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How to Enable and Resell Ad Manager

Learn how to enable and resell Ad Manager in GHL Customer Care, choose pricing plans, and offer tailored ad services to your sub-accounts for added revenue.

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  1. TABLE OF CONTENTS
  2. Pre-requisites
  3. How to enable Ad Manager for your sub-accounts using SaaS configurator
  4. Setting up Reselling for Ad Manager
  5. At the Agency Level
  6. Personalizing offers for certain clients/sub-accounts
  7. Offering Ad Manager for Free
  8. Disabling Ad Manager for certain clients
  9. How Clients Discover and Purchase Ad Manager
  10. Understanding Billing and Subscriptions
  11. For Agencies
  12. For Sub-Accounts
  13. Final Notes:
  14. Related Articles

This article explains how agencies can enable and resell Ad Manager for their sub-accounts in GHL Customer Care. It covers setup steps, resale pricing options, client onboarding flow, and billing details to help you efficiently monetize advertising services through the GHL Customer Care platform.

TABLE OF CONTENTS

What is Ad Manager?

Ad Manager is a GHL Customer Care feature that allows agencies to offer and manage ad services for their clients (sub-accounts) directly within the platform.

It provides a centralized experience where agencies can:

  • Create, monitor and optimize ad campaigns for clients.

  • Set their own pricing and resell the service to sub-accounts.

  • Simplify campaign management across platforms like Meta, Google and LinkedIn Ads.

Unlike native Ad Manager platforms, this tool is designed for agencies to package and monetize ad services efficiently inside GHL Customer Care.

Note: Ad Manager is a SaaS feature that gives you the tools to resell and manage ad services. It doesn't include ad copywriting or creative design. those remain part of the services your agency can choose to offer alongside the tool.

Pre-requisites

Before setting up Ad Manager for your clients, make sure:

  • Your Agency Stripe Account is connected.

    • This is required to collect monthly subscription payments from your clients.

    • Learn How To Connect Stripe To Your Agency Dashboard

Once Stripe is connected, you can manage resale pricing and subscriptions through the Reselling tab in your Agency Settings.

How to enable Ad Manager for your sub-accounts using SaaS configurator

  1. If you offer SaaS services, go to Agency view > SaaS Configurator.

  2. Select your active SaaS plans and click Edit Details.

  3. Open the Addons Tab and ensure Ad Manager tile is checked.

  4. Click Save to apply changes.

    Step 4 of 4: Click Save to apply changes What this shows Step 4 of 4: Click Save to apply changes. What this shows Shows how to confirm for step 4 of 4 in the "How to enable Ad Manager for your sub-accounts using SaaS configurator" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 4 of 4 in the "How to enable Ad Manager for your sub-accounts using SaaS configurator" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Save to apply changes. For context, this section explains: If you offer SaaS services, go to Agency view > SaaS Configurator. Select your active SaaS plans and click Edit Details. Open the Addons Tab and ensure Ad Manager tile is checked. Click Save to apply changes. Step 4 of 4Image 1 of 11 How to confirmClick Save to apply changes.
    Buttons and menus referenced SaveAgency view > SaaS ConfiguratorEdit DetailsAddonsTabAd Manager
    All 4 steps in this procedure
    1. If you offer SaaS services, go to Agency view > SaaS Configurator.
    2. Select your active SaaS plans and click Edit Details.
    3. Open the Addons Tab and ensure Ad Manager tile is checked.
    4. Click Save to apply changes. this image

Note: All agencies have access to Ad Manager at no cost. “You Pay” is fixed at $0.

Setting up Reselling for Ad Manager

You can choose to offer Ad Manager to your sub-accounts for free or resell it at your own price.

At the Agency Level

  1. Go to Agency view > Reselling tab.

  2. Locate the Ad Manager section/card.

  3. Choose your resale preference using the thumbs icons:

    • ? Yes : You plan to resell Ad Manager.

    • ? No : You don’t plan to resell.

  4. In the Your Price field, enter the resale price you’d like your sub-accounts to pay.

    • Default value is $0 (free for sub-accounts).

  5. Click Save.

    Step 5 of 5: Click Save What this shows Step 5 of 5: Click Save. What this shows Shows how to confirm for step 5 of 5 in the "At the Agency Level" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 5 of 5 in the "At the Agency Level" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Save. For context, this section explains: Go to Agency view > Reselling tab. Locate the Ad Manager section/card. Choose your resale preference using the thumbs icons: In the Your Price field, enter the resale price you’d like your sub-accounts to pay. Click Save. Step 5 of 5Image 2 of 11 How to confirmClick Save.
    Buttons and menus referenced SaveAgency view > Reselling tabAd ManagerYour Price$0
    All 5 steps in this procedure
    1. Go to Agency view > Reselling tab.
    2. Locate the Ad Manager section/card.
    3. Choose your resale preference using the thumbs icons:
    4. In the Your Price field, enter the resale price you’d like your sub-accounts to pay.
    5. Click Save. this image

This price will automatically apply to all sub-accounts unless you customize it at the sub-account level.

Personalizing offers for certain clients/sub-accounts

You can personalize Ad Manager pricing for specific clients to match their plan or package.

  1. Go to Agency view > Sub-Accounts.

  2. Select the client (sub-account) you want to customize.

  3. Click Manage Client > Reselling Tab.

    Step 3 of 6: Click Manage Client > Reselling Tab What this shows Step 3 of 6: Click Manage Client > Reselling Tab. What this shows Shows what to click for step 3 of 6 in the "Personalizing offers for certain clients/sub-accounts" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 3 of 6 in the "Personalizing offers for certain clients/sub-accounts" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Manage Client > Reselling Tab. For context, this section explains: You can personalize Ad Manager pricing for specific clients to match their plan or package. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to scroll to the Ad Manager section. Step 3 of 6Path: Click Manage Client > Reselling TabImage 3 of 11 What to clickClick Manage Client > Reselling Tab.
    Buttons and menus referenced Manage Client > Reselling TabAgency view > Sub-AccountsAd ManagerYour Customers Pay
    Next stepScroll to the Ad Manager section.
    All 6 steps in this procedure
    1. Go to Agency view > Sub-Accounts.
    2. Select the client (sub-account) you want to customize.
    3. Click Manage Client > Reselling Tab. this image
    4. Scroll to the Ad Manager section.
    5. Set a custom Your Customers Pay amount for this client.
    6. Save your changes.

  4. Scroll to the Ad Manager section.

    Step 4 of 6: Scroll to the Ad Manager section What this shows Step 4 of 6: Scroll to the Ad Manager section. What this shows Shows what this covers for step 4 of 6 in the "Personalizing offers for certain clients/sub-accounts" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 4 of 6 in the "Personalizing offers for certain clients/sub-accounts" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you scroll to the Ad Manager section. For context, this section explains: You can personalize Ad Manager pricing for specific clients to match their plan or package. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to set a custom Your Customers Pay amount for this client. Step 4 of 6Path: Click Manage Client > Reselling TabImage 4 of 11 What this coversScroll to the Ad Manager section.
    Buttons and menus referenced Ad ManagerAgency view > Sub-AccountsManage Client > Reselling TabYour Customers Pay
    Next stepSet a custom Your Customers Pay amount for this client.
    All 6 steps in this procedure
    1. Go to Agency view > Sub-Accounts.
    2. Select the client (sub-account) you want to customize.
    3. Click Manage Client > Reselling Tab.
    4. Scroll to the Ad Manager section. this image
    5. Set a custom Your Customers Pay amount for this client.
    6. Save your changes.

  5. Set a custom Your Customers Pay amount for this client.

  6. Save your changes.

Note:

  • If the client already has Ad Manager active, pricing changes will apply to new subscriptions only — existing subscriptions remain on their current rate.
  • Once price is set and customer subscribes to that price, the reselling amount cannot be changed unless subscription is canceled and customer resubscribed with the new price.

Offering Ad Manager for Free

If you wish to include Ad Manager as a free add-on for some clients:

  1. Go to Agency view > Sub-Accounts.

  2. Select the client you want to offer Ad Manager to.

  3. Click Manage Client > Reselling Tab.

    Step 3 of 5: Click Manage Client > Reselling Tab What this shows Step 3 of 5: Click Manage Client > Reselling Tab. What this shows Shows what to click for step 3 of 5 in the "Offering Ad Manager for Free" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 3 of 5 in the "Offering Ad Manager for Free" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Manage Client > Reselling Tab. For context, this section explains: If you wish to include Ad Manager as a free add-on for some clients. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. Step 3 of 5Path: Click Manage Client > Reselling TabImage 5 of 11 What to clickClick Manage Client > Reselling Tab.
    Buttons and menus referenced Manage Client > Reselling TabAgency view > Sub-AccountsAd ManagerDeploy Ad Manager DirectlyYour Customers Pay = $0Save
    Next stepUnder Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0.
    All 5 steps in this procedure
    1. Go to Agency view > Sub-Accounts.
    2. Select the client you want to offer Ad Manager to.
    3. Click Manage Client > Reselling Tab. this image
    4. Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0.
    5. Click Save.

  4. Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0.

    Step 4 of 5: Under Ad Manager, check the checkbox for Deploy Ad Manager Directly… What this shows Step 4 of 5: Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. What this shows Shows what this covers for step 4 of 5 in the "Offering Ad Manager for Free" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 4 of 5 in the "Offering Ad Manager for Free" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to click Save. Step 4 of 5Path: Click Manage Client > Reselling TabImage 6 of 11 What this coversUnder Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0.
    Buttons and menus referenced Ad ManagerDeploy Ad Manager DirectlyYour Customers Pay = $0Agency view > Sub-AccountsManage Client > Reselling TabSave
    Next stepClick Save.
    All 5 steps in this procedure
    1. Go to Agency view > Sub-Accounts.
    2. Select the client you want to offer Ad Manager to.
    3. Click Manage Client > Reselling Tab.
    4. Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. this image
    5. Click Save.

  5. Click Save.

That sub-account will have instant access to Ad Manager without a paywall.

Disabling Ad Manager for certain clients

To remove or prevent Ad Manager access for a specific sub-account:

  1. Go to Agency View > Sub-Accounts.

  2. Open Manage Client > Reselling Tab.

  3. Under Ad Manager, toggle OFF.

  4. Click Save.

Disabling Ad Manager for certain clients (image 7 of 11) What this shows Go to Agency View > Sub-Accounts. What this shows Illustrates the "Disabling Ad Manager for certain clients" section of "How to Enable and Resell Ad Manager". This screenshot appears in the "Disabling Ad Manager for certain clients" section of "How to Enable and Resell Ad Manager". The text alongside this image reads: Go to Agency View > Sub-Accounts. Open Manage Client > Reselling Tab. Under Ad Manager, toggle OFF. Click Save. The navigation path used here is Agency View > Sub-Accounts. Immediately after, the guide continues: Note: Once a client has purchased or activated Ad Manager, the feature cannot be disabled retroactively for that account. Path: Agency View > Sub-AccountsImage 7 of 11 Where to goGo to Agency View > Sub-Accounts. Open Manage Client > Reselling Tab. Under Ad Manager, toggle OFF. Click Save.
Buttons and menus referenced Agency View > Sub-AccountsManage Client > Reselling TabAd ManagerOFFSave
Next stepNote: Once a client has purchased or activated Ad Manager, the feature cannot be disabled retroactively for that account.
All 4 steps in this procedure
  1. Go to Agency View > Sub-Accounts.
  2. Open Manage Client > Reselling Tab.
  3. Under Ad Manager, toggle OFF.
  4. Click Save.

Note: Once a client has purchased or activated Ad Manager, the feature cannot be disabled retroactively for that account.

How Clients Discover and Purchase Ad Manager

Your clients can find and activate Ad Manager from their account directly:

  1. Log in to their sub-account.

  2. Go to Marketing > Ad Manager from the left menu.

  3. Depending on your resale configuration, they’ll see one of the following CTAs:

    • “Activate Ad Manager for $X/month”: if resale price > $0.

      Step 1 of 2: “Activate Ad Manager for $X/month”: if resale price > $0 What this shows Step 1 of 2: “Activate Ad Manager for $X/month”: if resale price > $0. What this shows Shows what this covers for step 1 of 2 in the "How Clients Discover and Purchase Ad Manager" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 1 of 2 in the "How Clients Discover and Purchase Ad Manager" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you “Activate Ad Manager for $X/month”: if resale price > $0. The next step is to “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. Step 1 of 2Image 8 of 11 What this covers“Activate Ad Manager for $X/month”: if resale price > $0.
      Buttons and menus referenced “Activate Ad Manager for $X/month”Marketing > Ad Manager“Get Started”
      Next step“Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see.
      All 2 steps in this procedure
      1. “Activate Ad Manager for $X/month”: if resale price > $0. this image
      2. “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see.

    • “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see.

      Step 2 of 2: “Get Started”: if resale price = $0. This is directly the one time… What this shows Step 2 of 2: “Get Started”: if resale price = $0. What this shows Shows what this covers for step 2 of 2 in the "How Clients Discover and Purchase Ad Manager" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 2 of 2 in the "How Clients Discover and Purchase Ad Manager" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. Step 2 of 2Image 9 of 11 What this covers“Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see.
      Buttons and menus referenced “Get Started”Marketing > Ad Manager“Activate Ad Manager for $X/month”
      All 2 steps in this procedure
      1. “Activate Ad Manager for $X/month”: if resale price > $0.
      2. “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. this image

When a client activates Ad Manager:

  • A subscription is automatically created between their payment method and your agency’s Stripe account.

  • The client is then guided through the Ad Manager onboarding flow.

Understanding Billing and Subscriptions

For Agencies

  • Agencies no longer pay GHL Customer Care for Ad Manager — the agency cost is $0.

  • Agencies can freely define resale pricing for sub-accounts.

  • Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made.

    Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under… What this shows Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no… What this shows Shows what this covers for step 3 of 3 in the "For Agencies" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 3 of 3 in the "For Agencies" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. Step 3 of 3Image 10 of 11 What this coversExisting agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made.
    Buttons and menus referenced UtilityFounder’s plansno cancellations or billing changesagency cost is $0
    All 3 steps in this procedure
    1. Agencies no longer pay GHL Customer Care for Ad Manager — the agency cost is $0.
    2. Agencies can freely define resale pricing for sub-accounts.
    3. Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. this image
    Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under… What this shows Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no… What this shows Shows what this covers for step 3 of 3 in the "For Agencies" section of "How to Enable and Resell Ad Manager". This screenshot accompanies step 3 of 3 in the "For Agencies" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. Step 3 of 3Image 11 of 11 What this coversExisting agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made.
    Buttons and menus referenced UtilityFounder’s plansno cancellations or billing changesagency cost is $0
    All 3 steps in this procedure
    1. Agencies no longer pay GHL Customer Care for Ad Manager — the agency cost is $0.
    2. Agencies can freely define resale pricing for sub-accounts.
    3. Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. this image

For Sub-Accounts

  • Sub-accounts paying agencies for Ad Manager will continue at their current rate.

  • New sub-accounts will follow the agency’s resale price setup (either $0 or custom).

To view billing details:

  1. Go to Agency Settings > Billing.

  2. Locate the Ad Manager card.

  3. See what each sub-account is currently paying under your resale setup.

Final Notes:

  • Ad Manager is always free for agencies — “You Pay = $0.”

  • Agencies can monetize through reselling at their chosen rate.

  • Existing subscriptions remain untouched — continuity and stability are maintained.

  • Use the ? / ? icons to share whether your agency plans to resell Ad Manager.

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