man-like voice in your GHL Customer Care chat widget—no phone numbers or downloads. WebRTC streaming, reCAPTCHA protection, and a clear non-recording notice.
4 min read969 words11 explained imagesUpdated Tue, 13 Jan at 3:18 PM
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Deliver human-like voice interactions directly in your GHL Customer Care Chat Widget—no phone numbers, downloads, or extra setup—so you can capture and qualify more leads instantly.
IMPORTANT: This feature is currently available in Labs and needs to be enabled by Agency for Sub-accounts. For more information, refer to Labs Features - Complete Overview
The Voice AI Chat Widget is a new widget type that lets website visitors hold live, microphone-based conversations with an AI agent entirely inside the browser. Instead of launching a phone call, the conversation streams through WebRTC, creating a friction-free, voice-first experience that feels natural and immediate.
Key Benefits of the Voice Widget
Voice AI turns your standard chat bubble into a real-time conversation booth:
Zero friction – visitors speak instantly without dialing a number or installing an app.
Human-like engagement – natural speech keeps prospects talking longer and sharing more details.
Higher conversion – real-time voice qualifies and books leads while interest is hot.
Brandable agent name – display a friendly persona (e.g., “BuilderAi”) right in the widget.
Voice-only mode streams audio through the visitor’s mic and speakers so the entire call lives inside the chat window—no PSTN or VoIP connection required. This makes it ideal for quick demos, support triage, or hands-free sales conversations.
Built-In Call-Recording Notice
To keep expectations clear, the widget surfaces a banner that reads “All voice AI calls made using chat widgets cannot be recorded.” This transparency protects both you and your visitors from compliance confusion.
Built-In Call-Recording Notice (image 1 of 11)What this shows To keep expectations clear, the widget surfaces a banner that reads “All voice AI calls made using chat widgets cannot be recorded.” This…What this showsIllustrates the "Built-In Call-Recording Notice" section of "Voice AI Chat Widget".This screenshot appears in the "Built-In Call-Recording Notice" section of "Voice AI Chat Widget". The text alongside this image reads: To keep expectations clear, the widget surfaces a banner that reads “All voice AI calls made using chat widgets cannot be recorded.” This transparency protects both you and your visitors from compliance confusion. Immediately after, the guide continues: If a visitor connects or disconnects 10 times within 60 seconds, the system prompts Google reCAPTCHA to confirm they’re human, stopping bot loops and malicious toll-free abuse before it starts.Image 1 of 11What this coversTo keep expectations clear, the widget surfaces a banner that reads “All voice AI calls made using chat widgets cannot be recorded.” This transparency protects both you and your visitors from compliance confusion.Next stepIf a visitor connects or disconnects 10 times within 60 seconds, the system prompts Google reCAPTCHA to confirm they’re human, stopping bot loops and malicious toll-free abuse before it starts.
reCAPTCHA Protection
If a visitor connects or disconnects 10 times within 60 seconds, the system prompts Google reCAPTCHA to confirm they’re human, stopping bot loops and malicious toll-free abuse before it starts.
reCAPTCHA Protection (image 2 of 11)What this shows If a visitor connects or disconnects 10 times within 60 seconds, the system prompts Google reCAPTCHA to confirm they’re human, stopping…What this showsIllustrates the "reCAPTCHA Protection" section of "Voice AI Chat Widget".This screenshot appears in the "reCAPTCHA Protection" section of "Voice AI Chat Widget". The text alongside this image reads: If a visitor connects or disconnects 10 times within 60 seconds, the system prompts Google reCAPTCHA to confirm they’re human, stopping bot loops and malicious toll-free abuse before it starts. Immediately after, the guide continues: Because everything runs in-browser via WebRTC, there’s no telephony setup, SIP trunk, or softphone to configure. Agencies can embed the widget anywhere a normal GHL Customer Care chat bubble fits—websites, funnels, blogs, or the Client….Image 2 of 11How to confirmIf a visitor connects or disconnects 10 times within 60 seconds, the system prompts Google reCAPTCHA to confirm they’re human, stopping bot loops and malicious toll-free abuse before it starts.Next stepBecause everything runs in-browser via WebRTC, there’s no telephony setup, SIP trunk, or softphone to configure. Agencies can embed the widget anywhere a normal GHL Customer Care chat bubble fits—websites, funnels, blogs, or the Client Portal.
Browser-Based Engagement
Because everything runs in-browser via WebRTC, there’s no telephony setup, SIP trunk, or softphone to configure. Agencies can embed the widget anywhere a normal GHL Customer Care chat bubble fits—websites, funnels, blogs, or the Client Portal.
Concurrent Call and Agent Limit
You can currently create up to 100 Voice AI agents, allowing room for experiments, production setups, and specialized workflows.
The number of concurrent calls is capped at 20. Call #21 will trigger the red banner shown in the examples below. Calls in other locations are unaffected as they each have their own 20 call limit. This safeguard prevents quality degradation when multiple website visitors call at once.
To Check Service Status: Visit status.https://ghlcustomercare.com to confirm any ongoing outages.
Concurrent Call and Agent Limit (image 3 of 11)What this shows To Check Service Status: Visit status.https://ghlcustomercare.com to confirm any ongoing outages.What this showsIllustrates the "Concurrent Call and Agent Limit" section of "Voice AI Chat Widget".This screenshot appears in the "Concurrent Call and Agent Limit" section of "Voice AI Chat Widget". The text alongside this image reads: To Check Service Status: Visit status.https://ghlcustomercare.com to confirm any ongoing outages. Immediately after, the guide continues: Start a voice call with the AI agent. Mute the agent during conversation. Provide contact information during the call. End or restart a call when needed.Image 3 of 11How to confirmTo Check Service Status: Visit status.https://ghlcustomercare.com to confirm any ongoing outages.
Buttons and menus referencedupto 100 Voice AI agentscapped at 20.
Next stepStart a voice call with the AI agent. Mute the agent during conversation. Provide contact information during the call. End or restart a call when needed.
Concurrent Call and Agent Limit (image 4 of 11)What this shows To Check Service Status: Visit status.https://ghlcustomercare.com to confirm any ongoing outages.What this showsIllustrates the "Concurrent Call and Agent Limit" section of "Voice AI Chat Widget".This screenshot appears in the "Concurrent Call and Agent Limit" section of "Voice AI Chat Widget". The text alongside this image reads: To Check Service Status: Visit status.https://ghlcustomercare.com to confirm any ongoing outages. Immediately after, the guide continues: Start a voice call with the AI agent. Mute the agent during conversation. Provide contact information during the call. End or restart a call when needed.Image 4 of 11How to confirmTo Check Service Status: Visit status.https://ghlcustomercare.com to confirm any ongoing outages.
Buttons and menus referencedupto 100 Voice AI agentscapped at 20.
Next stepStart a voice call with the AI agent. Mute the agent during conversation. Provide contact information during the call. End or restart a call when needed.
Supported Features
Start a voice call with the AI agent.
Mute the agent during conversation.
Provide contact information during the call.
End or restart a call when needed.
Note: Call transfer is not yet supported while in beta.
How to Set Up the Voice Widget
A correct setup ensures that the Voice Widget works smoothly on your website. The process is simple and requires adding a script to your site’s code.
1. Navigate toSites → Chat Widget → New → Voice AI as the widget type.
How to Set Up the Voice Widget (image 5 of 11)What this shows 1.What this showsIllustrates the "How to Set Up the Voice Widget" section of "Voice AI Chat Widget".This screenshot appears in the "How to Set Up the Voice Widget" section of "Voice AI Chat Widget". The text alongside this image reads: 1. Navigate to Sites → Chat Widget → New → Voice AI as the widget type. Immediately after, the guide continues: 2. Locate the Get Code option and copy the provided code.Image 5 of 11What to fill in1. Navigate to Sites → Chat Widget → New → Voice AI as the widget type.
Buttons and menus referencedSites → Chat WidgetNewVoice AIGet CodeWix, Shopify,SquarespaceNote
Next step2. Locate the Get Code option and copy the provided <script> code.All 2 steps in this procedure
For custom-coded sites, place it in the <head> or <footer> section.
For platforms like Wix, Shopify, and Squarespace, use their custom code embed feature.
2. Locate the Get Code option and copy the provided<script>code.
How to Set Up the Voice Widget (image 6 of 11)What this shows 2.What this showsIllustrates the "How to Set Up the Voice Widget" section of "Voice AI Chat Widget".This screenshot appears in the "How to Set Up the Voice Widget" section of "Voice AI Chat Widget". The text alongside this image reads: 2. Locate the Get Code option and copy the provided code. Immediately after, the guide continues: 3. Paste the script into your website.Image 6 of 11What to copy2. Locate the Get Code option and copy the provided <script> code.
Buttons and menus referencedSites → Chat WidgetNewVoice AIGet CodeWix, Shopify,SquarespaceNote
Next step3. Paste the script into your website:All 2 steps in this procedure
For custom-coded sites, place it in the <head> or <footer> section.
For platforms like Wix, Shopify, and Squarespace, use their custom code embed feature.
3. Paste the script into your website:
For custom-coded sites, place it in the<head>or<footer>section.
For platforms likeWix, Shopify, and Squarespace, use their custom code embed feature.
Note: Save and publish your changes. Test the widget by visiting your live site and starting a voice call.
How to Set Up the Voice Widget (image 7 of 11)What this shows For custom-coded sites, place it in the or section.What this showsIllustrates the "How to Set Up the Voice Widget" section of "Voice AI Chat Widget".This screenshot appears in the "How to Set Up the Voice Widget" section of "Voice AI Chat Widget". The text alongside this image reads: For custom-coded sites, place it in the or section. For platforms like Wix, Shopify, and Squarespace, use their custom code embed feature. Immediately after, the guide continues: Give your AI a friendly, on-brand identity by setting a display name in the widget builder (Sites > Chat Widgets > Agent tab). The chosen name appears on every voice reply, reinforcing trust and professionalism.Image 7 of 11What this coversFor custom-coded sites, place it in the <head> or <footer> section. For platforms like Wix, Shopify, and Squarespace, use their custom code embed feature.
Buttons and menus referencedSites → Chat WidgetNewVoice AIGet CodeWix, Shopify,SquarespaceNote
Next stepGive your AI a friendly, on-brand identity by setting a display name in the widget builder (Sites > Chat Widgets > Agent tab). The chosen name appears on every voice reply, reinforcing trust and professionalism.All 2 steps in this procedure
For custom-coded sites, place it in the <head> or <footer> section.
For platforms like Wix, Shopify, and Squarespace, use their custom code embed feature.
How to Change the AI Agent Name
Give your AI a friendly, on-brand identity by setting a display name in the widget builder (Sites > Chat Widgets > Agent tab). The chosen name appears on every voice reply, reinforcing trust and professionalism.
Changing the name of your Chat Widget Agent is easy and can be done directly in the web chat builder! To change the name, follow these steps:
Step 1: Navigate to Chat Widgets
From your location dashboard, go to Sites → Chat Widgets
Step 1: Navigate to Chat Widgets (image 8 of 11)What this shows From your location dashboard, go to Sites → Chat WidgetsWhat this showsIllustrates the "Step 1: Navigate to Chat Widgets" section of "Voice AI Chat Widget".This screenshot appears in the "Step 1: Navigate to Chat Widgets" section of "Voice AI Chat Widget". The text alongside this image reads: From your location dashboard, go to Sites → Chat Widgets. Immediately after, the guide continues: Click on the widget to open the editor.Image 8 of 11What this coversFrom your location dashboard, go to Sites → Chat Widgets
Buttons and menus referencedSites → Chat Widgets
Next stepClick on the widget to open the editor
Step 2: Open Your Widget
Click on the widget to open the editor
Step 2: Open Your Widget (image 9 of 11)What this shows Click on the widget to open the editorWhat this showsIllustrates the "Step 2: Open Your Widget" section of "Voice AI Chat Widget".This screenshot appears in the "Step 2: Open Your Widget" section of "Voice AI Chat Widget". The text alongside this image reads: Click on the widget to open the editor. For context, this section explains: Changing the name of your Chat Widget Agent is easy and can be done directly in the web chat builder! To change the name, follow these steps. Immediately after, the guide continues: Navigate to the Agent tab Use the Voice AI Agent Name box to enter a new name for the agent.Image 9 of 11What to clickClick on the widget to open the editorNext stepNavigate to the Agent tab Use the Voice AI Agent Name box to enter a new name for the agent
Step 3: Update Name
Navigate to the Agent tab
Use the Voice AI Agent Name box to enter a new name for the agent
Step 3: Update Name (image 10 of 11)What this shows Navigate to the Agent tab Use the Voice AI Agent Name box to enter a new name for the agentWhat this showsIllustrates the "Step 3: Update Name" section of "Voice AI Chat Widget".This screenshot appears in the "Step 3: Update Name" section of "Voice AI Chat Widget". The text alongside this image reads: Navigate to the Agent tab Use the Voice AI Agent Name box to enter a new name for the agent. Immediately after, the guide continues: Once the name has been changed, apply your changes by clicking the blue Save button in the upper right corner.Image 10 of 11Where to goNavigate to the Agent tab Use the Voice AI Agent Name box to enter a new name for the agent
Buttons and menus referencedAgentVoice AI Agent Name
Next stepOnce the name has been changed, apply your changes by clicking the blue Save button in the upper right corner.All 2 steps in this procedure
Navigate to the Agent tab
Use the Voice AI Agent Name box to enter a new name for the agent
Step 4: Save Changes
Once the name has been changed, apply your changes by clicking the blue Save button in the upper right corner.
Step 4: Save Changes (image 11 of 11)What this shows Once the name has been changed, apply your changes by clicking the blue Save button in the upper right corner.What this showsIllustrates the "Step 4: Save Changes" section of "Voice AI Chat Widget".This screenshot appears in the "Step 4: Save Changes" section of "Voice AI Chat Widget". The text alongside this image reads: Once the name has been changed, apply your changes by clicking the blue Save button in the upper right corner. Immediately after, the guide continues: Q: Do visitors have to grant mic permission every time?Image 11 of 11How to confirmOnce the name has been changed, apply your changes by clicking the blue Save button in the upper right corner.
Buttons and menus referencedSave
Next stepQ: Do visitors have to grant mic permission every time?
Frequently Asked Questions
Q: Do visitors have to grant mic permission every time?
Most modern browsers remember permission after the first allow, but private/incognito sessions will ask again.
Q: Can I offer both text chat and Voice AI in one widget?
Not yet. Voice AI is currently a dedicated “Voice-Only” widget type. Use separate widgets (text vs. voice) if you need both.
Q: Is the audio recorded anywhere in GHL Customer Care?
No. Voice AI Chat Widget calls are streamed only; recording is disabled to comply with privacy regulations.
Q: What happens if the visitor’s connection drops?
The call ends gracefully. The visitor can click the mic icon to reconnect; repeated drops trigger reCAPTCHA.
Q: Does Voice AI work on mobile browsers?
Yes—Safari (iOS 16+), Chrome, and Edge support in-browser audio as long as the user allows microphone access.
Q: Can agencies set different AI agents for different pages?
Absolutely. Create multiple Voice AI widgets—each with its own agent persona—and embed the appropriate script on each page.
The Voice AI Chat Widget is a new widget type that lets website visitors hold live, microphone-based conversations with an AI agent entirely inside the browser. Instead of launching a phone call, the conversation streams through WebRTC, creating a friction-free, voice-first experience that feels natural and immediate.
