Learn how to create Custom Audiences in GHL Customer Care Ad Manager and use them during campaign setup. Find the option in Settings or the campaign creation flow.
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In this article we will be elaborating on the steps one needs to take to create Custom Audiences and how to use it during the campaign creation process in Ad Manager.
Where to find the option to create custom audiences?
An option to create custom audiences can be found:
In the campaign creation flow, the second step is about 'Budget and Audience', under Audience Controls section we have the Intended Audience section.
Where to find the option to create custom audiences? (image 1 of 10)What this shows In the campaign creation flow, the second step is about 'Budget and Audience', under Audience Controls section we have the Intended Audience section.What this showsIllustrates the "Where to find the option to create custom audiences?" section of "Create custom audiences in Ad Manager".This screenshot appears in the "Where to find the option to create custom audiences?" section of "Create custom audiences in Ad Manager". The text alongside this image reads: In the campaign creation flow, the second step is about 'Budget and Audience', under Audience Controls section we have the Intended Audience section. Immediately after, the guide continues: Under the Retargeting tab, when you click on the dropdown to 'Create new or select retargeting audience', the first option in the list is to "Create a Custom Audience".Image 1 of 10What this coversIn the campaign creation flow, the second step is about 'Budget and Audience', under Audience Controls section we have the Intended Audience section.Next stepUnder the Retargeting tab, when you click on the dropdown to 'Create new or select retargeting audience', the first option in the list is to "Create a Custom Audience"Under the Retargeting tab, when you click on the dropdown to 'Create new or select retargeting audience', the first option in the list is to "Create a Custom Audience" Where to find the option to create custom audiences? (image 2 of 10)What this shows Under the Retargeting tab, when you click on the dropdown to 'Create new or select retargeting audience', the first option in the list is…What this showsIllustrates the "Where to find the option to create custom audiences?" section of "Create custom audiences in Ad Manager".This screenshot appears in the "Where to find the option to create custom audiences?" section of "Create custom audiences in Ad Manager". The text alongside this image reads: Under the Retargeting tab, when you click on the dropdown to 'Create new or select retargeting audience', the first option in the list is to "Create a Custom Audience". Immediately after, the guide continues: This type of target audience refers to a group of people who are familiar with your brand/product and have interacted with it earlier at some point in any of the Meta platform. We will be using custom audience curated especially to target….Image 2 of 10What to chooseUnder the Retargeting tab, when you click on the dropdown to 'Create new or select retargeting audience', the first option in the list is to "Create a Custom Audience"Next stepThis type of target audience refers to a group of people who are familiar with your brand/product and have interacted with it earlier at some point in any of the Meta platform. We will be using custom audience curated especially to target these set of people with our ad campaign.
How to create a custom audience?
This type of target audience refers to a group of people who are familiar with your brand/product and have interacted with it earlier at some point in any of the Meta platform. We will be using custom audience curated especially to target these set of people with our ad campaign.
Creation of a custom audience is a two step process, both the steps are listed as follows:
On clicking the 'Create a Custom Audience' button, a modal dialog opens up allowing users to select a custom audience source that will be used to create a custom audience depending on the source selected.Step 1 of 2: On clicking the ' Create a Custom Audience ' button, a modal dialog…What this shows Step 1 of 2: On clicking the ' Create a Custom Audience ' button, a modal dialog opens up allowing users to select a custom audience source that will…What this showsShows what to choose for step 1 of 2 in the "How to create a custom audience?" section of "Create custom audiences in Ad Manager".This screenshot accompanies step 1 of 2 in the "How to create a custom audience?" section of "Create custom audiences in Ad Manager". At this point in the walkthrough you on clicking the ' Create a Custom Audience ' button, a modal dialog opens up allowing users to select a custom audience source that will be used to create a custom audience depending on the source selected. The next step is to once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.Step 1 of 2Image 3 of 10What to chooseOn clicking the ' Create a Custom Audience ' button, a modal dialog opens up allowing users to select a custom audience source that will be used to create a custom audience depending on the source selected.
Buttons and menus referencedCreate a Custom AudienceNextWebsiteExampleaudience namedescription
Next stepOnce a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.All 2 steps in this procedure
On clicking the ' Create a Custom Audience ' button, a modal dialog opens up allowing users to select a custom audience source that will be used to create a custom audience depending on the source selected. this image
Once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.
Once a source is chosen and user clicks on 'Next', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If 'Website' is selected, the second step to create a custom audience will look like -Step 2 of 2: Once a source is chosen and user clicks on ' Next ', they will be…What this shows Step 2 of 2: Once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is…What this showsShows what to choose for step 2 of 2 in the "How to create a custom audience?" section of "Create custom audiences in Ad Manager".This screenshot accompanies step 2 of 2 in the "How to create a custom audience?" section of "Create custom audiences in Ad Manager". At this point in the walkthrough you once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.Step 2 of 2Image 4 of 10What to chooseOnce a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.
Buttons and menus referencedNextWebsiteExampleaudience namedescriptionCreate a Custom Audience
All 2 steps in this procedure
On clicking the ' Create a Custom Audience ' button, a modal dialog opens up allowing users to select a custom audience source that will be used to create a custom audience depending on the source selected.
Once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction. this image
Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile.Step 2 of 2: Once a source is chosen and user clicks on ' Next ', they will be…What this shows Step 2 of 2: Once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is…What this showsShows what to choose for step 2 of 2 in the "How to create a custom audience?" section of "Create custom audiences in Ad Manager".This screenshot accompanies step 2 of 2 in the "How to create a custom audience?" section of "Create custom audiences in Ad Manager". At this point in the walkthrough you once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.Step 2 of 2Image 5 of 10What to chooseOnce a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.
Buttons and menus referencedNextWebsiteExampleaudience namedescriptionCreate a Custom Audience
All 2 steps in this procedure
On clicking the ' Create a Custom Audience ' button, a modal dialog opens up allowing users to select a custom audience source that will be used to create a custom audience depending on the source selected.
Once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list of all the pixels that exists within HL Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are two options: 1. All website visitors - It refers to all the people who have visited or interacted with your website. 2. Visitors by time spent - It refers to the people who have spent the most time on your website and can be further narrowed down by selecting a percentile. Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction. this image
Example on how to use percentile: If I select 10% then that means the audience which will be used for consideration will include the the visitors who were in the 10% of time spent on your website. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Website audience, 30 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively. Add an audience name and description for easy distinction.
How to create a Website Custom Audience?
All the details related to creating a Website custom audience is explained in the above section as an example.
How to create a Facebook Page Custom Audience?
By selecting the 'Facebook Page' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who follow or have interacted with your page and proceed to define the audience specifics in the second step.
How to create a Facebook Page Custom Audience? (image 6 of 10)What this shows By selecting the 'Facebook Page' as the custom audience source from the first stepper dialog, users can proceed to create an audience of…What this showsIllustrates the "How to create a Facebook Page Custom Audience?" section of "Create custom audiences in Ad Manager".This screenshot appears in the "How to create a Facebook Page Custom Audience?" section of "Create custom audiences in Ad Manager". The text alongside this image reads: By selecting the 'Facebook Page' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who follow or have interacted with your page and proceed to define the audience specifics in the second step. Immediately after, the guide continues: Page: The list of all the pages that are integrated with Ad Manager will be shown in the dropdown and one of them can be selected.Image 6 of 10What this coversBy selecting the 'Facebook Page' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who follow or have interacted with your page and proceed to define the audience specifics in the second step.
Buttons and menus referencedaudience namedescription
Next stepPage: The list of all the pages that are integrated with Ad Manager will be shown in the dropdown and one of them can be selected.
Page: The list of all the pages that are integrated with Ad Manager will be shown in the dropdown and one of them can be selected.
Events: Choose the event you want to be considered as the pivot for your audience creation. There are 7 options in the dropdown list of events out of which one can be selected.
Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Facebook Page audience, 365 days is the maximum allowed limit.
Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively.
Add an audience name and description for easy distinction.
How to create a Lead Form Custom Audience?
By selecting the 'Lead Form' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who have opened or completed a form in one of your lead generation ads on Facebook or Instagram and proceed to define the audience specifics in the second step.
How to create a Lead Form Custom Audience? (image 7 of 10)What this shows By selecting the 'Lead Form' as the custom audience source from the first stepper dialog, users can proceed to create an audience of…What this showsIllustrates the "How to create a Lead Form Custom Audience?" section of "Create custom audiences in Ad Manager".This screenshot appears in the "How to create a Lead Form Custom Audience?" section of "Create custom audiences in Ad Manager". The text alongside this image reads: By selecting the 'Lead Form' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who have opened or completed a form in one of your lead generation ads on Facebook or Instagram and proceed to define the audience specifics in the second step. Immediately after, the guide continues: Events: Choose the event you want to be considered as the pivot for your audience creation. There are 3 options in the dropdown list of events out of which one can be selected: 1. Users who opened and submitted form 2. Users who opened….Image 7 of 10What this coversBy selecting the 'Lead Form' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who have opened or completed a form in one of your lead generation ads on Facebook or Instagram and proceed to define the audience specifics in the second step.
Buttons and menus referencedaudience namedescriptionready
Next stepEvents: Choose the event you want to be considered as the pivot for your audience creation. There are 3 options in the dropdown list of events out of which one can be selected: 1. Users who opened and submitted form 2. Users who opened but didn't submit form
Events: Choose the event you want to be considered as the pivot for your audience creation. There are 3 options in the dropdown list of events out of which one can be selected: 1. Users who opened and submitted form 2. Users who opened but didn't submit form
3. Anyone who opened the form
Page: The list of all the pages that are integrated with Ad Manager will be shown in the dropdown and one of them can be selected.
Lead form: Based on the page selected, all the lead forms associated with the selected page will be present as part of the lead form dropdown list and one can be selected. This is the form which will be considered to curate audience who've interacted with this form.
Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Lead Form audience, 90 days is the maximum allowed limit.
Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included along with the default clause or excluded by clicking on the 'Include more people' and 'Exclude people' respectively.
Add an audience name and description for easy distinction.
Note: Once a custom audience is successfully created, it will be shown as part of the Retargeting Audience dropdown list and can be used for creating a campaign once the status of the newly created audience is ready.
How to create a Customer List Custom Audience?
By selecting ‘Customer List’ as the custom audience source from the first stepper dialog, users can choose CSV Upload or Smart List and proceed to define audience specifics in the second step.
A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads.
How to create a Customer List Custom Audience? (image 8 of 10)What this shows A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific…What this showsIllustrates the "How to create a Customer List Custom Audience?" section of "Create custom audiences in Ad Manager".This screenshot appears in the "How to create a Customer List Custom Audience?" section of "Create custom audiences in Ad Manager". The text alongside this image reads: A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads. Immediately after, the guide continues: Method How it works Key notes Upload File Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience. Must follow Meta's formatting guidelines; upload fails if headers/values are invalid. Use Smart….Image 8 of 10What this coversA Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads.
Next stepMethod How it works Key notes Upload File Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience. Must follow Meta's formatting guidelines; upload fails if headers/values are invalid. Use Smart Lists → Static Create the audience from an existing GHL Customer Care Smart List and freeze it at creation time. Includes only contacts present at creation; does not update later. Use Smart Lists → Dynamic Link to a GHL Customer Care Smart List that updates Dynamically as the list changes. Adds/removes contacts automatically when the Smart List updates.How to create a Customer List Custom Audience? (image 9 of 10)What this shows A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific…What this showsIllustrates the "How to create a Customer List Custom Audience?" section of "Create custom audiences in Ad Manager".This screenshot appears in the "How to create a Customer List Custom Audience?" section of "Create custom audiences in Ad Manager". The text alongside this image reads: A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads. Immediately after, the guide continues: Method How it works Key notes Upload File Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience. Must follow Meta's formatting guidelines; upload fails if headers/values are invalid. Use Smart….Image 9 of 10What this coversA Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads.
Next stepMethod How it works Key notes Upload File Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience. Must follow Meta's formatting guidelines; upload fails if headers/values are invalid. Use Smart Lists → Static Create the audience from an existing GHL Customer Care Smart List and freeze it at creation time. Includes only contacts present at creation; does not update later. Use Smart Lists → Dynamic Link to a GHL Customer Care Smart List that updates Dynamically as the list changes. Adds/removes contacts automatically when the Smart List updates.How to create a Customer List Custom Audience? (image 10 of 10)What this shows A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific…What this showsIllustrates the "How to create a Customer List Custom Audience?" section of "Create custom audiences in Ad Manager".This screenshot appears in the "How to create a Customer List Custom Audience?" section of "Create custom audiences in Ad Manager". The text alongside this image reads: A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads. Immediately after, the guide continues: Method How it works Key notes Upload File Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience. Must follow Meta's formatting guidelines; upload fails if headers/values are invalid. Use Smart….Image 10 of 10What this coversA Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads.
Next stepMethod How it works Key notes Upload File Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience. Must follow Meta's formatting guidelines; upload fails if headers/values are invalid. Use Smart Lists → Static Create the audience from an existing GHL Customer Care Smart List and freeze it at creation time. Includes only contacts present at creation; does not update later. Use Smart Lists → Dynamic Link to a GHL Customer Care Smart List that updates Dynamically as the list changes. Adds/removes contacts automatically when the Smart List updates.
Method
How it works
Key notes
Upload File
Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience.
Where to find the option to create custom audiences?
An option to create custom audiences can be found: In the campaign creation flow, the second step is about 'Budget and Audience', under Audience Controls section we have the Intended Audience section. Under the Retargeting tab, when you click on the dropdown to 'Create new or select retargeting audience', the first option in the list is to "Create a Custom Audience"
How to create a custom audience?
This type of target audience refers to a group of people who are familiar with your brand/product and have interacted with it earlier at some point in any of the Meta platform. We will be using custom audience curated especially to target these set of people with our ad campaign. Creation of a custom audience is a two step process, both the steps are listed as follows: On clicking the ' Create a Custom Audience ' button, a modal dialog opens up allowing users to select a custom audience source that will be used to create a custom audience depending on the source selected. Once a source is chosen and user clicks on ' Next ', they will be navigated to the second step of custom audience creation and a dialog is presented with its constituents depending on which source is selected. Ex: If ' Website ' is selected, the second step to create a custom audience will look like - Pixel: The list…
How to create a Website Custom Audience?
All the details related to creating a Website custom audience is explained in the above section as an example.
How to create a Facebook Page Custom Audience?
By selecting the 'Facebook Page' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who follow or have interacted with your page and proceed to define the audience specifics in the second step. Page: The list of all the pages that are integrated with Ad Manager will be shown in the dropdown and one of them can be selected. Events: Choose the event you want to be considered as the pivot for your audience creation. There are 7 options in the dropdown list of events out of which one can be selected. Audience retention: It refers to the number of days users will remain in your audience after they have interacted with your content. In case of Facebook Page audience, 365 days is the maximum allowed limit. Note: Additionally, four more clauses can be added similar to the one described above with the condition for them to be included…
How to create a Lead Form Custom Audience?
By selecting the 'Lead Form' as the custom audience source from the first stepper dialog, users can proceed to create an audience of people who have opened or completed a form in one of your lead generation ads on Facebook or Instagram and proceed to define the audience specifics in the second step. Events: Choose the event you want to be considered as the pivot for your audience creation. There are 3 options in the dropdown list of events out of which one can be selected: 1. Users who opened and submitted form 2. Users who opened but didn't submit form 3. Anyone who opened the form Page: The list of all the pages that are integrated with Ad Manager will be shown in the dropdown and one of them can be selected. Lead form: Based on the page selected, all the lead forms associated with the selected page will be present as part of the lead form dropdown list and one can be selected. This…
How to create a Customer List Custom Audience?
By selecting ‘Customer List’ as the custom audience source from the first stepper dialog, users can choose CSV Upload or Smart List and proceed to define audience specifics in the second step. A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc.) in Ad Manager to reach specific individuals on Facebook and Instagram. The data is matched to user profiles so you can deliver targeted ads. Method How it works Key notes Upload File Upload a CSV file with customer identifiers (e.g., emails, phone numbers) to create the audience. Must follow Meta's formatting guidelines ; upload fails if headers/values are invalid. Use Smart Lists → Static Create the audience from an existing GHL Customer Care Smart List and freeze it at creation time. Includes only contacts present at creation; does not update later. Use Smart Lists → Dynamic Link to a…
