# How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup) > Learn how to create Google Ads conversion actions on the Google platform. Standalone guide with settings tips plus HL Ad Manager/Workflow next steps. - Source: https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ads-offline-conversion-actions-google-platform-side-setup - Section: Reporting / Tracking & Attribution - Reading time: 5 min - Images: 18, each explained below - Modified on Tue, 24 Mar at 5:12 AM --- This guide explains how to configure **Google Ads offline conversion actions** directly in the Google Ads interface. It is a **standalone platform-side setup** and does not include GHL Customer Care configuration steps. After completing this setup, use the links in **Next Steps** to connect conversions from GHL Customer Care via Ad Manager or Workflows.  --- **TABLE OF CONTENTS** - [What is Google Ads Conversion Actions?](#what-is-google-ads-conversion-actions) - [Key Benefits of Google Ads Conversion Actions](#key-benefits-of-google-ads-conversion-actions) - [Prerequisites on the Google Side](#prerequisites-on-the-google-side) - [How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)](#how-to-set-up-google-ads-offline-conversion-actions-google-platform-side) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What is Google Ads Conversion Actions?** Google Ads conversion actions define the events you want to track and optimize for—such as leads, calls, form submissions, or offline sales. Creating a clear, well-scoped conversion action ensures Google Ads can attribute performance correctly and helps your campaigns bid toward meaningful outcomes. A **conversion action** is a rule in Google Ads that records when a desired action occurs. For offline conversions (e.g., a deal marked won in your CRM), Google Ads matches identifiers like **GCLID/GBRAID/WBRAID** to attribute results back to ads and keywords. --- ## **Key Benefits of Google Ads Conversion Actions** Benefits focus on data quality, optimization, and reporting. Establishing the right conversion actions improves bidding signals, clarifies measurement, and prevents noisy or duplicated data. - **Accurate Optimization**: Feeds Google Ads with clean signals for Smart Bidding. - **Clear Reporting**: Separates primary outcomes (e.g., qualified leads) from secondary events. - **Control Over Counting**: Decide whether to count **Every** or **One** conversion per ad interaction. - **Flexible Attribution**: Choose a model that fits your funnel and data volume. - **Offline Compatibility**: Supports uploading server-side/CRM events using IDs like GCLID/GBRAID/WBRAID. --- ## **Prerequisites on the Google Side** Preparing your Google Ads account prevents rework later. Confirm access, account structure, and goal taxonomy before creating actions. - Admin or standard access to the correct **Google Ads** account. - Agreement on goal taxonomy (e.g., **Lead** vs **Submit lead form** vs **Qualified lead**). - Decision on whether this action should be marked as a **Primary** action used for bidding. - Clarity on identifiers you’ll send later (e.g., **GCLID/GBRAID/WBRAID**) when posting offline conversions from GHL Customer Care. --- ## **How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)** Follow these steps in **Google Ads** to create the conversion action you’ll later send data to from GHL Customer Care. Proper setup ensures clean attribution and reliable bidding signals. **Note:** This is a **Google platform-side** guide only. To **setup offline conversions in GHL Customer Care Ad Manager**, checkout our article on [GHL Customer Care Ad Manager - Create & Manage Google Ads Offline Conversions.](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-manage-google-ads-offline-conversions) [](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-manage-google-ads-offline-conversions) **T****o setup and track Google Ads Conversion Actions like form submissions, number pool calling, chat widget replies etc, directly inside GHL Customer Care Workflows**, checkout our article on [Workflow Action - Add To Google Ads.](https://docs.ghlcustomercare.com/docs/workflows/integrations-workflow-actions/workflow-action-add-to-google-ads) 1. Head into your Google Adwords account or open [ads.google.com](https://ads.google.com/intl/en_in/start/lc/?subid=in-en-ha-awa-bk-c-c00!o3~CjwKCAjwyYPOBhBxEiwAgpT8PxzugBXx8nv7PGe8R-bVM6pT1TSQUkUBsSH7fq-9uWlPPKDs9bWKqxoCiVUQAvD_BwE~140706620052~kwd-94527731~16862088904~592470418766&gclsrc=aw.ds&gad_source=1&gad_campaignid=16862088904&gclid=CjwKCAjwyYPOBhBxEiwAgpT8PxzugBXx8nv7PGe8R-bVM6pT1TSQUkUBsSH7fq-9uWlPPKDs9bWKqxoCiVUQAvD_BwE). 2. Click on **"Sign In"** to sign into your google ads account or click on "Start Now" to start creating a new google ads account. ![Step 2 of 17: Click on "Sign In" to sign into your google ads account or click on…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064512308/original/C8Aw37elwsskF22cfBXP7IxnyZg-vd6WuA.png) **Step 2 of 17: Click on "Sign In" to sign into your google ads account or click on…** This screenshot accompanies step 2 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. The next step is to click the " +" and Navigate to Conversion Action from the dropdown. - What to click: Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. - Controls: "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category., "See all" - Next: Click the " +" and Navigate to Conversion Action from the dropdown. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. <- this image 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 3. Click the "**+"** and Navigate to **Conversion Action** from the dropdown**.** ![Step 3 of 17: Click the " +" and Navigate to Conversion Action from the dropdown](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067502302/original/9qUf3GbbUGIRqj0l1iAlLO-HcyOURbtFdQ.gif) **Step 3 of 17: Click the " +" and Navigate to Conversion Action from the dropdown** This animation accompanies step 3 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click the " +" and Navigate to Conversion Action from the dropdown. The next step is to choose data sources to measure conversions depending on your current Google Ads UI prompt. - What to choose: Click the " +" and Navigate to Conversion Action from the dropdown. - Controls: +", Conversion Action, ., "Sign In", Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category., "See all" - Next: Choose data sources to measure conversions depending on your current Google Ads UI prompt. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. <- this image 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt.  ![Step 4 of 17: Choose data sources to measure conversions depending on your current…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067579637/original/1wvU2iIuwl1vgDCU4q672wPZXEmaxnNILg.png) **Step 4 of 17: Choose data sources to measure conversions depending on your current…** This screenshot accompanies step 4 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you choose data sources to measure conversions depending on your current Google Ads UI prompt. The next step is to to start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. - What to choose: Choose data sources to measure conversions depending on your current Google Ads UI prompt. - Controls: "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category., "See all" - Next: To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. <- this image 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 5. To start tracking conversions, we need to choose the **Conversions offline** option. **Please Note:** GHL Customer Care supports **Offline Conversions only.** Website, app, phone call, and other conversion sources are **not supported.** ![Step 5 of 17: To start tracking conversions, we need to choose the Conversions…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067579648/original/-PwtOolBiOv6IZ2uBtJZzD_-GhUtvdE7Pw.png) **Step 5 of 17: To start tracking conversions, we need to choose the Conversions…** This screenshot accompanies step 5 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you to start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. The next step is to click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'. - What to choose: To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. - Controls: Conversions offline, Offline Conversions only., not supported., "Sign In", +", Conversion Action, ., Edit D, ata Sources, "Save and Continue"., Conversion Category., "See all" - Next: Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. <- this image 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 6. Click on **Edit D****ata Sources** to add an offline data source and select 'Skip this step and set up a data source later.'  ![Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067579723/original/VsiSQvjZtX8P0cXhZbudRHW9m_XWoawx1w.png) **Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select…** This screenshot accompanies step 6 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'. The next step is to click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. - What to choose: Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' - Controls: Edit D, ata Sources, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., "Save and Continue"., Conversion Category., "See all" - Next: Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' <- this image 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). ![Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067579852/original/j74nCVGHCYk6FtNsTFSCiGXRAtF9qKwHPA.png) **Step 6 of 17: Click on Edit D ata Sources to add an offline data source and select…** This screenshot accompanies step 6 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.'. The next step is to click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. - What to choose: Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' - Controls: Edit D, ata Sources, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., "Save and Continue"., Conversion Category., "See all" - Next: Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' <- this image 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 7. Click **"Save and Continue".**  ![Step 7 of 17: Click "Save and Continue". Select the Conversion Category. This step…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067579906/original/Lc38gm87HysxZ7IKAiwmYlGfJ6gMn7wYMA.png) **Step 7 of 17: Click "Save and Continue". Select the Conversion Category. This step…** This screenshot accompanies step 7 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. The next step is to post selection of the conversion category, you need to add data source to the category. - What to choose: Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. - Controls: "Save and Continue"., Conversion Category., "See all", "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources - Next: Post selection of the conversion category, you need to add data source to the category. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. <- this image 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). Select the **Conversion Category.** This step is to define, "**What do you want to measure?**". Click **"See all"** to access the entire list of conversion categories. ![Step 7 of 17: Click "Save and Continue". Select the Conversion Category. This step…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067506158/original/8tXXliQSYFav771REY1QnV9yBwa06VkBHw.png) **Step 7 of 17: Click "Save and Continue". Select the Conversion Category. This step…** This screenshot accompanies step 7 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. The next step is to post selection of the conversion category, you need to add data source to the category. - What to choose: Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. - Controls: "Save and Continue"., Conversion Category., "See all", "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources - Next: Post selection of the conversion category, you need to add data source to the category. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. <- this image 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 8. Post selection of the conversion category, you need to add data source to the category. ![Step 8 of 17: Post selection of the conversion category, you need to add data source…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067580048/original/U4gxlhKu0mq9IJ2RGZx4--KiYeZ5-CrH8Q.png) **Step 8 of 17: Post selection of the conversion category, you need to add data source…** This screenshot accompanies step 8 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you post selection of the conversion category, you need to add data source to the category. The next step is to click on Edit settings to define the details. - What this covers: Post selection of the conversion category, you need to add data source to the category. - Controls: "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category., "See all" - Next: Click on Edit settings to define the details. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. <- this image 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 9. Click on **Edit** **settings** to define the details. ![Step 9 of 17: Click on Edit settings to define the details](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067580713/original/-Kp98QJlnSnH0Od2wiV0YYMqhjt-C42fKg.png) **Step 9 of 17: Click on Edit settings to define the details** This screenshot accompanies step 9 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Edit settings to define the details. The next step is to this section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. - What to click: Click on Edit settings to define the details. - Controls: Edit, settings, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue". - Next: This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. <- this image 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be **'****Primary action used for bidding optimisation'** as the selected choice. ![Step 10 of 17: This section shows the action optimisation which shows the 'Conversion…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067580773/original/f53u6AuJzI4SU2_7b9jsWXCmby7r6dAnwQ.png) **Step 10 of 17: This section shows the action optimisation which shows the 'Conversion…** This screenshot accompanies step 10 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you this section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. The next step is to give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. - What this covers: This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. - Controls: ', "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category. - Next: Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. <- this image 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 11. **Give this Conversion a name.** Please type in the name of your conversion. In this example, we are calling it "**Conversion Test**". **_Note:_** _Once you have completed this step, please **copy and paste** your **conversion name** somewhere close._ ![Step 11 of 17: Give this Conversion a name. Please type in the name of your…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067580849/original/TCZ-Nua_u5JdjdMQXgA7sxrjV91S4dGzwg.png) **Step 11 of 17: Give this Conversion a name. Please type in the name of your…** This screenshot accompanies step 11 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. The next step is to select the value for your conversion. Select from: same, different, or don't use a value... More info. - What to fill in: Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. - Controls: Give this Conversion a name., Conversion Test, copy and paste, conversion name, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D - Next: Select the value for your conversion. Select from: same, different, or don't use a value... More info Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. <- this image 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 12. Select the value for your conversion. Select from: same, different, or don't use a value... **[More info](https://support.google.com/google-ads/answer/3419241?hl=en)** ![Step 12 of 17: Select the value for your conversion. Select from: same, different, or…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067512334/original/OVD2rhwjEiMpi-bLkZL6FRJy95oudTnFWQ.png) **Step 12 of 17: Select the value for your conversion. Select from: same, different, or…** This screenshot accompanies step 12 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you select the value for your conversion. Select from: same, different, or don't use a value... More info. The next step is to select the count, we recommend always choosing option " Every ". - What to choose: Select the value for your conversion. Select from: same, different, or don't use a value... More info - Controls: More info, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category. - Next: Select the count, we recommend always choosing option " Every ". Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info <- this image 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 13. Select the count, we recommend always choosing option "**Every**".  ![Step 13 of 17: Select the count, we recommend always choosing option " Every "](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067512364/original/Ok2YxrgbOjCqKyH3GwIb2PP9oG6xJggbiA.png) **Step 13 of 17: Select the count, we recommend always choosing option " Every "** This screenshot accompanies step 13 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you select the count, we recommend always choosing option " Every ". The next step is to setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). - What to choose: Select the count, we recommend always choosing option " Every ". - Controls: Every, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category. - Next: Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". <- this image 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 14. Setup the conversion window and attribution model.  1\. Set the _click-through conversion window_ to "**90 days"** 2\. Select engaged view conversion window from the dropdown. 3. Next, set the _Attribution model_ as "**Last Click**" or "**Data Driven**" (recommended). ![Step 14 of 17: Setup the conversion window and attribution model. 1. Set the…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067512556/original/zAV1TcL39odzlku9ZwfwwGtSwrwxZ6qFHg.png) **Step 14 of 17: Setup the conversion window and attribution model. 1. Set the…** This screenshot accompanies step 14 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). The next step is to click on "Done" and the conversion settings are defined and saved. - What to choose: Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). - Controls: 90 days", Last Click, Data Driven, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources - Next: Click on "Done" and the conversion settings are defined and saved. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). <- this image 15. Click on **"Done"** and the conversion settings are defined and saved. ![Step 15 of 17: Click on "Done" and the conversion settings are defined and saved](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067512857/original/IuaqENbu2fX7uCCFX1IZ4KdRsdD8wKrMzw.png) **Step 15 of 17: Click on "Done" and the conversion settings are defined and saved** This screenshot accompanies step 15 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on "Done" and the conversion settings are defined and saved. The next step is to click on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories. - What to click: Click on "Done" and the conversion settings are defined and saved. - Controls: "Done", "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category. - Next: Click on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 16. Click on **Save and continue** to proceed with the changes. Choose **"Create Conversion"** to create a new conversion**.** Click on **"Add Another Category"** to add more conversion categories. ![Step 16 of 17: Click on Save and continue to proceed with the changes. Choose "Create…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067580436/original/H8j4q657JuhY9VGvEq6vj7gb4_PE-MOR0A.png) **Step 16 of 17: Click on Save and continue to proceed with the changes. Choose "Create…** This screenshot accompanies step 16 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories. The next step is to click on Finish to conclude the conversion creation process.|. - What to choose: Click on Save and continue to proceed with the changes. Choose "Create Conversion" to create a new conversion. Click on "Add Another Category" to add more conversion categories. - Controls: Save and continue, "Create Conversion", ., "Add Another Category", "Sign In", +", Conversion Action, Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources - Next: Click on Finish to conclude the conversion creation process.| Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). 17. Click on **Finish** to conclude the conversion creation process.| ![Step 17 of 17: Click on Finish to conclude the conversion creation process.|](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067580981/original/sHqe_AHeotyPhYjnrCfR12jhkrnN57S8Zg.png) **Step 17 of 17: Click on Finish to conclude the conversion creation process.|** This screenshot accompanies step 17 of 17 in the "How To Set Up Google Ads Offline Conversion Actions (Google Platform-Side)" section of "How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)". At this point in the walkthrough you click on Finish to conclude the conversion creation process.|. - What to click: Click on Finish to conclude the conversion creation process.| - Controls: Finish, "Sign In", +", Conversion Action, ., Conversions offline, Offline Conversions only., not supported., Edit D, ata Sources, "Save and Continue"., Conversion Category. Full procedure: 1. Head into your Google Adwords account or open ads.google.com. 2. Click on "Sign In" to sign into your google ads account or click on "Start Now" to start creating a new google ads account. 3. Click the " +" and Navigate to Conversion Action from the dropdown. 4. Choose data sources to measure conversions depending on your current Google Ads UI prompt. 5. To start tracking conversions, we need to choose the Conversions offline option. Please Note: GHL Customer Care supports Offline Conversions only. Website, app, phone call, and other conversion sources are not supported. 6. Click on Edit D ata Sources to add an offline data source and select 'Skip this step and set up a data source later.' 7. Click "Save and Continue". Select the Conversion Category. This step is to define, " What do you want to measure? ". Click "See all" to access the entire list of conversion categories. 8. Post selection of the conversion category, you need to add data source to the category. 9. Click on Edit settings to define the details. 10. This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be ' Primary action used for bidding optimisation' as the selected choice. 11. Give this Conversion a name. Please type in the name of your conversion. In this example, we are calling it " Conversion Test ". Note: Once you have completed this step, please copy and paste your conversion name somewhere close. 12. Select the value for your conversion. Select from: same, different, or don't use a value... More info 13. Select the count, we recommend always choosing option " Every ". 14. Setup the conversion window and attribution model. 1. Set the click-through conversion window to " 90 days" 2. Select engaged view conversion window from the dropdown. 3. Next, set the Attribution model as " Last Click " or " Data Driven " (recommended). --- ## **Frequently Asked Questions** **Q: What should I set for Count—Every or One?** Use **One** for lead generation to avoid inflating conversions when a contact repeats the same event. Use **Every** for revenue events like purchases. **Q: How long until I see conversions in Google Ads? **Processing can take from a few hours up to 24–48 hours depending on volume and method. Reporting latency is normal; use absolute dates when checking reports. **Q: Do I need GCLID, GBRAID, or WBRAID to upload offline conversions?** Yes—at least one identifier is needed for reliable matching. Capture and store whichever is available on first touch, then include it when sending the conversion from GHL Customer Care. **Q: Where do I verify that conversions are being recorded? **In Google Ads: Tools & Settings > Conversions and in campaign reports using Conversion columns. In GHL Customer Care, use Ad Manager reporting for visibility once HL-side sending is configured (see Related Articles). **Q: Should I use GHL Customer Care Ad Manager or Workflows to send conversions? **Use Ad Manager if you prefer a centralized ads workspace and built-in mapping. Use Workflows if you need granular automation or custom logic. Both can send to the same Google conversion action. **Q: Why don’t my uploads match or show results? **Common issues include missing identifiers, incorrect timezones, currency/value mismatches, or sending to the wrong conversion action. Confirm the conversion ID/name, identifier presence, and event timestamps. --- ## **Related Articles** - **[](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-manage-google-ads-offline-conversions)**[](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-manage-google-ads-offline-conversions)[Ad Manager - Create & Manage Google Ads Offline Conversions](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-manage-google-ads-offline-conversions) - [Workflow Action – Add to Google AdWords.](https://docs.ghlcustomercare.com/docs/workflows/integrations-workflow-actions/workflow-action-add-to-google-ads) - Overview of Ad Manager Settings  - [Overview of Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)  - [How to Set Up Google Ad Reporting](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ad-reporting)  - [Understanding Attribution Source](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/understanding-attribution-source) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com