Skip to content
Marketing

Ad Manager - Configure Google Ads Additional Assets at Campaign Level

Easily set Business Logos, Image Assets, Call Extensions & Sitelinks at the campaign level in Google Ads. Ensure consistency across all ad groups & formats.

5 min read1,098 words7 explained images
View as markdownOpen in ClaudeOpen in ChatGPT
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. Additional Asset Limits
  2. Key Benefits of Campaign‑Level Additional Assets
  3. How to Configure Google Ads Additional Assets at Campaign Level
  4. Step 1: Add Image Assets
  5. Step 2: Add Business Logo
  6. Step 3: Configure Call Extensions
  7. Step 4: Configure Sitelinks
  8. Validation & Errors
  9. Fallback Logic
  10. Frequently Asked Questions
  11. Related Articles

Configure Business Logos, Image Assets, Call Extensions, and Sitelinks at the campaign level in GHL Customer Care Ad Manager. This guide explains prerequisites, setup steps, fallback behavior, supported placements, and measurement—so you can launch faster and keep assets consistent across ads.

TABLE OF CONTENTS

What is Campaign‑Level Google Ads Additional Assets?

Campaign‑level assets are add‑ons that enhance your Google Ads (e.g., sitelinks, call buttons, logos, images). Configured at the campaign level in GHL Customer Care, they apply across all ad groups and ads in that campaign, helping improve visibility, engagement, and CTR without repeating setup per ad group. These assets provide richer formats for Google Ads and improve performance across Search, Display, and YouTube placements.

In GHL Customer Care Ad Manager, you can add the following campaign‑level assets for Google Ads:

  • Business Logo
  • Image Assets
  • Call Extensions
  • Sitelinks

Additional Asset Limits

Asset TypeSupported FormatsAspect RatiosLimits per CampaignNotes
Business LogoJPG, PNG1:1 (square)1 logoUsed across Search, Display, YouTube
Image AssetsJPG, PNG1:1 (square), 1.91:1 (landscape)Up to 20 imagesMax file size: 5 MB per image. Recommended: 2–3 per ratio
Call ExtensionsPhone numbersN/AMultipleMust be Google-approved
SitelinksText + URLN/A2–20 (recommended 4)Supports descriptions (optional)

Key Benefits of Campaign‑Level Additional Assets

  • Consistency: ensures all ads in a campaign share the same branding and CTAs.

  • Relevance: tailors sitelinks/images to a campaign’s offer or funnel stage.

  • Speed: centralizes setup so you avoid repeating steps per ad group.

  • Control: overrides account defaults to test variations by campaign.

  • Visibility: can improve ad prominence and CTR across eligible placements.

How to Configure Google Ads Additional Assets at Campaign Level

Step 1: Add Image Assets

Notes: Avoid low-quality visuals, gifs, overlays, or misleading content.
Uploading unsupported ratios (e.g., 4:5) will trigger a warning message prompting you to crop/resize.
If some images fail, your campaign will still publish with valid text ads and other assets.
  • In the Additional Assets section, click UploadImages.
  • Choose one or more images from the medialibrary or upload new files.
  • You can add up to 20 images per campaign.
  • Supported Guidelines:

    • Formats: JPG, PNG
    • AspectRatios: 1:1 (square) and 1.91:1 (landscape)
    • FileSize: Up to 5 MB per image
    • Recommended: Add at least 2–3 images per aspect ratio for better coverage.
Step 1: Add Image Assets (image 1 of 7) What this shows In the Additional Assets section, click Upload Images. What this shows Illustrates the "Step 1: Add Image Assets" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". This screenshot appears in the "Step 1: Add Image Assets" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". The text alongside this image reads: In the Additional Assets section, click Upload Images. Choose one or more images from the media library or upload new files. You can add up to 20 images per campaign. Supported Guidelines. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Note: Only 1:1 or square images are eligible. Image 1 of 7 What to chooseIn the Additional Assets section, click Upload Images. Choose one or more images from the media library or upload new files. You can add up to 20 images per campaign. Supported Guidelines:
Fields in this part of the guide Supported Guidelines:Formats: JPG, PNGAspect Ratios: 1:1 (square) and 1.91:1 (landscape)File Size: Up to 5 MB per image
Buttons and menus referenced lowquality4:5UploadImagesonemoreimagesmedialibraryuploadnew
Next stepNote: Only 1:1 or square images are eligible.
All 4 steps in this procedure
  1. In the Additional Assets section, click Upload Images.
  2. Choose one or more images from the media library or upload new files.
  3. You can add up to 20 images per campaign.
  4. Supported Guidelines:
 
Note: Only 1:1 or square images are eligible.
  1. Click + Upload Logo.
  2. Choose an existing image or upload a new one from the media library.
  3. Once uploaded, click the logo to open editing options like cropping.
  4. This logo will appear across placements.
Step 2: Add Business Logo (image 2 of 7) What this shows Click + Upload Logo. What this shows Illustrates the "Step 2: Add Business Logo" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". This screenshot appears in the "Step 2: Add Business Logo" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". The text alongside this image reads: Click + Upload Logo. Choose an existing image or upload a new one from the media library. Once uploaded, click the logo to open editing options like cropping. This logo will appear across placements. Immediately after, the guide continues: Note: Call extensions are mobile - friendly and improve CTR by offering instant dial capabilities. Learn more on how to create a 'Call from ads' conversion action here. Image 2 of 7 What to chooseClick + Upload Logo. Choose an existing image or upload a new one from the media library. Once uploaded, click the logo to open editing options like cropping. This logo will appear across placements.
Buttons and menus referenced 1:1 or square+ Upload Logoexistingimageuploadnewmedialibraryclickthelogoediting
Next stepNote: Call extensions are mobile - friendly and improve CTR by offering instant dial capabilities. Learn more on how to create a 'Call from ads' conversion action here.
All 4 steps in this procedure
  1. Click + Upload Logo.
  2. Choose an existing image or upload a new one from the media library.
  3. Once uploaded, click the logo to open editing options like cropping.
  4. This logo will appear across placements.

Step 3: Configure Call Extensions

Note: Call extensions are mobile-friendly and improve CTR by offering instant dial capabilities.
Learn more on how to create a 'Call from ads' conversion action here.
  1. Click on the Call Extensions dropdown.
  2. Choose one or more previously added phone numbers.
    Step 2 of 4: Choose one or more previously added phone numbers What this shows Step 2 of 4: Choose one or more previously added phone numbers. What this shows Shows what to choose for step 2 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". This screenshot accompanies step 2 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you choose one or more previously added phone numbers. The next step is to or click on + Create a New Call button from the selection dropdown to add a new number. Step 2 of 4Image 3 of 7 What to chooseChoose one or more previously added phone numbers.
    Buttons and menus referenced onemorepreviouslyaddednumbersmobilefriendlyimproveCTRinstantdialcapabilities
    Next stepor click on + Create a New Call button from the selection dropdown to add a new number.
    All 4 steps in this procedure
    1. Click on the Call Extensions dropdown.
    2. Choose one or more previously added phone numbers. this image
    3. or click on + Create a New Call button from the selection dropdown to add a new number.
    4. Select country and add a valid number and click Create.
  3. or click on + Create a New Call button from the selection dropdown to add a new number.
    Step 3 of 4: or click on + Create a New Call button from the selection dropdown to… What this shows Step 3 of 4: or click on + Create a New Call button from the selection dropdown to add a new number. What this shows Shows what to choose for step 3 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". This screenshot accompanies step 3 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you or click on + Create a New Call button from the selection dropdown to add a new number. The next step is to select country and add a valid number and click Create. Step 3 of 4Image 4 of 7 What to chooseor click on + Create a New Call button from the selection dropdown to add a new number.
    Buttons and menus referenced + Create a New CallmobilefriendlyimproveCTRinstantdialcapabilitiesLearnmorecreate a 'Call from ads'here
    Next stepSelect country and add a valid number and click Create.
    All 4 steps in this procedure
    1. Click on the Call Extensions dropdown.
    2. Choose one or more previously added phone numbers.
    3. or click on + Create a New Call button from the selection dropdown to add a new number. this image
    4. Select country and add a valid number and click Create.

  4. Select country and add a validnumber and click Create.

    Step 4 of 4: Select country and add a valid number and click Create What this shows Step 4 of 4: Select country and add a valid number and click Create. What this shows Shows what to choose for step 4 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". This screenshot accompanies step 4 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you select country and add a valid number and click Create. Step 4 of 4Image 5 of 7 What to chooseSelect country and add a valid number and click Create.
    Buttons and menus referenced countryvalidnumberCreatemobilefriendlyimproveCTRinstantdialcapabilitiesLearn
    All 4 steps in this procedure
    1. Click on the Call Extensions dropdown.
    2. Choose one or more previously added phone numbers.
    3. or click on + Create a New Call button from the selection dropdown to add a new number.
    4. Select country and add a valid number and click Create. this image
     
Note: Minimum 2, maximum 20 and recommended 4 sitelink assets should be added for optimal delivery.
  1. Click the Sitelinks dropdown.
  2. Select one or more existing sitelinks.
    Step 2 of 4: Select one or more existing sitelinks What this shows Step 2 of 4: Select one or more existing sitelinks. What this shows Shows what to choose for step 2 of 4 in the "Step 4: Configure Sitelinks" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". This screenshot accompanies step 2 of 4 in the "Step 4: Configure Sitelinks" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you select one or more existing sitelinks. For context, this section explains: Note: Minimum 2, maximum 20 and recommended 4 sitelink assets should be added for optimal delivery. This part of the guide covers 3 fields, listed below. The next step is to to add a new sitelink, click + Create a new sitelink and fill in. Step 2 of 4Image 6 of 7 What to chooseSelect one or more existing sitelinks.
    Fields in this part of the guide Sitelink Text (max 25 characters)Optional Description Line 1 & 2Final URL
    Buttons and menus referenced onemoreexistingsitelinksMinimummaximumrecommendedoptimaldeliverySitelinks+ Create a new sitelinkSitelink
    Next stepTo add a new sitelink, click + Create a new sitelink and fill in:
    Example values
    Final URL
    https://northgatedental.com

    Illustrative values showing the expected format. They are not read from the screenshot.

    All 4 steps in this procedure
    1. Click the Sitelinks dropdown.
    2. Select one or more existing sitelinks. this image
    3. To add a new sitelink, click + Create a new sitelink and fill in:
    4. Click Create.
  3. To add a new sitelink, click + Create a new sitelink and fill in:
    • SitelinkText (max 25 characters)
    • Optional Description Line 1 & 2
    • Final URL
  4. Click Create.
    Step 4 of 4: Click Create What this shows Step 4 of 4: Click Create. What this shows Shows what to click for step 4 of 4 in the "Step 4: Configure Sitelinks" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". This animation accompanies step 4 of 4 in the "Step 4: Configure Sitelinks" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you click Create. For context, this section explains: Note: Minimum 2, maximum 20 and recommended 4 sitelink assets should be added for optimal delivery. This part of the guide covers 3 fields, listed below. Step 4 of 4Image 7 of 7 What to clickClick Create.
    Fields in this part of the guide Sitelink Text (max 25 characters)Optional Description Line 1 & 2Final URL
    Buttons and menus referenced CreateMinimummaximumrecommendedoptimaldeliverySitelinksonemoreexistingsitelinks+ Create a new sitelink
    Example values
    Final URL
    https://northgatedental.com

    Illustrative values showing the expected format. They are not read from the screenshot.

    All 4 steps in this procedure
    1. Click the Sitelinks dropdown.
    2. Select one or more existing sitelinks.
    3. To add a new sitelink, click + Create a new sitelink and fill in:
    4. Click Create. this image

Add Image Assets

Adding images makes your Search ads more eye-catching across Google surfaces. Upload brand-safe visuals once and let Google place them where they perform best.

Specifications

Quantity: up to 20 images per campaign  

Formats: JPG, PNG

Aspect ratios: Square (1:1) and Landscape (1.91:1) only  

Max size: 5 MB per image

Steps

  1. In the campaign builder, open Image Assets.
  2. Click Upload and select your images.
  3. Confirm each file meets the ratio and size requirements.
  4. Click Save.

Behavior: Google automatically selects relevant images for placements across Search, Display, and YouTube. If some images fail checks, your text ads still publish.

Validation & Errors

  • The builder shows clear messages for policy, aspect-ratio, or file-size issues.
  • Failed assets are skipped; valid assets remain eligible.

Best Practices

  • Add 2–3 images per ratio to maximize coverage.
  • Avoid heavy text overlays, watermarks, GIFs, or misleading content.
  • Use crisp, uncluttered imagery that complements headlines/descriptions.

Fallback Logic

If no assets are added at the campaign level:

  • The system will default to account-level assets (if available).
  • If neither is present, the ad may run without these enhancements.

Note: Learn more about account-level assets: Google Ads Support 

Frequently Asked Questions

Q: What happens if I upload a non-square logo?
Only 1:1 (square) images are eligible. Non-square logos will be discarded. Use the built-in cropping tool to adjust.

Q: Can I add multiple phone numbers as call extensions?
Yes. You can assign multiple approved numbers. Google will rotate them based on location, device, and availability.

Q: Why is my call extension marked "Disapproved"?
Call extensions must meet Google Ads policies. Disapproval reasons include invalid/unverified numbers, country code mismatches, or formatting issues.

Q: How many site links can I add?
You can add 2–20 site links, but 4 is recommended for optimal performance.

Q: Can I edit an existing site link or phone number?
Yes. Use the pencil/edit icon next to the entry to update it.

Q: What are the benefits of campaign-level assets?

  • Saves time by applying assets across all ad groups and ads.
  • Maintains brand consistency.
  • Ensures rich ad formats (logos, images, site links, calls) are always included.

Q: Will these settings override account-level assets?
Yes. Campaign-level selections take precedence. If absent, account-level assets are used.

Q: What happens if I upload images in an unsupported ratio (e.g., 4:5)?
Unsupported ratios will trigger a warning message. The system will prompt you to crop or resize the image to either 1:1 or 1.91:1. The rejected image will not be published.

Q: Do failed image uploads stop my campaign from publishing?
No. Even if individual images fail, your campaign will still publish with valid text ads and other approved assets.

Was this guide helpful?

Related guides

@Mention or Tag Profile in Posts from Social Planner2 min read · 4 imagesAdd Location Tagging to Social Post1 min read · 9 imagesAdd Pinterest Pins in Social Planner4 min read · 8 imagesSocial Planner - How to Add Multiple Watermarks4 min read · 8 images