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Workflow Action - Add To Google Ads

Learn to set up the Add to Google Ads workflow action to track real leads as conversions. Boost ROI by syncing form fills, chats, and bookings to Google Ads.

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On this page
  1. Key Benefits of Add to Google Ads Workflow Action
  2. How to Setup Add to Google Ads Action in Workflows
  3. Step 1: Access the Workflow Builder
  4. Step 2: Add a Relevant Trigger
  5. Step 3: Add the “Add to Google Ads” Action
  6. Step 4: Configure the Action Details
  7. Step 5: Save and Publish Workflow
  8. Step 6: Monitor Workflow Execution Logs
  9. Popular Use Cases
  10. 1. Form Submission/Order Purchases/Survey Submission
  11. 2. Number Pool Calling
  12. 3. Chat Widget
  13. Frequently Asked Questions
  14. Related Articles

Track real user actions—like form submissions or chat replies—as Google Ads conversions directly inside your workflows using Add to Google Ads workflow action. This article shows you exactly how to set it up, why it matters, and how to troubleshoot it for accuracy and better ROI.

TABLE OF CONTENTS

What Is the Add to Google Ads Workflow Action?

The Add to Google Ads action allows you to send conversion events from GHL Customer Care into your Google Ads account. This feature is ideal for tracking offline conversions, such as form submissions, chat replies, purchases, or appointment bookings that happen after a user clicks your ad. By tying those actions back to the original click, you gain deeper insight into your campaign performance and can feed that data into Google’s optimization engine.

To make this work, GHL Customer Care uses unique identifiers like GCLID, GBRAID, or WBRAID that are passed during the ad click. These values must be present on the contact record in order for the conversion to be properly attributed.

Note: You must set up the conversion event in Google Ads first before using this workflow action.

Checkout our articles on Setting Up Google Ads Conversion Actions:

1. How To Set Up Google Ads Conversion Actions (Google Platform Side Setup)

2. GHL Customer Care Ad Manager - Create & Manage Google Ads Offline Conversions

Key Benefits of Add to Google Ads Workflow Action

  • Offline Conversion Tracking: Tracks offline events like form submissions, chat replies, or booked appointments for better attribution.
  • Direct Event Syncing: Sends conversion events straight to Google Ads—no need for Zapier or manual data uploads.
  • Enhanced Campaign Optimization: Improves ad performance by giving Google better data to optimize around.
  • Click ID Support: Compatible with GCLID, GBRAID, and WBRAID for comprehensive tracking coverage.
  • Flexible Trigger Options: Works with multiple workflow triggers including form submissions, link clicks, and page views.
  • Lead Quality Attribution: Helps you accurately measure the source and quality of your leads, improving ROI tracking.

How to Setup Add to Google Ads Action in Workflows

Understanding how to properly set up the “Add to Google Ads” action ensures your Google Ads campaigns can accurately measure and attribute conversions. This step-by-step guide walks you through how to configure the action inside a workflow, including where to find it, how to set it up, and how to ensure it’s firing correctly.

Connect Your Google Ads Account: In order to use the “Add to Google Ads” workflow action, you must first connect your Google Ads account to GHL Customer Care. This integration enables GHL Customer Care to send conversion events directly to Google Ads via API. To set it up, navigate to Settings > Integrations in your GHL Customer Care sub-account, select Google, and follow the prompts to authenticate your account. Be sure to link the correct Google Ads account, especially if you manage multiple. Without this connection, the action will not function, regardless of how well everything else is configured. 

Important: After connecting your Google Ads account to GHL Customer Care, you must already have at least one conversion action created inside your Google Ads account. GHL Customer Care fetches available conversion actions directly from Google Ads during setup. If no conversion actions exist yet, the dropdown menu for selecting a conversion event inside the workflow will be blank. 

Step 1: Access the Workflow Builder

  1. Log in to your sub-account.

  2. Go to Automations > Workflows.

    Step 2 of 3: Go to Automations > Workflows What this shows Step 2 of 3: Go to Automations > Workflows. What this shows Shows where to go for step 2 of 3 in the "Step 1: Access the Workflow Builder" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 2 of 3 in the "Step 1: Access the Workflow Builder" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you go to Automations > Workflows. For context, this section explains: Log in to your sub-account. Go to Automations > Workflows. Create a N ew W orkflow or O pen an E xisting one. The navigation path used here is Automations > Workflows. The next step is to create a N ew W orkflow or O pen an E xisting one. Step 2 of 3Path: Automations > WorkflowsImage 1 of 11 Where to goGo to Automations > Workflows.
    Buttons and menus referenced Automations > WorkflowsNewWorkflowOpenExisting
    Next stepCreate a N ew W orkflow or O pen an E xisting one.
    All 3 steps in this procedure
    1. Log in to your sub-account.
    2. Go to Automations > Workflows. this image
    3. Create a N ew W orkflow or O pen an E xisting one.
     

  3. Create a New Workflow or Open an Existing one.

    Step 3 of 3: Create a N ew W orkflow or O pen an E xisting one What this shows Step 3 of 3: Create a N ew W orkflow or O pen an E xisting one. What this shows Shows what this covers for step 3 of 3 in the "Step 1: Access the Workflow Builder" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 3 of 3 in the "Step 1: Access the Workflow Builder" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you create a N ew W orkflow or O pen an E xisting one. The navigation path used here is Automations > Workflows. Step 3 of 3Path: Automations > WorkflowsImage 2 of 11 What this coversCreate a N ew W orkflow or O pen an E xisting one.
    Buttons and menus referenced NewWorkflowOpenExistingAutomations > Workflows
    All 3 steps in this procedure
    1. Log in to your sub-account.
    2. Go to Automations > Workflows.
    3. Create a N ew W orkflow or O pen an E xisting one. this image

Step 2: Add a Relevant Trigger

  • Click on the Add New Trigger button to add a relevant trigger that reflects the action or event you want to track - like a form submission or an appointment booking.
  • Examples of effective triggers include: Form Submitted, Appointment Booked, Trigger Link Clicked, or Customer Replied. Workflows can be created for Form Submission, Order Purchases, Number Pool Calling, Survey Submission, and Chat Widget.
    Step 2 of 2: Examples of effective triggers include: Form Submitted, Appointment… What this shows Step 2 of 2: Examples of effective triggers include: Form Submitted, Appointment Booked, Trigger Link Clicked, or Customer Replied. What this shows Shows what this covers for step 2 of 2 in the "Step 2: Add a Relevant Trigger" section of "Workflow Action - Add To Google Ads". This animation accompanies step 2 of 2 in the "Step 2: Add a Relevant Trigger" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you examples of effective triggers include: Form Submitted, Appointment Booked, Trigger Link Clicked, or Customer Replied. Workflows can be created for Form Submission, Order Purchases, Number Pool Calling, Survey Submission, and Chat Widget. Step 2 of 2Image 3 of 11 What this coversExamples of effective triggers include: Form Submitted, Appointment Booked, Trigger Link Clicked, or Customer Replied. Workflows can be created for Form Submission, Order Purchases, Number Pool Calling, Survey Submission, and Chat Widget.
    Buttons and menus referenced Add New Trigger
    All 2 steps in this procedure
    1. Click on the Add New Trigger button to add a relevant trigger that reflects the action or event you want to track - like a form submission or an appointment booking.
    2. Examples of effective triggers include: Form Submitted, Appointment Booked, Trigger Link Clicked, or Customer Replied. Workflows can be created for Form Submission, Order Purchases, Number Pool Calling, Survey Submission, and Chat Widget. this image

Step 3: Add the “Add to Google Ads” Action

  1. After your trigger is in place, click the “+” icon at the point in the workflow where you want the conversion to fire.
  2. This opens the action selection panel. Scroll through the list and choose “Add to Google Ads.” This action allows you to send conversion data directly to your connected Google Ads account via API.
  3. Once the action is added, you’ll see the configuration panel on the right-hand side.
Step 3: Add the “Add to Google Ads” Action (image 4 of 11) What this shows After your trigger is in place, click the “+” icon at the point in the workflow where you want the conversion to fire. What this shows Illustrates the "Step 3: Add the “Add to Google Ads” Action" section of "Workflow Action - Add To Google Ads". This animation appears in the "Step 3: Add the “Add to Google Ads” Action" section of "Workflow Action - Add To Google Ads". The text alongside this image reads: After your trigger is in place, click the “+” icon at the point in the workflow where you want the conversion to fire. This opens the action selection panel. Scroll through the list and choose “ Add to Google Ads.” This action allows you to send conversion data directly to your connected Google…. Immediately after, the guide continues: Preparing Google Ads Conversion Setup Before configuring the “Add to Google Ads” workflow action in GHL Customer Care, there are three critical steps you must complete within Google Ads: 1. Create the conversion action inside your Google…. Image 4 of 11 What to chooseAfter your trigger is in place, click the “+” icon at the point in the workflow where you want the conversion to fire. This opens the action selection panel. Scroll through the list and choose “ Add to Google Ads.” This action allows you to send conversion data directly to your connected Google Ads account via API. Once the action is added, you’ll see the configuration panel on the right-hand side.
Buttons and menus referenced “+”action selection panelAdd to Google Ads
Next stepPreparing Google Ads Conversion Setup Before configuring the “Add to Google Ads” workflow action in GHL Customer Care, there are three critical steps you must complete within Google Ads: 1. Create the conversion action inside your Google Ads account—this defines the specific event you want to track, such as a form submission or appointment booking. 2. Copy the exact conversion name from Google Ads and use it precisely as-is in your GHL Customer Care workflow action. Any mismatch in the name, even due to capitalization or spacing, will prevent the action from working. 3. Ensure that your ad URLs include proper click tracking parameters: use GCLID for Search campaigns, and GBRAID or WBRAID for iOS and Android app campaigns. GHL Customer Care must capture these identifiers from incoming leads to pass accurate attribution data back to Google Ads. Without these prerequisites, conversion syncing will fail. Additionally, be aware of your conversion setting type—if your conversion is set to “One Per Click,” GCLID is required, as GBRAID and WBRAID only support “Many Per Click” tracking. This distinction is especially important when troubleshooting missed or skipped conversions.
All 3 steps in this procedure
  1. After your trigger is in place, click the “+” icon at the point in the workflow where you want the conversion to fire.
  2. This opens the action selection panel. Scroll through the list and choose “ Add to Google Ads.” This action allows you to send conversion data directly to your connected Google Ads account via API.
  3. Once the action is added, you’ll see the configuration panel on the right-hand side.

Step 4: Configure the Action Details

Preparing Google Ads Conversion Setup

Before configuring the “Add to Google Ads” workflow action in GHL Customer Care, there are three critical steps you must complete within Google Ads:

1. Create the conversion action inside your Google Ads account—this defines the specific event you want to track, such as a form submission or appointment booking.

2. Copy the exact conversion name from Google Ads and use it precisely as-is in your GHL Customer Care workflow action. Any mismatch in the name, even due to capitalization or spacing, will prevent the action from working.

3. Ensure that your ad URLs include proper click tracking parameters: use GCLID for Search campaigns, and GBRAID or WBRAID for iOS and Android app campaigns. GHL Customer Care must capture these identifiers from incoming leads to pass accurate attribution data back to Google Ads. 

Without these prerequisites, conversion syncing will fail. Additionally, be aware of your conversion setting type—if your conversion is set to “One Per Click,” GCLID is required, as GBRAID and WBRAID only support “Many Per Click” tracking. This distinction is especially important when troubleshooting missed or skipped conversions.
  1. Setting up the conversion action correctly is essential for data to flow from GHL Customer Care to Google Ads. This step involves linking your workflow to the proper conversion event and ensuring all tracking parameters are accurately in place. Missteps here—such as typos in the conversion name or missing click IDs—can prevent your conversion from syncing entirely.
  2. Action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for.
    Step 2 of 6: Action Name: Give your action a clear and descriptive name—something… What this shows Step 2 of 6: Action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This… What this shows Shows how to confirm for step 2 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 2 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for. The next step is to conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion. Step 2 of 6Image 5 of 11 How to confirmAction Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for.
    Buttons and menus referenced Preparing Google Ads Conversion Setup1.2.3.GCLIDGBRAIDWBRAID“One Per Click,”“Many Per Click”approximately 5 minutes
    Next stepConversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
    All 6 steps in this procedure
    1. Setting up the conversion action correctly is essential for data to flow from GHL Customer Care to Google Ads. This step involves linking your workflow to the proper conversion event and ensuring all tracking parameters are accurately in place. Missteps here—such as typos in the conversion name or missing click IDs—can prevent your conversion from syncing entirely.
    2. Action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for. this image
    3. Conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
    4. Currency: Choose the currency in which you want your conversion value to be attributed in.
    5. Conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100.
    6. Custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads.
  3. Conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly.
    Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action.

    It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
    Step 3 of 6: Conversion: In this dropdown, select or paste the exact name of the… What this shows Step 3 of 6: Conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. What this shows Shows what to choose for step 3 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 3 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion. The next step is to currency: Choose the currency in which you want your conversion value to be attributed in. Step 3 of 6Image 6 of 11 What to chooseConversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
    Buttons and menus referenced approximately 5 minutesPreparing Google Ads Conversion Setup1.2.3.GCLIDGBRAIDWBRAID“One Per Click,”“Many Per Click”
    Next stepCurrency: Choose the currency in which you want your conversion value to be attributed in.
    All 6 steps in this procedure
    1. Setting up the conversion action correctly is essential for data to flow from GHL Customer Care to Google Ads. This step involves linking your workflow to the proper conversion event and ensuring all tracking parameters are accurately in place. Missteps here—such as typos in the conversion name or missing click IDs—can prevent your conversion from syncing entirely.
    2. Action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for.
    3. Conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion. this image
    4. Currency: Choose the currency in which you want your conversion value to be attributed in.
    5. Conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100.
    6. Custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads.
  4. Currency: Choose the currency in which you want your conversion value to be attributed in.
    Step 4 of 6: Currency: Choose the currency in which you want your conversion value… What this shows Step 4 of 6: Currency: Choose the currency in which you want your conversion value to be attributed in. What this shows Shows what to choose for step 4 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 4 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you currency: Choose the currency in which you want your conversion value to be attributed in. The next step is to conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100. Step 4 of 6Image 7 of 11 What to chooseCurrency: Choose the currency in which you want your conversion value to be attributed in.
    Buttons and menus referenced Preparing Google Ads Conversion Setup1.2.3.GCLIDGBRAIDWBRAID“One Per Click,”“Many Per Click”approximately 5 minutes
    Next stepConversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100.
    All 6 steps in this procedure
    1. Setting up the conversion action correctly is essential for data to flow from GHL Customer Care to Google Ads. This step involves linking your workflow to the proper conversion event and ensuring all tracking parameters are accurately in place. Missteps here—such as typos in the conversion name or missing click IDs—can prevent your conversion from syncing entirely.
    2. Action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for.
    3. Conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
    4. Currency: Choose the currency in which you want your conversion value to be attributed in. this image
    5. Conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100.
    6. Custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads.

  5. Conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100.
    Step 5 of 6: Conversion Value: Enter the amount or value of each conversion as per… What this shows Step 5 of 6: Conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. What this shows Shows what to fill in for step 5 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 5 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100. The next step is to custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads. Step 5 of 6Image 8 of 11 What to fill inConversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100.
    Buttons and menus referenced Preparing Google Ads Conversion Setup1.2.3.GCLIDGBRAIDWBRAID“One Per Click,”“Many Per Click”approximately 5 minutes
    Next stepCustom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads.
    All 6 steps in this procedure
    1. Setting up the conversion action correctly is essential for data to flow from GHL Customer Care to Google Ads. This step involves linking your workflow to the proper conversion event and ensuring all tracking parameters are accurately in place. Missteps here—such as typos in the conversion name or missing click IDs—can prevent your conversion from syncing entirely.
    2. Action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for.
    3. Conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
    4. Currency: Choose the currency in which you want your conversion value to be attributed in.
    5. Conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100. this image
    6. Custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads.

  6. Custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads.
    Step 6 of 6: Custom Mapping: Toggle on the Custom Mapping switch if you want to… What this shows Step 6 of 6: Custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID… What this shows Shows what to choose for step 6 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 6 of 6 in the "Step 4: Configure the Action Details" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads. Step 6 of 6Image 9 of 11 What to chooseCustom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads.
    Buttons and menus referenced Preparing Google Ads Conversion Setup1.2.3.GCLIDGBRAIDWBRAID“One Per Click,”“Many Per Click”approximately 5 minutes
    All 6 steps in this procedure
    1. Setting up the conversion action correctly is essential for data to flow from GHL Customer Care to Google Ads. This step involves linking your workflow to the proper conversion event and ensuring all tracking parameters are accurately in place. Missteps here—such as typos in the conversion name or missing click IDs—can prevent your conversion from syncing entirely.
    2. Action Name: Give your action a clear and descriptive name—something like “Submit Lead Conversion” or “Book Appointment Conversion.” This name will appear in your workflow logs, so it should clearly reflect what the conversion is for.
    3. Conversion: In this dropdown, select or paste the exact name of the conversion event from your Google Ads account. The name must match exactly—including capitalization, spacing, and punctuation—or the action will be skipped. Your workflow action will not fire the conversion unless the names align perfectly. Please Note: Every time you create a new campaign in Google, you will need to select the conversion action which you just created as your Google Adwords option in your new workflow action. It will take approximately 5 minutes once we receive one contact with UTM source and gclid, wbraid or gbraid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
    4. Currency: Choose the currency in which you want your conversion value to be attributed in.
    5. Conversion Value: Enter the amount or value of each conversion as per the Currency chosen in the previous step. E.g. a conversion for a dental checkup client is valued at $100.
    6. Custom Mapping: Toggle on the Custom Mapping switch if you want to manually map specific Google Ads conversion parameters (like GCLID, GBRAID, or WBRAID) to fields within your workflow. This is helpful when you’re working with custom fields or want more granular control over how the click ID is passed back to Google Ads. this image

Step 5: Save and Publish Workflow

  1. Click on the Save Action button.
  2. Publish the workflow and Save it.

    Step 2 of 2: Publish the workflow and Save it What this shows Step 2 of 2: Publish the workflow and Save it. What this shows Shows how to confirm for step 2 of 2 in the "Step 5: Save and Publish Workflow" section of "Workflow Action - Add To Google Ads". This screenshot accompanies step 2 of 2 in the "Step 5: Save and Publish Workflow" section of "Workflow Action - Add To Google Ads". At this point in the walkthrough you publish the workflow and Save it. For context, this section explains: Click on the Save Action button. Publish the workflow and Save it. Step 2 of 2Image 10 of 11 How to confirmPublish the workflow and Save it.
    Buttons and menus referenced PublishSaveSave Action
    All 2 steps in this procedure
    1. Click on the Save Action button.
    2. Publish the workflow and Save it. this image

Step 6: Monitor Workflow Execution Logs

Once your workflow is active, it’s important to monitor its execution to ensure the action is firing properly.

Go to the Execution Logs tab within the workflow. Look for the “Add to Google Ads” action and its result:

Executed: The conversion was successfully sent to Google Ads.

Skipped: Something went wrong (e.g., missing GCLID or mismatched conversion name).

Step 6: Monitor Workflow Execution Logs (image 11 of 11) What this shows Skipped: Something went wrong (e.g., missing GCLID or mismatched conversion name). What this shows Illustrates the "Step 6: Monitor Workflow Execution Logs" section of "Workflow Action - Add To Google Ads". This screenshot appears in the "Step 6: Monitor Workflow Execution Logs" section of "Workflow Action - Add To Google Ads". The text alongside this image reads: Skipped: Something went wrong (e.g., missing GCLID or mismatched conversion name). Immediately after, the guide continues: To make sure this action actually sends data to Google Ads, it must be paired with a meaningful conversion event. This is where selecting the right trigger becomes crucial. Popular Triggers Include. Image 11 of 11 What this coversSkipped: Something went wrong (e.g., missing GCLID or mismatched conversion name). Next stepTo make sure this action actually sends data to Google Ads, it must be paired with a meaningful conversion event. This is where selecting the right trigger becomes crucial. Popular Triggers Include:

To make sure this action actually sends data to Google Ads, it must be paired with a meaningful conversion event. This is where selecting the right trigger becomes crucial. Popular Triggers Include:

1. Form Submission/Order Purchases/Survey Submission

  1. Create the Workflow.
  2. Select the trigger - Form Submission, Order Form Submission, or Survey Submission.
  3. Once the trigger is selected, add the filters with which the Form/ Order Form/ Survey and save the trigger details.
  4. Click on the + plus icon to add an action and select the "Add to Google Ads" event and select the conversion action from the dropdown which was created on Google.
  5. Define the Currency and Conversion Value for the conversion.
  6. Click "Save" and "Publish" your workflow..
1. Form Submission/Order Purchases/Survey Submission (video 1) Open in a new tab

2. Number Pool Calling

  1. Create the Workflow.
  2. Select the trigger - Call Status.
  3. Once the trigger is selected, add the filters with Call Direction > Incoming and Pool Number > Select Pool Number.
  4. Please add the pool number script on the funnel/website in header settings.
  5. Click on the + plus icon to add an action and select the "Add to Google Ads" event and select the conversion action from the dropdown which was created on Google.
  6. Define the Currency and ConversionValue for the conversion.
  7. Click "Save" and "Publish" your workflow.
2. Number Pool Calling (video 2) Open in a new tab

3. Chat Widget

  1. Create the Workflow.
  2. Select the trigger - Customer Replied Trigger.
  3. Click on the + plus icon to add an action and select the "Add to Google Ads" event and select the conversion action from the dropdown which was created on Google.
  4. Define the Currency and Conversion Value for the conversion.
  5. Click "Save" and "Publish" your workflow.
3. Chat Widget (video 3) Open in a new tab

Frequently Asked Questions

Q: I have set up my conversions now how do I know it's working?

Currently, there is no way to test this event. You can always check your workflow action and check out the history tab⁣. It should show the execution for Google Adword Action.

⁣⁣

Q:Where can I see my conversions?⁣

It will take approximately 5 minutes to get the list populated in trigger/workflow as well as in Google AdWords Conversion. ⁣Within the 15 minutes window, you can check the workflow history.⁣

Q: Does this work with all triggers?⁣

It only works for Form Submission, Order Purchase, Number Pool Calling, Survey Submission, and Chat Widget.

Q: What should I do if the action says “Skipped” in logs?

To ensure successful conversion tracking, two key conditions must be met: the contact in GHL Customer Care must have a valid GCLID, GBRAID, or WBRAID—captured from a legitimate Google ad click—and the conversion name used in the workflow must exactly match the one created in your Google Ads account. Even a small mismatch in the conversion name will prevent the event from registering correctly in Google Ads.

Q: What’s the difference between GCLID, GBRAID, and WBRAID?

GCLID: Used for traditional web tracking.

GBRAID/WBRAID: Used in privacy-focused environments (mainly on iOS).

Only “multi-per-click” conversions accept GBRAID/WBRAID. If your conversion setting is “one per click,” GCLID is required.

Q: Can I track leads that come through the chat widget?

Yes. Use the Customer Replied trigger and add a filter: Reply Channel = Chat Widget. This ensures the event only fires when a user replies via the widget.

Q: Do I need to configure anything in Google Ads before using this?

Yes. Before using the “Add to Google Ads” action in GHL Customer Care, you need to ensure your Google Ads account is properly configured. First, create the conversion action directly within your Google Ads account. Then, copy the exact name of that conversion—making sure it matches character-for-character—and paste it into the workflow action in GHL Customer Care. Finally, confirm that your Google ad URLs are correctly passing tracking parameters like GCLID, GBRAID, or WBRAID to ensure conversions can be properly attributed back to the original ad click.

Q: Is Google Tag Manager required for this to work?

No. This action does not require Google Tag Manager. However, GTM can still be helpful if you’re tracking additional client-side events.

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