# Email Statistics > Tracking your emails is an important part of being a good sender and learning about how your users interact with your email. Every Campaign provides basic statistics along with the granular details. - Source: https://docs.ghlcustomercare.com/docs/marketing/statistics/email-statistics - Section: Marketing / Statistics - Reading time: 3 min - Images: 5, each explained below --- This article explains how to access and understand email statistics across GHL Customer Care, helping you monitor campaign performance and improve engagement. --- **TABLE OF CONTENTS** - [What are Email Statistics?](#what-are-email-statistics) - [Key Benefits of Email Statistics](#key-benefits-of-email-statistics) - [Email Marketing Statistics](#email-marketing-statistics) - [Engagement Summary](#engagement-summary) - [Performance Analysis](#performance-analysis) - [Top Performing Emails](#top-performing-emails) - [Workflow Email Statistics](#workflow-email-statistics) - [Email Metric Definitions](#email-metric-definitions) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What are Email Statistics?** GHL Customer Care’s Email Statistics help you track how recipients interact with your emails across campaigns, workflows, and bulk actions. These insights let you optimize deliverability, improve content strategy, and maintain good sender reputation. --- ## **Key Benefits of Email Statistics** Gain actionable insights to improve email deliverability and performance. - View open, click, bounce, and spam metrics in real time - Track stats at campaign, workflow, and bulk email levels - Identify top-performing subject lines and templates - Access contact-level insights for detailed troubleshooting - Use stats to segment lists and drive automation - Pinpoint issues like unsubscribes or failed deliveries --- ## **Email Marketing Statistics** Gain insight into your one-time and scheduled email performance. To view email marketing statistics, navigate to **Marketing > Emails.** ### **Engagement Summary** Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion. ![Engagement Summary (image 1 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047443663/original/uDOyxXUTTVdB9hcUinOrd8chxwugCgQjng.png) **Engagement Summary (image 1 of 5)** This screenshot appears in the "Engagement Summary" section of "Email Statistics". The text alongside this image reads: Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion. Immediately after, the guide continues: Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across…. - What this covers: Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion. - Next: Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges. ### ### **Performance Analysis** Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges. ![Performance Analysis (image 2 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047443908/original/pCFujPNHT4GYiMwU43HXeFAqHz_c0uh8Pg.png) **Performance Analysis (image 2 of 5)** This screenshot appears in the "Performance Analysis" section of "Email Statistics". The text alongside this image reads: Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges. Immediately after, the guide continues: View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience. - What to choose: Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges. - Next: View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience. ### **Top Performing Emails** View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience. ![Top Performing Emails (image 3 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047444373/original/vXEspSdC_ruYOQnmkJpcuHVIardnXpOBaA.png) **Top Performing Emails (image 3 of 5)** This screenshot appears in the "Top Performing Emails" section of "Email Statistics". The text alongside this image reads: View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience. Immediately after, the guide continues: Monitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email. - What to click: View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience. - Next: Monitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email: --- ## **Workflow Email Statistics** Monitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email: 1. Go to **A****utomation > Workflows** 2. Click into a workflow and select an Email action 3. In the right-hand panel, click **Statistics** You’ll see metrics for: - Delivered - Opened - Clicked - Replied - Bounced - Unsubscribed - Complained - Accepted - Rejected Workflow email statistics default to **Last 30 days** to keep results consistent with the summary view. ![Workflow Email Statistics (image 4 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047444702/original/Z2UIfHmUNTtgGi2GxUcuPxgzx8BKRHC-yQ.png) **Workflow Email Statistics (image 4 of 5)** This screenshot appears in the "Workflow Email Statistics" section of "Email Statistics". The text alongside this image reads: Workflow email statistics default to Last 30 days to keep results consistent with the summary view. This part of the guide covers 10 fields, listed below. Immediately after, the guide continues: View the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual…. - What this covers: Workflow email statistics default to Last 30 days to keep results consistent with the summary view. - Fields: In the right-hand panel, click Statistics, Delivered, Opened, Clicked, Replied, Bounced, Unsubscribed, Complained, Accepted, Rejected - Controls: A, utomation > Workflows, Statistics, Last 30 days - Next: View the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual recipient, making it easier to troubleshoot delivery issues or segment follow-up actions. To access stats: Full procedure: 1. Go to A utomation > Workflows 2. Click into a workflow and select an Email action 3. In the right-hand panel, click Statistics --- ## **Bulk Email Statistics** View the performance of one-time bulk email sends directly from the **Contacts > Bulk Actions** tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual recipient, making it easier to troubleshoot delivery issues or segment follow-up actions. To access stats: 1. Navigate to **Contacts > Bulk Actions** 2. Locate the email send in your activity list You'll see a breakdown of: - Total Attempts - Delivered - Opened - Clicked - Replied - Bounced - Unsubscribed ![Bulk Email Statistics (image 5 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155047448048/original/pbIClbfZb2hQnn3XnsHUAkg5kKK_DObZ2w.png) **Bulk Email Statistics (image 5 of 5)** This screenshot appears in the "Bulk Email Statistics" section of "Email Statistics". The text alongside this image reads: Total Attempts Delivered Opened Clicked Replied Bounced Unsubscribed. The navigation path used here is Contacts > Bulk Actions Locate. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Metric Meaning Recipients Number of contacts targeted Delivered Successfully accepted by recipient servers Opened One or more views of the email Clicked Clicked a link Soft Bounce Temporary issue (e.g., inbox full) Hard Bounce Permanent…. - Path: Contacts > Bulk Actions Locate - What this covers: Total Attempts Delivered Opened Clicked Replied Bounced Unsubscribed - Fields: Locate the email send in your activity list, Total Attempts, Delivered, Opened, Clicked, Replied, Bounced, Unsubscribed - Controls: Contacts > Bulk Actions - Next: Metric Meaning Recipients Number of contacts targeted Delivered Successfully accepted by recipient servers Opened One or more views of the email Clicked Clicked a link Soft Bounce Temporary issue (e.g., inbox full) Hard Bounce Permanent failure (e.g., email doesn’t exist) Unsubscribed Chose to opt-out via footer Failed Invalid emails, bad API keys Spam Complaints Marked as spam by recipient Replied Contact responded Accepted / Rejected (Not Accepted) SMTP-level acceptance outcome Full procedure: 1. Navigate to Contacts > Bulk Actions 2. Locate the email send in your activity list --- ## **Email Metric Definitions** | Metric | Meaning | | --- | --- | | **Recipients** | Number of contacts targeted | | **Delivered** | Successfully accepted by recipient servers | | **Opened** | One or more views of the email | | **Clicked** | Clicked a link | | **Soft Bounce** | Temporary issue (e.g., inbox full) | | **Hard Bounce** | Permanent failure (e.g., email doesn’t exist) | | **Unsubscribed** | Chose to opt-out via footer | | **Failed** | Invalid emails, bad API keys | | **Spam Complaints** | Marked as spam by recipient | | **Replied** | Contact responded | | **Accepted / Rejected (Not Accepted)** | SMTP-level acceptance outcome | --- ## **Frequently Asked Questions** **Q: What’s the difference between soft and hard bounces?** Soft bounces are temporary (e.g., full inbox). Hard bounces are permanent (e.g., invalid email) and can harm your sender reputation. **Q: How long do email statistics take to update?** Most email stats update in near real-time, but some events (like clicks, unsubscribes, or spam complaints) may take a few minutes to appear depending on recipient activity and email provider delays. **Q: Do I need to use Mailgun to see full email stats?** Yes. Only Mailgun supports full visibility into key metrics like delivered, bounced, unsubscribed, and spam complaints. Other SMTP providers may only support basic tracking like opens and clicks. --- ## **Related Articles** - [What is LC Email?](https://docs.ghlcustomercare.com/docs/email/lc-email/what-is-lc-email) - [List of all outgoing system generated emails](https://docs.ghlcustomercare.com/docs/email/general-2/list-of-all-outgoing-system-generated-emails) - [Workflow Builder Walkthrough](https://docs.ghlcustomercare.com/docs/workflows/workflow-builder/workflow-builder-walkthrough) - [What is Email Bounce Suspension and How to Avoid It](https://docs.ghlcustomercare.com/docs/email/lc-email/what-is-email-bounce-suspension-and-how-to-avoid-it) - [Contact Engagement Score](https://docs.ghlcustomercare.com/docs/conversations/conversations/contact-engagement-score) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com