character limits. This helps reduce unexpected truncation when the same RSS item posts to different platforms. Use the multi-item preview (up to 5 items) to confirm…. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Social Planner now tracks RSS feed items for 90 days to prevent missed or duplicate posts.Image 10 of 10How to confirmWhen you publish RSS posts to multiple social networks, Social Planner generates post text per platform, based on each network’s character limits. This helps reduce unexpected truncation when the same RSS item posts to different platforms. Use the multi-item preview (up to 5 items) to confirm formatting and where truncation may occur before you save.
Fields in this part of the guideDisable it to continue publishing title-only posts
Buttons and menus referencedRSS item description
Next stepSocial Planner now tracks RSS feed items for 90 days to prevent missed or duplicate posts.All 3 steps in this procedure
Enable Include Description to publish posts with both the title and description from the RSS feed
Disable it to continue publishing title-only posts
Use the multi-item preview (up to 5 items) to review formatting, content length, and truncation before saving
How RSS Duplicate Protection Works
Social Planner now tracks RSS feed items for 90 days to prevent missed or duplicate posts.
When the RSS feed syncs, Social Planner checks each feed item individually. It identifies each item by its GUID. If no GUID is available, it uses the item’s link and title.
This helps Social Planner:
Publish valid feed items once
Skip duplicate feed items
Detect items that appear late or out of order
Continue working with existing RSS automations without manual changes
Frequently Asked Questions
Q. Can I change frequency later?
Yes, edit the RSS post to adjust Update Time or Maximum Posts.
Q. Will the same article post multiple times?
No. Each item is published once. If there’s no new content, nothing is posted.
Q. Which networks are supported?
Most Social Planner–supported networks can be selected. X (formerly Twitter) is not supported.
Q. Do images appear automatically?
Link previews are controlled by each social network. For the most reliable visuals, include featured images and Open Graph tags on the source page.
Q. Why does the same RSS item look different on different social networks?
Social networks have different character limits. Social Planner generates RSS post text per platform, so the same RSS item may truncate differently depending on the network.
RSS feeds are still very much alive, though they may be a bit trickier to locate these days. Unlike in the past, browsers no longer highlight them, and websites don't always prominently display RSS links. However, the majority of sites do offer RSS feeds. Let's explore some quick ways to find them when a simple Google search isn't enough. For instance, a substantial number of websites are built using WordPress, accounting for over 40% of the web. This means there's a high likelihood that the website you're visiting is a WordPress site, and they typically offer easily discoverable RSS feeds. To find a WordPress RSS feed, just add "/feed" to the end of the URL. For instance, https://justinpot.com/feed . This method works in most cases and is my go-to approach for finding RSS feeds. If this doesn't yield results, here are a few additional tricks to try on other types of sites: For sites…
How to Create Posts using RSS Feed?
Set up an RSS-to-social flow in Social Planner so new items from your feed auto-publish to your connected channels on a schedule.
