How to Track Gift Card Performance (Analytics & Metric Tracking)
Track gift card performance in GHL Customer Care: issued totals, total value, AOV, unique customers, and top denominations. Find details for specific gift card orders.
3 min read674 words8 explained imagesUpdated Mon, 5 Jan at 12:27 PM
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Use the Gift Cards analytics dashboard to understand how many gift cards you’ve issued, total value, average order value, and which denominations perform best. This article explains each metric, how filters work, and how to drill into Gift Card Orders so you can make smarter merchandising and promotion decisions.
The Gift Card Dashboard (under Payments → Gift Cards) provides a consolidated view of how your gift card program is performing over time. This includes issuance counts, revenue impact, buyer trends, and denomination preferences.
The dashboard also gives you information on specific Gift Card Orders to verify the customer, status, remaining balance and other gift card details.
What is the Gift Card Dashboard? (image 1 of 8)What this shows The dashboard also gives you information on specific Gift Card Orders to verify the customer, status, remaining balance and other gift card details.What this showsIllustrates the "What is the Gift Card Dashboard?" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "What is the Gift Card Dashboard?" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: The dashboard also gives you information on specific Gift Card Orders to verify the customer, status, remaining balance and other gift card details. Immediately after, the guide continues: Fast Performance Insights: See cards issued, total value, average order value, and top denomination at a glance. Better Merchandising: Identify which denominations convert best and adjust your product mix or promos. Faster Auditing: Jump….Image 1 of 8What this coversThe dashboard also gives you information on specific Gift Card Orders to verify the customer, status, remaining balance and other gift card details.
Buttons and menus referencedPayments → Gift Cards
Next stepFast Performance Insights: See cards issued, total value, average order value, and top denomination at a glance. Better Merchandising: Identify which denominations convert best and adjust your product mix or promos. Faster Auditing: Jump from KPIs to Gift Card Orders to confirm code, balance, delivery, and status. Filter Results: Compare metrics from predefined (Today, Yesterday, Last 7/30 days, This/Last Month) or custom date ranges
Key Benefits of Gift Card Analytics
Fast Performance Insights: See cards issued, total value, average order value, and top denomination at a glance.
Better Merchandising: Identify which denominations convert best and adjust your product mix or promos.
Faster Auditing: Jump from KPIs to Gift Card Orders to confirm code, balance, delivery, and status.
Filter Results: Compare metrics from predefined (Today, Yesterday, Last 7/30 days, This/Last Month) or custom date ranges
Filters and Date Ranges
The dashboard view changes based on the filters available on the top left corner of the Gift Cards landing page, with 'This Month' as the default. This remains as a consistent section irrespective of whether user is viewing the Gift Card Products page or All Orders page.
Filters and Date Ranges (image 2 of 8)What this shows The dashboard view changes based on the filters available on the top left corner of the Gift Cards landing page, with 'This Month' as the default.What this showsIllustrates the "Filters and Date Ranges" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "Filters and Date Ranges" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: The dashboard view changes based on the filters available on the top left corner of the Gift Cards landing page, with 'This Month' as the default. This remains as a consistent section irrespective of whether user is viewing the Gift Card Products page or All Orders page. Immediately after, the guide continues: Shows the total number of gift cards created within the selected time period, combining both.Image 2 of 8What this coversThe dashboard view changes based on the filters available on the top left corner of the Gift Cards landing page, with 'This Month' as the default. This remains as a consistent section irrespective of whether user is viewing the Gift Card Products page or All Orders page.Next stepShows the total number of gift cards created within the selected time period, combining both:
Gift Card Dashboard Metrics
Total Gift Cards Issued
Shows the total number of gift cards created within the selected time period, combining both:
Cards sold through any checkout, and
Cards sent directly through the Send flow
Use this metric to understand overall adoption and utilization.
Total Gift Cards Issued (image 3 of 8)What this shows Use this metric to understand overall adoption and utilization.What this showsIllustrates the "Total Gift Cards Issued" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "Total Gift Cards Issued" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Use this metric to understand overall adoption and utilization. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Displays the total monetary value of all issued gift cards. A trend chart shows value changes over time, helpful for spotting seasonal peaks or campaign-driven spikes.Image 3 of 8What this coversUse this metric to understand overall adoption and utilization.
Fields in this part of the guideCards sold through any checkout, andCards sent directly through the Send flow
Next stepDisplays the total monetary value of all issued gift cards. A trend chart shows value changes over time, helpful for spotting seasonal peaks or campaign-driven spikes.All 2 steps in this procedure
Cards sold through any checkout, and
Cards sent directly through the Send flow
Total Value of Gift Cards Issued
Displays the total monetary value of all issued gift cards. A trend chart shows value changes over time, helpful for spotting seasonal peaks or campaign-driven spikes.
Example: If five $500 cards and two $2,000 cards were issued in a week, the total value reflects $6,500.
Total Value of Gift Cards Issued (image 4 of 8)What this shows Example: If five $500 cards and two $2,000 cards were issued in a week, the total value reflects $6,500.What this showsIllustrates the "Total Value of Gift Cards Issued" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "Total Value of Gift Cards Issued" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Example: If five $500 cards and two $2,000 cards were issued in a week, the total value reflects $6,500. Immediately after, the guide continues: Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations.Image 4 of 8What this coversExample: If five $500 cards and two $2,000 cards were issued in a week, the total value reflects $6,500.Next stepShows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations.
Average Order Value (AOV)
Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations.
Average Order Value (AOV) (image 5 of 8)What this shows Shows the average value of gift card orders.What this showsIllustrates the "Average Order Value (AOV)" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "Average Order Value (AOV)" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations. Immediately after, the guide continues: Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting.Image 5 of 8What this coversShows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations.Next stepRepresents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting.
Number of Unique Customers
Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting.
Number of Unique Customers (image 6 of 8)What this shows Represents how many unique individuals purchased or received a gift card during the selected time period.What this showsIllustrates the "Number of Unique Customers" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "Number of Unique Customers" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting. Immediately after, the guide continues: The most frequently issued denomination The Top 5 denominations chart.Image 6 of 8What this coversRepresents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting.Next stepThe most frequently issued denomination The Top 5 denominations chart
Top Denominations & Popularity Chart
This metric highlights:
The most frequently issued denomination
The Top 5 denominations chart
These insights help you optimize future inventory and denomination options.
Top Denominations & Popularity Chart (image 7 of 8)What this shows Example: Top 5: $1,000 → $500 → $2,000 → $250 → $5,000What this showsIllustrates the "Top Denominations & Popularity Chart" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "Top Denominations & Popularity Chart" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Example: Top 5: $1,000 → $500 → $2,000 → $250 → $5,000. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page….Image 7 of 8What this coversExample: Top 5: $1,000 → $500 → $2,000 → $250 → $5,000
Fields in this part of the guideThe most frequently issued denominationThe Top 5 denominations chart
Next stepThe gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the account. You can use the filters to slice metrics by contacts, status or denomination.All 2 steps in this procedure
The most frequently issued denomination
The Top 5 denominations chart
Gift Card Orders Page
The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the account. You can use the filters to slice metrics by contacts, status or denomination.
Gift Card Orders Page (image 8 of 8)What this shows The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details.What this showsIllustrates the "Gift Card Orders Page" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)".This screenshot appears in the "Gift Card Orders Page" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the…. Immediately after, the guide continues: Q: How are Scheduled gift cards counted in the dashboard? Scheduled issues are included in issuance totals for the selected date range. Use the Status filter to analyze Scheduled or Active gift cards specifically.Image 8 of 8What this coversThe gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the account. You can use the filters to slice metrics by contacts, status or denomination.Next stepQ: How are Scheduled gift cards counted in the dashboard? Scheduled issues are included in issuance totals for the selected date range. Use the Status filter to analyze Scheduled or Active gift cards specifically.
Frequently Asked Questions
Q: How are Scheduled gift cards counted in the dashboard? Scheduled issues are included in issuance totals for the selected date range. Use the Status filter to analyze Scheduled or Active gift cards specifically.
Q: What’s the difference between Gift Card Orders and the regular Orders page? Gift Card Orders (inside Payments → Gift Cards) track every card issued or purchased. The generic Orders page only records paid transactions.
Q: How do gift card transitions done in Test mode affect analytics?
Gift cards created in Test mode do not have any affect on analytics in the Gift Card Dashboard.
