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Countdown Timer Labels Update

Create urgency that speaks your audience’s language. With custom Countdown Timer labels, you can display any wording you’d like and match your campaign.

2 min read424 words7 explained imagesUpdated Tue, 14 Oct, 2025 at 9:42 AM
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On this page
  1. Key Benefits of Countdown Timer Labels
  2. Default Labels
  3. How to Change Countdown Timer Labels
  4. Frequently Asked Questions
  5. Related Articles

Create urgency that speaks your audience’s language. With custom Countdown Timer labels, you can display “Days,” “Hours,” “Minutes,” and “Seconds” or any wording you’d like, in the exact language or wording that matches your campaign.

TABLE OF CONTENTS

What are Countdown Timer Labels?

Custom Countdown Timer Labels let you replace the default “Days / Hours / Minutes / Seconds” text beneath every timer segment with wording of your choice. The feature also auto-detects a user’s account locale and pre-fills the labels in their native language, saving setup time and ensuring culturally relevant timers.

Key Benefits of Countdown Timer Labels

  • Localize Instantly: Default text aligns with the sub-account’s language settings for a true global experience.
  • Match Brand Voice: Swap “Hours” for “Hrs” or “Heures” to keep copy on-brand.
  • Increase Clarity: Use campaign-specific phrasing like “Shopping Days Left.”
  • Reduce Design Work: No need to create separate graphics for each language.
  • Boost Conversions: Readers engage more when timers feel familiar and clear.

Default Labels

Countdown Timer uses your account’s locale to set starter labels automatically. You can leave these as-is or tweak them to accommodate slang, abbreviations, or fully custom copy.

Default Labels (image 1 of 7) What this shows Countdown Timer uses your account’s locale to set starter labels automatically. What this shows Illustrates the "Default Labels" section of "Countdown Timer Labels Update". This screenshot appears in the "Default Labels" section of "Countdown Timer Labels Update". The text alongside this image reads: Countdown Timer uses your account’s locale to set starter labels automatically. You can leave these as-is or tweak them to accommodate slang, abbreviations, or fully custom copy. Immediately after, the guide continues: You can override the auto-generated text at any time. Image 1 of 7 What to copyCountdown Timer uses your account’s locale to set starter labels automatically. You can leave these as-is or tweak them to accommodate slang, abbreviations, or fully custom copy. Next stepYou can override the auto-generated text at any time:

How to Change Countdown Timer Labels

You can override the auto-generated text at any time:

  1. Navigate to Marketing → Countdown Timer.
    Step 1 of 6: Navigate to Marketing → Countdown Timer What this shows Step 1 of 6: Navigate to Marketing → Countdown Timer. What this shows Shows where to go for step 1 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". This screenshot accompanies step 1 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you navigate to Marketing → Countdown Timer. The next step is to open an existing timer by clicking on the timer name or create a new timer by clicking + New. Step 1 of 6Image 2 of 7 Where to goNavigate to Marketing → Countdown Timer.
    Buttons and menus referenced Marketing → Countdown Timer.+ NewSave
    Next stepOpen an existing timer by clicking on the timer name or create a new timer by clicking + New
    All 6 steps in this procedure
    1. Navigate to Marketing → Countdown Timer. this image
    2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New
    3. Using the sidebar on the left, go to the Styling tab.
    4. Under labels, use the dropdowns to set each label as "Visible" or Hidden".
    5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    6. Click Save to save your changes.
  2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New
    Step 2 of 6: Open an existing timer by clicking on the timer name or create a new… What this shows Step 2 of 6: Open an existing timer by clicking on the timer name or create a new timer by clicking + New What this shows Shows where to go for step 2 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". This screenshot accompanies step 2 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you open an existing timer by clicking on the timer name or create a new timer by clicking + New. The next step is to using the sidebar on the left, go to the Styling tab. Step 2 of 6Image 3 of 7 Where to goOpen an existing timer by clicking on the timer name or create a new timer by clicking + New
    Buttons and menus referenced + NewMarketing → Countdown Timer.Save
    Next stepUsing the sidebar on the left, go to the Styling tab.
    All 6 steps in this procedure
    1. Navigate to Marketing → Countdown Timer.
    2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New this image
    3. Using the sidebar on the left, go to the Styling tab.
    4. Under labels, use the dropdowns to set each label as "Visible" or Hidden".
    5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    6. Click Save to save your changes.
  3. Using the sidebar on the left, go to the Styling tab.
    Step 3 of 6: Using the sidebar on the left, go to the Styling tab What this shows Step 3 of 6: Using the sidebar on the left, go to the Styling tab. What this shows Shows where to go for step 3 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". This screenshot accompanies step 3 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you using the sidebar on the left, go to the Styling tab. The next step is to under labels, use the dropdowns to set each label as "Visible" or Hidden". Step 3 of 6Image 4 of 7 Where to goUsing the sidebar on the left, go to the Styling tab.
    Buttons and menus referenced Marketing → Countdown Timer.+ NewSave
    Next stepUnder labels, use the dropdowns to set each label as "Visible" or Hidden".
    All 6 steps in this procedure
    1. Navigate to Marketing → Countdown Timer.
    2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New
    3. Using the sidebar on the left, go to the Styling tab. this image
    4. Under labels, use the dropdowns to set each label as "Visible" or Hidden".
    5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    6. Click Save to save your changes.
  4.  Under labels, use the dropdowns to set each label as "Visible" or Hidden".
    Step 4 of 6: Under labels, use the dropdowns to set each label as "Visible" or… What this shows Step 4 of 6: Under labels, use the dropdowns to set each label as "Visible" or Hidden". What this shows Shows what this covers for step 4 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". This screenshot accompanies step 4 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you under labels, use the dropdowns to set each label as "Visible" or Hidden". The next step is to type new text for each segment (Day, Hour, Minute, Second) to set a custom label. Step 4 of 6Image 5 of 7 What this coversUnder labels, use the dropdowns to set each label as "Visible" or Hidden".
    Buttons and menus referenced Marketing → Countdown Timer.+ NewSave
    Next stepType new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    All 6 steps in this procedure
    1. Navigate to Marketing → Countdown Timer.
    2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New
    3. Using the sidebar on the left, go to the Styling tab.
    4. Under labels, use the dropdowns to set each label as "Visible" or Hidden". this image
    5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    6. Click Save to save your changes.
  5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    Step 5 of 6: Type new text for each segment (Day, Hour, Minute, Second) to set a… What this shows Step 5 of 6: Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. What this shows Shows what to fill in for step 5 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". This screenshot accompanies step 5 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you type new text for each segment (Day, Hour, Minute, Second) to set a custom label. The next step is to click Save to save your changes. Step 5 of 6Image 6 of 7 What to fill inType new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    Buttons and menus referenced Marketing → Countdown Timer.+ NewSave
    Next stepClick Save to save your changes.
    All 6 steps in this procedure
    1. Navigate to Marketing → Countdown Timer.
    2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New
    3. Using the sidebar on the left, go to the Styling tab.
    4. Under labels, use the dropdowns to set each label as "Visible" or Hidden".
    5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. this image
    6. Click Save to save your changes.
  6. Click Save to save your changes.
    Step 6 of 6: Click Save to save your changes What this shows Step 6 of 6: Click Save to save your changes. What this shows Shows how to confirm for step 6 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". This screenshot accompanies step 6 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you click Save to save your changes. For context, this section explains: Navigate to Marketing → Countdown Timer. Open an existing timer by clicking on the timer name or create a new timer by clicking + New Using the sidebar on the left, go to the Styling tab. Under labels, use the dropdowns to set each label as "Visible" or Hidden". Type new text for each segment…. Step 6 of 6Image 7 of 7 How to confirmClick Save to save your changes.
    Buttons and menus referenced SaveMarketing → Countdown Timer.+ New
    All 6 steps in this procedure
    1. Navigate to Marketing → Countdown Timer.
    2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New
    3. Using the sidebar on the left, go to the Styling tab.
    4. Under labels, use the dropdowns to set each label as "Visible" or Hidden".
    5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
    6. Click Save to save your changes. this image

Frequently Asked Questions

Q: Are label changes retroactive?

Yes. Updating the label text will refresh every live instance of that timer.

Q: Can I use different labels for email vs. funnels?

Each individual timer holds one set of labels. Create a duplicate timer if you need distinct phrasing.

Q: Does auto-translation work for all languages?

The system sets defaults based on your sub-account language, but manual edits may still be needed for dialect nuances.

Q: Will changing labels affect dynamic links or expiry actions?

No. Label edits only update on-screen text; all redirects and logic remain unchanged.

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