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Setting Up Personality-Style Quizzes (Highest/Lowest Category)

Learn how to set up quizzes in that display the highest or lowest scoring category on the result page. Perfect for personality quizzes, assessments, and skill-gap evaluations.

3 min read766 words8 explained imagesUpdated Tue, 20 Jan at 10:51 AM
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  1. Key Benefits of Personality-Style Quizzes
  2. How to Set Up a Personality‑Style Quiz
  3. Frequently Asked Questions
  4. Related Articles

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This article shows you how to configure quizzes so that the result page displays either the highest or lowest scoring category. This allows you to run personality-style assessments or highlight skill gaps directly in the results.

TABLE OF CONTENTS

What are Personality-Style Quizzes?

Personality‑style quizzes group your questions into categories (such as styles, archetypes, or skills). Each answer adds points to one or more categories. When the quiz is submitted, GHL Customer Care totals the points and picks one outcome, usually the highest score (or the lowest if you want to highlight a gap). That outcome shows on the Results page in the Individual Category section, where you can display the category name and score, add a short explanation

Key Benefits of Personality-Style Quizzes

  • Clear Outcomes: One category is highlighted as the user’s “type” for easy interpretation.

  • Deeper personalization: Add custom fields and dynamic values to personalize user journeys, segment quiz results, or show personalized content on results page.
  • Richer Storytelling: the Rich Text Editor supports headings, lists, and links for polished result narratives.

  • Automation‑ready: Pair results with Workflows (e.g., branch by category) for targeted follow‑up.

  • Higher Engagement: Add GIFs, explainer videos, and action-driven CTA buttons directly inside any quiz page.

How to Set Up a Personality‑Style Quiz 

With these steps, you can configure your quizzes to display only the highest or lowest category on the result page, creating personality-style outcomes or skill-gap assessments.

Step 1: Open a Quiz

Navigate to Sites → Quizzes → + Add Quiz(or select an existing quiz)

Step 1: Open a Quiz (image 1 of 8) What this shows Navigate to Sites → Quizzes → + Add Quiz (or select an existing quiz) What this shows Illustrates the "Step 1: Open a Quiz" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot appears in the "Step 1: Open a Quiz" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". The text alongside this image reads: Navigate to Sites → Quizzes → + Add Quiz (or select an existing quiz). Immediately after, the guide continues: Click on the 'Manage Categories' option on the top-left side then add categories. Image 1 of 8 Where to goNavigate to Sites → Quizzes → + Add Quiz (or select an existing quiz)
Buttons and menus referenced Sites →Quizzes→+Add Quiz(or select an existing quiz)
Next stepClick on the 'Manage Categories' option on the top-left side then add categories.

Step 2: Create Categories

Click on the 'Manage Categories' option on the top-left side then add categories. 

Step 2: Create Categories (image 2 of 8) What this shows Click on the 'Manage Categories' option on the top-left side then add categories. What this shows Illustrates the "Step 2: Create Categories" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot appears in the "Step 2: Create Categories" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". The text alongside this image reads: Click on the 'Manage Categories' option on the top-left side then add categories. Immediately after, the guide continues: In the quiz builder, go to a question and look at the Options panel on the right. Under each answer, assign a C ategory and a Score. Image 2 of 8 What to clickClick on the 'Manage Categories' option on the top-left side then add categories. Next stepIn the quiz builder, go to a question and look at the Options panel on the right. Under each answer, assign a C ategory and a Score

Step 3: Assign Categories & Scores

In the quiz builder, go to a question and look at the Options panel on the right. Under each answer, assign a Category and a Score

Step 3: Assign Categories & Scores (image 3 of 8) What this shows In the quiz builder, go to a question and look at the Options panel on the right. What this shows Illustrates the "Step 3: Assign Categories & Scores" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot appears in the "Step 3: Assign Categories & Scores" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". The text alongside this image reads: In the quiz builder, go to a question and look at the Options panel on the right. Under each answer, assign a C ategory and a Score. Immediately after, the guide continues: After setting up your categories and scores, move to the Result Page editor. Image 3 of 8 What this coversIn the quiz builder, go to a question and look at the Options panel on the right. Under each answer, assign a C ategory and a Score
Buttons and menus referenced OptionsCategoryScore
Next stepAfter setting up your categories and scores, move to the Result Page editor.

Step 4: Build the Results Page

After setting up your categories and scores, move to the Result Page editor.

Here you can fully customize what the quiz taker sees after completing the quiz.

Sections Available

  • Header → Title, logo, business name toggle.

  • Overall Score → Shows the overall quiz result. You can choose to display a percentage (with optional Low/Medium/High ranges), the actual score, or an out-of-10 result.
  • Category Score → Shows the breakdown across all categories. You can also pick how each category score displays—percentage, actual score, or out-of-10—to match your overall score style.

  • Individual Category → Displays only the highest or lowest scoring category.

  • Call to Action → Add a button (e.g., Subscribe, Book a Call).

  • Footer → Add disclaimer, copyright, or links.

Step 4: Build the Results Page (image 4 of 8) What this shows Header → Title, logo, business name toggle. What this shows Illustrates the "Step 4: Build the Results Page" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot appears in the "Step 4: Build the Results Page" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". The text alongside this image reads: Header → Title, logo, business name toggle. Overall Score → Shows the overall quiz result. You can choose to display a percentage (with optional Low/Medium/High ranges), the actual score, or an out-of-10 result. Category Score → Shows the breakdown across all categories. You can also pick how each…. Immediately after, the guide continues: To configure personality-style results. Image 4 of 8 What to chooseHeader → Title, logo, business name toggle. Overall Score → Shows the overall quiz result. You can choose to display a percentage (with optional Low/Medium/High ranges), the actual score, or an out-of-10 result. Category Score → Shows the breakdown across all categories. You can also pick how each category score displays—percentage, actual score, or out-of-10—to match your overall score style. Individual Category → Displays only the highest or lowest scoring category. Call to Action → Add a button (e.g., Subscribe, Book a Call). Footer → Add disclaimer, copyright, or links.
Buttons and menus referenced Result Page editorHeaderOverall ScoreCategory ScoreIndividual CategoryhighestlowestCall to ActionFooter
Next stepTo configure personality-style results:
All 6 steps in this procedure
  1. Header → Title, logo, business name toggle.
  2. Overall Score → Shows the overall quiz result. You can choose to display a percentage (with optional Low/Medium/High ranges), the actual score, or an out-of-10 result.
  3. Category Score → Shows the breakdown across all categories. You can also pick how each category score displays—percentage, actual score, or out-of-10—to match your overall score style.
  4. Individual Category → Displays only the highest or lowest scoring category.
  5. Call to Action → Add a button (e.g., Subscribe, Book a Call).
  6. Footer → Add disclaimer, copyright, or links.

Step 5: Show Highest or Lowest Category

To configure personality-style results:

  1. On the Result Page, click + Add Section.

    Step 1 of 4: On the Result Page, click + Add Section What this shows Step 1 of 4: On the Result Page, click + Add Section. What this shows Shows what to click for step 1 of 4 in the "Step 5: Show Highest or Lowest Category" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot accompanies step 1 of 4 in the "Step 5: Show Highest or Lowest Category" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". At this point in the walkthrough you on the Result Page, click + Add Section. This part of the guide covers 3 fields, listed below. The next step is to choose Individual Category. Step 1 of 4Image 5 of 8 What to clickOn the Result Page, click + Add Section.
    Fields in this part of the guide In the section settings, select:{{quiz_tags.highest_category_name}}{{quiz_tags.lowest_category_name}}
    Buttons and menus referenced Result Page+ Add SectionIndividual CategoryHighest CategoryLowest Categorydynamic tags{{quiz_tags.highest_category_name}}{{quiz_tags.lowest_category_name}}
    Next stepChoose Individual Category
    All 4 steps in this procedure
    1. On the Result Page, click + Add Section. this image
    2. Choose Individual Category
    3. In the section settings, select:
    4. Use the editor to add text, and include dynamic tags (available inside this section):

  2. Choose Individual Category

    Step 2 of 4: Choose Individual Category What this shows Step 2 of 4: Choose Individual Category What this shows Shows what to choose for step 2 of 4 in the "Step 5: Show Highest or Lowest Category" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot accompanies step 2 of 4 in the "Step 5: Show Highest or Lowest Category" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". At this point in the walkthrough you choose Individual Category. For context, this section explains: On the Result Page, click + Add Section. Choose Individual Category In the section settings, select: Use the editor to add text, and include dynamic tags (available inside this section). This part of the guide covers 3 fields, listed below. The next step is to in the section settings, select. Step 2 of 4Image 6 of 8 What to chooseChoose Individual Category
    Fields in this part of the guide In the section settings, select:{{quiz_tags.highest_category_name}}{{quiz_tags.lowest_category_name}}
    Buttons and menus referenced Individual CategoryResult Page+ Add SectionHighest CategoryLowest Categorydynamic tags{{quiz_tags.highest_category_name}}{{quiz_tags.lowest_category_name}}
    Next stepIn the section settings, select:
    All 4 steps in this procedure
    1. On the Result Page, click + Add Section.
    2. Choose Individual Category this image
    3. In the section settings, select:
    4. Use the editor to add text, and include dynamic tags (available inside this section):

  3. In the section settings, select:

    • Highest Category → Shows the category with the top score.

    • Lowest Category → Shows the category with the bottom score.

  4. Use the editor to add text, and include dynamic tags (available inside this section):

    • {{quiz_tags.highest_category_name}}

    • {{quiz_tags.highest_category_score}}

    • {{quiz_tags.lowest_category_name}}

    • {{quiz_tags.lowest_category_score}}

Example setups:

  • Highest → “Your strongest area is {{quiz_tags.highest_category_name}} ({{quiz_tags.highest_category_score}}%).”

  • Lowest → “Your weakest area is {{quiz_tags.lowest_category_name}} ({{quiz_tags.lowest_category_score}}%).”

Step 5: Show Highest or Lowest Category (image 7 of 8) What this shows Highest → “Your strongest area is {{quiz_tags.highest_category_name}} ({{quiz_tags.highest_category_score}}%).” Lowest → “Your weakest… What this shows Illustrates the "Step 5: Show Highest or Lowest Category" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot appears in the "Step 5: Show Highest or Lowest Category" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". The text alongside this image reads: Highest → “Your strongest area is {{quiz_tags.highest_category_name}} ({{quiz_tags.highest_category_score}}%).” Lowest → “Your weakest area is {{quiz_tags.lowest_category_name}} ({{quiz_tags.lowest_category_score}}%).”. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: On the Overall Score or Category Score sections, you can configure score tiers (Low, Medium, High). Example: Add a message for each tier (e.g., encouragement, recommendations). Image 7 of 8 What this coversHighest → “Your strongest area is {{quiz_tags.highest_category_name}} ({{quiz_tags.highest_category_score}}%).” Lowest → “Your weakest area is {{quiz_tags.lowest_category_name}} ({{quiz_tags.lowest_category_score}}%).”
Fields in this part of the guide In the section settings, select:{{quiz_tags.highest_category_name}}{{quiz_tags.lowest_category_name}}
Buttons and menus referenced Result Page+ Add SectionIndividual CategoryHighest CategoryLowest Categorydynamic tags{{quiz_tags.highest_category_name}}{{quiz_tags.lowest_category_name}}
Next stepOn the Overall Score or Category Score sections, you can configure score tiers (Low, Medium, High). Example: Add a message for each tier (e.g., encouragement, recommendations).
All 4 steps in this procedure
  1. On the Result Page, click + Add Section.
  2. Choose Individual Category
  3. In the section settings, select:
  4. Use the editor to add text, and include dynamic tags (available inside this section):

Step 6: Add Dynamic Score Ranges (Optional)

  • On the Overall Score or Category Score sections, you can configure score tiers (Low, Medium, High).

  • Example:

    • Low = 0–40%

    • Medium = 41–70%

    • High = 71–100%

  • Add a message for each tier (e.g., encouragement, recommendations).

Step 6: Add Dynamic Score Ranges (Optional) (image 8 of 8) What this shows On the Overall Score or Category Score sections, you can configure score tiers (Low, Medium, High). What this shows Illustrates the "Step 6: Add Dynamic Score Ranges (Optional)" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". This screenshot appears in the "Step 6: Add Dynamic Score Ranges (Optional)" section of "Setting Up Personality-Style Quizzes (Highest/Lowest Category)". The text alongside this image reads: On the Overall Score or Category Score sections, you can configure score tiers (Low, Medium, High). Example: Add a message for each tier (e.g., encouragement, recommendations). This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Once all sections are configured, click Save. Use the Preview option to complete the quiz and confirm. Image 8 of 8 What this coversOn the Overall Score or Category Score sections, you can configure score tiers (Low, Medium, High). Example: Add a message for each tier (e.g., encouragement, recommendations).
Fields in this part of the guide Example:Low = 0–40%Medium = 41–70%High = 71–100%
Buttons and menus referenced Overall ScoreCategory Score
Next stepOnce all sections are configured, click Save. Use the Preview option to complete the quiz and confirm:
All 3 steps in this procedure
  1. On the Overall Score or Category Score sections, you can configure score tiers (Low, Medium, High).
  2. Example:
  3. Add a message for each tier (e.g., encouragement, recommendations).

Step 7: Save and Preview

  • Once all sections are configured, click Save.

  • Use the Preview option to complete the quiz and confirm:

    • Scores are calculating correctly.

    • Highest/Lowest categories display as expected.

    • Messages and CTAs appear in the right places.

Frequently Asked Questions

Q: Where do I insert the dynamic tags?
Use the tag picker in the Rich Text Editor to insert Quiz Tags, Contact fields, Custom Values, or timestamp tags.

Q: How can I send different emails based on the persona?
Use Workflows with a Quiz Submitted trigger to send tailored messages.

Q: Can I show both the highest and the lowest category?
Yes. Add two Individual Category sections—one set to Highest, the other to Lowest—or pair Highest with the Category Score section to show the full breakdown.

Q: Can I mix personality scoring with overall score percentages in the same quiz?

Yes. Use the Individual Category section for personality outcomes and the Overall Score section for total percent—both can coexist on the Result Page.

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