# Social Planner - Bluesky Integration

> Connect your Bluesky account to GHL Customer Care’s Social Planner and publish directly. Step-by-step setup guide plus FAQs for easy scheduling and smooth posting.

- Source: https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-bluesky-integration
- Section: Marketing / Social Planner
- Reading time: 3 min
- Images: 10, each explained below

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Bluesky is a decentralized social network for sharing text, images, and videos. With GHL Customer Care’s Social Planner, you can connect your Bluesky account and publish without switching apps. This guide shows how to connect and start composing, scheduling, and publishing in one place.

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**TABLE OF CONTENTS**

-   [What is Bluesky Integration?](#what-is-bluesky-integration)
-   [Key Benefits of Bluesky Integration](#key-benefits-of-bluesky-integration)[](#bluesky-publishing-specifications)
-   [Bluesky Publishing Specifications](#bluesky-publishing-specifications)[](#bluesky-posting-guidelines)
-   [Bluesky Posting Guidelines](#bluesky-posting-guidelines)[](#how-to-create-app-password-in-bluesky)
-   [How to Create App Password in Bluesky](#how-to-create-app-password-in-bluesky)[](#how-to-connect-bluesky-with-social-planner)
-   [How To Connect Bluesky with Social Planner](#how-to-connect-bluesky-with-social-planner)[](#frequently-asked-questions)
-   [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles)
-   [Related Articles](#related-articles)

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# **What is Bluesky Integration?**

Bluesky Integration adds the fast-growing Bluesky network to Social Planner’s supported platforms. Authenticate your Bluesky handle using an app password, then create, schedule, and track Bluesky posts from the same calendar that already manages Facebook, Instagram, LinkedIn, Google Business Profile, TikTok, and more.

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## **Key Benefits of Bluesky Integration**

-   **Zero context-switching:** Plan, draft, and publish Bluesky posts alongside your other channels in Social Planner.
-   **Faster client approvals:** Route Bluesky posts through the same review/approval flow your team already uses, so nothing goes live without sign-off.
-   **Fail-safe publishing:** Compose within Bluesky’s limits (300 characters, up to 4 images or one video) to avoid last-minute errors and failed posts.
-   **Keep a steady cadence:** Batch and schedule posts for the week in minutes so Bluesky stays active even when your team is busy.
-   **Fewer tools, lower cost:** Skip separate Bluesky schedulers—manage everything in GHL Customer Care to save money and reduce admin overhead.

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## **Bluesky Publishing Specifications**

| Category | Images | Video |
| --- | --- | --- |
| **File Types** | JPEG, PNG | MP4, MOV |
| **Max File Size** | 1 MB | 50 MB |
| **Max Uploads per Post** | Up to 4 images | 1 video (cannot mix with images) |
| **Dimensions / Resolution** | Standard web resolution | Recommended 480p–720p) |
| **Aspect Ratio** | – | 16:9 or 1:1 |
| **Duration** | – | Up to 3 minutes |
| **Frame Rate** | – | 30–60 FPS |
| **Codecs** | – | H.264 (video), AAC (audio) |
| **Other Notes** | \-  | No custom thumbnails |

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## **Bluesky Posting Guidelines**

-   **Tagging/Mentions:** Tag users with their full handle (e.g., @name.bsky.social). No autocomplete available, type carefully or copy/paste.
-   **Hashtags:** Use #hashtag to make posts discoverable. Can include letters, numbers + underscores, but not numbers alone.
-   **Character Limit:** 300 characters per post.
-   **Emojis:** Supported.
-   **Links:**  
    -   Must start with http:// or [https://](https://).
    -   Count as 23 characters, regardless of length.
    -   Link shorteners are discouraged.  
        
-   **Daily Posting Limit:** 100 posts per 24 hours.

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## **How to Create App Password in Bluesky**

**Important:** The app password is displayed **only once**. If you miss it, you’ll need to delete it and create a new one.  

1.  Login to your Bluesky account in a new tab.
2.  Go to **Settings** > **Privacy** **&** **security** > **App** **Passwords**.
3.  Click **+** **Add** **App** **Password**.
4.  In the pop-up modal, **name your app password**, then click **Next**.
    
    
![Step 4 of 5: In the pop-up modal, name your app password, then click Next](https://jumpshare.com/share/cxIyMvPNAfVEkNLs0Ftl+/GIF+Recording+2025-10-07+at+9.41.50+PM.gif)

**Step 4 of 5: In the pop-up modal, name your app password, then click Next**

This animation accompanies step 4 of 5 in the "How to Create App Password in Bluesky" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you in the pop-up modal, name your app password, then click Next. The navigation path used here is Settings > Privacy. The next step is to copy the App Password as you will need it while connecting Bluesky with social planner.

- Path: Settings > Privacy
- What to click: In the pop-up modal, name your app password, then click Next.
- Controls: name your app password, Next, only once, Settings, Privacy, &, security, App, Passwords, +, Add, Password
- Next: Copy the App Password as you will need it while connecting Bluesky with social planner.

Full procedure:

1. Login to your Bluesky account in a new tab.
2. Go to Settings > Privacy & security > App Passwords.
3. Click + Add App Password.
4. In the pop-up modal, name your app password, then click Next.  <- this image
5. Copy the App Password as you will need it while connecting Bluesky with social planner.

    
5.  **Copy the App Password** as you will need it while connecting Bluesky with social planner.
    
    
![Step 5 of 5: Copy the App Password as you will need it while connecting Bluesky…](https://jumpshare.com/share/zX0FcCl6gvM5BtpzDQ4h+/Screen+Shot+2025-10-07+at+9.43.54+PM.png)

**Step 5 of 5: Copy the App Password as you will need it while connecting Bluesky…**

This screenshot accompanies step 5 of 5 in the "How to Create App Password in Bluesky" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you copy the App Password as you will need it while connecting Bluesky with social planner. The navigation path used here is Settings > Privacy.

- Path: Settings > Privacy
- What to copy: Copy the App Password as you will need it while connecting Bluesky with social planner.
- Controls: Copy the App Password, only once, Settings, Privacy, &, security, App, Passwords, +, Add, Password, name your app password

Full procedure:

1. Login to your Bluesky account in a new tab.
2. Go to Settings > Privacy & security > App Passwords.
3. Click + Add App Password.
4. In the pop-up modal, name your app password, then click Next.
5. Copy the App Password as you will need it while connecting Bluesky with social planner.  <- this image

    

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## **How To Connect Bluesky with Social Planner**

1.  Click on the **Marketing** tab from your sub-account.
2.  Click on **Social** **Planner**.
    
    
![Step 2 of 9: Click on Social Planner](https://jumpshare.com/share/D2dWJYvAFh71XjD4OSt4+/Screen+Shot+2025-10-07+at+6.39.14+PM.png)

**Step 2 of 9: Click on Social Planner**

This screenshot accompanies step 2 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on Social Planner. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to click on the + Socials button.
- What to click: Click on Social Planner.
- Controls: Social, Planner, Marketing, + Socials, Connect, Bluesky, Bluesky Username, copied, app, password, Add, All Accounts
- Next: Click on the + Socials button.

Full procedure:

1. Click on the Marketing tab from your sub-account.
2. Click on Social Planner.  <- this image
3. Click on the + Socials button.
4. Click on the Connect Bluesky option.
5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
6. Enter/paste the copied app password. (Not your main account password)
7. Click on the Connect button.
8. Click on the Add button next to your profile to add it to social planner.
9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.

    
3.  Click on the **\+ Socials** button.
    
    
![Step 3 of 9: Click on the + Socials button](https://jumpshare.com/share/07mefuMdgHokroabJTpQ+/Screen+Shot+2025-10-07+at+6.43.09+PM.png)

**Step 3 of 9: Click on the + Socials button**

This screenshot accompanies step 3 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the + Socials button. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to click on the Connect Bluesky option.
- What to click: Click on the + Socials button.
- Controls: + Socials, Marketing, Social, Planner, Connect, Bluesky, Bluesky Username, copied, app, password, Add, All Accounts
- Next: Click on the Connect Bluesky option.

Full procedure:

1. Click on the Marketing tab from your sub-account.
2. Click on Social Planner.
3. Click on the + Socials button.  <- this image
4. Click on the Connect Bluesky option.
5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
6. Enter/paste the copied app password. (Not your main account password)
7. Click on the Connect button.
8. Click on the Add button next to your profile to add it to social planner.
9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.

    
4.  Click on the **Connect** **Bluesky** option.
    
    
![Step 4 of 9: Click on the Connect Bluesky option](https://jumpshare.com/share/1XiFShZrjExdwKVZwVx3+/Screen+Shot+2025-10-07+at+8.58.27+PM.png)

**Step 4 of 9: Click on the Connect Bluesky option**

This screenshot accompanies step 4 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the Connect Bluesky option. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to enter your Bluesky Username, without the @. (e.g., username.bsky.social).
- What to click: Click on the Connect Bluesky option.
- Controls: Connect, Bluesky, Marketing, Social, Planner, + Socials, Bluesky Username, copied, app, password, Add, All Accounts
- Next: Enter your Bluesky Username, without the @. (e.g., username.bsky.social).

Full procedure:

1. Click on the Marketing tab from your sub-account.
2. Click on Social Planner.
3. Click on the + Socials button.
4. Click on the Connect Bluesky option.  <- this image
5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
6. Enter/paste the copied app password. (Not your main account password)
7. Click on the Connect button.
8. Click on the Add button next to your profile to add it to social planner.
9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.

    
5.  Enter your **Bluesky Username**, without the @. (e.g., username.bsky.social).  
    
6.  Enter/paste the **copied** **app** **password**. (Not your main account password)
    
    
![Step 6 of 9: Enter/paste the copied app password. (Not your main account password)](https://jumpshare.com/share/5tdnij8BKnmbaRxZSEAM+/Screen+Shot+2025-10-07+at+9.31.22+PM.png)

**Step 6 of 9: Enter/paste the copied app password. (Not your main account password)**

This screenshot accompanies step 6 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you enter/paste the copied app password. (Not your main account password). The next step is to click on the Connect button.
- What to fill in: Enter/paste the copied app password. (Not your main account password)
- Controls: copied, app, password, Marketing, Social, Planner, + Socials, Connect, Bluesky, Bluesky Username, Add, All Accounts
- Next: Click on the Connect button.

Full procedure:

1. Click on the Marketing tab from your sub-account.
2. Click on Social Planner.
3. Click on the + Socials button.
4. Click on the Connect Bluesky option.
5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
6. Enter/paste the copied app password. (Not your main account password)  <- this image
7. Click on the Connect button.
8. Click on the Add button next to your profile to add it to social planner.
9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.

    
7.  Click on the **Connect** button.
    
    
![Step 7 of 9: Click on the Connect button](https://jumpshare.com/share/kGYgMBjmPhBS1Dfyq2Ng+/Screen+Shot+2025-10-07+at+9.56.36+PM.png)

**Step 7 of 9: Click on the Connect button**

This screenshot accompanies step 7 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the Connect button. For context, this section explains: Click on the Marketing tab from your sub-account. Click on Social Planner. Click on the + Socials button. Click on the Connect Bluesky option. Enter your Bluesky Username, without the @. (e.g., username.bsky.social). Enter/paste the copied app password. (Not your main account password) Click on…. The next step is to click on the Add button next to your profile to add it to social planner.
- What to click: Click on the Connect button.
- Controls: Connect, Marketing, Social, Planner, + Socials, Bluesky, Bluesky Username, copied, app, password, Add, All Accounts
- Next: Click on the Add button next to your profile to add it to social planner.

Full procedure:

1. Click on the Marketing tab from your sub-account.
2. Click on Social Planner.
3. Click on the + Socials button.
4. Click on the Connect Bluesky option.
5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
6. Enter/paste the copied app password. (Not your main account password)
7. Click on the Connect button.  <- this image
8. Click on the Add button next to your profile to add it to social planner.
9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.

    
8.  Click on the **Add** button next to your profile to add it to social planner.
    
    
![Step 8 of 9: Click on the Add button next to your profile to add it to social planner](https://jumpshare.com/share/JcEUENcTtIpR5uHebyx3+/Screen+Shot+2025-10-07+at+9.58.50+PM.png)

**Step 8 of 9: Click on the Add button next to your profile to add it to social planner**

This screenshot accompanies step 8 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you click on the Add button next to your profile to add it to social planner. The next step is to once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
- What to click: Click on the Add button next to your profile to add it to social planner.
- Controls: Add, Marketing, Social, Planner, + Socials, Connect, Bluesky, Bluesky Username, copied, app, password, All Accounts
- Next: Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.

Full procedure:

1. Click on the Marketing tab from your sub-account.
2. Click on Social Planner.
3. Click on the + Socials button.
4. Click on the Connect Bluesky option.
5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
6. Enter/paste the copied app password. (Not your main account password)
7. Click on the Connect button.
8. Click on the Add button next to your profile to add it to social planner.  <- this image
9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.

    
9.  Once connected, your Bluesky account will appear under **All Accounts** drop-down in Social Planner.
    
    
![Step 9 of 9: Once connected, your Bluesky account will appear under All Accounts…](https://jumpshare.com/share/NdLMYK5jJVIBnJeGFAvi+/Screen+Shot+2025-10-07+at+10.21.34+PM.png)

**Step 9 of 9: Once connected, your Bluesky account will appear under All Accounts…**

This screenshot accompanies step 9 of 9 in the "How To Connect Bluesky with Social Planner" section of "Social Planner - Bluesky Integration". At this point in the walkthrough you once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
- What this covers: Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.
- Controls: All Accounts, Marketing, Social, Planner, + Socials, Connect, Bluesky, Bluesky Username, copied, app, password, Add

Full procedure:

1. Click on the Marketing tab from your sub-account.
2. Click on Social Planner.
3. Click on the + Socials button.
4. Click on the Connect Bluesky option.
5. Enter your Bluesky Username, without the @. (e.g., username.bsky.social).
6. Enter/paste the copied app password. (Not your main account password)
7. Click on the Connect button.
8. Click on the Add button next to your profile to add it to social planner.
9. Once connected, your Bluesky account will appear under All Accounts drop-down in Social Planner.  <- this image

    

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## **Manage Bluesky Comments**

You can view comments on Bluesky posts from within Social Planner, reply using text and emojis, and keep conversation context with threaded replies (up to 3 levels visible).

For more information, see [Manage Comments in Social Planner.](https://docs.ghlcustomercare.com/docs/marketing/social-planner/manage-comments-in-social-planner)

![Manage Bluesky Comments (image 10 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155071844721/original/2pjr0b4WNffeNZ38CNLujqXPUiZzBPwb9g.png)

**Manage Bluesky Comments (image 10 of 10)**

This screenshot appears in the "Manage Bluesky Comments" section of "Social Planner - Bluesky Integration". The text alongside this image reads: For more information, see Manage Comments in Social Planner. Immediately after, the guide continues: Q: Why do I need an app password instead of my Bluesky login? For security. Bluesky requires third-party tools to use app passwords so your main credentials stay protected. Q: What if I lose the app password? Go to Bluesky, delete the old….
- What this covers: For more information, see Manage Comments in Social Planner.
- Next: Q: Why do I need an app password instead of my Bluesky login? For security. Bluesky requires third-party tools to use app passwords so your main credentials stay protected. Q: What if I lose the app password? Go to Bluesky, delete the old app password and create a new one, then reconnect in Social Planner. Q: What happens if my app password expires? Generate a new app password in Bluesky and reconnect the account in Social Planner. Q: Can I connect multiple Bluesky accounts/handles? Yes. Connect each account separately, each needs its own app password. Q: Do I need to reconnect after logging out of Bluesky? No. Once connected with an app password, your Bluesky account will stay connected until you remove it or reset the password. Q: Which analytics can you track for Bluesky in the Social Planner? You can track Posts, Likes, Comments, Impressions and Engagement Rate.

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## **Frequently Asked Questions**

**Q: Why do I need an app password instead of my Bluesky login?  
**For security. Bluesky requires third-party tools to use app passwords so your main credentials stay protected.

**Q: What if I lose the app password?**

Go to Bluesky, delete the old app password and create a new one, then reconnect in Social Planner.

**Q: What happens if my app password expires?**

Generate a new app password in Bluesky and reconnect the account in Social Planner.

**Q: Can I connect multiple Bluesky accounts/handles?**

Yes. Connect each account separately, each needs its own app password.

**Q: Do I need to reconnect after logging out of Bluesky?**

No. Once connected with an app password, your Bluesky account will stay connected until you remove it or reset the password. 

**Q: Which analytics can you track for Bluesky in the Social Planner?**  
 You can track Posts, Likes, Comments, Impressions and Engagement Rate.

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## **Related Articles**

-   [Getting Started - Setup Social Planner](https://docs.ghlcustomercare.com/docs/getting-started-w-ghl-customer-care/marketing-and-lead-generation/getting-started-setup-social-planner)  
    [  
    ](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connecting-linkedin-profile-and-business-pages-to-social-planner)
-   [Connecting LinkedIn Profile and Business Pages to Social Planner](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connecting-linkedin-profile-and-business-pages-to-social-planner)
-   [Social Planner - Meta Threads Integration](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-meta-threads-integration)
-   [Connect Instagram: Facebook-Linked vs. Direct Instagram Integration](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connect-instagram-facebook-linked-vs-direct-instagram-integration)

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com