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Gamification in Communities - Points, Badges and Leaderboards

Learn how gamification in GHL Customer Care uses points, badges, and leaderboards to boost team performance, increase motivation, and improve overall productivity.

3 min read718 words12 explained imagesUpdated Fri, 20 Mar at 9:44 AM
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On this page
  1. Key Benefits of Gamification in Communities
  2. How To Use Gamification in Communities
  3. How do Levels and Points Work?
  4. How Rewards Work?
  5. Frequently Asked Questions
  6. Related Articles

Gamification in GHL Customer Care Communities motivates members by turning everyday actions into measurable achievements using points, badges, and leaderboards. It helps boost productivity, encourage healthy competition, and recognize top performers. This article explains how gamification works, its key components, and how to set it up to improve team performance and accountability.

TABLE OF CONTENTS

What is Gamification in Communities?

Gamification transforms routine CRM activities into engaging, reward-based experiences that encourage consistent performance. By assigning value to actions such as calls, tasks, and deal progress, teams become more motivated to stay active and achieve goals.

Gamification in GHL Customer Care consists of three core components:

  • Points: Numerical values assigned to specific actions

  • Badges: Achievements earned based on milestones

  • Leaderboard: A ranking system that compares user performance

Together, these elements create a structured system that promotes accountability, visibility, and continuous improvement across your team.

Key Benefits of Gamification in Communities

  • Increased Motivation: Encourages team members to stay active and complete tasks consistently

  • Performance Visibility: Provides clear insights into who is contributing the most

  • Healthy Competition: Creates a competitive environment that drives better results

  • Goal Alignment: Reinforces behaviors that align with business objectives

  • Recognition & Rewards: Highlights achievements through badges and rankings

How To Use Gamification in Communities

Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results.

  1. Go to Memberships > Communities > Groups.

    Step 1 of 8: Go to Memberships > Communities > Groups What this shows Step 1 of 8: Go to Memberships > Communities > Groups. What this shows Shows where to go for step 1 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 1 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you go to Memberships > Communities > Groups. The navigation path used here is Memberships > Communities > Groups. The next step is to login to your Group. Step 1 of 8Path: Memberships > Communities > GroupsImage 1 of 12 Where to goGo to Memberships > Communities > Groups.
    Buttons and menus referenced MembershipsCommunitiesGroupsLoginGroupSettingsGamification & Rewardsedit the names of the Levelsmax 9 levelpointstructurepreset
    Next stepLogin to your Group.
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups. this image
    2. Login to your Group.
    3. Click on Settings in your group.
    4. Go to Gamification & Rewards tab.
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    6. Add Rewards.
    7. Enable and review leaderboard settings.
    8. Save your settings and begin tracking team performance

  2. Login to your Group.

    Step 2 of 8: Login to your Group What this shows Step 2 of 8: Login to your Group. What this shows Shows what this covers for step 2 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 2 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you login to your Group. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to click on Settings in your group. Step 2 of 8Path: Memberships > Communities > GroupsImage 2 of 12 What this coversLogin to your Group.
    Buttons and menus referenced LoginGroupMembershipsCommunitiesGroupsSettingsGamification & Rewardsedit the names of the Levelsmax 9 levelpointstructurepreset
    Next stepClick on Settings in your group.
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups.
    2. Login to your Group. this image
    3. Click on Settings in your group.
    4. Go to Gamification & Rewards tab.
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    6. Add Rewards.
    7. Enable and review leaderboard settings.
    8. Save your settings and begin tracking team performance

  3. Click on Settings in your group.

    Step 3 of 8: Click on Settings in your group What this shows Step 3 of 8: Click on Settings in your group. What this shows Shows what to click for step 3 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 3 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you click on Settings in your group. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to go to Gamification & Rewards tab. Step 3 of 8Path: Memberships > Communities > GroupsImage 3 of 12 What to clickClick on Settings in your group.
    Buttons and menus referenced SettingsMembershipsCommunitiesGroupsLoginGroupGamification & Rewardsedit the names of the Levelsmax 9 levelpointstructurepreset
    Next stepGo to Gamification & Rewards tab.
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups.
    2. Login to your Group.
    3. Click on Settings in your group. this image
    4. Go to Gamification & Rewards tab.
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    6. Add Rewards.
    7. Enable and review leaderboard settings.
    8. Save your settings and begin tracking team performance

  4. Go to Gamification & Rewards tab.

    Step 4 of 8: Go to Gamification & Rewards tab What this shows Step 4 of 8: Go to Gamification & Rewards tab. What this shows Shows where to go for step 4 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 4 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you go to Gamification & Rewards tab. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to you can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed. Step 4 of 8Path: Memberships > Communities > GroupsImage 4 of 12 Where to goGo to Gamification & Rewards tab.
    Buttons and menus referenced Gamification & RewardsMembershipsCommunitiesGroupsLoginGroupSettingsedit the names of the Levelsmax 9 levelpointstructurepreset
    Next stepYou can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups.
    2. Login to your Group.
    3. Click on Settings in your group.
    4. Go to Gamification & Rewards tab. this image
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    6. Add Rewards.
    7. Enable and review leaderboard settings.
    8. Save your settings and begin tracking team performance

  5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.

    Step 5 of 8: You can edit the names of the Levels but the number of levels(max 9… What this shows Step 5 of 8: You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed. What this shows Shows what this covers for step 5 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This animation accompanies step 5 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you you can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed. The navigation path used here is Memberships > Communities > Groups. The next step is to add Rewards. Step 5 of 8Path: Memberships > Communities > GroupsImage 5 of 12 What this coversYou can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    Buttons and menus referenced edit the names of the Levelsmax 9 levelpointstructurepresetMembershipsCommunitiesGroupsLoginGroupSettingsGamification & Rewards
    Next stepAdd Rewards.
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups.
    2. Login to your Group.
    3. Click on Settings in your group.
    4. Go to Gamification & Rewards tab.
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed. this image
    6. Add Rewards.
    7. Enable and review leaderboard settings.
    8. Save your settings and begin tracking team performance

  6. Add Rewards.

    Step 6 of 8: Add Rewards What this shows Step 6 of 8: Add Rewards. What this shows Shows what this covers for step 6 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This animation accompanies step 6 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you add Rewards. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to enable and review leaderboard settings. Step 6 of 8Path: Memberships > Communities > GroupsImage 6 of 12 What this coversAdd Rewards.
    Buttons and menus referenced RewardsMembershipsCommunitiesGroupsLoginGroupSettingsGamification & Rewardsedit the names of the Levelsmax 9 levelpointstructure
    Next stepEnable and review leaderboard settings.
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups.
    2. Login to your Group.
    3. Click on Settings in your group.
    4. Go to Gamification & Rewards tab.
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    6. Add Rewards. this image
    7. Enable and review leaderboard settings.
    8. Save your settings and begin tracking team performance

  7. Enable and review leaderboard settings.

    Step 7 of 8: Enable and review leaderboard settings What this shows Step 7 of 8: Enable and review leaderboard settings. What this shows Shows what this covers for step 7 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 7 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you enable and review leaderboard settings. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to save your settings and begin tracking team performance. Step 7 of 8Path: Memberships > Communities > GroupsImage 7 of 12 What this coversEnable and review leaderboard settings.
    Buttons and menus referenced EnableMembershipsCommunitiesGroupsLoginGroupSettingsGamification & Rewardsedit the names of the Levelsmax 9 levelpointstructure
    Next stepSave your settings and begin tracking team performance
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups.
    2. Login to your Group.
    3. Click on Settings in your group.
    4. Go to Gamification & Rewards tab.
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    6. Add Rewards.
    7. Enable and review leaderboard settings. this image
    8. Save your settings and begin tracking team performance

  8. Save your settings and begin tracking team performance

    Step 8 of 8: Save your settings and begin tracking team performance What this shows Step 8 of 8: Save your settings and begin tracking team performance What this shows Shows how to confirm for step 8 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 8 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you save your settings and begin tracking team performance. The navigation path used here is Memberships > Communities > Groups. Step 8 of 8Path: Memberships > Communities > GroupsImage 8 of 12 How to confirmSave your settings and begin tracking team performance
    Buttons and menus referenced SaveMembershipsCommunitiesGroupsLoginGroupSettingsGamification & Rewardsedit the names of the Levelsmax 9 levelpointstructure
    All 8 steps in this procedure
    1. Go to Memberships > Communities > Groups.
    2. Login to your Group.
    3. Click on Settings in your group.
    4. Go to Gamification & Rewards tab.
    5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
    6. Add Rewards.
    7. Enable and review leaderboard settings.
    8. Save your settings and begin tracking team performance this image

How do Levels and Points Work? 

Points are earned when others like your posts, comments, and replies. 1 like = 1 point for the post or comment author.

Note: Member levels are at the group level. A member at level 3 will be at that level in that particular group. If they join another group, they will start at level 1, like all new members.
How do Levels and Points Work? (image 9 of 12) What this shows Note: Member levels are at the group level. What this shows Illustrates the "How do Levels and Points Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot appears in the "How do Levels and Points Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". The text alongside this image reads: Note: Member levels are at the group level. A member at level 3 will be at that level in that particular group. If they join another group, they will start at level 1, like all new members. Immediately after, the guide continues: Number of points required to reach a certain level. Image 9 of 12 What this coversNote: Member levels are at the group level. A member at level 3 will be at that level in that particular group. If they join another group, they will start at level 1, like all new members.
Buttons and menus referenced levelsgrouplevelLevel 1Level 2Level 3Level 4Level 5Level 6Level 7Level 8Level 9
Next stepNumber of points required to reach a certain level:
All 3 steps in this procedure
  1. A member's profile badge will reflect their current level.
  2. Users can accordingly see the points required to reach the next level
  3. The circular progress bar is completed after a level is reached

Number of points required to reach a certain level:

Level 1 - 0 points
Level 2 - 5 points

Level 3 - 20 points

Level 4 - 65 points

Level 5 - 155 points

Level 6 - 515 points

Level 7 - 2015 points

Level 8 - 8015 points

Level 9 - 33015 points

After reaching a level:

  • A member's profile badge will reflect their current level.
  • Users can accordingly see the points required to reach the next level
  • The circular progress bar is completed after a level is reached
How do Levels and Points Work? (image 10 of 12) What this shows A member's profile badge will reflect their current level. What this shows Illustrates the "How do Levels and Points Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot appears in the "How do Levels and Points Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". The text alongside this image reads: A member's profile badge will reflect their current level. Users can accordingly see the points required to reach the next level The circular progress bar is completed after a level is reached. Immediately after, the guide continues: Note: Rewards cannot be linked to any gamification level as of now. All rewards added need to be managed offline. Image 10 of 12 What this coversA member's profile badge will reflect their current level. Users can accordingly see the points required to reach the next level The circular progress bar is completed after a level is reached
Buttons and menus referenced levelsgrouplevelLevel 1Level 2Level 3Level 4Level 5Level 6Level 7Level 8Level 9
Next stepNote: Rewards cannot be linked to any gamification level as of now. All rewards added need to be managed offline.
All 3 steps in this procedure
  1. A member's profile badge will reflect their current level.
  2. Users can accordingly see the points required to reach the next level
  3. The circular progress bar is completed after a level is reached

How Rewards Work?

Note: Rewards cannot be linked to any gamification level as of now. All rewards added need to be managed offline.
  • Rewards: Group admins/ owners can choose to add offline rewards as texts. Maximum 3 rewards can be added. Example - Win $50 after reaching level 5.
  • To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards.
    Step 2 of 3: To add a reward (as an admin), go to Group Settings > Gamification &… What this shows Step 2 of 3: To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards. What this shows Shows what this covers for step 2 of 3 in the "How Rewards Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 2 of 3 in the "How Rewards Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you to add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards. The navigation path used here is Group Settings > Gamification. The next step is to once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab. Step 2 of 3Path: Group Settings > GamificationImage 11 of 12 What this coversTo add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards.
    Buttons and menus referenced SettingsGamificationRewardsleftnavbarLeaderboard
    Next stepOnce Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.
    All 3 steps in this procedure
    1. Rewards: Group admins/ owners can choose to add offline rewards as texts. Maximum 3 rewards can be added. Example - Win $50 after reaching level 5.
    2. To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards. this image
    3. Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.
  • Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.
    Step 3 of 3: Once Rewards are added, they are reflected on the left nav bar inside… What this shows Step 3 of 3: Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab. What this shows Shows what this covers for step 3 of 3 in the "How Rewards Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". This screenshot accompanies step 3 of 3 in the "How Rewards Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab. The navigation path used here is Group Settings > Gamification. Step 3 of 3Path: Group Settings > GamificationImage 12 of 12 What this coversOnce Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.
    Buttons and menus referenced leftnavbarLeaderboardSettingsGamificationRewards
    All 3 steps in this procedure
    1. Rewards: Group admins/ owners can choose to add offline rewards as texts. Maximum 3 rewards can be added. Example - Win $50 after reaching level 5.
    2. To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards.
    3. Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab. this image

Frequently Asked Questions

Q: Can I customize gamification levels and point structure?
You can edit the names of the levels, but the number of levels (maximum of 9) and the point structure are preset and cannot be changed.

Q: Can rewards be linked directly to gamification levels?
No, rewards cannot currently be linked to gamification levels. Any rewards must be managed and distributed outside of GHL Customer Care.

Q: Are badges automatically awarded?
Yes, badges are awarded when predefined criteria or milestones are met.

Q: Do points reset over time?
No.

Q: Does gamification affect reporting data?
Gamification reflects activity-based performance and may align with reporting metrics, but it is designed primarily for motivation and engagement.

Frequently asked questions

How do Levels and Points Work?
Points are earned when others like your posts, comments, and replies. 1 like = 1 point for the post or comment author. Note: Member levels are at the group level . A member at level 3 will be at that level in that particular group. If they join another group, they will start at level 1, like all new members. Number of points required to reach a certain level: Level 1 - 0 points Level 2 - 5 points Level 3 - 20 points Level 4 - 65 points Level 5 - 155 points Level 6 - 515 points Level 7 - 2015 points Level 8 - 8015 points Level 9 - 33015 points After reaching a level: A member's profile badge will reflect their current level. Users can accordingly see the points required to reach the next level The circular progress bar is completed after a level is reached
How Rewards Work?
Note: Rewards cannot be linked to any gamification level as of now. All rewards added need to be managed offline. Rewards: Group admins/ owners can choose to add offline rewards as texts. Maximum 3 rewards can be added. Example - Win $50 after reaching level 5. To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards . Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.

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