How to view Google Ad Campaign Statistics in Ad Manager
This guide explains how to view detailed statistics for your Google Ad Campaigns using the Ad Manager statistics tab in GHL Customer Care. You can review…
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This guide explains how to view detailed statistics for your Google Ad Campaigns using the Ad Manager statistics tab in GHL Customer Care. You can review performance at a campaign, ad group, ad, and keyword level, enabling better optimisation and ROI analysis.
Click on the Statistics tab at the top of the screen.
Select Google from the platform dropdown.
Choose a date range to filter the results.
Step 1 | Access the Statistics tab (image 1 of 5)What this shows Navigate to Ad Manager.What this showsIllustrates the "Step 1 | Access the Statistics tab" section of "How to view Google Ad Campaign Statistics in Ad Manager".This screenshot appears in the "Step 1 | Access the Statistics tab" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: Navigate to Ad Manager. Click on the Statistics tab at the top of the screen. Select Google from the platform dropdown. Choose a date range to filter the results. Immediately after, the guide continues: The top section of the Statistics view includes a high-level Conversion Summary with the following metrics.Image 1 of 5Where to goNavigate to Ad Manager. Click on the Statistics tab at the top of the screen. Select Google from the platform dropdown. Choose a date range to filter the results.
Buttons and menus referencedAd ManagerStatisticsGoogledate range
Next stepThe top section of the Statistics view includes a high-level Conversion Summary with the following metrics:All 4 steps in this procedure
Navigate to Ad Manager.
Click on the Statistics tab at the top of the screen.
Select Google from the platform dropdown.
Choose a date range to filter the results.
Step 2 | Understand the conversion summary panel
The top section of the Statistics view includes a high-level Conversion Summary with the following metrics:
Impressions: Total times your ads were displayed.
Clicks: Number of user clicks.
Conversions: Completed actions attributed to the campaign.
Average CPC: Average cost-per-click.
Cost per Conversion: Calculated cost to acquire one conversion.
CPM: Cost per thousand impressions.
Client Spends: Total ad spend by the account.
Step 2 | Understand the conversion summary panel (image 2 of 5)What this shows Impressions: Total times your ads were displayed.What this showsIllustrates the "Step 2 | Understand the conversion summary panel" section of "How to view Google Ad Campaign Statistics in Ad Manager".This screenshot appears in the "Step 2 | Understand the conversion summary panel" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: Impressions: Total times your ads were displayed. Clicks: Number of user clicks. Conversions: Completed actions attributed to the campaign. Average CPC: Average cost-per-click. Cost per Conversion: Calculated cost to acquire one conversion. CPM: Cost per thousand impressions. Client Spends: Total…. Immediately after, the guide continues: Just below the summary, you will find Performance Analytics in a visual graph format.Image 2 of 5What to clickImpressions: Total times your ads were displayed. Clicks: Number of user clicks. Conversions: Completed actions attributed to the campaign. Average CPC: Average cost-per-click. Cost per Conversion: Calculated cost to acquire one conversion. CPM: Cost per thousand impressions. Client Spends: Total ad spend by the account.
Buttons and menus referencedConversion SummaryImpressionsClicksConversionsAverage CPCCost per ConversionCPMClient Spends
Next stepJust below the summary, you will find Performance Analytics in a visual graph format:All 7 steps in this procedure
Impressions: Total times your ads were displayed.
Clicks: Number of user clicks.
Conversions: Completed actions attributed to the campaign.
Average CPC: Average cost-per-click.
Cost per Conversion: Calculated cost to acquire one conversion.
CPM: Cost per thousand impressions.
Client Spends: Total ad spend by the account.
Step 3 | Performance Analytics
Just below the summary, you will find Performance Analytics in a visual graph format:
Impressions graph shows how visibility trends over time.
Clicks graph reveals engagement volume.
Conversions graph helps track conversion trends.
You can use these visuals to understand campaign behaviour and spot anomalies or opportunities.
Step 3 | Performance Analytics (image 3 of 5)What this shows You can use these visuals to understand campaign behaviour and spot anomalies or opportunities.What this showsIllustrates the "Step 3 | Performance Analytics" section of "How to view Google Ad Campaign Statistics in Ad Manager".This screenshot appears in the "Step 3 | Performance Analytics" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: You can use these visuals to understand campaign behaviour and spot anomalies or opportunities. Immediately after, the guide continues: Scroll to the Campaign Details table to analyse all your campaigns.Image 3 of 5What this coversYou can use these visuals to understand campaign behaviour and spot anomalies or opportunities.
Buttons and menus referencedPerformance AnalyticsImpressions graphClicks graphConversions graph
Next stepScroll to the Campaign Details table to analyse all your campaigns:All 3 steps in this procedure
Impressions graph shows how visibility trends over time.
Clicks graph reveals engagement volume.
Conversions graph helps track conversion trends.
Step 4 | Dive Into Campaign-level metrics
Scroll to the Campaign Details table to analyse all your campaigns:
Clicks, CTR, CPC, Impressions
Sales, Revenue, ROI%, Leads
Cost per Lead (CPL), Cost per Sale (CPS)
Use the search bar to look up a specific campaign and export or customise columns as needed.
Step 4 | Dive Into Campaign-level metrics (image 4 of 5)What this shows Use the search bar to look up a specific campaign and export or customise columns as needed.What this showsIllustrates the "Step 4 | Dive Into Campaign-level metrics" section of "How to view Google Ad Campaign Statistics in Ad Manager".This screenshot appears in the "Step 4 | Dive Into Campaign-level metrics" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: Use the search bar to look up a specific campaign and export or customise columns as needed. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: From the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels.Image 4 of 5What this coversUse the search bar to look up a specific campaign and export or customise columns as needed.
Fields in this part of the guideClicks, CTR, CPC, ImpressionsSales, Revenue, ROI%, LeadsCost per Lead (CPL), Cost per Sale (CPS)
Buttons and menus referencedCampaign DetailsClicks, CTR, CPC, ImpressionsSales, Revenue, ROI%, LeadsCost per Lead (CPL), Cost per Sale (CPS)search barexportcustomise columns
Next stepFrom the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels:All 3 steps in this procedure
Clicks, CTR, CPC, Impressions
Sales, Revenue, ROI%, Leads
Cost per Lead (CPL), Cost per Sale (CPS)
Step 5 | View detailed Statistics for an Individual Campaign
From the campaign list, click on a campaign name.
This opens the campaign dashboard with deeper insights at three sub-levels:
Ad Group Performance: View metrics like clicks, impressions, conversions for each group.
Ad Performance: Understand how each creative performs within ad groups.
Keyword Performance: Discover which keywords are driving results or underperforming.
Step 5 | View detailed Statistics for an Individual Campaign (image 5 of 5)What this shows From the campaign list, click on a campaign name.What this showsIllustrates the "Step 5 | View detailed Statistics for an Individual Campaign" section of "How to view Google Ad Campaign Statistics in Ad Manager".This screenshot appears in the "Step 5 | View detailed Statistics for an Individual Campaign" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: From the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels. Immediately after, the guide continues: Pause low-performing ad groups or keywords. Adjust budgets to high-performing segments. Optimize creatives that show strong engagement.Image 5 of 5What to clickFrom the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels:
Buttons and menus referencedcampaign nameAd Group PerformanceAd PerformanceKeyword Performance
Next stepPause low-performing ad groups or keywords. Adjust budgets to high-performing segments. Optimize creatives that show strong engagement.All 2 steps in this procedure
From the campaign list, click on a campaign name.
This opens the campaign dashboard with deeper insights at three sub-levels:
This granularity helps you:
Pause low-performing ad groups or keywords.
Adjust budgets to high-performing segments.
Optimize creatives that show strong engagement.
Notes:
Data refreshes periodically. Allow some time after publishing before metrics populate.
Zero conversions may indicate issues with tracking setup or landing page performance.
Use consistent date ranges for accurate comparisons.
