Learn how to use Opportunity Score in GHL Customer Care Ad Manager to review Meta campaign readiness, prioritize fixes, and improve setup before publishing.
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Opportunity Score helps you review campaign readiness in GHL Customer Care Ad Manager before publishing. Available for Meta, Google, and LinkedIn campaigns, it checks applicable setup areas, highlights recommended improvements, and helps you prioritize updates that may improve campaign readiness.
Use Opportunity Score as a pre-launch review tool to catch setup gaps before sending your campaign for publishing. Recommendations are tailored to the selected advertising platform and campaign configuration, so the guidance you see may vary by platform, objective, campaign type, ad format, and applicable settings.
Opportunity Score is a campaign-readiness tool in GHL Customer Care Ad Manager that helps you review important parts of your campaign before launch. It gives you a 0–100 score, a band label, and specific recommendations so you can identify setup areas that may need attention before publishing.
Opportunity Score is available for Meta, Google, and LinkedIn campaigns. It evaluates only the campaign settings that apply to the selected platform, objective, campaign type, ad format, and configuration. This means two campaigns may receive different recommendation categories even when they are created in the same Ad Manager.
A higher score generally means fewer visible setup gaps were detected, while a lower score means there are recommended areas to review before publishing. Opportunity Score does not automatically edit, publish, or guarantee results for your campaign.
Key Benefits of Opportunity Score
Cross-platform review: Review campaign readiness for Meta, Google, and LinkedIn campaigns from the Review screen.
Clear readiness score: View a 0–100 score and band label, such as Low, Medium, or High.
Platform-aware guidance: Receive recommendations based on the selected advertising platform and the settings that apply to the campaign.
Actionable recommendations: See suggested improvements for applicable setup areas such as audience, budget, creative, tracking, and keywords.
Prioritized fixes: Use the “What to fix first” list to focus on recommendations that may have the highest impact on campaign readiness.
Faster navigation: Click recommendations or Fix links to return to the related section of the campaign builder.
Better setup confidence: Reduce missed setup issues before launching your campaign.
Opportunity Score Panel
The Opportunity Score panel gives you a detailed view of campaign readiness before publishing. Use this panel to review the overall score, category-level feedback, recommendation impact, and prioritized updates from one place.
The panel may include:
Overall Opportunity Score from 0–100
Band label, such as Low, Medium, or High
Category cards for applicable setup areas such as Audience, Budget, Creative, Tracking, and Keywords
Category-level scores or statuses
Recommendation text explaining what may need attention
Impact labels such as Low impact, Medium impact, or High impact
Links that guide you back to the relevant campaign setup area
A “What to fix first” list with prioritized recommendations
Platform-Aware Recommendations
Advertising platforms use different campaign structures and requirements. Opportunity Score adjusts its checks to the selected platform and campaign configuration so recommendations remain relevant instead of applying the same checklist to every campaign.
Platform
Areas Opportunity Score May Review
How Recommendations Are Applied
Google
Keywords
Audience targeting
Budget
Creative assets and ad copy
Conversion tracking
Ad schedule
Language
Placements
Bidding setup
Applicable campaign assets
Only settings relevant to the selected Google campaign type and configuration are evaluated. For example, the Keywords category appears only when keyword configuration applies.
LinkedIn
Audience targeting
Location targeting
Budget
Creative configuration
Destination URLs
Lead-gen setup
Language
Other campaign-specific requirements
Recommendations adapt to the selected LinkedIn objective, ad format, and campaign configuration, so different campaigns may display different categories.
Meta
Audience and location targeting
Budget
Creative and media
Headlines and ad copy
Calls to action and destinations
Tracking and conversion configuration
Meta uses the same pre-publish Opportunity Score workflow while evaluating settings relevant to the selected Meta campaign configuration.
Note: Not every campaign displays the same recommendation categories. GHL Customer Care considers only the settings that apply to the selected platform, objective, campaign type, ad format, and configuration.
Opportunity Score Recommendation Categories
Opportunity Score groups recommendations by campaign setup area so you can quickly understand what needs review. Categories are displayed only when they are applicable to the selected platform and campaign configuration.
Audience
Audience recommendations help you review whether your targeting may be too broad, too narrow, or missing important targeting details. Available audience settings depend on the advertising platform and campaign configuration.
Common audience recommendations may include:
Refining broad targeting
Reviewing location targeting
Adding or adjusting applicable interests or audience characteristics
Checking exclusions
Reviewing retargeting or similar audience settings when supported
Confirming the audience matches the campaign goal
Budget
Budget recommendations help you identify whether your selected budget may limit campaign delivery or optimization. A budget that may be restrictive for the selected campaign configuration can be highlighted before launch.
Common budget recommendations may include:
Increasing a daily or lifetime budget
Reviewing whether the budget matches the audience or campaign configuration
Confirming the campaign has enough budget to support meaningful delivery
Checking budget settings before publishing
Creative
Creative recommendations help you review the ad content and assets before publishing. The creative elements evaluated depend on the selected platform, campaign objective, and ad format.
Common creative recommendations may include:
Reviewing incomplete or potentially limiting ad copy
Adding or updating media or creative assets
Checking destination links
Confirming the call-to-action matches the campaign goal
Reviewing applicable headlines, descriptions, or other ad assets
Previewing the ad before launch
Tracking
Tracking recommendations help you review conversion-related setup when it applies to the campaign. This can help identify missing or potentially limiting measurement settings before publishing.
Common tracking recommendations may include:
Reviewing conversion setup
Confirming destination or event tracking details
Checking tracking-related warnings before publishing
Keywords
Keyword recommendations are available for applicable Google campaign types and help you review whether the selected keyword setup could be refined before launch. The Keywords category appears only when keyword configuration is relevant to the campaign.
Keyword recommendations may include:
Refining selected keywords
Reviewing keyword match types when applicable
Adding negative keywords when appropriate
Reviewing keyword configuration against the campaign goal
What to Fix First
The “What to fix first” area helps you prioritize recommended updates instead of reviewing every setup field manually. Recommendations are ordered based on their potential impact on campaign readiness, allowing you to focus on higher-priority items first.
Use this area as a pre-publishing checklist. Each applicable item includes a Fix action that takes you back to the related section of the campaign builder so you can review the setting more quickly.
Example prioritized fixes may include:
Increase budget
Refine audience targeting
Refine keywords for an applicable Google campaign
Review creative
Check tracking setup
What to Fix First (image 1 of 11)What this shows Increase budget Refine audience targeting Refine keywords for an applicable Google campaign Review creative Check tracking setupWhat this showsIllustrates the "What to Fix First" section of "Opportunity Score in Ad Manager".This screenshot appears in the "What to Fix First" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Increase budget Refine audience targeting Refine keywords for an applicable Google campaign Review creative Check tracking setup. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Reviewing Opportunity Score before publishing helps you catch setup gaps while the campaign is still editable. Completing the relevant campaign setup first gives Opportunity Score more information to evaluate and can produce more useful….Image 1 of 11What this coversIncrease budget Refine audience targeting Refine keywords for an applicable Google campaign Review creative Check tracking setup
Fields in this part of the guideIncrease budgetRefine audience targetingRefine keywords for an applicable Google campaign
Buttons and menus referencedFix
Next stepReviewing Opportunity Score before publishing helps you catch setup gaps while the campaign is still editable. Completing the relevant campaign setup first gives Opportunity Score more information to evaluate and can produce more useful recommendations.All 5 steps in this procedure
Increase budget
Refine audience targeting
Refine keywords for an applicable Google campaign
Review creative
Check tracking setup
How To Review and Improve Opportunity Score
Reviewing Opportunity Score before publishing helps you catch setup gaps while the campaign is still editable. Completing the relevant campaign setup first gives Opportunity Score more information to evaluate and can produce more useful recommendations.
Go to Marketing > Ad Manager
Open Marketing, then select Ad Manager. This is where you can create, edit, review, and publish supported advertising campaigns in GHL Customer Care.
Go to Marketing > Ad Manager (image 2 of 11)What this shows Open Marketing, then select Ad Manager.What this showsIllustrates the "Go to Marketing > Ad Manager" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Go to Marketing > Ad Manager" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Open Marketing, then select Ad Manager. This is where you can create, edit, review, and publish supported advertising campaigns in GHL Customer Care. Immediately after, the guide continues: Start a new Meta, Google, or LinkedIn campaign, or open an eligible campaign draft that has not been published yet. Opportunity Score is available on the Review screen before publishing.Image 2 of 11Where to goOpen Marketing, then select Ad Manager. This is where you can create, edit, review, and publish supported advertising campaigns in GHL Customer Care.
Buttons and menus referencedMarketingAd Manager
Next stepStart a new Meta, Google, or LinkedIn campaign, or open an eligible campaign draft that has not been published yet. Opportunity Score is available on the Review screen before publishing.
Create a new campaign or open an existing draft
Start a new Meta, Google, or LinkedIn campaign, or open an eligible campaign draft that has not been published yet. Opportunity Score is available on the Review screen before publishing.
Create a new campaign or open an existing draft (image 3 of 11)What this shows Start a new Meta, Google, or LinkedIn campaign, or open an eligible campaign draft that has not been published yet.What this showsIllustrates the "Create a new campaign or open an existing draft" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Create a new campaign or open an existing draft" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Start a new Meta, Google, or LinkedIn campaign, or open an eligible campaign draft that has not been published yet. Opportunity Score is available on the Review screen before publishing. Immediately after, the guide continues: Fill out the required campaign details before reviewing the score. Depending on the platform and campaign configuration, this may include audience, budget, creative, tracking, keywords, destination URLs, language, placements, bidding….Image 3 of 11What this coversStart a new Meta, Google, or LinkedIn campaign, or open an eligible campaign draft that has not been published yet. Opportunity Score is available on the Review screen before publishing.Next stepFill out the required campaign details before reviewing the score. Depending on the platform and campaign configuration, this may include audience, budget, creative, tracking, keywords, destination URLs, language, placements, bidding, lead-gen settings, or other applicable fields.
Complete the campaign setup steps
Fill out the required campaign details before reviewing the score. Depending on the platform and campaign configuration, this may include audience, budget, creative, tracking, keywords, destination URLs, language, placements, bidding, lead-gen settings, or other applicable fields.
Completing the applicable setup first helps Opportunity Score provide more relevant recommendations because only settings that apply to the selected campaign are evaluated.
Complete the campaign setup steps (image 4 of 11)What this shows Completing the applicable setup first helps Opportunity Score provide more relevant recommendations because only settings that apply to…What this showsIllustrates the "Complete the campaign setup steps" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Complete the campaign setup steps" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Completing the applicable setup first helps Opportunity Score provide more relevant recommendations because only settings that apply to the selected campaign are evaluated. Immediately after, the guide continues: Open the Review screen after completing the campaign setup. Opportunity Score appears before publishing so you can check campaign readiness while the campaign is still editable.Image 4 of 11What to fill inCompleting the applicable setup first helps Opportunity Score provide more relevant recommendations because only settings that apply to the selected campaign are evaluated.Next stepOpen the Review screen after completing the campaign setup. Opportunity Score appears before publishing so you can check campaign readiness while the campaign is still editable.
Go to the Review screen
Open the Review screen after completing the campaign setup. Opportunity Score appears before publishing so you can check campaign readiness while the campaign is still editable.
Go to the Review screen (image 5 of 11)What this shows Open the Review screen after completing the campaign setup.What this showsIllustrates the "Go to the Review screen" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Go to the Review screen" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Open the Review screen after completing the campaign setup. Opportunity Score appears before publishing so you can check campaign readiness while the campaign is still editable. Immediately after, the guide continues: Click the Opportunity Score area to open the score panel. The panel gives you a closer look at the overall score, score band, applicable category feedback, recommendation impact, and suggested improvements.Image 5 of 11Where to goOpen the Review screen after completing the campaign setup. Opportunity Score appears before publishing so you can check campaign readiness while the campaign is still editable.
Buttons and menus referencedReview
Next stepClick the Opportunity Score area to open the score panel. The panel gives you a closer look at the overall score, score band, applicable category feedback, recommendation impact, and suggested improvements.
Open the Opportunity Score panel
Click the Opportunity Score area to open the score panel. The panel gives you a closer look at the overall score, score band, applicable category feedback, recommendation impact, and suggested improvements.
Open the Opportunity Score panel (image 6 of 11)What this shows Click the Opportunity Score area to open the score panel.What this showsIllustrates the "Open the Opportunity Score panel" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Open the Opportunity Score panel" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Click the Opportunity Score area to open the score panel. The panel gives you a closer look at the overall score, score band, applicable category feedback, recommendation impact, and suggested improvements. Immediately after, the guide continues: Check the 0–100 score and band label, such as Low, Medium, or High. The score gives you a quick snapshot of campaign readiness based on the applicable setup areas reviewed by Opportunity Score.Image 6 of 11What to clickClick the Opportunity Score area to open the score panel. The panel gives you a closer look at the overall score, score band, applicable category feedback, recommendation impact, and suggested improvements.Next stepCheck the 0–100 score and band label, such as Low, Medium, or High. The score gives you a quick snapshot of campaign readiness based on the applicable setup areas reviewed by Opportunity Score.
Review the overall score and band label
Check the 0–100 score and band label, such as Low, Medium, or High. The score gives you a quick snapshot of campaign readiness based on the applicable setup areas reviewed by Opportunity Score.
A lower score does not prevent publishing, but it means there may be setup recommendations worth reviewing before launch.
Review the overall score and band label (image 7 of 11)What this shows A lower score does not prevent publishing, but it means there may be setup recommendations worth reviewing before launch.What this showsIllustrates the "Review the overall score and band label" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Review the overall score and band label" section of "Opportunity Score in Ad Manager". The text alongside this image reads: A lower score does not prevent publishing, but it means there may be setup recommendations worth reviewing before launch. Immediately after, the guide continues: Look through the category cards in the panel. Depending on the campaign, Opportunity Score may display areas such as Audience, Budget, Creative, Tracking, and Keywords.Image 7 of 11What this coversA lower score does not prevent publishing, but it means there may be setup recommendations worth reviewing before launch.Next stepLook through the category cards in the panel. Depending on the campaign, Opportunity Score may display areas such as Audience, Budget, Creative, Tracking, and Keywords.
Review recommendation categories
Look through the category cards in the panel. Depending on the campaign, Opportunity Score may display areas such as Audience, Budget, Creative, Tracking, and Keywords.
Not every campaign will show the same categories. GHL Customer Care displays only the recommendations relevant to the selected platform, objective, campaign type, ad format, and applicable settings.
Review recommendation categories (image 8 of 11)What this shows Not every campaign will show the same categories.What this showsIllustrates the "Review recommendation categories" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Review recommendation categories" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Not every campaign will show the same categories. GHL Customer Care displays only the recommendations relevant to the selected platform, objective, campaign type, ad format, and applicable settings. Immediately after, the guide continues: Review the impact labels attached to recommendations, such as Low impact, Medium impact, or High impact. Impact labels help you decide which updates may matter most for campaign readiness.Image 8 of 11What to fill inNot every campaign will show the same categories. GHL Customer Care displays only the recommendations relevant to the selected platform, objective, campaign type, ad format, and applicable settings.Next stepReview the impact labels attached to recommendations, such as Low impact, Medium impact, or High impact. Impact labels help you decide which updates may matter most for campaign readiness.
Check impact labels
Review the impact labels attached to recommendations, such as Low impact, Medium impact, or High impact. Impact labels help you decide which updates may matter most for campaign readiness.
Prioritize higher-impact items first when you are short on time or reviewing multiple recommendations.
Check impact labels (image 9 of 11)What this shows Prioritize higher-impact items first when you are short on time or reviewing multiple recommendations.What this showsIllustrates the "Check impact labels" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Check impact labels" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Prioritize higher-impact items first when you are short on time or reviewing multiple recommendations. Immediately after, the guide continues: Use the What to fix first list as a prioritized checklist. This area highlights recommended updates based on their potential impact on campaign readiness.Image 9 of 11What this coversPrioritize higher-impact items first when you are short on time or reviewing multiple recommendations.
Buttons and menus referencedLow impactMedium impactHigh impact
Next stepUse the What to fix first list as a prioritized checklist. This area highlights recommended updates based on their potential impact on campaign readiness.
Review the What to fix first list
Use the What to fix first list as a prioritized checklist. This area highlights recommended updates based on their potential impact on campaign readiness.
Items vary by campaign and may include increasing budget, refining audience targeting, refining Google keywords, reviewing creative, or checking tracking setup.
Review the What to fix first list (image 10 of 11)What this shows Items vary by campaign and may include increasing budget, refining audience targeting, refining Google keywords, reviewing creative, or…What this showsIllustrates the "Review the What to fix first list" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Review the What to fix first list" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Items vary by campaign and may include increasing budget, refining audience targeting, refining Google keywords, reviewing creative, or checking tracking setup. Immediately after, the guide continues: Click a recommendation or Fix action to return to the related section of the campaign builder. This helps you move directly from the recommendation to the setup area that may need attention.Image 10 of 11What this coversItems vary by campaign and may include increasing budget, refining audience targeting, refining Google keywords, reviewing creative, or checking tracking setup.
Buttons and menus referencedWhat to fix first
Next stepClick a recommendation or Fix action to return to the related section of the campaign builder. This helps you move directly from the recommendation to the setup area that may need attention.
Click a recommendation or Fix link
Click a recommendation or Fix action to return to the related section of the campaign builder. This helps you move directly from the recommendation to the setup area that may need attention.
Make the suggested update
Review the related setup area and decide whether to apply the recommendation. Recommendations are guidance, not automatic changes, so use your campaign goal and business context before changing campaign settings.
Return to the Review screen
After making updates, return to the Review screen. Opportunity Score may update based on the changes made to the campaign setup.
Review the updated Opportunity Score
Check the score, band label, category feedback, and recommendations again. Continue making updates if needed, or move forward if the campaign setup looks ready.
Publish the campaign when ready
Once you have reviewed the score and made any appropriate changes, complete your final campaign review and publish when ready.
Opportunity Score helps with pre-launch readiness, but it does not guarantee campaign delivery, conversions, revenue, or performance. After publishing, use Ad Manager statistics to measure actual campaign results.
Publish the campaign when ready (image 11 of 11)What this shows Opportunity Score helps with pre-launch readiness, but it does not guarantee campaign delivery, conversions, revenue, or performance.What this showsIllustrates the "Publish the campaign when ready" section of "Opportunity Score in Ad Manager".This screenshot appears in the "Publish the campaign when ready" section of "Opportunity Score in Ad Manager". The text alongside this image reads: Opportunity Score helps with pre-launch readiness, but it does not guarantee campaign delivery, conversions, revenue, or performance. After publishing, use Ad Manager statistics to measure actual campaign results. Immediately after, the guide continues: Note: Opportunity Score provides guidance to help improve campaign readiness. Recommendations do not automatically modify campaign settings and do not predict or guarantee delivery, conversions, revenue, or campaign performance.Image 11 of 11What this coversOpportunity Score helps with pre-launch readiness, but it does not guarantee campaign delivery, conversions, revenue, or performance. After publishing, use Ad Manager statistics to measure actual campaign results.Next stepNote: Opportunity Score provides guidance to help improve campaign readiness. Recommendations do not automatically modify campaign settings and do not predict or guarantee delivery, conversions, revenue, or campaign performance.
Note: Opportunity Score provides guidance to help improve campaign readiness. Recommendations do not automatically modify campaign settings and do not predict or guarantee delivery, conversions, revenue, or campaign performance.
Frequently Asked Questions
Q: Does Opportunity Score publish or edit my campaign automatically?
No. Opportunity Score only provides guidance. It does not automatically change campaign settings, publish the campaign, or apply recommendations for you.
Q: Can I publish a campaign with a Low Opportunity Score?
Yes. A high score is not required to publish. However, reviewing the recommendations before launch can help you identify setup gaps that may need attention.
Q: Does Opportunity Score guarantee better campaign performance?
No. Opportunity Score is a pre-launch setup guidance tool. It does not predict or guarantee delivery, conversions, revenue, or future campaign performance.
Q: Why did my Opportunity Score change after editing my campaign?
The score may update when you change applicable campaign settings. Return to the Review screen after making updates to review the latest score and recommendations.
Q: Why do two campaigns show different recommendation categories?
Opportunity Score considers the platform, objective, campaign type, ad format, and applicable settings for each campaign. Because campaign configurations differ, two campaigns may receive different categories and recommendations.
Q: Do all Meta, Google, and LinkedIn campaigns receive the same recommendations?
No. Recommendations are platform-aware and campaign-specific. GHL Customer Care displays only the checks and recommendations that apply to the selected campaign configuration.
Q: Do I need to fix every recommendation?
No. Recommendations are guidance, not required actions unless they relate to a required campaign setup field. Use your campaign goal and business context to decide which recommendations to apply.
Q: What happens when I click Fix?
Clicking Fix takes you to the related section of the campaign builder where you can review or update that part of the campaign setup.
Q: Does Opportunity Score measure live campaign performance?
No. Opportunity Score helps review campaign readiness before publishing. Use Ad Manager statistics after launch to evaluate live or published campaign performance.
