# Gamification in Communities - Points, Badges and Leaderboards

> Learn how gamification in GHL Customer Care uses points, badges, and leaderboards to boost team performance, increase motivation, and improve overall productivity.

- Source: https://docs.ghlcustomercare.com/docs/memberships-and-communities/communities/gamification-in-communities-points-badges-and-leaderboards
- Section: Memberships & Communities / Communities
- Reading time: 3 min
- Images: 12, each explained below
- Modified on Fri, 20 Mar at 9:44 AM

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Gamification in GHL Customer Care Communities motivates members by turning everyday actions into measurable achievements using points, badges, and leaderboards. It helps boost productivity, encourage healthy competition, and recognize top performers. This article explains how gamification works, its key components, and how to set it up to improve team performance and accountability.

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**TABLE OF CONTENTS**

-   [What is Gamification in Communities?](#what-is-gamification-in-communities)[](#key-benefits-of-gamification-in-communities)
-   [Key Benefits of Gamification in Communities](#key-benefits-of-gamification-in-communities)[](#how-to-use-gamification-in-communities)
-   [How To Use Gamification in Communities](#how-to-use-gamification-in-communities)[](#how-do-levels-and-points-work)
-   [How do Levels and Points Work?](#how-do-levels-and-points-work) [](#how-rewards-work)
-   [How Rewards Work?](#how-rewards-work)[](#frequently-asked-questions)
-   [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles)
-   [Related Articles](#related-articles)

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# **What is Gamification in Communities?**

Gamification transforms routine CRM activities into engaging, reward-based experiences that encourage consistent performance. By assigning value to actions such as calls, tasks, and deal progress, teams become more motivated to stay active and achieve goals.

Gamification in GHL Customer Care consists of three core components:

-   **Points:** Numerical values assigned to specific actions
    
-   **Badges:** Achievements earned based on milestones
    
-   **Leaderboard:** A ranking system that compares user performance
    

Together, these elements create a structured system that promotes accountability, visibility, and continuous improvement across your team.

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## **Key Benefits of Gamification in Communities**

-   **Increased Motivation**: Encourages team members to stay active and complete tasks consistently
    
-   **Performance Visibility**: Provides clear insights into who is contributing the most
    
-   **Healthy Competition**: Creates a competitive environment that drives better results
    
-   **Goal Alignment**: Reinforces behaviors that align with business objectives
    
-   **Recognition & Rewards**: Highlights achievements through badges and rankings
    

---

## **How To Use Gamification in Communities**

Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results.

1.  Go to **Memberships** > **Communities** > **Groups**.
    
    
![Step 1 of 8: Go to Memberships > Communities > Groups](https://jumpshare.com/share/Go3KhnZzkmhzKG16gABp+/Screenshot+2026-03-19+at+20.46.01.png)

**Step 1 of 8: Go to Memberships > Communities > Groups**

This screenshot accompanies step 1 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you go to Memberships > Communities > Groups. The navigation path used here is Memberships > Communities > Groups. The next step is to login to your Group.

- Path: Memberships > Communities > Groups
- Where to go: Go to Memberships > Communities > Groups.
- Controls: Memberships, Communities, Groups, Login, Group, Settings, Gamification & Rewards, edit the names of the Levels, max 9 level, point, structure, preset
- Next: Login to your Group.

Full procedure:

1. Go to Memberships > Communities > Groups.  <- this image
2. Login to your Group.
3. Click on Settings in your group.
4. Go to Gamification & Rewards tab.
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
6. Add Rewards.
7. Enable and review leaderboard settings.
8. Save your settings and begin tracking team performance

    
2.  **Login** to your **Group**.
    
    
![Step 2 of 8: Login to your Group](https://jumpshare.com/share/lI9ILeh9CgxCgy3DuIjX+/Screen+Shot+2026-03-19+at+20.48.19.png)

**Step 2 of 8: Login to your Group**

This screenshot accompanies step 2 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you login to your Group. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to click on Settings in your group.

- Path: Memberships > Communities > Groups
- What this covers: Login to your Group.
- Controls: Login, Group, Memberships, Communities, Groups, Settings, Gamification & Rewards, edit the names of the Levels, max 9 level, point, structure, preset
- Next: Click on Settings in your group.

Full procedure:

1. Go to Memberships > Communities > Groups.
2. Login to your Group.  <- this image
3. Click on Settings in your group.
4. Go to Gamification & Rewards tab.
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
6. Add Rewards.
7. Enable and review leaderboard settings.
8. Save your settings and begin tracking team performance

    
3.  Click on **Settings** in your group.
    
    
![Step 3 of 8: Click on Settings in your group](https://jumpshare.com/share/KwkBQIB5MlFh6AzP4gMI+/Screen+Shot+2026-03-19+at+20.50.17.png)

**Step 3 of 8: Click on Settings in your group**

This screenshot accompanies step 3 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you click on Settings in your group. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to go to Gamification & Rewards tab.

- Path: Memberships > Communities > Groups
- What to click: Click on Settings in your group.
- Controls: Settings, Memberships, Communities, Groups, Login, Group, Gamification & Rewards, edit the names of the Levels, max 9 level, point, structure, preset
- Next: Go to Gamification & Rewards tab.

Full procedure:

1. Go to Memberships > Communities > Groups.
2. Login to your Group.
3. Click on Settings in your group.  <- this image
4. Go to Gamification & Rewards tab.
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
6. Add Rewards.
7. Enable and review leaderboard settings.
8. Save your settings and begin tracking team performance

    
4.  Go to **Gamification & Rewards** tab.
    
    
![Step 4 of 8: Go to Gamification & Rewards tab](https://jumpshare.com/share/Jsb7Dvcak3q2ukgz1p90+/Screen+Shot+2026-03-19+at+20.52.25.png)

**Step 4 of 8: Go to Gamification & Rewards tab**

This screenshot accompanies step 4 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you go to Gamification & Rewards tab. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to you can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.

- Path: Memberships > Communities > Groups
- Where to go: Go to Gamification & Rewards tab.
- Controls: Gamification & Rewards, Memberships, Communities, Groups, Login, Group, Settings, edit the names of the Levels, max 9 level, point, structure, preset
- Next: You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.

Full procedure:

1. Go to Memberships > Communities > Groups.
2. Login to your Group.
3. Click on Settings in your group.
4. Go to Gamification & Rewards tab.  <- this image
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
6. Add Rewards.
7. Enable and review leaderboard settings.
8. Save your settings and begin tracking team performance

    
5.  You can **edit the names of the Levels** but the number of levels(**max 9 level**) and **point** **structure** is **preset** and cannot be changed.
    
    
![Step 5 of 8: You can edit the names of the Levels but the number of levels(max 9…](https://jumpshare.com/share/VN3BMWylZjWd5pQtASKQ+/GIF+Recording+2026-03-19+at+21.02.36.gif)

**Step 5 of 8: You can edit the names of the Levels but the number of levels(max 9…**

This animation accompanies step 5 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you you can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed. The navigation path used here is Memberships > Communities > Groups. The next step is to add Rewards.

- Path: Memberships > Communities > Groups
- What this covers: You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
- Controls: edit the names of the Levels, max 9 level, point, structure, preset, Memberships, Communities, Groups, Login, Group, Settings, Gamification & Rewards
- Next: Add Rewards.

Full procedure:

1. Go to Memberships > Communities > Groups.
2. Login to your Group.
3. Click on Settings in your group.
4. Go to Gamification & Rewards tab.
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.  <- this image
6. Add Rewards.
7. Enable and review leaderboard settings.
8. Save your settings and begin tracking team performance

    
6.  Add **Rewards**.
    
    
![Step 6 of 8: Add Rewards](https://jumpshare.com/share/z6YvOleH2ni9JTcpQEEO+/GIF+Recording+2026-03-19+at+21.04.05.gif)

**Step 6 of 8: Add Rewards**

This animation accompanies step 6 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you add Rewards. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to enable and review leaderboard settings.

- Path: Memberships > Communities > Groups
- What this covers: Add Rewards.
- Controls: Rewards, Memberships, Communities, Groups, Login, Group, Settings, Gamification & Rewards, edit the names of the Levels, max 9 level, point, structure
- Next: Enable and review leaderboard settings.

Full procedure:

1. Go to Memberships > Communities > Groups.
2. Login to your Group.
3. Click on Settings in your group.
4. Go to Gamification & Rewards tab.
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
6. Add Rewards.  <- this image
7. Enable and review leaderboard settings.
8. Save your settings and begin tracking team performance

    
7.  **Enable** and review leaderboard settings.
    
    
![Step 7 of 8: Enable and review leaderboard settings](https://jumpshare.com/share/ExvbeMcnIOaCrw2w6Plu+/Screen+Shot+2026-03-19+at+21.08.20.png)

**Step 7 of 8: Enable and review leaderboard settings**

This screenshot accompanies step 7 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you enable and review leaderboard settings. For context, this section explains: Proper setup ensures that gamification aligns with your business goals and accurately reflects team performance. Configuring points, badges, and visibility settings correctly is essential for meaningful results. The navigation path used here is Memberships > Communities > Groups. The next step is to save your settings and begin tracking team performance.

- Path: Memberships > Communities > Groups
- What this covers: Enable and review leaderboard settings.
- Controls: Enable, Memberships, Communities, Groups, Login, Group, Settings, Gamification & Rewards, edit the names of the Levels, max 9 level, point, structure
- Next: Save your settings and begin tracking team performance

Full procedure:

1. Go to Memberships > Communities > Groups.
2. Login to your Group.
3. Click on Settings in your group.
4. Go to Gamification & Rewards tab.
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
6. Add Rewards.
7. Enable and review leaderboard settings.  <- this image
8. Save your settings and begin tracking team performance

    
8.  **Save** your settings and begin tracking team performance
    
    
![Step 8 of 8: Save your settings and begin tracking team performance](https://jumpshare.com/share/vQBamfALLIZbsqlATcJB+/Screen+Shot+2026-03-19+at+21.09.21.png)

**Step 8 of 8: Save your settings and begin tracking team performance**

This screenshot accompanies step 8 of 8 in the "How To Use Gamification in Communities" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you save your settings and begin tracking team performance. The navigation path used here is Memberships > Communities > Groups.

- Path: Memberships > Communities > Groups
- How to confirm: Save your settings and begin tracking team performance
- Controls: Save, Memberships, Communities, Groups, Login, Group, Settings, Gamification & Rewards, edit the names of the Levels, max 9 level, point, structure

Full procedure:

1. Go to Memberships > Communities > Groups.
2. Login to your Group.
3. Click on Settings in your group.
4. Go to Gamification & Rewards tab.
5. You can edit the names of the Levels but the number of levels(max 9 level) and point structure is preset and cannot be changed.
6. Add Rewards.
7. Enable and review leaderboard settings.
8. Save your settings and begin tracking team performance  <- this image

    

---

## **How do Levels and Points Work?** 

Points are earned when others like your posts, comments, and replies. 1 like = 1 point for the post or comment author.

**Note:** Member **levels** are at the **group** **level**. A member at level 3 will be at that level in that particular group. If they join another group, they will start at level 1, like all new members.

![How do Levels and Points Work? (image 9 of 12)](https://jumpshare.com/share/vYvYDuj1rtjmhPee1KEF+/WAyFZAVDCRYjreQZ0dWZYMlq7yRoa6AauQ.png)

**How do Levels and Points Work? (image 9 of 12)**

This screenshot appears in the "How do Levels and Points Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". The text alongside this image reads: Note: Member levels are at the group level. A member at level 3 will be at that level in that particular group. If they join another group, they will start at level 1, like all new members. Immediately after, the guide continues: Number of points required to reach a certain level.
- What this covers: Note: Member levels are at the group level. A member at level 3 will be at that level in that particular group. If they join another group, they will start at level 1, like all new members.
- Controls: levels, group, level, Level 1, Level 2, Level 3, Level 4, Level 5, Level 6, Level 7, Level 8, Level 9
- Next: Number of points required to reach a certain level:

Full procedure:

1. A member's profile badge will reflect their current level.
2. Users can accordingly see the points required to reach the next level
3. The circular progress bar is completed after a level is reached

**Number of points required to reach a certain level:**

**Level 1** - 0 points  
**Level 2** - 5 points

**Level 3** \- 20 points

**Level 4** - 65 points

**Level 5** - 155 points

**Level 6** - 515 points

**Level 7** - 2015 points

**Level 8** - 8015 points

**Level 9** - 33015 points

**After reaching a level:**

-   A member's profile badge will reflect their current level.
-   Users can accordingly see the points required to reach the next level
-   The circular progress bar is completed after a level is reached

![How do Levels and Points Work? (image 10 of 12)](https://jumpshare.com/share/xK07mz9NglpqfJc1ejCv+/Screen+Shot+2026-03-20+at+19.57.09.png)

**How do Levels and Points Work? (image 10 of 12)**

This screenshot appears in the "How do Levels and Points Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". The text alongside this image reads: A member's profile badge will reflect their current level. Users can accordingly see the points required to reach the next level The circular progress bar is completed after a level is reached. Immediately after, the guide continues: Note: Rewards cannot be linked to any gamification level as of now. All rewards added need to be managed offline.
- What this covers: A member's profile badge will reflect their current level. Users can accordingly see the points required to reach the next level The circular progress bar is completed after a level is reached
- Controls: levels, group, level, Level 1, Level 2, Level 3, Level 4, Level 5, Level 6, Level 7, Level 8, Level 9
- Next: Note: Rewards cannot be linked to any gamification level as of now. All rewards added need to be managed offline.

Full procedure:

1. A member's profile badge will reflect their current level.
2. Users can accordingly see the points required to reach the next level
3. The circular progress bar is completed after a level is reached

---

## **How Rewards Work?**

**Note:** Rewards **cannot be linked to any gamification level** as of now. All rewards added need to be managed offline.

-   **Rewards:** Group admins/ owners can choose to add offline rewards as texts. Maximum 3 rewards can be added. Example - Win $50 after reaching level 5.
-   To add a reward (as an admin), go to Group **Settings** > **Gamification** & **Rewards** > **Rewards**.
    
    
![Step 2 of 3: To add a reward (as an admin), go to Group Settings > Gamification &…](https://jumpshare.com/share/eFkRMXowa0qgJ3guRCpn+/Screen+Shot+2026-03-20+at+20.00.02.png)

**Step 2 of 3: To add a reward (as an admin), go to Group Settings > Gamification &…**

This screenshot accompanies step 2 of 3 in the "How Rewards Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you to add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards. The navigation path used here is Group Settings > Gamification. The next step is to once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.

- Path: Group Settings > Gamification
- What this covers: To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards.
- Controls: Settings, Gamification, Rewards, left, nav, bar, Leaderboard
- Next: Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.

Full procedure:

1. Rewards: Group admins/ owners can choose to add offline rewards as texts. Maximum 3 rewards can be added. Example - Win $50 after reaching level 5.
2. To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards.  <- this image
3. Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.

    
-   Once Rewards are added, they are reflected on the **left** **nav** **bar** inside the **Leaderboard** Tab.
    
    
![Step 3 of 3: Once Rewards are added, they are reflected on the left nav bar inside…](https://jumpshare.com/share/bFdSZbFGT7q2Umn9UB2V+/Screen+Shot+2026-03-20+at+20.01.19.png)

**Step 3 of 3: Once Rewards are added, they are reflected on the left nav bar inside…**

This screenshot accompanies step 3 of 3 in the "How Rewards Work?" section of "Gamification in Communities - Points, Badges and Leaderboards". At this point in the walkthrough you once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab. The navigation path used here is Group Settings > Gamification.

- Path: Group Settings > Gamification
- What this covers: Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.
- Controls: left, nav, bar, Leaderboard, Settings, Gamification, Rewards

Full procedure:

1. Rewards: Group admins/ owners can choose to add offline rewards as texts. Maximum 3 rewards can be added. Example - Win $50 after reaching level 5.
2. To add a reward (as an admin), go to Group Settings > Gamification & Rewards > Rewards.
3. Once Rewards are added, they are reflected on the left nav bar inside the Leaderboard Tab.  <- this image

    

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## **Frequently Asked Questions**

**Q: Can I customize gamification levels and point structure?**  
You can edit the names of the levels, but the number of levels (maximum of 9) and the point structure are preset and cannot be changed.

**Q: Can rewards be linked directly to gamification levels?**  
No, rewards cannot currently be linked to gamification levels. Any rewards must be managed and distributed outside of GHL Customer Care.

**Q: Are badges automatically awarded?**  
Yes, badges are awarded when predefined criteria or milestones are met.

**Q: Do points reset over time?**  
No.

**Q: Does gamification affect reporting data?**  
Gamification reflects activity-based performance and may align with reporting metrics, but it is designed primarily for motivation and engagement.

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### **Related Articles**

-   [How to Setup, Customize, and Manage Your Communities](https://docs.ghlcustomercare.com/docs/memberships-and-communities/communities/how-to-setup-customize-and-manage-your-communities)
    
    [  
    ](https://docs.ghlcustomercare.com/docs/memberships-and-communities/communities/communities-customizeable-navigation-tabs-in-groups)
    
-   [Communities - Customizeable Navigation Tabs In Groups](https://docs.ghlcustomercare.com/docs/memberships-and-communities/communities/communities-customizeable-navigation-tabs-in-groups)
    
-   [Communities - Use Go Live to Host Meetings & Broadcasts](https://docs.ghlcustomercare.com/docs/memberships-and-communities/communities/communities-use-go-live-to-host-meetings-broadcasts)
-   [Communities - How to Manage Content](https://docs.ghlcustomercare.com/docs/memberships-and-communities/communities/communities-how-to-manage-content)

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com