Tracking your emails is an important part of being a good sender and learning about how your users interact with your email. Every Campaign provides basic statistics along with the granular details.
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This article explains how to access and understand email statistics across GHL Customer Care, helping you monitor campaign performance and improve engagement.
GHL Customer Care’s Email Statistics help you track how recipients interact with your emails across campaigns, workflows, and bulk actions. These insights let you optimize deliverability, improve content strategy, and maintain good sender reputation.
Key Benefits of Email Statistics
Gain actionable insights to improve email deliverability and performance.
View open, click, bounce, and spam metrics in real time
Track stats at campaign, workflow, and bulk email levels
Identify top-performing subject lines and templates
Access contact-level insights for detailed troubleshooting
Use stats to segment lists and drive automation
Pinpoint issues like unsubscribes or failed deliveries
Email Marketing Statistics
Gain insight into your one-time and scheduled email performance. To view email marketing statistics, navigate to Marketing > Emails.
Engagement Summary
Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion.
Engagement Summary (image 1 of 5)What this shows Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion.What this showsIllustrates the "Engagement Summary" section of "Email Statistics".This screenshot appears in the "Engagement Summary" section of "Email Statistics". The text alongside this image reads: Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion. Immediately after, the guide continues: Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across….Image 1 of 5What this coversUse this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion.Next stepTrack email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges.
Performance Analysis
Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges.
Performance Analysis (image 2 of 5)What this shows Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints.What this showsIllustrates the "Performance Analysis" section of "Email Statistics".This screenshot appears in the "Performance Analysis" section of "Email Statistics". The text alongside this image reads: Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges. Immediately after, the guide continues: View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience.Image 2 of 5What to chooseTrack email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges.Next stepView a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience.
Top Performing Emails
View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience.
Top Performing Emails (image 3 of 5)What this shows View a ranked list of your most successful emails based on open or click rates.What this showsIllustrates the "Top Performing Emails" section of "Email Statistics".This screenshot appears in the "Top Performing Emails" section of "Email Statistics". The text alongside this image reads: View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience. Immediately after, the guide continues: Monitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email.Image 3 of 5What to clickView a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience.Next stepMonitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email:
Workflow Email Statistics
Monitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email:
Go to Automation > Workflows
Click into a workflow and select an Email action
In the right-hand panel, click Statistics
You’ll see metrics for:
Delivered
Opened
Clicked
Replied
Bounced
Unsubscribed
Complained
Accepted
Rejected
Workflow email statistics default to Last 30 days to keep results consistent with the summary view.
Workflow Email Statistics (image 4 of 5)What this shows Workflow email statistics default to Last 30 days to keep results consistent with the summary view.What this showsIllustrates the "Workflow Email Statistics" section of "Email Statistics".This screenshot appears in the "Workflow Email Statistics" section of "Email Statistics". The text alongside this image reads: Workflow email statistics default to Last 30 days to keep results consistent with the summary view. This part of the guide covers 10 fields, listed below. Immediately after, the guide continues: View the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual….Image 4 of 5What this coversWorkflow email statistics default to Last 30 days to keep results consistent with the summary view.
Fields in this part of the guideIn the right-hand panel, click StatisticsDeliveredOpenedClickedRepliedBouncedUnsubscribedComplainedAcceptedRejected
Buttons and menus referencedAutomation > WorkflowsStatisticsLast 30 days
Next stepView the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual recipient, making it easier to troubleshoot delivery issues or segment follow-up actions. To access stats:All 3 steps in this procedure
Go to A utomation > Workflows
Click into a workflow and select an Email action
In the right-hand panel, click Statistics
Bulk Email Statistics
View the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual recipient, making it easier to troubleshoot delivery issues or segment follow-up actions. To access stats:
Navigate to Contacts > Bulk Actions
Locate the email send in your activity list
You'll see a breakdown of:
Total Attempts
Delivered
Opened
Clicked
Replied
Bounced
Unsubscribed
Bulk Email Statistics (image 5 of 5)What this shows Total Attempts Delivered Opened Clicked Replied Bounced UnsubscribedWhat this showsIllustrates the "Bulk Email Statistics" section of "Email Statistics".This screenshot appears in the "Bulk Email Statistics" section of "Email Statistics". The text alongside this image reads: Total Attempts Delivered Opened Clicked Replied Bounced Unsubscribed. The navigation path used here is Contacts > Bulk Actions Locate. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Metric Meaning Recipients Number of contacts targeted Delivered Successfully accepted by recipient servers Opened One or more views of the email Clicked Clicked a link Soft Bounce Temporary issue (e.g., inbox full) Hard Bounce Permanent….Path: Contacts > Bulk Actions LocateImage 5 of 5What this coversTotal Attempts Delivered Opened Clicked Replied Bounced Unsubscribed
Fields in this part of the guideLocate the email send in your activity listTotal AttemptsDeliveredOpenedClickedRepliedBouncedUnsubscribed
Buttons and menus referencedContacts > Bulk Actions
Next stepMetric Meaning Recipients Number of contacts targeted Delivered Successfully accepted by recipient servers Opened One or more views of the email Clicked Clicked a link Soft Bounce Temporary issue (e.g., inbox full) Hard Bounce Permanent failure (e.g., email doesn’t exist) Unsubscribed Chose to opt-out via footer Failed Invalid emails, bad API keys Spam Complaints Marked as spam by recipient Replied Contact responded Accepted / Rejected (Not Accepted) SMTP-level acceptance outcomeAll 2 steps in this procedure
Navigate to Contacts > Bulk Actions
Locate the email send in your activity list
Email Metric Definitions
Metric
Meaning
Recipients
Number of contacts targeted
Delivered
Successfully accepted by recipient servers
Opened
One or more views of the email
Clicked
Clicked a link
Soft Bounce
Temporary issue (e.g., inbox full)
Hard Bounce
Permanent failure (e.g., email doesn’t exist)
Unsubscribed
Chose to opt-out via footer
Failed
Invalid emails, bad API keys
Spam Complaints
Marked as spam by recipient
Replied
Contact responded
Accepted / Rejected (Not Accepted)
SMTP-level acceptance outcome
Frequently Asked Questions
Q: What’s the difference between soft and hard bounces? Soft bounces are temporary (e.g., full inbox). Hard bounces are permanent (e.g., invalid email) and can harm your sender reputation.
Q: How long do email statistics take to update? Most email stats update in near real-time, but some events (like clicks, unsubscribes, or spam complaints) may take a few minutes to appear depending on recipient activity and email provider delays.
Q: Do I need to use Mailgun to see full email stats? Yes. Only Mailgun supports full visibility into key metrics like delivered, bounced, unsubscribed, and spam complaints. Other SMTP providers may only support basic tracking like opens and clicks.
