Skip to content
Marketing

How to create a LinkedIn ad campaign in Ad Manager

Ad Manager organizes LinkedIn advertising into a three-level hierarchy : Campaign Group : The top-level container. Campaign : Defines budget, audience…

3 min read703 words14 explained images
View as markdownOpen in ClaudeOpen in ChatGPT
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. TABLE OF CONTENTS
  2. Use a campaign template: LinkedIn campaigns can also be created from an Ad Manager template. Select Ad Manager Templates, choose a LinkedIn template, review its details, and click Continue. Supported campaign configurations are pre-filled from the selected template.
  3. Step 1: Create a Campaign Group
  4. Budget & Schedule
  5. Bidding
  6. Step 2: Create a Campaign Inside the Group
  7. Fields Defined at Campaign Level
  8. Audience Targeting(learn more: here)
  9. Step 3: Create Ads Inside the Campaign
  10. Fields Defined at Ad Level
  11. Creative Fields
  12. Lead Gen Forms (if Objective = Lead Generation)
  13. Step 4: Review & Publish
  14. Step 5: Viewing Campaign Group Performance
  15. Best Practices

Ad Manager organizes LinkedIn advertising into a three-level hierarchy:

  • Campaign Group : The top-level container.

  • Campaign : Defines budget, audience, and scheduling.

  • Ad : Defines creatives (media, text, CTA, forms).

This guide walks you through creating a Campaign Group and then building campaigns and ads inside it.

TABLE OF CONTENTS

Use a campaign template: LinkedIn campaigns can also be created from an Ad Manager template. 

Select Ad Manager Templates, choose a LinkedIn template, review its details, and click Continue. Supported campaign configurations are pre-filled from the selected template.

Step 1: Create a Campaign Group

Step 1: Create a Campaign Group (image 1 of 14) What this shows Step 1: Create a Campaign Group Step 2: Create a Campaign Inside the Group Step 3: Create Ads Inside the Campaign Step 4: Review & Publish… What this shows Illustrates the "Step 1: Create a Campaign Group" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Step 1: Create a Campaign Group" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Step 1: Create a Campaign Group Step 2: Create a Campaign Inside the Group Step 3: Create Ads Inside the Campaign Step 4: Review & Publish Step 5: Viewing Campaign Group Performance Best Practices. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: A Campaign Group is the top-level container for your LinkedIn campaigns. Image 1 of 14 How to confirmStep 1: Create a Campaign Group Step 2: Create a Campaign Inside the Group Step 3: Create Ads Inside the Campaign Step 4: Review & Publish Step 5: Viewing Campaign Group Performance Best Practices
Fields in this part of the guide Objective Selection: Select between:Lead Generation - capture leads with LinkedIn formsWebsite Traffic drive clicks to external landing pagesBudget & ScheduleBidding
Buttons and menus referenced Campaign GroupLead GenerationWebsite TrafficBudget & ScheduleScheduleBiddingTip
Next stepA Campaign Group is the top-level container for your LinkedIn campaigns.
Example values
Website Traffic drive clicks to external landing pages
https://northgatedental.com

Illustrative values showing the expected format. They are not read from the screenshot.

All 3 steps in this procedure
  1. Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”).
  2. Objective Selection: Select between:
  3. Budget & Schedule

A Campaign Group is the top-level container for your LinkedIn campaigns.

  • Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”).

  • Objective Selection: Select between:

    • Lead Generation - capture leads with LinkedIn forms

    • Website Traffic drive clicks to external landing pages

  • Budget & Schedule

    • Define the daily or lifetime budget for the campaign group.

    • Schedule : Set start and end dates for the campaign group.

Budget & Schedule (image 2 of 14) What this shows Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”). What this shows Illustrates the "Budget & Schedule" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Budget & Schedule" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”). Objective Selection: Select between: Budget & Schedule. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Tip: Campaign Groups help you organize campaigns by business goals. Image 2 of 14 What to chooseCampaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”). Objective Selection: Select between: Budget & Schedule
Fields in this part of the guide Objective Selection: Select between:Lead Generation - capture leads with LinkedIn formsWebsite Traffic drive clicks to external landing pagesBudget & ScheduleBidding
Buttons and menus referenced Campaign GroupLead GenerationWebsite TrafficBudget & ScheduleScheduleBiddingTip
Next stepTip: Campaign Groups help you organize campaigns by business goals.
Example values
Website Traffic drive clicks to external landing pages
https://northgatedental.com

Illustrative values showing the expected format. They are not read from the screenshot.

All 3 steps in this procedure
  1. Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”).
  2. Objective Selection: Select between:
  3. Budget & Schedule

  • Bidding

    • Manual bid input for Cost Per Lead (Lead Gen) or CPC (Traffic).

Tip: Campaign Groups help you organize campaigns by business goals.

Step 2: Create a Campaign Inside the Group

Once your group is created, you can add Campaigns.

Fields Defined at Campaign Level

  • Campaign Name : This will have a unique identifier.

  • Media Type : Single image, video or carousel type of media.

  • Language 

  • Geographic location and

  • Optional: Intended Audience

Fields Defined at Campaign Level (image 3 of 14) What this shows Campaign Name: This will have a unique identifier. What this shows Illustrates the "Fields Defined at Campaign Level" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Fields Defined at Campaign Level" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Name: This will have a unique identifier. Media Type: Single image, video or carousel type of media. Language Geographic location and Optional: Intended Audience. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Mandatory: Location (include/exclude). Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits. Logic Builder. Image 3 of 14 What to fill inCampaign Name: This will have a unique identifier. Media Type: Single image, video or carousel type of media. Language Geographic location and Optional: Intended Audience
Fields in this part of the guide LanguageGeographic location andOptional: Intended Audience
Buttons and menus referenced Campaign NameMedia TypeLanguageGeographic locationIntended Audience
Next stepMandatory: Location (include/exclude). Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits. Logic Builder:
All 5 steps in this procedure
  1. Campaign Name: This will have a unique identifier.
  2. Media Type: Single image, video or carousel type of media.
  3. Language
  4. Geographic location and
  5. Optional: Intended Audience

Audience Targeting(learn more: here)

  • Mandatory: Location (include/exclude).

  • Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.

  • Logic Builder:

    • Add up to 3 attribute groups.

    • OR logic inside groups.

    • AND logic between groups.

    • Include and Exclude supported.

Example:

  • Group 1 - Job Title = Marketing Manager OR Director

  • Group 2 - Industry = Healthcare

  • Exclude - Interns

Audience Targeting(learn more: here) (image 4 of 14) What this shows Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns What this shows Illustrates the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Each campaign can contain multiple ads. Image 4 of 14 What this coversGroup 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns
Fields in this part of the guide Logic Builder:Group 1 - Job Title = Marketing Manager OR DirectorGroup 2 - Industry = HealthcareExclude - Interns
Buttons and menus referenced MandatoryOptional FiltersLogic Builder3 attribute groupsOR logicAND logicOR
Next stepEach campaign can contain multiple ads.
All 3 steps in this procedure
  1. Mandatory: Location (include/exclude).
  2. Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.
  3. Logic Builder:
Audience Targeting(learn more: here) (image 5 of 14) What this shows Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns What this shows Illustrates the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Each campaign can contain multiple ads. Image 5 of 14 What this coversGroup 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns
Fields in this part of the guide Logic Builder:Group 1 - Job Title = Marketing Manager OR DirectorGroup 2 - Industry = HealthcareExclude - Interns
Buttons and menus referenced MandatoryOptional FiltersLogic Builder3 attribute groupsOR logicAND logicOR
Next stepEach campaign can contain multiple ads.
All 3 steps in this procedure
  1. Mandatory: Location (include/exclude).
  2. Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.
  3. Logic Builder:
Audience Targeting(learn more: here) (image 6 of 14) What this shows Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns What this shows Illustrates the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Each campaign can contain multiple ads. Image 6 of 14 What this coversGroup 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns
Fields in this part of the guide Logic Builder:Group 1 - Job Title = Marketing Manager OR DirectorGroup 2 - Industry = HealthcareExclude - Interns
Buttons and menus referenced MandatoryOptional FiltersLogic Builder3 attribute groupsOR logicAND logicOR
Next stepEach campaign can contain multiple ads.
All 3 steps in this procedure
  1. Mandatory: Location (include/exclude).
  2. Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.
  3. Logic Builder:

Step 3: Create Ads Inside the Campaign

Each campaign can contain multiple ads.

Fields Defined at Ad Level

  • Ad Name : Internal identifier.

  • Media Type (chosen at campaign level):

    • Single Image Ad - Upload one image.

      Step 1 of 3: Single Image Ad - Upload one image What this shows Step 1 of 3: Single Image Ad - Upload one image. What this shows Shows what this covers for step 1 of 3 in the "Fields Defined at Ad Level" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot accompanies step 1 of 3 in the "Fields Defined at Ad Level" section of "How to create a LinkedIn ad campaign in Ad Manager". At this point in the walkthrough you single Image Ad - Upload one image. For context, this section explains: Ad Name: Internal identifier. Media Type (chosen at campaign level). This part of the guide covers 5 fields, listed below. The next step is to single Video Ad - Upload a video. Step 1 of 3Image 7 of 14 What this coversSingle Image Ad - Upload one image.
      Fields in this part of the guide Media Type (chosen at campaign level):Carousel Ad - Multiple cards, each with its own:HeadlineImage/videoDestination URL
      Buttons and menus referenced Single Image AdAd NameMedia TypeSingle Video AdCarousel Ad
      Next stepSingle Video Ad - Upload a video.
      Example values
      Destination URL
      https://northgatedental.com

      Illustrative values showing the expected format. They are not read from the screenshot.

      All 3 steps in this procedure
      1. Single Image Ad - Upload one image. this image
      2. Single Video Ad - Upload a video.
      3. Carousel Ad - Multiple cards, each with its own:

    • Single Video Ad - Upload a video.

    • Carousel Ad - Multiple cards, each with its own:

      • Headline

      • Image/video

      • Destination URL

        Step 3 of 3: Destination URL What this shows Step 3 of 3: Destination URL What this shows Shows what this covers for step 3 of 3 in the "Fields Defined at Ad Level" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot accompanies step 3 of 3 in the "Fields Defined at Ad Level" section of "How to create a LinkedIn ad campaign in Ad Manager". At this point in the walkthrough you destination URL. For context, this section explains: Ad Name: Internal identifier. Media Type (chosen at campaign level). This part of the guide covers 5 fields, listed below. Step 3 of 3Image 8 of 14 What this coversDestination URL
        Fields in this part of the guide Media Type (chosen at campaign level):Carousel Ad - Multiple cards, each with its own:HeadlineImage/videoDestination URL
        Buttons and menus referenced Ad NameMedia TypeSingle Image AdSingle Video AdCarousel Ad
        Example values
        Destination URL
        https://northgatedental.com

        Illustrative values showing the expected format. They are not read from the screenshot.

        All 3 steps in this procedure
        1. Headline
        2. Image/video
        3. Destination URL this image

Creative Fields

  • Introduction Text : Up to 3000 characters.

  • Headline : Up to 70 characters (mandatory).

  • Description : Up to 300 characters (optional).

  • Call-to-Action : Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.).

  • Destination URL : Required for all ads. GHL Customer Care auto-prepends https:// if missing.

Creative Fields (image 9 of 14) What this shows Introduction Text: Up to 3000 characters. What this shows Illustrates the "Creative Fields" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Creative Fields" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Introduction Text: Up to 3000 characters. Headline: Up to 70 characters (mandatory). Description: Up to 300 characters (optional). Call-to-Action: Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.). Destination URL: Required for all ads. GHL Customer Care auto-prepends https:// if…. Immediately after, the guide continues: Form Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20…. Image 9 of 14 What to chooseIntroduction Text: Up to 3000 characters. Headline: Up to 70 characters (mandatory). Description: Up to 300 characters (optional). Call-to-Action: Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.). Destination URL: Required for all ads. GHL Customer Care auto-prepends https:// if missing.
Buttons and menus referenced Introduction TextHeadlineDescriptionCall-to-ActionDestination URL
Next stepForm Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20 (UTM tags, campaign IDs). Privacy Section: Mandatory privacy URL + optional disclosure text. Consent Checkboxes: Up to 5. Confirmation Page: Thank-you message + optional CTA (Visit Website, Download, Call). Learn more about LinkedIn lead forms and how to create it: here
All 5 steps in this procedure
  1. Introduction Text: Up to 3000 characters.
  2. Headline: Up to 70 characters (mandatory).
  3. Description: Up to 300 characters (optional).
  4. Call-to-Action: Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.).
  5. Destination URL: Required for all ads. GHL Customer Care auto-prepends https:// if missing.

Lead Gen Forms (if Objective = Lead Generation)

  • Form Name : Auto-generated, editable.

  • Headline & Description : Shown prominently in the form.

  • Pre-filled Fields : Up to 12 (Name, Email, Job Title, etc.).

  • Custom Questions : Up to 3 (short answer or multiple choice).

  • Hidden Fields : Up to 20 (UTM tags, campaign IDs).

  • Privacy Section : Mandatory privacy URL + optional disclosure text.

  • Consent Checkboxes : Up to 5.

  • Confirmation Page : Thank-you message + optional CTA (Visit Website, Download, Call).

  • Learn more about LinkedIn lead forms and how to create it: here

Lead Gen Forms (if Objective = Lead Generation) (image 10 of 14) What this shows Form Name: Auto-generated, editable. What this shows Illustrates the "Lead Gen Forms (if Objective = Lead Generation)" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Lead Gen Forms (if Objective = Lead Generation)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Form Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20 (UTM tags, campaign IDs). Privacy Section: Mandatory privacy…. Immediately after, the guide continues: Before launching, you’ll land on the Review & Publish screen. Image 10 of 14 What this coversForm Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20 (UTM tags, campaign IDs). Privacy Section: Mandatory privacy URL + optional disclosure text. Consent Checkboxes: Up to 5. Confirmation Page: Thank-you message + optional CTA (Visit Website, Download, Call). Learn more about LinkedIn lead forms and how to create it: here
Buttons and menus referenced Form NameHeadline & DescriptionPre-filled FieldsCustom QuestionsHidden FieldsPrivacy SectionConsent CheckboxesConfirmation PageLinkedIn lead forms and how to create it
Next stepBefore launching, you’ll land on the Review & Publish screen:
All 9 steps in this procedure
  1. Form Name: Auto-generated, editable.
  2. Headline & Description: Shown prominently in the form.
  3. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.).
  4. Custom Questions: Up to 3 (short answer or multiple choice).
  5. Hidden Fields: Up to 20 (UTM tags, campaign IDs).
  6. Privacy Section: Mandatory privacy URL + optional disclosure text.
  7. Consent Checkboxes: Up to 5.
  8. Confirmation Page: Thank-you message + optional CTA (Visit Website, Download, Call).
  9. Learn more about LinkedIn lead forms and how to create it: here

Step 4: Review & Publish

Before launching, you’ll land on the Review & Publish screen:

  • Campaign objective, budget, schedule and optimization mode.

  • Full creative preview (desktop & mobile).

  • Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled.

Step 4: Review & Publish (image 11 of 14) What this shows Campaign objective, budget, schedule and optimization mode. What this shows Illustrates the "Step 4: Review & Publish" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Step 4: Review & Publish" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign objective, budget, schedule and optimization mode. Full creative preview (desktop & mobile). Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled. Immediately after, the guide continues: After publishing, performance can be tracked in Statistics > LinkedIn. Learn more about LinkedIn statistics in detail in this help document: LinkedIn ad statistics. Image 11 of 14 What this coversCampaign objective, budget, schedule and optimization mode. Full creative preview (desktop & mobile). Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled.
Buttons and menus referenced Review & Publish screen
Next stepAfter publishing, performance can be tracked in Statistics > LinkedIn. Learn more about LinkedIn statistics in detail in this help document: LinkedIn ad statistics
All 3 steps in this procedure
  1. Campaign objective, budget, schedule and optimization mode.
  2. Full creative preview (desktop & mobile).
  3. Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled.

Step 5: Viewing Campaign Group Performance

After publishing, performance can be tracked in Statistics > LinkedIn. Learn more about LinkedIn statistics in detail in this help document: LinkedIn ad statistics

  • Campaign Group Level : Spend, Impressions, Clicks, CTR.

  • Campaign Level : Conversions, audience effectiveness, CPL.

  • Ad Level : Creative performance (CTR, CPC, CPL, Conversions).

Step 5: Viewing Campaign Group Performance (image 12 of 14) What this shows Campaign Group Level: Spend, Impressions, Clicks, CTR. What this shows Illustrates the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions). Immediately after, the guide continues: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert…. Image 12 of 14 What this coversCampaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
Buttons and menus referenced Statistics > LinkedInCampaign Group LevelCampaign LevelAd Level
Next stepOrganize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert better. Traffic: always enable UTM tagging for analytics.
All 3 steps in this procedure
  1. Campaign Group Level: Spend, Impressions, Clicks, CTR.
  2. Campaign Level: Conversions, audience effectiveness, CPL.
  3. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
Step 5: Viewing Campaign Group Performance (image 13 of 14) What this shows Campaign Group Level: Spend, Impressions, Clicks, CTR. What this shows Illustrates the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions). Immediately after, the guide continues: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert…. Image 13 of 14 What this coversCampaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
Buttons and menus referenced Statistics > LinkedInCampaign Group LevelCampaign LevelAd Level
Next stepOrganize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert better. Traffic: always enable UTM tagging for analytics.
All 3 steps in this procedure
  1. Campaign Group Level: Spend, Impressions, Clicks, CTR.
  2. Campaign Level: Conversions, audience effectiveness, CPL.
  3. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
Step 5: Viewing Campaign Group Performance (image 14 of 14) What this shows Campaign Group Level: Spend, Impressions, Clicks, CTR. What this shows Illustrates the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". This screenshot appears in the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions). Immediately after, the guide continues: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert…. Image 14 of 14 What this coversCampaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
Buttons and menus referenced Statistics > LinkedInCampaign Group LevelCampaign LevelAd Level
Next stepOrganize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert better. Traffic: always enable UTM tagging for analytics.
All 3 steps in this procedure
  1. Campaign Group Level: Spend, Impressions, Clicks, CTR.
  2. Campaign Level: Conversions, audience effectiveness, CPL.
  3. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).

Best Practices

  • Organize by business objective (e.g., Awareness, Lead Gen).
  • Keep Campaigns focused (1 audience definition each).
  • Run multiple ads per campaign to compare creatives.
  • Start broad and then refine with filters.
  • Lead Gen : shorter forms convert better.
  • Traffic: always enable UTM tagging for analytics.

Was this guide helpful?

Related guides

@Mention or Tag Profile in Posts from Social Planner2 min read · 4 imagesAdd Location Tagging to Social Post1 min read · 9 imagesAdd Pinterest Pins in Social Planner4 min read · 8 imagesSocial Planner - How to Add Multiple Watermarks4 min read · 8 images