Skip to content
Email

Dedicated Email Sending Domains Overview & Setup

Email marketing is a great way to reach customers and increase sales. Don't let your email marketing efforts go unnoticed! Get started right away with a dedicated sending domain.

6 min read1,306 words13 explained images
View as markdownOpen in ClaudeOpen in ChatGPT
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. What is a Dedicated Sending Domain?
  2. Configuring Dedicated Sending Domains
  3. Navigate to Email Services
  4. Add Domain Information
  5. Verify DNS Records
  6. Dedicated Sending Domains for Calendar Emails
  7. Set Up Google Postmaster Tools
  8. Shared Domain Email Refactoring
  9. How It Works
  10. Troubleshooting Dedicated Sending Domains
  11. Frequently Asked Questions
Email Services

Dedicated Sending Domain

A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability.

⚠️

LC Email Users Only

Dedicated sending domains apply only to accounts on the LC Email system. Warm up any brand-new domain before emailing large lists to avoid poor deliverability.

ℹ️

Using a Third-Party SMTP?

If you want to connect an external provider instead, see Setting Up SMTP Providers.

?

What is a Dedicated Sending Domain?

A dedicated sending domain lets you send emails that appear to come directly from your brand — not from GHL Customer Care's shared infrastructure. This protects your sender reputation and gives recipients a trustworthy, consistent experience. Any sub-account or agency can set one up quickly.

By default, all emails sent through the platform show GHL Customer Care's sending servers in the "sent on behalf of" or "sent via" headers, as shown below:

What is a Dedicated Sending Domain? (image 1 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "What is a Dedicated Sending Domain?" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "What is a Dedicated Sending Domain?" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 1 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions
⚙️

Configuring Dedicated Sending Domains

You can create multiple sending domains and assign different ones for 1-to-1 emails, workflow emails, marketing campaigns, and payment/invoice emails.

Video 1 Open in a new tab
  • Go to Settings → Email Services
  • Click the "Dedicated Domain and IP" tab.
Navigate to Email Services (image 2 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Navigate to Email Services" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Navigate to Email Services" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 2 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions
Navigate to Email Services (image 3 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Navigate to Email Services" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Navigate to Email Services" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 3 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

2Add Domain Information

  • Click "Add Domain" to begin configuring.
  • Enter the sub-domain you want to use for sending.
Add Domain Information (image 4 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Add Domain Information" section of "Dedicated Email Sending Domains Overview & Setup". This animation appears in the "Add Domain Information" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 4 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions
?

What is a Sub-Domain?

Sub-domains are variants of your root domain. For example, if your root domain is agency123.com, you can create sub-domains like emails.agency123.com or no-reply.agency123.com.

You can create as many sub-domains as you like and use different ones for different campaigns or communication types.


3Verify DNS Records

After adding your sub-domain, you'll need to verify DNS records. GHL Customer Care can auto-configure them, or you can add them manually if auto-configuration isn't available.

?

Propagation can take up to 24 hours. If it's been longer, double-check your DNS settings. Note: Multiple DKIM records for the same domain are not supported.

Verify DNS Records (image 5 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Verify DNS Records" section of "Dedicated Email Sending Domains Overview & Setup". This animation appears in the "Verify DNS Records" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 5 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

Manually Adding DNS Records

To add DNS records manually, create them in your hosting provider's dashboard using the values GHL Customer Care provides (as shown below). Then verify them from the GHL Customer Care settings panel.

Manually Adding DNS Records (image 6 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Manually Adding DNS Records" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Manually Adding DNS Records" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 6 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

Instructions for common DNS providers:


4Dedicated Sending Domains for Calendar Emails

You can assign dedicated sending domains specifically for Calendar emails (confirmations, reminders, reschedules) to protect deliverability for time-sensitive appointment communications.

① Go to Settings → Email Service → SMTP Service

Dedicated Sending Domains for Calendar Emails (image 7 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 7 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

② Select Dedicated Domain and IP

Dedicated Sending Domains for Calendar Emails (image 8 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 8 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

③ Under Domain Configuration → Calendar, add up to 5 domains

Dedicated Sending Domains for Calendar Emails (image 9 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 9 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

④ Set percentage-based distribution across multiple Calendar domains

Dedicated Sending Domains for Calendar Emails (image 10 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Dedicated Sending Domains for Calendar Emails" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 10 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

Only sub-account–created domains are available for selection. This feature is available for LC Email users only.

?

Set Up Google Postmaster Tools

For your dedicated sending domain

Google Postmaster Tools (GPT) helps you monitor Gmail-specific deliverability for your GHL Customer Care dedicated sending domain. Track domain/IP reputation, spam rate, authentication alignment, and delivery errors to diagnose inboxing issues and improve performance.

1

Sign in to Google Postmaster Tools

Visit gmail.com/postmaster with a Google account.

2

Add your domain (e.g., yourbrand.com or mail.yourbrand.com)

Set Up Google Postmaster Tools (image 11 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Set Up Google Postmaster Tools" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Set Up Google Postmaster Tools" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 11 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions
3

Choose Verify and copy the TXT record

Set Up Google Postmaster Tools (image 12 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Set Up Google Postmaster Tools" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Set Up Google Postmaster Tools" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 12 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions
4

Add TXT record to your DNS host exactly as shown, then save

Set Up Google Postmaster Tools (image 13 of 13) What this shows Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on… What this shows Illustrates the "Set Up Google Postmaster Tools" section of "Dedicated Email Sending Domains Overview & Setup". This screenshot appears in the "Set Up Google Postmaster Tools" section of "Dedicated Email Sending Domains Overview & Setup". For context, this section explains: Email Services Dedicated Sending Domain A dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability. ⚠️ LC Email Users Only Dedicated sending domains apply…. This part of the guide covers 7 fields, listed below. Image 13 of 13
Fields in this part of the guide 2 Configuring Dedicated Sending Domains3 Shared Domain Email Refactoring4 Troubleshooting Dedicated Sending Domains5 Frequently Asked Questions▸ NamecheapAll agency sub-accounts created after August 26thAll locations under these agencies using shared domains
Buttons and menus referenced only"sent on behalf of""sent via"Settings → Email Services"Dedicated Domain and IP""Add Domain"agency123.comPropagation can take up to 24 hours.LC Email users onlyDomain ReputationIP ReputationSpam Rate
All 5 steps in this procedure
  1. 1 What is a Dedicated Sending Domain?
  2. 2 Configuring Dedicated Sending Domains
  3. 3 Shared Domain Email Refactoring
  4. 4 Troubleshooting Dedicated Sending Domains
  5. 5 Frequently Asked Questions

5Return to GPT and complete verification. Google may take some time to detect the record.

6Send email from GHL Customer Care using your verified dedicated domain.

7After Google collects sufficient volume, review Domain Reputation, IP Reputation, Spam Rate, Authentication, and Delivery Errors dashboards.

?

Shared Domain Email Refactoring

When using a shared sending domain (GHL Customer Care-owned or an Agency Shared Domain), GHL Customer Care automatically refactors the actual sent address to match the shared-domain infrastructure.

How It Works

GHL Customer Care keeps the From address you configured, but rewrites the sending address behind the scenes using a "plus" format:

# From address (as configured)
test@https://ghlcustomercare.com
# Shared domain (account-level)
mg.msgsndr.com
# Actual sent address
test+https://ghlcustomercare.com@mg.msgsndr.com

Applies To:

  • All agency sub-accounts created after August 26th
  • All locations under these agencies using shared domains
  • Refactoring will be automatically applied to all existing agencies within the next 2 weeks

Existing agencies are not impacted yet. The same functionality is planned to be available in Labs for existing agencies for testing and gradual rollout.

✅

To avoid email refactoring and maintain your brand identity:

Set up a dedicated sending domain following the steps in this article. With a dedicated domain, your emails send exactly as configured — no modifications.

?

Troubleshooting Dedicated Sending Domains

Below are common issues you may encounter when setting up your dedicated sending domains, along with how to resolve them without contacting support.

?

Error: "Domain already pointing to email server!"

This means your domain already has DNS records connected to a different service. You'll need to remove any existing MX or SPF records (even GHL Customer Care ones) before connecting it here.

Use a free lookup tool to check your current records: mxtoolbox.com/SuperTool.aspx →

❓

Frequently Asked Questions

Q: How do I choose a sending domain name for my account?

Use a unique subdomain not used for any other purpose. For example, if your root domain is yourbrand.com, create a subdomain like mg.yourbrand.com where "mg" is the subdomain portion.

Q: How do I set up a dedicated IP address?

Setting up a dedicated IP address is a separate process. Click here to learn more about dedicated IP addresses →

Q: What do I do if some DNS records are not verified yet?

Force the verification process manually. If records still aren't verified after that, contact your hosting provider — there may be an issue they can help resolve on their end.

Q: How do I generate an SSL certificate for dedicated sending domains?

The SSL certificate is automatically generated when your domain is verified. If it's showing as verified but no SSL exists, re-verify by going through the full verification process again. If that doesn't work, contact your hosting provider.

Q: What if my domain has a wildcard DNS record?

Wildcard records (e.g., *.yourdomain.com) act as catch-alls, so any subdomain already "exists" by default — this causes a "pre-existing record" error.

Fix: Temporarily remove the wildcard record, verify the dedicated domain, then add the wildcard back. Alternatively, manually add DNS records for each subdomain to override the wildcard.

Q: Will my recipients see the refactored email address?

Yes — recipients will see the refactored sending address (e.g., support+yourbusiness.com@mg.msgsndr.com) in their email client.

Q: How can I prevent my email addresses from being refactored?

Set up a dedicated sending domain. With a dedicated domain, your emails will send with your exact From address — no modifications applied.

Q: Does refactoring affect my reply-to address?

No — refactoring only affects the sending address. Your reply-to address remains exactly as configured.

Q: What is the difference between the sending email address and the reply-to email address? Can I use my root domain instead of a subdomain?

The sending email address (From address) is used to send emails and must be authenticated using a dedicated sending domain, typically set up as a subdomain. The reply-to email address is where recipient replies are delivered and can be configured independently without requiring domain authentication.

While your From address can appear as a root domain email, using a subdomain for sending is recommended to protect domain reputation and improve deliverability. You can still set the reply-to address to your root domain email to receive replies in your main inbox.

Was this guide helpful?

Related guides