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Social Planner - Bluesky Integration

Connect your Bluesky account to GHL Customer Care’s Social Planner and publish directly. Step-by-step setup guide plus FAQs for easy scheduling and smooth posting.

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On this page
  1. Key Benefits of Bluesky Integration
  2. Bluesky Publishing Specifications
  3. Bluesky Posting Guidelines
  4. How to Create App Password in Bluesky
  5. How To Connect Bluesky with Social Planner
  6. Manage Bluesky Comments
  7. Frequently Asked Questions
  8. Related Articles

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Bluesky is a decentralized social network for sharing text, images, and videos. With GHL Customer Care’s Social Planner, you can connect your Bluesky account and publish without switching apps. This guide shows how to connect and start composing, scheduling, and publishing in one place.

TABLE OF CONTENTS

What is Bluesky Integration?

Bluesky Integration adds the fast-growing Bluesky network to Social Planner’s supported platforms. Authenticate your Bluesky handle using an app password, then create, schedule, and track Bluesky posts from the same calendar that already manages Facebook, Instagram, LinkedIn, Google Business Profile, TikTok, and more.

Key Benefits of Bluesky Integration

  • Zero context-switching: Plan, draft, and publish Bluesky posts alongside your other channels in Social Planner.
  • Faster client approvals: Route Bluesky posts through the same review/approval flow your team already uses, so nothing goes live without sign-off.
  • Fail-safe publishing: Compose within Bluesky’s limits (300 characters, up to 4 images or one video) to avoid last-minute errors and failed posts.
  • Keep a steady cadence: Batch and schedule posts for the week in minutes so Bluesky stays active even when your team is busy.
  • Fewer tools, lower cost: Skip separate Bluesky schedulers—manage everything in GHL Customer Care to save money and reduce admin overhead.

Bluesky Publishing Specifications

CategoryImagesVideo
File TypesJPEG, PNGMP4, MOV
Max File Size1 MB50 MB
Max Uploads per PostUp to 4 images1 video (cannot mix with images)
Dimensions / ResolutionStandard web resolutionRecommended 480p–720p)
Aspect Ratio–16:9 or 1:1
Duration–Up to 3 minutes
Frame Rate–30–60 FPS
Codecs–H.264 (video), AAC (audio)
Other Notes- No custom thumbnails

Bluesky Posting Guidelines

  • Tagging/Mentions: Tag users with their full handle (e.g., @name.bsky.social). No autocomplete available, type carefully or copy/paste.
  • Hashtags: Use #hashtag to make posts discoverable. Can include letters, numbers + underscores, but not numbers alone.
  • Character Limit: 300 characters per post.
  • Emojis: Supported.
  • Links:

    • Must start with http:// or https://.
    • Count as 23 characters, regardless of length.
    • Link shorteners are discouraged.
  • Daily Posting Limit: 100 posts per 24 hours.

How to Create App Password in Bluesky

Important: The app password is displayed only once. If you miss it, you’ll need to delete it and create a new one.
  1. Login to your Bluesky account in a new tab.
  2. Go to Settings > Privacy & security > App Passwords.
  3. Click + Add App Password.
  4. In the pop-up modal, name your app password, then click Next.
    Step 4 of 5: In the pop-up modal, name your app password, then click Next What this shows Step 4 of 5: In the pop-up modal, name your app password, then click Next. What this shows Shows what to click for step 4 of 5 in the "How to Create App Password in Bluesky" section of "Social Planner - Bluesky Integration". This animation accompanies step 4 of 5 in the "How to Create App Password in Bluesky" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you in the pop-up modal, name your app password, then click Next. The navigation path used here is Settings > Privacy. The next step is to copy the App Password as you will need it while connecting Bluesky with social planner. Step 4 of 5Path: Settings > PrivacyImage 1 of 10 What to clickIn the pop-up modal, name your app password, then click Next.
    Buttons and menus referenced name your app passwordNextonly onceSettingsPrivacy&securityAppPasswords+AddPassword
    Next stepCopy the App Password as you will need it while connecting Bluesky with social planner.
    All 5 steps in this procedure
    1. Login to your Bluesky account in a new tab.
    2. Go to Settings > Privacy & security > App Passwords.
    3. Click + Add App Password.
    4. In the pop-up modal, name your app password, then click Next. this image
    5. Copy the App Password as you will need it while connecting Bluesky with social planner.
  5. Copy the App Password as you will need it while connecting Bluesky with social planner.
    Step 5 of 5: Copy the App Password as you will need it while connecting Bluesky… What this shows Step 5 of 5: Copy the App Password as you will need it while connecting Bluesky with social planner. What this shows Shows what to copy for step 5 of 5 in the "How to Create App Password in Bluesky" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 5 of 5 in the "How to Create App Password in Bluesky" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you copy the App Password as you will need it while connecting Bluesky with social planner. The navigation path used here is Settings > Privacy. Step 5 of 5Path: Settings > PrivacyImage 2 of 10 What to copyCopy the App Password as you will need it while connecting Bluesky with social planner.
    Buttons and menus referenced Copy the App Passwordonly onceSettingsPrivacy&securityAppPasswords+AddPasswordname your app password
    All 5 steps in this procedure
    1. Login to your Bluesky account in a new tab.
    2. Go to Settings > Privacy & security > App Passwords.
    3. Click + Add App Password.
    4. In the pop-up modal, name your app password, then click Next.
    5. Copy the App Password as you will need it while connecting Bluesky with social planner. this image

How To Connect Bluesky with Social Planner

  1. Click on the Marketing tab from your sub-account.
  2. Click on Social Planner.
    Step 2 of 9: Click on Social Planner What this shows Step 2 of 9: Click on Social Planner. What this shows Shows what to click for step 2 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 2 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on Social Planner. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to click on the + Socials button. Step 2 of 9Image 3 of 10 What to clickClick on Social Planner.
    Buttons and menus referenced SocialPlannerMarketing+ SocialsConnectBlueskyBluesky UsernamecopiedapppasswordAddAll Accounts
    Next stepClick on the + Socials button.
    All 9 steps in this procedure
    1. Click on the Marketing tab from your sub-account.
    2. Click on Social Planner. this image
    3. Click on the + Socials button.
    4. Click on the Connect Bluesky option.
    5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
    6. Enter/paste the copied app password. (Not your main account password)
    7. Click on the Connect button.
    8. Click on the Add button next to your profile to add it to social planner.
    9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
  3. Click on the + Socials button.
    Step 3 of 9: Click on the + Socials button What this shows Step 3 of 9: Click on the + Socials button. What this shows Shows what to click for step 3 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 3 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the + Socials button. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to click on the Connect Bluesky option. Step 3 of 9Image 4 of 10 What to clickClick on the + Socials button.
    Buttons and menus referenced + SocialsMarketingSocialPlannerConnectBlueskyBluesky UsernamecopiedapppasswordAddAll Accounts
    Next stepClick on the Connect Bluesky option.
    All 9 steps in this procedure
    1. Click on the Marketing tab from your sub-account.
    2. Click on Social Planner.
    3. Click on the + Socials button. this image
    4. Click on the Connect Bluesky option.
    5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
    6. Enter/paste the copied app password. (Not your main account password)
    7. Click on the Connect button.
    8. Click on the Add button next to your profile to add it to social planner.
    9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
  4. Click on the Connect Bluesky option.
    Step 4 of 9: Click on the Connect Bluesky option What this shows Step 4 of 9: Click on the Connect Bluesky option. What this shows Shows what to click for step 4 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 4 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the Connect Bluesky option. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to enter your Bluesky Username, without the @. (e.g., username.bsky.social). Step 4 of 9Image 5 of 10 What to clickClick on the Connect Bluesky option.
    Buttons and menus referenced ConnectBlueskyMarketingSocialPlanner+ SocialsBluesky UsernamecopiedapppasswordAddAll Accounts
    Next stepEnter your Bluesky Username, without the @. (e.g., username.bsky.social).
    All 9 steps in this procedure
    1. Click on the Marketing tab from your sub-account.
    2. Click on Social Planner.
    3. Click on the + Socials button.
    4. Click on the Connect Bluesky option. this image
    5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
    6. Enter/paste the copied app password. (Not your main account password)
    7. Click on the Connect button.
    8. Click on the Add button next to your profile to add it to social planner.
    9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
  5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
  6. Enter/paste the copied app password. (Not your main account password)
    Step 6 of 9: Enter/paste the copied app password. (Not your main account password) What this shows Step 6 of 9: Enter/paste the copied app password. What this shows Shows what to fill in for step 6 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 6 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you enter/paste the copied app password. (Not your main account password). The next step is to click on the Connect button. Step 6 of 9Image 6 of 10 What to fill inEnter/paste the copied app password. (Not your main account password)
    Buttons and menus referenced copiedapppasswordMarketingSocialPlanner+ SocialsConnectBlueskyBluesky UsernameAddAll Accounts
    Next stepClick on the Connect button.
    All 9 steps in this procedure
    1. Click on the Marketing tab from your sub-account.
    2. Click on Social Planner.
    3. Click on the + Socials button.
    4. Click on the Connect Bluesky option.
    5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
    6. Enter/paste the copied app password. (Not your main account password) this image
    7. Click on the Connect button.
    8. Click on the Add button next to your profile to add it to social planner.
    9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
  7. Click on the Connect button.
    Step 7 of 9: Click on the Connect button What this shows Step 7 of 9: Click on the Connect button. What this shows Shows what to click for step 7 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 7 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the Connect button. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to click on the Add button next to your profile to add it to social planner. Step 7 of 9Image 7 of 10 What to clickClick on the Connect button.
    Buttons and menus referenced ConnectMarketingSocialPlanner+ SocialsBlueskyBluesky UsernamecopiedapppasswordAddAll Accounts
    Next stepClick on the Add button next to your profile to add it to social planner.
    All 9 steps in this procedure
    1. Click on the Marketing tab from your sub-account.
    2. Click on Social Planner.
    3. Click on the + Socials button.
    4. Click on the Connect Bluesky option.
    5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
    6. Enter/paste the copied app password. (Not your main account password)
    7. Click on the Connect button. this image
    8. Click on the Add button next to your profile to add it to social planner.
    9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
  8. Click on the Add button next to your profile to add it to social planner.
    Step 8 of 9: Click on the Add button next to your profile to add it to social planner What this shows Step 8 of 9: Click on the Add button next to your profile to add it to social planner. What this shows Shows what to click for step 8 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 8 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the Add button next to your profile to add it to social planner. The next step is to once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner. Step 8 of 9Image 8 of 10 What to clickClick on the Add button next to your profile to add it to social planner.
    Buttons and menus referenced AddMarketingSocialPlanner+ SocialsConnectBlueskyBluesky UsernamecopiedapppasswordAll Accounts
    Next stepOnce connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
    All 9 steps in this procedure
    1. Click on the Marketing tab from your sub-account.
    2. Click on Social Planner.
    3. Click on the + Socials button.
    4. Click on the Connect Bluesky option.
    5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
    6. Enter/paste the copied app password. (Not your main account password)
    7. Click on the Connect button.
    8. Click on the Add button next to your profile to add it to social planner. this image
    9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
  9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
    Step 9 of 9: Once connected, your Bluesky account will appear under All Accounts… What this shows Step 9 of 9: Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner. What this shows Shows what this covers for step 9 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". This screenshot accompanies step 9 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner. Step 9 of 9Image 9 of 10 What this coversOnce connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
    Buttons and menus referenced All AccountsMarketingSocialPlanner+ SocialsConnectBlueskyBluesky UsernamecopiedapppasswordAdd
    All 9 steps in this procedure
    1. Click on the Marketing tab from your sub-account.
    2. Click on Social Planner.
    3. Click on the + Socials button.
    4. Click on the Connect Bluesky option.
    5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
    6. Enter/paste the copied app password. (Not your main account password)
    7. Click on the Connect button.
    8. Click on the Add button next to your profile to add it to social planner.
    9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner. this image

Manage Bluesky Comments

You can view comments on Bluesky posts from within Social Planner, reply using text and emojis, and keep conversation context with threaded replies (up to 3 levels visible).

For more information, see Manage Comments in Social Planner.

Manage Bluesky Comments (image 10 of 10) What this shows For more information, see Manage Comments in Social Planner. What this shows Illustrates the "Manage Bluesky Comments" section of "Social Planner - Bluesky Integration". This screenshot appears in the "Manage Bluesky Comments" section of "Social Planner - Bluesky Integration". The text alongside this image reads: For more information, see Manage Comments in Social Planner. Immediately after, the guide continues: Q: Why do I need an app password instead of my Bluesky login? For security. Bluesky requires third-party tools to use app passwords so your main credentials stay protected. Q: What if I lose the app password? Go to Bluesky, delete the old…. Image 10 of 10 What this coversFor more information, see Manage Comments in Social Planner. Next stepQ: Why do I need an app password instead of my Bluesky login? For security. Bluesky requires third-party tools to use app passwords so your main credentials stay protected. Q: What if I lose the app password? Go to Bluesky, delete the old app password and create a new one, then reconnect in Social Planner. Q: What happens if my app password expires? Generate a new app password in Bluesky and reconnect the account in Social Planner. Q: Can I connect multiple Bluesky accounts/handles? Yes. Connect each account separately, each needs its own app password. Q: Do I need to reconnect after logging out of Bluesky? No. Once connected with an app password, your Bluesky account will stay connected until you remove it or reset the password. Q: Which analytics can you track for Bluesky in the Social Planner? You can track Posts, Likes, Comments, Impressions and Engagement Rate.

Frequently Asked Questions

Q: Why do I need an app password instead of my Bluesky login?
For security. Bluesky requires third-party tools to use app passwords so your main credentials stay protected.

Q: What if I lose the app password?

Go to Bluesky, delete the old app password and create a new one, then reconnect in Social Planner.

Q: What happens if my app password expires?

Generate a new app password in Bluesky and reconnect the account in Social Planner.

Q: Can I connect multiple Bluesky accounts/handles?

Yes. Connect each account separately, each needs its own app password.

Q: Do I need to reconnect after logging out of Bluesky?

No. Once connected with an app password, your Bluesky account will stay connected until you remove it or reset the password. 

Q: Which analytics can you track for Bluesky in the Social Planner?
 You can track Posts, Likes, Comments, Impressions and Engagement Rate.

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