# Countdown Timer Labels Update > Create urgency that speaks your audience’s language. With custom Countdown Timer labels, you can display any wording you’d like and match your campaign. - Source: https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/countdown-timer-labels-update - Section: Marketing / Countdown Timer - Reading time: 2 min - Images: 7, each explained below - Modified on Tue, 14 Oct, 2025 at 9:42 AM --- Create urgency that speaks your audience’s language. With custom Countdown Timer labels, you can display “Days,” “Hours,” “Minutes,” and “Seconds” or any wording you’d like, in the exact language or wording that matches your campaign. --- **TABLE OF CONTENTS** - [What are Countdown Timer Labels?](#what-are-countdown-timer-labels) - [Key Benefits of Countdown Timer Labels](#key-benefits-of-countdown-timer-labels) - [Default Labels](#default-labels) - [How to Change Countdown Timer Labels](#how-to-change-countdown-timer-labels) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What are Countdown Timer Labels?** Custom Countdown Timer Labels let you replace the default “Days / Hours / Minutes / Seconds” text beneath every timer segment with wording of your choice. The feature also auto-detects a user’s account locale and pre-fills the labels in their native language, saving setup time and ensuring culturally relevant timers. --- ## **Key Benefits of Countdown Timer Labels** - **Localize Instantly:** Default text aligns with the sub-account’s language settings for a true global experience. - **Match Brand Voice:** Swap “Hours” for “Hrs” or “Heures” to keep copy on-brand. - **Increase Clarity:** Use campaign-specific phrasing like “Shopping Days Left.” - **Reduce Design Work:** No need to create separate graphics for each language. - **Boost Conversions:** Readers engage more when timers feel familiar and clear. --- ## **Default Labels** Countdown Timer uses your account’s locale to set starter labels automatically. You can leave these as-is or tweak them to accommodate slang, abbreviations, or fully custom copy. ![Default Labels (image 1 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054950013/original/DPrcyJ8z78w0Ge8_mseDxdlx-xUJ-lWE7Q.png) **Default Labels (image 1 of 7)** This screenshot appears in the "Default Labels" section of "Countdown Timer Labels Update". The text alongside this image reads: Countdown Timer uses your account’s locale to set starter labels automatically. You can leave these as-is or tweak them to accommodate slang, abbreviations, or fully custom copy. Immediately after, the guide continues: You can override the auto-generated text at any time. - What to copy: Countdown Timer uses your account’s locale to set starter labels automatically. You can leave these as-is or tweak them to accommodate slang, abbreviations, or fully custom copy. - Next: You can override the auto-generated text at any time: --- ## **How to Change Countdown Timer Labels** You can override the auto-generated text at any time: 1. Navigate to **Marketing → Countdown Timer.** ** ![Step 1 of 6: Navigate to Marketing → Countdown Timer](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054946989/original/R1W119Y7lHgX3dakzp8m_Gjx5lZDibrN1A.png) **Step 1 of 6: Navigate to Marketing → Countdown Timer** This screenshot accompanies step 1 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you navigate to Marketing → Countdown Timer. The next step is to open an existing timer by clicking on the timer name or create a new timer by clicking + New. - Where to go: Navigate to Marketing → Countdown Timer. - Controls: Marketing → Countdown Timer., + New, Save - Next: Open an existing timer by clicking on the timer name or create a new timer by clicking + New Full procedure: 1. Navigate to Marketing → Countdown Timer. <- this image 2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New 3. Using the sidebar on the left, go to the Styling tab. 4. Under labels, use the dropdowns to set each label as "Visible" or Hidden". 5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. 6. Click Save to save your changes. ** 2. Open an existing timer by clicking on the timer name or create a new timer by clicking **+ New** ![Step 2 of 6: Open an existing timer by clicking on the timer name or create a new…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054947190/original/YIDtgDmw0Fh3drZG8eHC_Bkr2m3FC-EwCw.png) **Step 2 of 6: Open an existing timer by clicking on the timer name or create a new…** This screenshot accompanies step 2 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you open an existing timer by clicking on the timer name or create a new timer by clicking + New. The next step is to using the sidebar on the left, go to the Styling tab. - Where to go: Open an existing timer by clicking on the timer name or create a new timer by clicking + New - Controls: + New, Marketing → Countdown Timer., Save - Next: Using the sidebar on the left, go to the Styling tab. Full procedure: 1. Navigate to Marketing → Countdown Timer. 2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New <- this image 3. Using the sidebar on the left, go to the Styling tab. 4. Under labels, use the dropdowns to set each label as "Visible" or Hidden". 5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. 6. Click Save to save your changes. 3. Using the sidebar on the left, go to the Styling tab. ![Step 3 of 6: Using the sidebar on the left, go to the Styling tab](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054947351/original/Em9nTFP8qlNpybPoH5uEFDFccpK_FzQnZA.png) **Step 3 of 6: Using the sidebar on the left, go to the Styling tab** This screenshot accompanies step 3 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you using the sidebar on the left, go to the Styling tab. The next step is to under labels, use the dropdowns to set each label as "Visible" or Hidden". - Where to go: Using the sidebar on the left, go to the Styling tab. - Controls: Marketing → Countdown Timer., + New, Save - Next: Under labels, use the dropdowns to set each label as "Visible" or Hidden". Full procedure: 1. Navigate to Marketing → Countdown Timer. 2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New 3. Using the sidebar on the left, go to the Styling tab. <- this image 4. Under labels, use the dropdowns to set each label as "Visible" or Hidden". 5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. 6. Click Save to save your changes. 4.  Under labels, use the dropdowns to set each label as "Visible" or Hidden". ![Step 4 of 6: Under labels, use the dropdowns to set each label as "Visible" or…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054949482/original/nmgmRV7yz0B-oDnl6xpmlf7VMw4x8fPKPw.png) **Step 4 of 6: Under labels, use the dropdowns to set each label as "Visible" or…** This screenshot accompanies step 4 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you under labels, use the dropdowns to set each label as "Visible" or Hidden". The next step is to type new text for each segment (Day, Hour, Minute, Second) to set a custom label. - What this covers: Under labels, use the dropdowns to set each label as "Visible" or Hidden". - Controls: Marketing → Countdown Timer., + New, Save - Next: Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. Full procedure: 1. Navigate to Marketing → Countdown Timer. 2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New 3. Using the sidebar on the left, go to the Styling tab. 4. Under labels, use the dropdowns to set each label as "Visible" or Hidden". <- this image 5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. 6. Click Save to save your changes. 5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. ![Step 5 of 6: Type new text for each segment (Day, Hour, Minute, Second) to set a…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054949518/original/qwdBxCYHs9afPhbzjjr67Y_zPxx7GZzTmA.png) **Step 5 of 6: Type new text for each segment (Day, Hour, Minute, Second) to set a…** This screenshot accompanies step 5 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you type new text for each segment (Day, Hour, Minute, Second) to set a custom label. The next step is to click Save to save your changes. - What to fill in: Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. - Controls: Marketing → Countdown Timer., + New, Save - Next: Click Save to save your changes. Full procedure: 1. Navigate to Marketing → Countdown Timer. 2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New 3. Using the sidebar on the left, go to the Styling tab. 4. Under labels, use the dropdowns to set each label as "Visible" or Hidden". 5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. <- this image 6. Click Save to save your changes. 6. Click **Save** to save your changes. ![Step 6 of 6: Click Save to save your changes](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054949584/original/-zlx-2KSLguzGFv56MHjU0tCrBte8JqyuQ.png) **Step 6 of 6: Click Save to save your changes** This screenshot accompanies step 6 of 6 in the "How to Change Countdown Timer Labels" section of "Countdown Timer Labels Update". At this point in the walkthrough you click Save to save your changes. For context, this section explains: Navigate to Marketing → Countdown Timer. Open an existing timer by clicking on the timer name or create a new timer by clicking + New Using the sidebar on the left, go to the Styling tab. Under labels, use the dropdowns to set each label as "Visible" or Hidden". Type new text for each segment…. - How to confirm: Click Save to save your changes. - Controls: Save, Marketing → Countdown Timer., + New Full procedure: 1. Navigate to Marketing → Countdown Timer. 2. Open an existing timer by clicking on the timer name or create a new timer by clicking + New 3. Using the sidebar on the left, go to the Styling tab. 4. Under labels, use the dropdowns to set each label as "Visible" or Hidden". 5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label. 6. Click Save to save your changes. <- this image --- ## **Frequently Asked Questions** **Q: Are label changes retroactive?** Yes. Updating the label text will refresh every live instance of that timer. **Q: Can I use different labels for email vs. funnels?** Each individual timer holds one set of labels. Create a duplicate timer if you need distinct phrasing. **Q: Does auto-translation work for all languages?** The system sets defaults based on your sub-account language, but manual edits may still be needed for dialect nuances. **Q: Will changing labels affect dynamic links or expiry actions?** No. Label edits only update on-screen text; all redirects and logic remain unchanged. --- ## **Related Articles** - [Getting Started with Countdown Timer](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/getting-started-with-countdown-timer) - [Editing a Countdown Timer](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/editing-a-countdown-timer) - [Guide: Dynamic Countdown Timer](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/guide-dynamic-countdown-timer) - [Sync Your Countdown Timer in Email and Funnels](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/sync-your-countdown-timer-in-email-and-funnels) - [How to Use Countdown Timer in Emails](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/how-to-use-countdown-timer-in-emails) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com