# How to create a LinkedIn ad campaign in Ad Manager

> Ad Manager organizes LinkedIn advertising into a three-level hierarchy : Campaign Group : The top-level container. Campaign : Defines budget, audience…

- Source: https://docs.ghlcustomercare.com/docs/marketing/linkedin-ads/how-to-create-a-linkedin-ad-campaign-in-ad-manager
- Section: Marketing / LinkedIn Ads
- Reading time: 3 min
- Images: 14, each explained below

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Ad Manager organizes LinkedIn advertising into a **three-level hierarchy**:

-   **Campaign Group** : The top-level container.
    
-   **Campaign** : Defines budget, audience, and scheduling.
    
-   **Ad** : Defines creatives (media, text, CTA, forms).
    

This guide walks you through **creating a Campaign Group** and then building campaigns and ads inside it.

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## **TABLE OF CONTENTS**

-   [Step 1: Create a Campaign Group](#step-1-create-a-campaign-group)
    -   [Budget & Schedule](#budget-and-schedule)
    -   [Bidding](#bidding)
-   [Step 2: Create a Campaign Inside the Group](#step-2-create-a-campaign-inside-the-group)
    -   [Fields Defined at Campaign Level](#fields-defined-at-campaign-level)
    -   [Audience Targeting](#audience-targeting-learn-more-here)
-   [Step 3: Create Ads Inside the Campaign](#step-3-create-ads-inside-the-campaign)
    -   [Fields Defined at Ad Level](#fields-defined-at-ad-level)
    -   [Creative Fields](#creative-fields)
    -   [Lead Gen Forms (if Objective = Lead Generation)](#lead-gen-forms-if-objective-lead-generation)
-   [Step 4: Review & Publish](#step-4-review-and-publish)
-   [Step 5: Viewing Campaign Group Performance](#step-5-viewing-campaign-group-performance)
-   [Best Practices](#best-practices)

---

## 

**Use a campaign template:** LinkedIn campaigns can also be created from an Ad Manager template. 

Select Ad Manager Templates, choose a LinkedIn template, review its details, and click Continue. Supported campaign configurations are pre-filled from the selected template.

## **Step 1: Create a Campaign Group**

![Step 1: Create a Campaign Group (image 1 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813131/original/uRfzv4cSE3Z5FmBhbyxg_HMV_vH1te9ApQ.png)

**Step 1: Create a Campaign Group (image 1 of 14)**

This screenshot appears in the "Step 1: Create a Campaign Group" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Step 1: Create a Campaign Group Step 2: Create a Campaign Inside the Group Step 3: Create Ads Inside the Campaign Step 4: Review & Publish Step 5: Viewing Campaign Group Performance Best Practices. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: A Campaign Group is the top-level container for your LinkedIn campaigns.
- How to confirm: Step 1: Create a Campaign Group Step 2: Create a Campaign Inside the Group Step 3: Create Ads Inside the Campaign Step 4: Review & Publish Step 5: Viewing Campaign Group Performance Best Practices
- Fields: Objective Selection: Select between:, Lead Generation - capture leads with LinkedIn forms, Website Traffic drive clicks to external landing pages, Budget & Schedule, Bidding
- Controls: Campaign Group, Lead Generation, Website Traffic, Budget & Schedule, Schedule, Bidding, Tip
- Next: A Campaign Group is the top-level container for your LinkedIn campaigns.

Example values (illustrative, not read from the screenshot):

- Website Traffic drive clicks to external landing pages: https://northgatedental.com

Full procedure:

1. Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”).
2. Objective Selection: Select between:
3. Budget & Schedule

A **Campaign Group** is the top-level container for your LinkedIn campaigns.

-   **Campaign Group Name:** Choose a descriptive name (e.g., “Q4 SaaS Leads”).
    
-   **Objective Selection:** Select between:
    
    -   **Lead Generation** - capture leads with LinkedIn forms
        
    -   **Website Traffic** drive clicks to external landing pages
        
-   ### **Budget & Schedule**
    
    -   Define the daily or lifetime budget for the campaign group.
        
    -   **Schedule** : Set start and end dates for the campaign group.
        

![Budget & Schedule (image 2 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813145/original/Qgl8GjQ1tt1w3kx_OPJLJZVUgmylJOzwUw.png)

**Budget & Schedule (image 2 of 14)**

This screenshot appears in the "Budget & Schedule" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”). Objective Selection: Select between: Budget & Schedule. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Tip: Campaign Groups help you organize campaigns by business goals.
- What to choose: Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”). Objective Selection: Select between: Budget & Schedule
- Fields: Objective Selection: Select between:, Lead Generation - capture leads with LinkedIn forms, Website Traffic drive clicks to external landing pages, Budget & Schedule, Bidding
- Controls: Campaign Group, Lead Generation, Website Traffic, Budget & Schedule, Schedule, Bidding, Tip
- Next: Tip: Campaign Groups help you organize campaigns by business goals.

Example values (illustrative, not read from the screenshot):

- Website Traffic drive clicks to external landing pages: https://northgatedental.com

Full procedure:

1. Campaign Group Name: Choose a descriptive name (e.g., “Q4 SaaS Leads”).
2. Objective Selection: Select between:
3. Budget & Schedule

-   ### **Bidding**
    
    -   Manual bid input for Cost Per Lead (Lead Gen) or CPC (Traffic).

**Tip**: Campaign Groups help you organize campaigns by business goals.

---

## **Step 2: Create a Campaign Inside the Group**

Once your group is created, you can add **Campaigns**.

### **Fields Defined at Campaign Level**

-   **Campaign Name** : This will have a unique identifier.
    
-   **Media Type** : Single image, video or carousel type of media.
    
-   **Language** 
    
-   **Geographic location** and
    
-   Optional: **Intended Audience**
    

![Fields Defined at Campaign Level (image 3 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813264/original/NTT-StjHux21FptKzUJLqkBC1Yub-zZ1ew.png)

**Fields Defined at Campaign Level (image 3 of 14)**

This screenshot appears in the "Fields Defined at Campaign Level" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Name: This will have a unique identifier. Media Type: Single image, video or carousel type of media. Language Geographic location and Optional: Intended Audience. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Mandatory: Location (include/exclude). Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits. Logic Builder.
- What to fill in: Campaign Name: This will have a unique identifier. Media Type: Single image, video or carousel type of media. Language Geographic location and Optional: Intended Audience
- Fields: Language, Geographic location and, Optional: Intended Audience
- Controls: Campaign Name, Media Type, Language, Geographic location, Intended Audience
- Next: Mandatory: Location (include/exclude). Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits. Logic Builder:

Full procedure:

1. Campaign Name: This will have a unique identifier.
2. Media Type: Single image, video or carousel type of media.
3. Language
4. Geographic location and
5. Optional: Intended Audience

---

### **Audience Targeting**(learn more: [here](https://docs.ghlcustomercare.com/docs/marketing/linkedin-ads/audience-targeting-for-linkedin-campaigns-in-ad-manager))

-   **Mandatory**: Location (include/exclude).
    
-   **Optional Filters**: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.
    
-   **Logic Builder**:
    
    -   Add up to **3 attribute groups**.
        
    -   **OR logic** inside groups.
        
    -   **AND logic** between groups.
        
    -   Include and Exclude supported.
        

Example:

-   Group 1 - Job Title = Marketing Manager **OR** Director
    
-   Group 2 - Industry = Healthcare
    
-   Exclude - Interns
    

![Audience Targeting(learn more: here) (image 4 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813301/original/WK-tnfdbNLY4LWiXpQQpGcbPOCRy0IowUQ.png)

**Audience Targeting(learn more: here) (image 4 of 14)**

This screenshot appears in the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Each campaign can contain multiple ads.
- What this covers: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns
- Fields: Logic Builder:, Group 1 - Job Title = Marketing Manager OR Director, Group 2 - Industry = Healthcare, Exclude - Interns
- Controls: Mandatory, Optional Filters, Logic Builder, 3 attribute groups, OR logic, AND logic, OR
- Next: Each campaign can contain multiple ads.

Full procedure:

1. Mandatory: Location (include/exclude).
2. Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.
3. Logic Builder:

![Audience Targeting(learn more: here) (image 5 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813310/original/-N51skvsrRuahcBy4coM0l-tHez-dei8Ow.png)

**Audience Targeting(learn more: here) (image 5 of 14)**

This screenshot appears in the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Each campaign can contain multiple ads.
- What this covers: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns
- Fields: Logic Builder:, Group 1 - Job Title = Marketing Manager OR Director, Group 2 - Industry = Healthcare, Exclude - Interns
- Controls: Mandatory, Optional Filters, Logic Builder, 3 attribute groups, OR logic, AND logic, OR
- Next: Each campaign can contain multiple ads.

Full procedure:

1. Mandatory: Location (include/exclude).
2. Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.
3. Logic Builder:

![Audience Targeting(learn more: here) (image 6 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813351/original/0MJRgKTWJ57YK3Bymy4P8HdrS-xXgKhZig.png)

**Audience Targeting(learn more: here) (image 6 of 14)**

This screenshot appears in the "Audience Targeting(learn more: here)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Each campaign can contain multiple ads.
- What this covers: Group 1 - Job Title = Marketing Manager OR Director Group 2 - Industry = Healthcare Exclude - Interns
- Fields: Logic Builder:, Group 1 - Job Title = Marketing Manager OR Director, Group 2 - Industry = Healthcare, Exclude - Interns
- Controls: Mandatory, Optional Filters, Logic Builder, 3 attribute groups, OR logic, AND logic, OR
- Next: Each campaign can contain multiple ads.

Full procedure:

1. Mandatory: Location (include/exclude).
2. Optional Filters: Job Title, Industry, Company Size, Seniority, Skills, Education, Interests & Traits.
3. Logic Builder:

---

## **Step 3: Create Ads Inside the Campaign**

Each campaign can contain multiple ads.

### **Fields Defined at Ad Level**

-   **Ad Name** : Internal identifier.
    
-   **Media Type** (chosen at campaign level):
    
    -   **Single Image Ad** - Upload one image.
        
        
![Step 1 of 3: Single Image Ad - Upload one image](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813485/original/QmnWmEx8Gg3X-75XN-cSNX1-ZYGpLJu4IA.png)

**Step 1 of 3: Single Image Ad - Upload one image**

This screenshot accompanies step 1 of 3 in the "Fields Defined at Ad Level" section of "How to create a LinkedIn ad campaign in Ad Manager". At this point in the walkthrough you single Image Ad - Upload one image. For context, this section explains: Ad Name: Internal identifier. Media Type (chosen at campaign level). This part of the guide covers 5 fields, listed below. The next step is to single Video Ad - Upload a video.
- What this covers: Single Image Ad - Upload one image.
- Fields: Media Type (chosen at campaign level):, Carousel Ad - Multiple cards, each with its own:, Headline, Image/video, Destination URL
- Controls: Single Image Ad, Ad Name, Media Type, Single Video Ad, Carousel Ad
- Next: Single Video Ad - Upload a video.

Example values (illustrative, not read from the screenshot):

- Destination URL: https://northgatedental.com

Full procedure:

1. Single Image Ad - Upload one image.  <- this image
2. Single Video Ad - Upload a video.
3. Carousel Ad - Multiple cards, each with its own:

        
    -   **Single Video Ad** - Upload a video.
        
    -   **Carousel Ad** - Multiple cards, each with its own:
        
        -   Headline
            
        -   Image/video
            
        -   Destination URL
            
            
![Step 3 of 3: Destination URL](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813548/original/7J6OptbpOQCPgW5F8CcwMEIHIbe0dIaUgw.png)

**Step 3 of 3: Destination URL**

This screenshot accompanies step 3 of 3 in the "Fields Defined at Ad Level" section of "How to create a LinkedIn ad campaign in Ad Manager". At this point in the walkthrough you destination URL. For context, this section explains: Ad Name: Internal identifier. Media Type (chosen at campaign level). This part of the guide covers 5 fields, listed below.
- What this covers: Destination URL
- Fields: Media Type (chosen at campaign level):, Carousel Ad - Multiple cards, each with its own:, Headline, Image/video, Destination URL
- Controls: Ad Name, Media Type, Single Image Ad, Single Video Ad, Carousel Ad

Example values (illustrative, not read from the screenshot):

- Destination URL: https://northgatedental.com

Full procedure:

1. Headline
2. Image/video
3. Destination URL  <- this image

            

---

### **Creative Fields**

-   **Introduction Text** : Up to 3000 characters.
    
-   **Headline** : Up to 70 characters (mandatory).
    
-   **Description** : Up to 300 characters (optional).
    
-   **Call-to-Action** : Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.).
    
-   **Destination URL** : Required for all ads. GHL Customer Care auto-prepends `https://` if missing.
    

![Creative Fields (image 9 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813647/original/SZnwjnD_pYo5omDVodCyLQYqfPVa_Y0bwA.png)

**Creative Fields (image 9 of 14)**

This screenshot appears in the "Creative Fields" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Introduction Text: Up to 3000 characters. Headline: Up to 70 characters (mandatory). Description: Up to 300 characters (optional). Call-to-Action: Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.). Destination URL: Required for all ads. GHL Customer Care auto-prepends https:// if…. Immediately after, the guide continues: Form Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20….
- What to choose: Introduction Text: Up to 3000 characters. Headline: Up to 70 characters (mandatory). Description: Up to 300 characters (optional). Call-to-Action: Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.). Destination URL: Required for all ads. GHL Customer Care auto-prepends https:// if missing.
- Controls: Introduction Text, Headline, Description, Call-to-Action, Destination URL
- Next: Form Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20 (UTM tags, campaign IDs). Privacy Section: Mandatory privacy URL + optional disclosure text. Consent Checkboxes: Up to 5. Confirmation Page: Thank-you message + optional CTA (Visit Website, Download, Call). Learn more about LinkedIn lead forms and how to create it: here

Full procedure:

1. Introduction Text: Up to 3000 characters.
2. Headline: Up to 70 characters (mandatory).
3. Description: Up to 300 characters (optional).
4. Call-to-Action: Choose from LinkedIn CTA list (Learn More, Download, Apply, etc.).
5. Destination URL: Required for all ads. GHL Customer Care auto-prepends https:// if missing.

---

### **Lead Gen Forms (if Objective = Lead Generation)**

-   **Form Name** : Auto-generated, editable.
    
-   **Headline & Description** : Shown prominently in the form.
    
-   **Pre-filled Fields** : Up to 12 (Name, Email, Job Title, etc.).
    
-   **Custom Questions** : Up to 3 (short answer or multiple choice).
    
-   **Hidden Fields** : Up to 20 (UTM tags, campaign IDs).
    
-   **Privacy Section** : Mandatory privacy URL + optional disclosure text.
    
-   **Consent Checkboxes** : Up to 5.
    
-   **Confirmation Page** : Thank-you message + optional CTA (Visit Website, Download, Call).
    
-   Learn more about **LinkedIn lead forms and how to create it**: [here](https://docs.ghlcustomercare.com/docs/marketing/linkedin-ads/how-to-create-a-linkedin-lead-form-in-ad-manager)
    

![Lead Gen Forms (if Objective = Lead Generation) (image 10 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813821/original/sKpAqAyVXAxfQn76GFg9WVJCC3XwD_XCQA.png)

**Lead Gen Forms (if Objective = Lead Generation) (image 10 of 14)**

This screenshot appears in the "Lead Gen Forms (if Objective = Lead Generation)" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Form Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20 (UTM tags, campaign IDs). Privacy Section: Mandatory privacy…. Immediately after, the guide continues: Before launching, you’ll land on the Review & Publish screen.
- What this covers: Form Name: Auto-generated, editable. Headline & Description: Shown prominently in the form. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.). Custom Questions: Up to 3 (short answer or multiple choice). Hidden Fields: Up to 20 (UTM tags, campaign IDs). Privacy Section: Mandatory privacy URL + optional disclosure text. Consent Checkboxes: Up to 5. Confirmation Page: Thank-you message + optional CTA (Visit Website, Download, Call). Learn more about LinkedIn lead forms and how to create it: here
- Controls: Form Name, Headline & Description, Pre-filled Fields, Custom Questions, Hidden Fields, Privacy Section, Consent Checkboxes, Confirmation Page, LinkedIn lead forms and how to create it
- Next: Before launching, you’ll land on the Review & Publish screen:

Full procedure:

1. Form Name: Auto-generated, editable.
2. Headline & Description: Shown prominently in the form.
3. Pre-filled Fields: Up to 12 (Name, Email, Job Title, etc.).
4. Custom Questions: Up to 3 (short answer or multiple choice).
5. Hidden Fields: Up to 20 (UTM tags, campaign IDs).
6. Privacy Section: Mandatory privacy URL + optional disclosure text.
7. Consent Checkboxes: Up to 5.
8. Confirmation Page: Thank-you message + optional CTA (Visit Website, Download, Call).
9. Learn more about LinkedIn lead forms and how to create it: here

---

## **Step 4: Review & Publish**

Before launching, you’ll land on the **Review & Publish screen**:

-   Campaign objective, budget, schedule and optimization mode.
    
-   Full creative preview (desktop & mobile).
    
-   Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled.
    

![Step 4: Review & Publish (image 11 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813627/original/VwKBvycIXafWlrvoIOSqHDhxqgVvYLDQcQ.png)

**Step 4: Review & Publish (image 11 of 14)**

This screenshot appears in the "Step 4: Review & Publish" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign objective, budget, schedule and optimization mode. Full creative preview (desktop & mobile). Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled. Immediately after, the guide continues: After publishing, performance can be tracked in Statistics > LinkedIn. Learn more about LinkedIn statistics in detail in this help document: LinkedIn ad statistics.
- What this covers: Campaign objective, budget, schedule and optimization mode. Full creative preview (desktop & mobile). Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled.
- Controls: Review & Publish screen
- Next: After publishing, performance can be tracked in Statistics > LinkedIn. Learn more about LinkedIn statistics in detail in this help document: LinkedIn ad statistics

Full procedure:

1. Campaign objective, budget, schedule and optimization mode.
2. Full creative preview (desktop & mobile).
3. Validation: ensures URLs are valid, budgets meet LinkedIn’s minimums, and required fields are filled.

---

## **Step 5: Viewing Campaign Group Performance**

After publishing, performance can be tracked in **Statistics > LinkedIn**. Learn more about LinkedIn statistics in detail in this help document: [LinkedIn ad statistics](https://docs.ghlcustomercare.com/docs/marketing/linkedin-ads/understanding-linkedin-statistics-in-ad-manager)

-   **Campaign Group Level** : Spend, Impressions, Clicks, CTR.
    
-   **Campaign Level** : Conversions, audience effectiveness, CPL.
    
-   **Ad Level** : Creative performance (CTR, CPC, CPL, Conversions).
    

![Step 5: Viewing Campaign Group Performance (image 12 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813836/original/ZY_GHPa2WnAzjkPO4jX55zI49UNHjrHi3w.png)

**Step 5: Viewing Campaign Group Performance (image 12 of 14)**

This screenshot appears in the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions). Immediately after, the guide continues: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert….
- What this covers: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
- Controls: Statistics > LinkedIn, Campaign Group Level, Campaign Level, Ad Level
- Next: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert better. Traffic: always enable UTM tagging for analytics.

Full procedure:

1. Campaign Group Level: Spend, Impressions, Clicks, CTR.
2. Campaign Level: Conversions, audience effectiveness, CPL.
3. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).

![Step 5: Viewing Campaign Group Performance (image 13 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813860/original/l_72_qSJegeIBxB1w4jjXemcimodFFO7BA.png)

**Step 5: Viewing Campaign Group Performance (image 13 of 14)**

This screenshot appears in the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions). Immediately after, the guide continues: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert….
- What this covers: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
- Controls: Statistics > LinkedIn, Campaign Group Level, Campaign Level, Ad Level
- Next: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert better. Traffic: always enable UTM tagging for analytics.

Full procedure:

1. Campaign Group Level: Spend, Impressions, Clicks, CTR.
2. Campaign Level: Conversions, audience effectiveness, CPL.
3. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).

![Step 5: Viewing Campaign Group Performance (image 14 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054813868/original/D6jRE_7VwgXguFsaBbvIGCWPEvMev9_3eg.png)

**Step 5: Viewing Campaign Group Performance (image 14 of 14)**

This screenshot appears in the "Step 5: Viewing Campaign Group Performance" section of "How to create a LinkedIn ad campaign in Ad Manager". The text alongside this image reads: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions). Immediately after, the guide continues: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert….
- What this covers: Campaign Group Level: Spend, Impressions, Clicks, CTR. Campaign Level: Conversions, audience effectiveness, CPL. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).
- Controls: Statistics > LinkedIn, Campaign Group Level, Campaign Level, Ad Level
- Next: Organize by business objective (e.g., Awareness, Lead Gen). Keep Campaigns focused (1 audience definition each). Run multiple ads per campaign to compare creatives. Start broad and then refine with filters. Lead Gen: shorter forms convert better. Traffic: always enable UTM tagging for analytics.

Full procedure:

1. Campaign Group Level: Spend, Impressions, Clicks, CTR.
2. Campaign Level: Conversions, audience effectiveness, CPL.
3. Ad Level: Creative performance (CTR, CPC, CPL, Conversions).

---

## **Best Practices**

-   Organize by **business objective** (e.g., Awareness, Lead Gen).
-   Keep Campaigns focused (1 audience definition each).
-   Run **multiple ads per campaign** to compare creatives.
-   Start broad and then refine with filters.
-   Lead Gen : shorter forms convert better.
-   Traffic: always enable UTM tagging for analytics.

---

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