This article explains how to automate and manage resend campaigns in GHL Customer Care, enabling you to pre-configure resends for unopened emails, track them easily, and edit or cancel them before they go out. Improve your email engagement with smarter campaign strategies.

TABLE OF CONTENTS

• What is Resend Campaign Visibility & Control?
• Key Benefits of Resend Campaign Visibility & Control
• How to Set Up and Use Resend Campaigns
• Resend Support for Batch & RSS Campaigns
• Frequently Asked Questions
• Next Steps

What is Resend Campaign Visibility & Control?

This feature improves how you manage resending emails to contacts who didn’t open the original email. You can now pre-configure resend settings during campaign creation and monitor or update them right from the campaign list.

Key Benefits of Resend Campaign Visibility & Control

Easily boost your email campaign performance while saving time with flexible and proactive resend options.

• Pre-plan resend strategies during campaign creation.

• Increase email open rates with automated follow-ups.

• Easily spot rescheduled campaigns using the “Waiting” label.

• Quickly modify resend timing or cancel if needed.

• Works with batch emails and RSS campaigns.

• Reduces manual follow-up effort for marketing teams.

How to Set Up and Use Resend Campaigns

Quickly activate and manage resends during campaign creation to re-engage contacts who missed your message the first time.

Steps:

1. Create or Open a Campaign – Go to your Email Campaigns dashboard and choose to create a new campaign.

2. Click “Send” or “Schedule” – Set up the message as you normally would.

3. Enable Resend Settings – Toggle the option and choose:

   • Duration before resend (e.g., 2 days).

   • New subject line for the resend.

4. Send the Campaign – The resend is now automatically scheduled.

5. Track Status – The resend appears as “Waiting” in the campaign list.

   Screenshot: “Waiting” label in campaign view.

6. Modify or Cancel If Needed – Use the three-dot menu to:

   • Edit resend duration.

   • Cancel the scheduled resend.

     Screenshot

Resend Support for Batch & RSS Campaigns

You can now use resend features with both batch and RSS-based email campaigns.

This extends the reach of your recurring or scheduled content by ensuring missed emails get a second chance to engage your audience.

Frequently Asked Questions

Q: Can I change the subject line for the resend?

Yes! You can set a custom subject line during resend configuration.

Q: Where do I see if a resend is pending?

Campaigns with a scheduled resend will display “Waiting” in the status column.

Q: What happens if I cancel the original email?

If the original email is canceled, the resend will also not be sent.

Q: Can I resend to people who clicked but didn’t convert?

This feature only targets unopened emails. For click-based follow-ups, use automation workflows.

Next Steps

• Explore analytics to evaluate resend performance.

• Integrate resend strategies into your standard campaign planning.

• Test subject line variations for resends to improve open rates.