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How to Create a Fixed countdown Timer

Create and customize a fixed countdown timer in GHL Customer Care, including timer settings, styling, Brand Colors, Global Custom Colors, and expiration options.

2 min read559 words9 explained imagesUpdated Wed, 26 Aug at 11:47 AM
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  1. Where Can You Use a Countdown Timer?
  2. How to create a countdown timer?
  3. Related Articles

A countdown timer is a powerful tool for creating urgency and excitement for upcoming events, product launches, sales, and sign-ups. It visually counts down the time remaining until a specific event or action, encouraging users to act quickly.

TABLE OF CONTENTS

Where Can You Use a Countdown Timer?

  • Product Launch: Use a countdown timer to build anticipation for the release of a new product. Display the timer on your landing page, emails, and social media to let customers know exactly when the product will become available.
  • Event Registration: If you’re hosting an event, a countdown timer can remind people of the registration deadline or when the event will start. Place the timer on your event page, in invitations, and in follow-up emails to keep potential attendees informed.
  • Sale: For limited-time sales or flash promotions, a countdown timer shows how much time is left to take advantage of special offers. Feature the timer on your sale page, in marketing emails, and on your website to drive urgency.
  • Sign-Up: When running a campaign that requires sign-ups or registrations, a countdown timer can highlight the deadline for joining. Include the timer on your sign-up page and in promotional materials to prompt users to register before time runs out.

How to create a countdown timer?

Step 1: Navigate to Marketing

Go to the "Marketing" section and select "Countdown Timer."

Step 1: Navigate to Marketing (image 1 of 9) What this shows Go to the "Marketing" section and select "Countdown Timer." What this shows Illustrates the "Step 1: Navigate to Marketing" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 1: Navigate to Marketing" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Go to the "Marketing" section and select "Countdown Timer.". Immediately after, the guide continues: Click the "New" button to start creating your timer. Image 1 of 9 Where to goGo to the "Marketing" section and select "Countdown Timer." Next stepClick the "New" button to start creating your timer.

Step 2: Click on New

Click the "New" button to start creating your timer.

Step 2: Click on New (image 2 of 9) What this shows Click the "New" button to start creating your timer. What this shows Illustrates the "Step 2: Click on New" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 2: Click on New" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Click the "New" button to start creating your timer. Immediately after, the guide continues: Choose a design template and click "Continue with this template.". Image 2 of 9 What to clickClick the "New" button to start creating your timer. Next stepChoose a design template and click "Continue with this template."

Step 3: Select a Template

Choose a design template and click "Continue with this template."

Step 3: Select a Template (image 3 of 9) What this shows Choose a design template and click "Continue with this template." What this shows Illustrates the "Step 3: Select a Template" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 3: Select a Template" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Choose a design template and click "Continue with this template.". Immediately after, the guide continues: Select the type of timer you want: Fixed, Recurring, Dynamic. Image 3 of 9 What to chooseChoose a design template and click "Continue with this template." Next stepSelect the type of timer you want: Fixed, Recurring, Dynamic

Step 4: Choose Timer Type

Select the type of timer you want: Fixed, Recurring, Dynamic

Step 4: Choose Timer Type (image 4 of 9) What this shows Select the type of timer you want: Fixed, Recurring, Dynamic What this shows Illustrates the "Step 4: Choose Timer Type" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 4: Choose Timer Type" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Select the type of timer you want: Fixed, Recurring, Dynamic. Immediately after, the guide continues: Set the end date and time, select a timezone, and (optional) enable Adapt to Contact Time Zone for localized deadlines. Image 4 of 9 What to fill inSelect the type of timer you want: Fixed, Recurring, Dynamic Next stepSet the end date and time, select a timezone, and (optional) enable Adapt to Contact Time Zone for localized deadlines.

Step 5: Configure Timer Details

Set the end date and time, select a timezone, and (optional) enable Adapt to Contact Time Zone for localized deadlines.

Learn more: Timezone Adaptation in Countdown Timers

Step 5: Configure Timer Details (image 5 of 9) What this shows Learn more: Timezone Adaptation in Countdown Timers What this shows Illustrates the "Step 5: Configure Timer Details" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 5: Configure Timer Details" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Learn more: Timezone Adaptation in Countdown Timers. Immediately after, the guide continues: Active Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. Image 5 of 9 What this coversLearn more: Timezone Adaptation in Countdown Timers Next stepActive Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires.
  • Active Link: Specify the URL users will be directed to while the timer is active.
  • Expired Link: Specify the URL users will land on after the timer expires.
Step 6: Add Links (image 6 of 9) What this shows Active Link: Specify the URL users will be directed to while the timer is active. What this shows Illustrates the "Step 6: Add Links" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 6: Add Links" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Active Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. Immediately after, the guide continues: Click Styling to customize the timer's appearance, including its colors, fonts, expiry image, and time display format. Image 6 of 9 What this coversActive Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. Next stepClick Styling to customize the timer's appearance, including its colors, fonts, expiry image, and time display format.
All 2 steps in this procedure
  1. Active Link: Specify the URL users will be directed to while the timer is active.
  2. Expired Link: Specify the URL users will land on after the timer expires.


Step 7: Customize Styling

Click Styling to customize the timer's appearance, including its colors, fonts, expiry image, and time display format.

Under Color options, you can customize the Counter color, Label color, Separator color, and Background color. When you open a color picker, you can select from:

  • Brand Colors from the location's default Brand Board
  • Global Custom Colors configured for the location
  • Default Colors available in the color picker

Click Manage next to Global Custom Colors to open Brand Boards Global Settings and add or edit your reusable colors. Colors you add from the timer color picker are saved at the location level and remain available across countdown timers.

Step 7: Customize Styling (image 7 of 9) What this shows Click Manage next to Global Custom Colors to open Brand Boards Global Settings and add or edit your reusable colors. What this shows Illustrates the "Step 7: Customize Styling" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 7: Customize Styling" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Click Manage next to Global Custom Colors to open Brand Boards Global Settings and add or edit your reusable colors. Colors you add from the timer color picker are saved at the location level and remain available across countdown timers. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Give your timer a descriptive name by clicking on top. Image 7 of 9 What to clickClick Manage next to Global Custom Colors to open Brand Boards Global Settings and add or edit your reusable colors. Colors you add from the timer color picker are saved at the location level and remain available across countdown timers.
Fields in this part of the guide Brand Colors from the location's default Brand BoardGlobal Custom Colors configured for the locationDefault Colors available in the color picker
Buttons and menus referenced StylingColor optionsCounter colorLabel colorSeparator colorBackground colorBrand ColorsGlobal Custom ColorsDefault ColorsManage
Next stepGive your timer a descriptive name by clicking on top
All 3 steps in this procedure
  1. Brand Colors from the location's default Brand Board
  2. Global Custom Colors configured for the location
  3. Default Colors available in the color picker

Step 8: Rename Timer

Give your timer a descriptive name by clicking on top

Step 8: Rename Timer (image 8 of 9) What this shows Give your timer a descriptive name by clicking on top What this shows Illustrates the "Step 8: Rename Timer" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 8: Rename Timer" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Give your timer a descriptive name by clicking on top. Immediately after, the guide continues: Click "Save" to finalize and activate your countdown timer. Image 8 of 9 What this coversGive your timer a descriptive name by clicking on top Next stepClick "Save" to finalize and activate your countdown timer.

Step 9: Save

Click "Save" to finalize and activate your countdown timer.

Step 9: Save (image 9 of 9) What this shows Click "Save" to finalize and activate your countdown timer. What this shows Illustrates the "Step 9: Save" section of "How to Create a Fixed countdown Timer". This screenshot appears in the "Step 9: Save" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Click "Save" to finalize and activate your countdown timer. Immediately after, the guide continues: How to use Countdown Timer in Emails Sync your Countdown Timer in Websites and Funnels How to copy code of a timer? How to use a timer in Funnels. Image 9 of 9 How to confirmClick "Save" to finalize and activate your countdown timer. Next stepHow to use Countdown Timer in Emails Sync your Countdown Timer in Websites and Funnels How to copy code of a timer? How to use a timer in Funnels

Frequently asked questions

Where Can You Use a Countdown Timer?
Product Launch: Use a countdown timer to build anticipation for the release of a new product. Display the timer on your landing page, emails, and social media to let customers know exactly when the product will become available. Event Registration: If you’re hosting an event, a countdown timer can remind people of the registration deadline or when the event will start. Place the timer on your event page, in invitations, and in follow-up emails to keep potential attendees informed. Sale: For limited-time sales or flash promotions, a countdown timer shows how much time is left to take advantage of special offers. Feature the timer on your sale page, in marketing emails, and on your website to drive urgency. Sign-Up: When running a campaign that requires sign-ups or registrations, a countdown timer can highlight the deadline for joining. Include the timer on your sign-up page and in…
How to create a countdown timer?
Step 1: Navigate to Marketing Go to the "Marketing" section and select "Countdown Timer." Step 2: Click on New Click the "New" button to start creating your timer. Step 3: Select a Template Choose a design template and click "Continue with this template." Step 4: Choose Timer Type Select the type of timer you want: Fixed, Recurring, Dynamic Step 5: Configure Timer Details Set the end date and time, select a timezone, and (optional) enable Adapt to Contact Time Zone for localized deadlines. Learn more: Timezone Adaptation in Countdown Timers Step 6: Add Links Active Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. Step 7: Customize Styling Click Styling to customize the timer's appearance, including its colors, fonts, expiry image, and time display format. Under Color options , you can…

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