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How to Sell Gift Cards

Learn every way to sell Gift Cards though GHL Customer Care. Dedicated links, embed, QR, and existing checkouts along with Test vs Live, delivery, and key setup tips.

11 min read2,446 words38 explained imagesUpdated Mon, 5 Jan at 12:26 PM
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Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. Key Benefits of Selling Gift Cards
  2. Prerequisites
  3. Test Mode vs Live Mode
  4. Supported Channels
  5. Selling Gift Cards Using the Dedicated Checkout Link
  6. How to Access the Dedicated Checkout Link to Sell Gift Cards
  7. How to Access the 'Test' Link to Sell 'Test' Gift Cards
  8. Customer Experience in the Dedicated Checkout Link
  9. Selling Gift Cards Using the Embed Code
  10. Selling Gift Cards Using QR Codes
  11. Selling Gift Cards Through Existing Checkouts
  12. Selling Through Forms
  13. Selling Through Funnels
  14. Selling Through Stores
  15. Selling Through Payment Links
  16. Selling Through Invoices
  17. Selling Through Calendars
  18. Frequently Asked Questions
  19. Related Articles

GHL Customer Care Gift Cards let you sell prepaid balances your customers can buy for themselves or send to others. You can sell via a dedicated checkout link, embed, QR code, or existing checkouts like Funnels, Forms, Stores, Websites, Payment Links, Invoices, and Calendars.

This article walks you through each selling method, what customers experience, and best practices for smooth delivery and redemption.


TABLE OF CONTENTS


Overview of Selling Gift Cards

Selling Gift Cards is the process of offering a prepaid balance as a product in GHL Customer Care. You can sell a gift card through its own checkout or by adding it to your existing selling workflows (Funnels, Forms, Stores, Websites, Payment Links, Invoices, and Calendars). This allows you to sell gift cards wherever your customers already buy!

When a customer completes a purchase, GHL Customer Care creates a Gift Card Order and delivers the gift card based on the delivery option selected at checkout (immediate or scheduled). Each Gift Card includes:

  • A dedicated checkout link

  • An embed code

  • A QR code

  • The ability to be added to any checkout that supports product selection


Key Benefits of Selling Gift Cards

  • Multiple Sales Channels: Sell via a dedicated link, embed, QR code, or existing checkouts for maximum reach.
  • Gifting Built In: "Myself or Someone Else" flows make it simple to buy for others with scheduled delivery.
  • Safe Testing & Rollout: Separate Test and Live links help you validate pricing, denominations, and flows without affecting real balances.
  • Immediate Cash Flow: Collect revenue before redemption occurs.
  • Brand-Aligned Design: Upload custom artwork and choose gradients to create gift cards that match your branding.

Prerequisites

Confirm these items to ensure a smooth launch process! Before you can sell gift cards, make sure you have:


Test Mode vs Live Mode

Test Mode is a safe sandbox with separate checkout links and payment keys. Use it to simulate purchases, validate pricing/taxes, check inventory behavior, preview delivery messages, and test redemption. Live Mode is for real transactions.

Gift cards purchased in:

  • Test Mode → redeemable only in test mode checkouts
  • Live Mode → redeemable only in live mode checkouts
Tip: Send (issuing without payment) is Live mode only. Click here to learn how to send Gift Cards

Supported Channels

See every surface where Gift Cards can be sold and click the links below to jump directly to the setup steps for each. Choose one or combine multiple sales channels to match your strategy!


Selling Gift Cards Using the Dedicated Checkout Link (video 1) Open in a new tab

The dedicated checkout link is a standalone purchase page that comes with every Gift Card product. It’s the fastest way to start selling, perfect for sharing in emails, SMS, social posts, or as a button on your website, without building a funnel or form. Each Gift Card Product has its own unique checkout link in both Test and Live modes.

Use these steps to grab the Live Dedicated Checkout Link you can share with customers right away.

Step 1: Navigate to Gift Cards

In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

Step 1: Navigate to Gift Cards (image 1 of 38) What this shows In the left menu, click the Payments tab. What this shows Illustrates the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". The text alongside this image reads: In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard. Immediately after, the guide continues: Locate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell. Image 1 of 38 What to clickIn the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.
Buttons and menus referenced PaymentsGift Cards
Next stepLocate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.

Step 2: Choose a Gift Card

Locate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.

Step 2: Choose a Gift Card (image 2 of 38) What this shows Locate your card you would like to open the Dedicated Checkout Link for. What this shows Illustrates the "Step 2: Choose a Gift Card" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Choose a Gift Card" section of "How to Sell Gift Cards". The text alongside this image reads: Locate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell. Immediately after, the guide continues: Click the Copy icon to copy the Live Mode Checkout Link to your clipboard. Share this link with your customers so they can purchase the gift card. Image 2 of 38 What to clickLocate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.
Buttons and menus referenced Sell
Next stepClick the Copy icon to copy the Live Mode Checkout Link to your clipboard. Share this link with your customers so they can purchase the gift card

Click the Copy icon to copy the Live Mode Checkout Link to your clipboard. Share this link with your customers so they can purchase the gift card

Step 3: Copy Dedicated Checkout Link (image 3 of 38) What this shows Click the Copy icon to copy the Live Mode Checkout Link to your clipboard. What this shows Illustrates the "Step 3: Copy Dedicated Checkout Link" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Copy Dedicated Checkout Link" section of "How to Sell Gift Cards". The text alongside this image reads: Click the Copy icon to copy the Live Mode Checkout Link to your clipboard. Share this link with your customers so they can purchase the gift card. Immediately after, the guide continues: Use these steps to copy a Test link for internal QA without affecting real balances. Image 3 of 38 What to copyClick the Copy icon to copy the Live Mode Checkout Link to your clipboard. Share this link with your customers so they can purchase the gift card
Buttons and menus referenced CopyLive ModeCheckout Link
Next stepUse these steps to copy a Test link for internal QA without affecting real balances.

Use these steps to copy a Test link for internal QA without affecting real balances.

Step 1: Navigate to Gift Cards

In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

Step 1: Navigate to Gift Cards (image 4 of 38) What this shows In the left menu, click the Payments tab. What this shows Illustrates the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". The text alongside this image reads: In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard. Immediately after, the guide continues: Locate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell. Image 4 of 38 What to clickIn the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.
Buttons and menus referenced PaymentsGift Cards
Next stepLocate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.

Step 2: Choose a Gift Card

Locate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.

Step 2: Choose a Gift Card (image 5 of 38) What this shows Locate your card you would like to open the Dedicated Checkout Link for. What this shows Illustrates the "Step 2: Choose a Gift Card" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Choose a Gift Card" section of "How to Sell Gift Cards". The text alongside this image reads: Locate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell. Immediately after, the guide continues: Click Test Mode Checkout Link in the upper-right corner to open the Test Mode Checkout Link. This link can be used for internal testing! Image 5 of 38 What to clickLocate your card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.
Buttons and menus referenced Sell
Next stepClick Test Mode Checkout Link in the upper-right corner to open the Test Mode Checkout Link. This link can be used for internal testing!

Click Test Mode Checkout Link in the upper-right corner to open the Test Mode Checkout Link. This link can be used for internal testing!

Step 3: Click Test Mode Checkout Link (image 6 of 38) What this shows Click Test Mode Checkout Link in the upper-right corner to open the Test Mode Checkout Link. What this shows Illustrates the "Step 3: Click Test Mode Checkout Link" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Click Test Mode Checkout Link" section of "How to Sell Gift Cards". The text alongside this image reads: Click Test Mode Checkout Link in the upper-right corner to open the Test Mode Checkout Link. This link can be used for internal testing! Immediately after, the guide continues: This summary describes the flow that buyers will go through when purchasing a gift card using the Dedicated Purchase Link. Image 6 of 38 What to clickClick Test Mode Checkout Link in the upper-right corner to open the Test Mode Checkout Link. This link can be used for internal testing!
Buttons and menus referenced Test Mode Checkout Link
Next stepThis summary describes the flow that buyers will go through when purchasing a gift card using the Dedicated Purchase Link.

This summary describes the flow that buyers will go through when purchasing a gift card using the Dedicated Purchase Link.

Step 1: Select a Denomination

The buyer selects one of the available values (e.g., $10, $25, $50, $100).

Step 1: Select a Denomination (image 7 of 38) What this shows The buyer selects one of the available values (e.g., $10, $25, $50, $100). What this shows Illustrates the "Step 1: Select a Denomination" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Select a Denomination" section of "How to Sell Gift Cards". The text alongside this image reads: The buyer selects one of the available values (e.g., $10, $25, $50, $100). Immediately after, the guide continues: The buyer chooses who the gift card is for by selecting Myself or Someone Else. Image 7 of 38 What this coversThe buyer selects one of the available values (e.g., $10, $25, $50, $100). Next stepThe buyer chooses who the gift card is for by selecting Myself or Someone Else

Step 2: Select Who the Gift Card is For

The buyer chooses who the gift card is for by selecting Myself or Someone Else

  • If the gift is for someone else: the checkout collects the recipient’s name and email, plus the sender’s name and email.
    Step 1 of 2: If the gift is for someone else: the checkout collects the recipient’s… What this shows Step 1 of 2: If the gift is for someone else: the checkout collects the recipient’s name and email, plus the sender’s name and email. What this shows Shows what this covers for step 1 of 2 in the "Step 2: Select Who the Gift Card is For" section of "How to Sell Gift Cards". This screenshot accompanies step 1 of 2 in the "Step 2: Select Who the Gift Card is For" section of "How to Sell Gift Cards". At this point in the walkthrough you if the gift is for someone else: the checkout collects the recipient’s name and email, plus the sender’s name and email. The next step is to if the gift is for myself: the checkout collects the buyers name and email. Step 1 of 2Image 8 of 38 What this coversIf the gift is for someone else: the checkout collects the recipient’s name and email, plus the sender’s name and email.
    Buttons and menus referenced MyselfSomeone Else
    Next stepIf the gift is for myself: the checkout collects the buyers name and email.
    All 2 steps in this procedure
    1. If the gift is for someone else: the checkout collects the recipient’s name and email, plus the sender’s name and email. this image
    2. If the gift is for myself: the checkout collects the buyers name and email.
  • If the gift is for myself: the checkout collects the buyers name and email.
    Step 2 of 2: If the gift is for myself: the checkout collects the buyers name and… What this shows Step 2 of 2: If the gift is for myself: the checkout collects the buyers name and email. What this shows Shows what this covers for step 2 of 2 in the "Step 2: Select Who the Gift Card is For" section of "How to Sell Gift Cards". This screenshot accompanies step 2 of 2 in the "Step 2: Select Who the Gift Card is For" section of "How to Sell Gift Cards". At this point in the walkthrough you if the gift is for myself: the checkout collects the buyers name and email. Step 2 of 2Image 9 of 38 What this coversIf the gift is for myself: the checkout collects the buyers name and email.
    Buttons and menus referenced MyselfSomeone Else
    All 2 steps in this procedure
    1. If the gift is for someone else: the checkout collects the recipient’s name and email, plus the sender’s name and email.
    2. If the gift is for myself: the checkout collects the buyers name and email. this image

Step 3: Add Delivery Date

Choose Deliver Now (immediate) or Schedule for later and pick a date (and time, if shown). 

Add an optional message for the recipient.

Important: Scheduled gift cards are only sent later but if the code is accessed and used on any checkout for redemption, it will allow to be redeemed
Step 3: Add Delivery Date (image 10 of 38) What this shows Important: Scheduled gift cards are only sent later but if the code is accessed and used on any checkout for redemption, it will allow to… What this shows Illustrates the "Step 3: Add Delivery Date" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Add Delivery Date" section of "How to Sell Gift Cards". The text alongside this image reads: Important: Scheduled gift cards are only sent later but if the code is accessed and used on any checkout for redemption, it will allow to be redeemed. Immediately after, the guide continues: Step 4: Complete Payment & Confirmation. Image 10 of 38 What this coversImportant: Scheduled gift cards are only sent later but if the code is accessed and used on any checkout for redemption, it will allow to be redeemed
Buttons and menus referenced Deliver NowSchedule for laterdatemessagepayment methodPay
Next stepStep 4: Complete Payment & Confirmation

Step 4: Complete Payment & Confirmation

The buyer selects an available payment method and clicks Pay.

Once payment is confirmed, the buyer is able to download the gift card from this screen.

Step 3: Add Delivery Date (image 11 of 38) What this shows Once payment is confirmed, the buyer is able to download the gift card from this screen. What this shows Illustrates the "Step 3: Add Delivery Date" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Add Delivery Date" section of "How to Sell Gift Cards". The text alongside this image reads: Once payment is confirmed, the buyer is able to download the gift card from this screen. Immediately after, the guide continues: If buying for someone else, the recipient receives the gift card via email at the chosen time (immediate or at a scheduled date). Image 11 of 38 What this coversOnce payment is confirmed, the buyer is able to download the gift card from this screen.
Buttons and menus referenced Deliver NowSchedule for laterdatemessagepayment methodPay
Next stepIf buying for someone else, the recipient receives the gift card via email at the chosen time (immediate or at a scheduled date)

Step 5: Delivery

If buying for someone else, the recipient receives the gift card via email at the chosen time (immediate or at a scheduled date)

Step 3: Add Delivery Date (image 12 of 38) What this shows If buying for someone else, the recipient receives the gift card via email at the chosen time (immediate or at a scheduled date) What this shows Illustrates the "Step 3: Add Delivery Date" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Add Delivery Date" section of "How to Sell Gift Cards". The text alongside this image reads: If buying for someone else, the recipient receives the gift card via email at the chosen time (immediate or at a scheduled date). Immediately after, the guide continues: Add the dedicated checkout to any external webpage without custom development! Once embedded, customers can browse gift cards and complete purchases without leaving your website. This code can be embedded into. Image 12 of 38 What this coversIf buying for someone else, the recipient receives the gift card via email at the chosen time (immediate or at a scheduled date)
Buttons and menus referenced Deliver NowSchedule for laterdatemessagepayment methodPay
Next stepAdd the dedicated checkout to any external webpage without custom development! Once embedded, customers can browse gift cards and complete purchases without leaving your website. This code can be embedded into:

Selling Gift Cards Using the Embed Code

Selling Gift Cards Using the Embed Code (video 2) Open in a new tab

Add the dedicated checkout to any external webpage without custom development! Once embedded, customers can browse gift cards and complete purchases without leaving your website. This code can be embedded into:

  • WordPress websites
  • HTML landing pages
  • Blog pages
  • Custom portals
  • Link-in-bio pages

Follow the steps below to embed the dedicated gift card checkout directly onto any external webpage:

Step 1: Navigate to Gift Cards

In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

Step 1: Navigate to Gift Cards (image 13 of 38) What this shows In the left menu, click the Payments tab. What this shows Illustrates the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". The text alongside this image reads: In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard. Immediately after, the guide continues: Locate your card you would like to find the Embed Code for. On the Gift Card tile, click Sell. Image 13 of 38 What to clickIn the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.
Buttons and menus referenced PaymentsGift Cards
Next stepLocate your card you would like to find the Embed Code for. On the Gift Card tile, click Sell.

Step 2: Click Sell

Locate your card you would like to find the Embed Code for. On the Gift Card tile, click Sell.

Step 2: Click Sell (image 14 of 38) What this shows Locate your card you would like to find the Embed Code for. What this shows Illustrates the "Step 2: Click Sell" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Click Sell" section of "How to Sell Gift Cards". The text alongside this image reads: Locate your card you would like to find the Embed Code for. On the Gift Card tile, click Sell. Immediately after, the guide continues: Click the Copy button to copy the embed code. Use this code to embed the dedicated gift card checkout directly onto any external webpage. Image 14 of 38 What to clickLocate your card you would like to find the Embed Code for. On the Gift Card tile, click Sell.
Buttons and menus referenced Sell
Next stepClick the Copy button to copy the embed code. Use this code to embed the dedicated gift card checkout directly onto any external webpage

Step 3: Copy the Embed Code

Click the Copy button to copy the embed code. Use this code to embed the dedicated gift card checkout directly onto any external webpage

Step 3: Copy the Embed Code (image 15 of 38) What this shows Click the Copy button to copy the embed code. What this shows Illustrates the "Step 3: Copy the Embed Code" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Copy the Embed Code" section of "How to Sell Gift Cards". The text alongside this image reads: Click the Copy button to copy the embed code. Use this code to embed the dedicated gift card checkout directly onto any external webpage. Immediately after, the guide continues: QR codes make in-person and offline selling easy. Scanning the code opens your same dedicated checkout link. This is perfect for in-store displays, print campaigns or on any medium that’s not clickable. To access this QR Code, follow the…. Image 15 of 38 What to copyClick the Copy button to copy the embed code. Use this code to embed the dedicated gift card checkout directly onto any external webpage
Buttons and menus referenced Copy
Next stepQR codes make in-person and offline selling easy. Scanning the code opens your same dedicated checkout link. This is perfect for in-store displays, print campaigns or on any medium that’s not clickable. To access this QR Code, follow the steps below:

Selling Gift Cards Using QR Codes

Selling Gift Cards Using QR Codes (video 3) Open in a new tab

QR codes make in-person and offline selling easy. Scanning the code opens your same dedicated checkout link. This is perfect for in-store displays, print campaigns or on any medium that’s not clickable. To access this QR Code, follow the steps below:

Step 1: Navigate to Gift Cards

In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

Step 1: Navigate to Gift Cards (image 16 of 38) What this shows In the left menu, click the Payments tab. What this shows Illustrates the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Navigate to Gift Cards" section of "How to Sell Gift Cards". The text alongside this image reads: In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard. Immediately after, the guide continues: Locate your card you would like to find the QR Code for. On the Gift Card tile, click QR Code. Image 16 of 38 What to clickIn the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.
Buttons and menus referenced PaymentsGift Cards
Next stepLocate your card you would like to find the QR Code for. On the Gift Card tile, click QR Code.

Step 2: Open QR Code

Locate your card you would like to find the QR Code for. On the Gift Card tile, click QR Code.

Step 2: Open QR Code (image 17 of 38) What this shows Locate your card you would like to find the QR Code for. What this shows Illustrates the "Step 2: Open QR Code" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Open QR Code" section of "How to Sell Gift Cards". The text alongside this image reads: Locate your card you would like to find the QR Code for. On the Gift Card tile, click QR Code. Immediately after, the guide continues: From here you are able to download and share the QR Code! Image 17 of 38 What to clickLocate your card you would like to find the QR Code for. On the Gift Card tile, click QR Code.
Buttons and menus referenced QR Code
Next stepFrom here you are able to download and share the QR Code!

Step 3: Share QR Code

From here you are able to download and share the QR Code!

  • Click Download to save the QR image. This file can then be used in print media and other campaigns!
    Step 1 of 2: Click Download to save the QR image. This file can then be used in… What this shows Step 1 of 2: Click Download to save the QR image. What this shows Shows how to confirm for step 1 of 2 in the "Step 3: Share QR Code" section of "How to Sell Gift Cards". This screenshot accompanies step 1 of 2 in the "Step 3: Share QR Code" section of "How to Sell Gift Cards". At this point in the walkthrough you click Download to save the QR image. This file can then be used in print media and other campaigns! The next step is to click Share, then from the dropdown select Copy to copy the QR Code link. This link can then be shared! Step 1 of 2Image 18 of 38 How to confirmClick Download to save the QR image. This file can then be used in print media and other campaigns!
    Buttons and menus referenced DownloadShare,Copy
    Next stepClick Share, then from the dropdown select Copy to copy the QR Code link. This link can then be shared!
    All 2 steps in this procedure
    1. Click Download to save the QR image. This file can then be used in print media and other campaigns! this image
    2. Click Share, then from the dropdown select Copy to copy the QR Code link. This link can then be shared!
  • Click Share, then from the dropdown select Copy to copy the QR Code link. This link can then be shared!
    Step 2 of 2: Click Share, then from the dropdown select Copy to copy the QR Code… What this shows Step 2 of 2: Click Share, then from the dropdown select Copy to copy the QR Code link. What this shows Shows what to choose for step 2 of 2 in the "Step 3: Share QR Code" section of "How to Sell Gift Cards". This screenshot accompanies step 2 of 2 in the "Step 3: Share QR Code" section of "How to Sell Gift Cards". At this point in the walkthrough you click Share, then from the dropdown select Copy to copy the QR Code link. This link can then be shared! Step 2 of 2Image 19 of 38 What to chooseClick Share, then from the dropdown select Copy to copy the QR Code link. This link can then be shared!
    Buttons and menus referenced Share,CopyDownload
    All 2 steps in this procedure
    1. Click Download to save the QR image. This file can then be used in print media and other campaigns!
    2. Click Share, then from the dropdown select Copy to copy the QR Code link. This link can then be shared! this image

Selling Gift Cards Through Existing Checkouts

Selling Gift Cards Through Existing Checkouts (video 4) Open in a new tab

Gift Cards can be sold as a product on all supported checkouts. This option gives you full flexibility to bundle gift cards along with your other items. Adding a Gift Card Product is supported in the following channels:

  • Forms
  • Funnels
  • Store
  • Payment Links
  • Websites
  • Invoices
  • Calendars (if the calendar supports products)

Follow the steps below to learn how to sell gift cards on each supported checkout channel!

Selling Through Forms

Use the Payment Element in Forms to sell Gift Cards in lead capture and lightweight checkout scenarios.

Collect payment and sell a gift card in a single form submission

Step 1: Open or Create a Form

Navigate to Sites → Forms and either open an existing form or create a new form.

Step 1: Open or Create a Form (image 20 of 38) What this shows Navigate to Sites → Forms and either open an existing form or create a new form. What this shows Illustrates the "Step 1: Open or Create a Form" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Open or Create a Form" section of "How to Sell Gift Cards". The text alongside this image reads: Navigate to Sites → Forms and either open an existing form or create a new form. Immediately after, the guide continues: Locate the Sell Products element under Payments and drag the element to your form. Image 20 of 38 Where to goNavigate to Sites → Forms and either open an existing form or create a new form.
Buttons and menus referenced Sites → Forms
Next stepLocate the Sell Products element under Payments and drag the element to your form.

Step 2: Add Sell Products Element

Locate the Sell Products element under Payments and drag the element to your form.

Step 3: Choose the Gift Card Product (image 21 of 38) What this shows Locate the Sell Products element under Payments and drag the element to your form. What this shows Illustrates the "Step 3: Choose the Gift Card Product" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Choose the Gift Card Product" section of "How to Sell Gift Cards". The text alongside this image reads: Locate the Sell Products element under Payments and drag the element to your form. Immediately after, the guide continues: Click on the Sell Products element to open the element settings. From here, click Add Product and select your gift card from the list. Image 21 of 38 What this coversLocate the Sell Products element under Payments and drag the element to your form.
Buttons and menus referenced Sell ProductsAdd ProductSave
Next stepClick on the Sell Products element to open the element settings. From here, click Add Product and select your gift card from the list.
Step 3: Choose the Gift Card Product

Click on the Sell Products element to open the element settings. From here, click Add Product and select your gift card from the list.

Once the gift card has been added as a product, click the blue Save button to save your changes.

Step 3: Choose the Gift Card Product (image 22 of 38) What this shows Once the gift card has been added as a product, click the blue Save button to save your changes. What this shows Illustrates the "Step 3: Choose the Gift Card Product" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Choose the Gift Card Product" section of "How to Sell Gift Cards". The text alongside this image reads: Once the gift card has been added as a product, click the blue Save button to save your changes. Immediately after, the guide continues: Offer gift cards on one-step or two-step order forms within a funnel. Customers buying through a funnel will receive the gift card automatically after successful payment! Image 22 of 38 How to confirmOnce the gift card has been added as a product, click the blue Save button to save your changes.
Buttons and menus referenced Sell ProductsAdd ProductSave
Next stepOffer gift cards on one-step or two-step order forms within a funnel. Customers buying through a funnel will receive the gift card automatically after successful payment!

Selling Through Funnels

Offer gift cards on one-step or two-step order forms within a funnel. Customers buying through a funnel will receive the gift card automatically after successful payment!

Tip: If you add gift cards to a test-mode funnel, customers will receive test gift cards only.

Step 1: Open Your Funnel

Navigate to Sites → Funnels and either open an existing funnel or create a new funnel.

Step 1: Open Your Funnel (image 23 of 38) What this shows Navigate to Sites → Funnels and either open an existing funnel or create a new funnel. What this shows Illustrates the "Step 1: Open Your Funnel" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Open Your Funnel" section of "How to Sell Gift Cards". The text alongside this image reads: Navigate to Sites → Funnels and either open an existing funnel or create a new funnel. Immediately after, the guide continues: Locate the Form element and drag the element into your page. Image 23 of 38 Where to goNavigate to Sites → Funnels and either open an existing funnel or create a new funnel.
Buttons and menus referenced Sites → Funnels
Next stepLocate the Form element and drag the element into your page.

Step 2: Add the Form Element

Locate the Formelement and drag the element into your page.

Step 2: Add the Form Element (image 24 of 38) What this shows Locate the Form element and drag the element into your page. What this shows Illustrates the "Step 2: Add the Form Element" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Add the Form Element" section of "How to Sell Gift Cards". The text alongside this image reads: Locate the Form element and drag the element into your page. Immediately after, the guide continues: Click on the Form element and use the dropdown to select the form you previously set up for purchasing gift cards. If you do not have a form for the gift card, click on the link to create a new form. For more information on creating a…. Image 24 of 38 What this coversLocate the Form element and drag the element into your page.
Buttons and menus referenced Form
Next stepClick on the Form element and use the dropdown to select the form you previously set up for purchasing gift cards. If you do not have a form for the gift card, click on the link to create a new form. For more information on creating a form to purchase gift cards, click here.

Step 3: Select Form

Click on the Form element and use the dropdown to select the form you previously set up for purchasing gift cards. If you do not have a form for the gift card, click on the link to create a new form. For more information on creating a form to purchase gift cards, click here.

Once the form has been added and all edits have been completed, publish your funnel.

Step 3: Select Form (image 25 of 38) What this shows Once the form has been added and all edits have been completed, publish your funnel. What this shows Illustrates the "Step 3: Select Form" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Select Form" section of "How to Sell Gift Cards". The text alongside this image reads: Once the form has been added and all edits have been completed, publish your funnel. Immediately after, the guide continues: Display gift cards in your online storefront so customers can browse and buy like any other product. Image 25 of 38 How to confirmOnce the form has been added and all edits have been completed, publish your funnel. Next stepDisplay gift cards in your online storefront so customers can browse and buy like any other product.

Selling Through Stores

Display gift cards in your online storefront so customers can browse and buy like any other product.

Step 1: Open or Create a Store

Navigate to Sites → Stores and either open an existing store or create a new store.

Step 1: Open or Create a Store (image 26 of 38) What this shows Navigate to Sites → Stores and either open an existing store or create a new store. What this shows Illustrates the "Step 1: Open or Create a Store" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Open or Create a Store" section of "How to Sell Gift Cards". The text alongside this image reads: Navigate to Sites → Stores and either open an existing store or create a new store. Immediately after, the guide continues: From the store page, navigate to the Products tab. Image 26 of 38 Where to goNavigate to Sites → Stores and either open an existing store or create a new store.
Buttons and menus referenced Sites → Stores
Next stepFrom the store page, navigate to the Products tab.

Step 2: Navigate to Products

From the store page, navigate to the Products tab.

Step 2: Navigate to Products (image 27 of 38) What this shows From the store page, navigate to the Products tab. What this shows Illustrates the "Step 2: Navigate to Products" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Navigate to Products" section of "How to Sell Gift Cards". The text alongside this image reads: From the store page, navigate to the Products tab. Immediately after, the guide continues: Click the Checkbox next to the gift card you would like to add to the store. Then click Bulk Actions and from the dropdown, select Include in this store. Image 27 of 38 What this coversFrom the store page, navigate to the Products tab.
Buttons and menus referenced Products
Next stepClick the Checkbox next to the gift card you would like to add to the store. Then click Bulk Actions and from the dropdown, select Include in this store.

Step 3: Add to Store

Click the Checkbox next to the gift card you would like to add to the store. Then click Bulk Actions and from the dropdown, select Include in this store.

Step 3: Add to Store (image 28 of 38) What this shows Click the Checkbox next to the gift card you would like to add to the store. What this shows Illustrates the "Step 3: Add to Store" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Add to Store" section of "How to Sell Gift Cards". The text alongside this image reads: Click the Checkbox next to the gift card you would like to add to the store. Then click Bulk Actions and from the dropdown, select Include in this store. Immediately after, the guide continues: Customers can browse and purchase gift cards like any other item! Image 28 of 38 What to chooseClick the Checkbox next to the gift card you would like to add to the store. Then click Bulk Actions and from the dropdown, select Include in this store.
Buttons and menus referenced CheckboxBulk ActionsInclude in this store.
Next stepCustomers can browse and purchase gift cards like any other item!

Step 4: Preview

Customers can browse and purchase gift cards like any other item!

Step 4: Preview (image 29 of 38) What this shows Customers can browse and purchase gift cards like any other item! What this shows Illustrates the "Step 4: Preview" section of "How to Sell Gift Cards". This screenshot appears in the "Step 4: Preview" section of "How to Sell Gift Cards". The text alongside this image reads: Customers can browse and purchase gift cards like any other item! Immediately after, the guide continues: Payment Links are fast to create and easy to share, making them great for email or chat. Image 29 of 38 What this coversCustomers can browse and purchase gift cards like any other item! Next stepPayment Links are fast to create and easy to share, making them great for email or chat.

Payment Links are fast to create and easy to share, making them great for email or chat.

Navigate to Payments → Payment Links and create a new Payment Link.

Step 1: Create New Payment Link (image 30 of 38) What this shows Navigate to Payments → Payment Links and create a new Payment Link. What this shows Illustrates the "Step 1: Create New Payment Link" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Create New Payment Link" section of "How to Sell Gift Cards". The text alongside this image reads: Navigate to Payments → Payment Links and create a new Payment Link. Immediately after, the guide continues: Click Select a Product and from the dropdown, choose the gift card you would like to add. Once the gift card has been added, click the blue Save button. Image 30 of 38 Where to goNavigate to Payments → Payment Links and create a new Payment Link.
Buttons and menus referenced Payments → Payment Links
Next stepClick Select a Product and from the dropdown, choose the gift card you would like to add. Once the gift card has been added, click the blue Save button.

Step 2: Add Gift Card as a Product

Click Select a Product and from the dropdown, choose the gift card you would like to add. Once the gift card has been added, click the blue Save button.

Step 2: Add Gift Card as a Product (image 31 of 38) What this shows Click Select a Product and from the dropdown, choose the gift card you would like to add. What this shows Illustrates the "Step 2: Add Gift Card as a Product" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Add Gift Card as a Product" section of "How to Sell Gift Cards". The text alongside this image reads: Click Select a Product and from the dropdown, choose the gift card you would like to add. Once the gift card has been added, click the blue Save button. Immediately after, the guide continues: Click the Copy/Send button to get the new shareable payment link that you have created. You can now share this payment link with customers! Image 31 of 38 What to chooseClick Select a Product and from the dropdown, choose the gift card you would like to add. Once the gift card has been added, click the blue Save button.
Buttons and menus referenced Select a ProductSave
Next stepClick the Copy/Send button to get the new shareable payment link that you have created. You can now share this payment link with customers!

Click the Copy/Send button to get the new shareable payment link that you have created. You can now share this payment link with customers!

Step 3: Share Payment Link (image 32 of 38) What this shows Click the Copy/Send button to get the new shareable payment link that you have created. What this shows Illustrates the "Step 3: Share Payment Link" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Share Payment Link" section of "How to Sell Gift Cards". The text alongside this image reads: Click the Copy/Send button to get the new shareable payment link that you have created. You can now share this payment link with customers! Immediately after, the guide continues: Add Gift Cards to invoices for customers who prefer invoicing and accounts payable workflows. When the invoice is paid, a Gift Card Order is created automatically. Image 32 of 38 What to copyClick the Copy/Send button to get the new shareable payment link that you have created. You can now share this payment link with customers!
Buttons and menus referenced Copy/Send
Next stepAdd Gift Cards to invoices for customers who prefer invoicing and accounts payable workflows. When the invoice is paid, a Gift Card Order is created automatically.

Selling Through Invoices

Add Gift Cards to invoices for customers who prefer invoicing and accounts payable workflows. When the invoice is paid, a Gift Card Order is created automatically.

Step 1: Open or Create an Invoice

Navigate to Payments → Invoices & Estimates and open and existing or create a new Invoice.

Step 1: Open or Create an Invoice (image 33 of 38) What this shows Navigate to Payments → Invoices & Estimates and open and existing or create a new Invoice. What this shows Illustrates the "Step 1: Open or Create an Invoice" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Open or Create an Invoice" section of "How to Sell Gift Cards". The text alongside this image reads: Navigate to Payments → Invoices & Estimates and open and existing or create a new Invoice. Immediately after, the guide continues: Under Add Products, select the gift card(s) you would like to be included in the invoice. Once all details and products have been added, click Send to send the invoice to a customer. Image 33 of 38 Where to goNavigate to Payments → Invoices & Estimates and open and existing or create a new Invoice.
Buttons and menus referenced Payments → Invoices & Estimates
Next stepUnder Add Products, select the gift card(s) you would like to be included in the invoice. Once all details and products have been added, click Send to send the invoice to a customer.

Step 2: Add Gift Card as Product

Under Add Products, select the gift card(s) you would like to be included in the invoice. Once all details and products have been added, click Send to send the invoice to a customer.

Step 2: Add Gift Card as Product (image 34 of 38) What this shows Under Add Products, select the gift card(s) you would like to be included in the invoice. What this shows Illustrates the "Step 2: Add Gift Card as Product" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Add Gift Card as Product" section of "How to Sell Gift Cards". The text alongside this image reads: Under Add Products, select the gift card(s) you would like to be included in the invoice. Once all details and products have been added, click Send to send the invoice to a customer. Immediately after, the guide continues: Once invoice is paid, the gift card is delivered to the buyer! Image 34 of 38 What to chooseUnder Add Products, select the gift card(s) you would like to be included in the invoice. Once all details and products have been added, click Send to send the invoice to a customer.
Buttons and menus referenced Add Products,Send
Next stepOnce invoice is paid, the gift card is delivered to the buyer!

Step 3: Delivery Upon Payment

Once invoice is paid, the gift card is delivered to the buyer!

Step 3: Delivery Upon Payment (image 35 of 38) What this shows Once invoice is paid, the gift card is delivered to the buyer! What this shows Illustrates the "Step 3: Delivery Upon Payment" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Delivery Upon Payment" section of "How to Sell Gift Cards". The text alongside this image reads: Once invoice is paid, the gift card is delivered to the buyer! Immediately after, the guide continues: If your calendar supports product-based payments, you can add your Gift Card Product to the appointment flow. In order to sell gift cards through the calendar flow, you must first create a form. Click here for details on how to create a…. Image 35 of 38 What this coversOnce invoice is paid, the gift card is delivered to the buyer! Next stepIf your calendar supports product-based payments, you can add your Gift Card Product to the appointment flow. In order to sell gift cards through the calendar flow, you must first create a form. Click here for details on how to create a form to sell gift cards.

Selling Through Calendars

If your calendar supports product-based payments, you can add your Gift Card Product to the appointment flow. In order to sell gift cards through the calendar flow, you must first create a form. Click here for details on how to create a form to sell gift cards.

Step 1: Open Calendar Settings

Navigate to Calendar Settings and click Edit on the calendar you would like to add Gift Cards to.

Step 1: Open Calendar Settings (image 36 of 38) What this shows Navigate to Calendar Settings and click Edit on the calendar you would like to add Gift Cards to. What this shows Illustrates the "Step 1: Open Calendar Settings" section of "How to Sell Gift Cards". This screenshot appears in the "Step 1: Open Calendar Settings" section of "How to Sell Gift Cards". The text alongside this image reads: Navigate to Calendar Settings and click Edit on the calendar you would like to add Gift Cards to. Immediately after, the guide continues: Under the Forms & Payments tab, use the Select Form dropdown to select the form you previously set up for purchasing gift cards. Image 36 of 38 Where to goNavigate to Calendar Settings and click Edit on the calendar you would like to add Gift Cards to.
Buttons and menus referenced Calendar SettingsEdit
Next stepUnder the Forms & Payments tab, use the Select Form dropdown to select the form you previously set up for purchasing gift cards.

Step 2: Select the Form

Under the Forms & Payments tab, use the Select Form dropdown to select the form you previously set up for purchasing gift cards.

Step 2: Select the Form (image 37 of 38) What this shows Under the Forms & Payments tab, use the Select Form dropdown to select the form you previously set up for purchasing gift cards. What this shows Illustrates the "Step 2: Select the Form" section of "How to Sell Gift Cards". This screenshot appears in the "Step 2: Select the Form" section of "How to Sell Gift Cards". The text alongside this image reads: Under the Forms & Payments tab, use the Select Form dropdown to select the form you previously set up for purchasing gift cards. Immediately after, the guide continues: Under Payments, toggle on Accept Payments. Once these edits are completed, click Save. Image 37 of 38 What to chooseUnder the Forms & Payments tab, use the Select Form dropdown to select the form you previously set up for purchasing gift cards.
Buttons and menus referenced Forms & PaymentsSelect Form
Next stepUnder Payments, toggle on Accept Payments. Once these edits are completed, click Save.

Step 3: Enable Payments

Under Payments, toggle on Accept Payments. Once these edits are completed, click Save.

Step 3: Enable Payments (image 38 of 38) What this shows Under Payments, toggle on Accept Payments. What this shows Illustrates the "Step 3: Enable Payments" section of "How to Sell Gift Cards". This screenshot appears in the "Step 3: Enable Payments" section of "How to Sell Gift Cards". The text alongside this image reads: Under Payments, toggle on Accept Payments. Once these edits are completed, click Save. Immediately after, the guide continues: Q: Can I sell the same gift card through multiple channels simultaneously? Yes. A gift card can be sold via its link, QR, embed, and through any existing checkout. Inventory will keep on depleting as more sales happen for the gift card…. Image 38 of 38 What to chooseUnder Payments, toggle on Accept Payments. Once these edits are completed, click Save.
Buttons and menus referenced Payments,Accept Payments.Save.
Next stepQ: Can I sell the same gift card through multiple channels simultaneously? Yes. A gift card can be sold via its link, QR, embed, and through any existing checkout. Inventory will keep on depleting as more sales happen for the gift card. Q: What happens if a Gift Card Product is deactivated? Its Sell flow stops working — the checkout link becomes invalid, and it cannot be purchased from Stores but rest of the checkouts where it is already added continue to operate sales and the products have to be manually removed from such checkouts when the card is deactivated. Q: Can I sell gift card products through all payment providers? Yes. Gift card can be sold through any of your default checkout payment providers. However redemption on all types of products and scenarios can only be done in case of Stripe, NMI, Authorize.net and Square. Q: Can customers use one gift card to buy another gift card? No. Gift cards can’t be used to purchase more gift cards. Related Articles


Frequently Asked Questions

Q: Can I sell the same gift card through multiple channels simultaneously?

Yes. A gift card can be sold via its link, QR, embed, and through any existing checkout. Inventory will keep on depleting as more sales happen for the gift card.

Q: What happens if a Gift Card Product is deactivated?

Its Sell flow stops working — the checkout link becomes invalid, and it cannot be purchased from Stores but rest of the checkouts where it is already added continue to operate sales and the products have to be manually removed from such checkouts when the card is deactivated.

Q: Can I sell gift card products through all payment providers?

Yes. Gift card can be sold through any of your default checkout payment providers. However redemption on all types of products and scenarios can only be done in case of Stripe, NMI, Authorize.net and Square. 

Q: Can customers use one gift card to buy another gift card?

No. Gift cards can’t be used to purchase more gift cards.


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