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Custom Meta Tags

Learn how to add custom meta tags to your Funnels and Websites in GHL Customer Care to boost SEO and control browser behavior with easy step-by-step instructions.

2 min read439 words2 explained imagesUpdated Fri, 25 Apr, 2025 at 6:12 PM
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  1. Key Benefits of Custom Meta Tags
  2. How to Add Custom Meta Tags
  3. Frequently Asked Questions
  4. Related Articles

This article will teach you how to add custom meta tags to your Funnels and Websites inside GHL Customer Care. Custom meta tags are used by search engines to convey information and instructions to the search engine.

TABLE OF CONTENTS

What are Custom Meta Tags?

Custom meta tags allow you to manually define how your pages are described to search engines, browsers, and social media platforms. These hidden HTML snippets help control your site's visibility and search engine ranking.

For reference, here is a list of meta tags Google supports: https://developers.google.com/search/docs/crawling-indexing/special-tags

What are Custom Meta Tags? (image 1 of 2) What this shows For reference, here is a list of meta tags Google supports: https://developers.google.com/search/docs/crawling-indexing/special-tags What this shows Illustrates the "What are Custom Meta Tags?" section of "Custom Meta Tags". This screenshot appears in the "What are Custom Meta Tags?" section of "Custom Meta Tags". The text alongside this image reads: For reference, here is a list of meta tags Google supports: https://developers.google.com/search/docs/crawling-indexing/special-tags. Immediately after, the guide continues: Custom meta tags are essential for controlling your website’s SEO performance and appearance across the web. Image 1 of 2 What this coversFor reference, here is a list of meta tags Google supports: https://developers.google.com/search/docs/crawling-indexing/special-tags Next stepCustom meta tags are essential for controlling your website’s SEO performance and appearance across the web.

Key Benefits of Custom Meta Tags

Custom meta tags are essential for controlling your website’s SEO performance and appearance across the web.

  • Improve how your pages appear in search engines.

  • Control title, description, and image when your page is shared.

  • Prevent search engines from indexing draft or private pages.

  • Customize browser behaviors like caching or redirects.

  • Achieve better control over SEO without coding.

How to Add Custom Meta Tags

You can add custom meta tags to funnel and website pages by clicking SEO Meta Data icon at the top of the builder.


  1. Navigate to Sites > Funnels or Sites > Websites.

  2. Select the Funnel or Website you want to edit.

  3. Click into the specific page or step.

  4. Go to the SEO Meta Data tab.

  5. Scroll down to the Links and Tags dropdown.

  6. Click + Add next to Custom Meta Tags.

  7. Add the tag name and content

  8. Click Add

  9. Click Update SEO Meta to save your changes.

Example: you can use the following meta tag to tell search engines not to index a particular page by naming a new custom meta tag "robots" and the content as "noindex" as shown below.
How to Add Custom Meta Tags (image 2 of 2) What this shows Example: you can use the following meta tag to tell search engines not to index a particular page by naming a new custom meta tag "robots"… What this shows Illustrates the "How to Add Custom Meta Tags" section of "Custom Meta Tags". This animation appears in the "How to Add Custom Meta Tags" section of "Custom Meta Tags". The text alongside this image reads: Example: you can use the following meta tag to tell search engines not to index a particular page by naming a new custom meta tag "robots" and the content as "noindex" as shown below. The navigation path used here is Sites > Funnels. Immediately after, the guide continues: Q: How long does it take for Google to recognize my updated meta tags? It can take anywhere from a few hours to a few days depending on Google's crawl schedule. Path: Sites > FunnelsImage 2 of 2 What this coversExample: you can use the following meta tag to tell search engines not to index a particular page by naming a new custom meta tag "robots" and the content as "noindex" as shown below.
Buttons and menus referenced Sites > FunnelsSites > WebsitesSEO Meta DataLinks and Tags+ AddAddUpdate SEO Meta
Next stepQ: How long does it take for Google to recognize my updated meta tags? It can take anywhere from a few hours to a few days depending on Google's crawl schedule.
All 9 steps in this procedure
  1. Navigate to Sites > Funnels or Sites > Websites.
  2. Select the Funnel or Website you want to edit.
  3. Click into the specific page or step.
  4. Go to the SEO Meta Data tab.
  5. Scroll down to the Links and Tags dropdown.
  6. Click + Add next to Custom Meta Tags.
  7. Add the tag name and content
  8. Click Add
  9. Click Update SEO Meta to save your changes.

Frequently Asked Questions


Q: How long does it take for Google to recognize my updated meta tags?
It can take anywhere from a few hours to a few days depending on Google's crawl schedule.

Q: Can I add multiple custom meta tags to a page?
A: Yes, Add as many as needed to optimize your page.

Q: Will missing meta tags hurt my SEO?
Missing key meta tags like description or Open Graph data can negatively impact search engine ranking and social media previews.

Q: What happens if I add a "noindex" tag?
Search engines like Google will skip indexing that page entirely.

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