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Blog Analytics - Track Blog & Post Performance

Track blog and post performance in one dashboard. See views, clicks, top posts, trends, device and category breakdowns to optimize content with GHL Customer Care today.

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On this page
  1. Key Benefits of Blog Analytics
  2. How To Find and Use Blog Analytics
  3. Quick Performance Overview
  4. Trends Over Time
  5. Top Performing Posts
  6. Number of Link Clicks
  7. Device Breakdown
  8. Post Visits by Category
  9. Author Links Clicked
  10. Import vs. Manual Tracking
  11. Frequently Asked Questions
  12. Related Articles

Blog Analytics gives you a clear, single view of your blog’s performance. Track page views, follow engagement trends, and spot top posts to refine your content strategy. This article shows where to find Blog Analytics in GHL Customer Care and how to use each chart and metric to make confident, data-driven decisions.

TABLE OF CONTENTS

What is Blog Analytics?

It is an analytics feature within GHL Customer Care that consolidates key performance metrics of your blogs and posts. By gathering data on page views, clicks, device usage, and more, it empowers you to understand audience behavior and refine your content strategy for optimal engagement.

Key Benefits of Blog Analytics

Blog analytics offers a range of advantages that help content creators and marketers make informed, data-driven decisions:

  • At a glance: Quickly verify overall blog performance with high-level metrics.
  • Repeat what works: Identify top-performing posts to replicate success.
  • Know your readers: Understand audience behavior through device and category insights.
  • Check engagement: Monitor link-click activity to gauge interest.
  • Compare content sources: Distinguish the performance of imported posts versus manually created content.

How To Find and Use Blog Analytics 

Note: Data captured from 28th Aug, 2024. Any data before this date will be shown as Unknown.
  1. Log in to your sub-account.
  2. Click on the Sites tab.
  3. Click on the Analytics tab.
  4. Click on the category selector drop-down and select Blogs.
  5. Allow the dashboard to load—your blog performance metrics will display once available.
  6. Utilize the date range selector and blog site selector to tailor the data view to your needs.
  7. Review each sub-section (e.g., Quick Performance Overview, Trends Over Time) to gain detailed insights into your blog’s activity.


How To Find and Use Blog Analytics (image 1 of 9) What this shows Log in to your sub-account. What this shows Illustrates the "How To Find and Use Blog Analytics" section of "Blog Analytics - Track Blog & Post Performance". This animation appears in the "How To Find and Use Blog Analytics" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Log in to your sub-account. Click on the Sites tab. Click on the Analytics tab. Click on the category selector drop-down and select Blogs. Allow the dashboard to load—your blog performance metrics will display once available. Utilize the date range selector and blog site selector to tailor the…. Immediately after, the guide continues: Quick Performance Overview delivers a high-level snapshot of your blog’s critical performance metrics. It highlights total page views, the number of published blog sites, and total published posts—providing a fast, digestible…. Image 1 of 9 What to chooseLog in to your sub-account. Click on the Sites tab. Click on the Analytics tab. Click on the category selector drop-down and select Blogs. Allow the dashboard to load—your blog performance metrics will display once available. Utilize the date range selector and blog site selector to tailor the data view to your needs. Review each sub-section (e.g., Quick Performance Overview, Trends Over Time) to gain detailed insights into your blog’s activity.
Buttons and menus referenced 28th Aug, 2024sub-accountSitesAnalyticsBlogsdate range selectorblog site selector
Next stepQuick Performance Overview delivers a high-level snapshot of your blog’s critical performance metrics. It highlights total page views, the number of published blog sites, and total published posts—providing a fast, digestible understanding of your overall blog health.
All 7 steps in this procedure
  1. Log in to your sub-account.
  2. Click on the Sites tab.
  3. Click on the Analytics tab.
  4. Click on the category selector drop-down and select Blogs.
  5. Allow the dashboard to load—your blog performance metrics will display once available.
  6. Utilize the date range selector and blog site selector to tailor the data view to your needs.
  7. Review each sub-section (e.g., Quick Performance Overview, Trends Over Time) to gain detailed insights into your blog’s activity.

Quick Performance Overview 

Quick Performance Overview delivers a high-level snapshot of your blog’s critical performance metrics. It highlights total page views, the number of published blog sites, and total published posts—providing a fast, digestible understanding of your overall blog health.

  • Instant display of total page views
  • Count of published blog sites
  • Tally of published posts
Quick Performance Overview (image 2 of 9) What this shows Instant display of total page views Count of published blog sites Tally of published posts What this shows Illustrates the "Quick Performance Overview" section of "Blog Analytics - Track Blog & Post Performance". This screenshot appears in the "Quick Performance Overview" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Instant display of total page views Count of published blog sites Tally of published posts. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Trends Over Time enables you to monitor how your page views evolve across a chosen date range. The clear, interactive graphs help you identify seasonal trends, spikes, or dips in engagement, ensuring you can adjust your strategy as needed. Image 2 of 9 What this coversInstant display of total page views Count of published blog sites Tally of published posts
Fields in this part of the guide Instant display of total page viewsCount of published blog sitesTally of published posts
Next stepTrends Over Time enables you to monitor how your page views evolve across a chosen date range. The clear, interactive graphs help you identify seasonal trends, spikes, or dips in engagement, ensuring you can adjust your strategy as needed.
All 3 steps in this procedure
  1. Instant display of total page views
  2. Count of published blog sites
  3. Tally of published posts

Trends Over Time enables you to monitor how your page views evolve across a chosen date range. The clear, interactive graphs help you identify seasonal trends, spikes, or dips in engagement, ensuring you can adjust your strategy as needed.

  • Graphical representation of page views over time
  • Flexible date range selection for custom insights
  • Visual trend lines for quick analysis
Trends Over Time (image 3 of 9) What this shows Graphical representation of page views over time Flexible date range selection for custom insights Visual trend lines for quick analysis What this shows Illustrates the "Trends Over Time" section of "Blog Analytics - Track Blog & Post Performance". This animation appears in the "Trends Over Time" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Graphical representation of page views over time Flexible date range selection for custom insights Visual trend lines for quick analysis. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Top Performing Posts spotlights your most engaging blog content by showing posts with the highest views and interaction rates. Featuring thumbnails and titles, this section lets you quickly identify content that resonates most with your…. Image 3 of 9 What this coversGraphical representation of page views over time Flexible date range selection for custom insights Visual trend lines for quick analysis
Fields in this part of the guide Graphical representation of page views over timeFlexible date range selection for custom insightsVisual trend lines for quick analysis
Next stepTop Performing Posts spotlights your most engaging blog content by showing posts with the highest views and interaction rates. Featuring thumbnails and titles, this section lets you quickly identify content that resonates most with your audience.
All 3 steps in this procedure
  1. Graphical representation of page views over time
  2. Flexible date range selection for custom insights
  3. Visual trend lines for quick analysis

Top Performing Posts

Top Performing Posts spotlights your most engaging blog content by showing posts with the highest views and interaction rates. Featuring thumbnails and titles, this section lets you quickly identify content that resonates most with your audience.

  • Displays thumbnails and titles for easy identification
  • Ranks posts by view count and engagement
  • Aids in recognizing content success factors
Top Performing Posts (image 4 of 9) What this shows Displays thumbnails and titles for easy identification Ranks posts by view count and engagement Aids in recognizing content success factors What this shows Illustrates the "Top Performing Posts" section of "Blog Analytics - Track Blog & Post Performance". This screenshot appears in the "Top Performing Posts" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Displays thumbnails and titles for easy identification Ranks posts by view count and engagement Aids in recognizing content success factors. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Link Click Tracking provides precise data on which in-post links garner clicks. This insight ensures that you can measure the effectiveness of call-to-actions and hyperlink placements within your blog content. Image 4 of 9 What this coversDisplays thumbnails and titles for easy identification Ranks posts by view count and engagement Aids in recognizing content success factors
Fields in this part of the guide Displays thumbnails and titles for easy identificationRanks posts by view count and engagementAids in recognizing content success factors
Next stepLink Click Tracking provides precise data on which in-post links garner clicks. This insight ensures that you can measure the effectiveness of call-to-actions and hyperlink placements within your blog content.
All 3 steps in this procedure
  1. Displays thumbnails and titles for easy identification
  2. Ranks posts by view count and engagement
  3. Aids in recognizing content success factors

Link Click Tracking provides precise data on which in-post links garner clicks. This insight ensures that you can measure the effectiveness of call-to-actions and hyperlink placements within your blog content.

  • Detailed count of clicks for each embedded link
  • Visual cues to track active engagement points
  • Supports data-driven content improvement decisions
Number of Link Clicks (image 5 of 9) What this shows Detailed count of clicks for each embedded link Visual cues to track active engagement points Supports data-driven content improvement… What this shows Illustrates the "Number of Link Clicks" section of "Blog Analytics - Track Blog & Post Performance". This screenshot appears in the "Number of Link Clicks" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Detailed count of clicks for each embedded link Visual cues to track active engagement points Supports data-driven content improvement decisions. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Device Breakdown informs you about the devices your audience uses to access your blog—be it desktops, mobiles, or tablets. This information is crucial for optimizing the user experience across different platforms and ensuring accessibility. Image 5 of 9 What this coversDetailed count of clicks for each embedded link Visual cues to track active engagement points Supports data-driven content improvement decisions
Fields in this part of the guide Detailed count of clicks for each embedded linkVisual cues to track active engagement pointsSupports data-driven content improvement decisions
Next stepDevice Breakdown informs you about the devices your audience uses to access your blog—be it desktops, mobiles, or tablets. This information is crucial for optimizing the user experience across different platforms and ensuring accessibility.
All 3 steps in this procedure
  1. Detailed count of clicks for each embedded link
  2. Visual cues to track active engagement points
  3. Supports data-driven content improvement decisions

Device Breakdown

Device Breakdown informs you about the devices your audience uses to access your blog—be it desktops, mobiles, or tablets. This information is crucial for optimizing the user experience across different platforms and ensuring accessibility.

  • Segmentation of views by device (desktop, mobile, tablet)
  • Insights to help tailor content for each device type
  • Empowers responsive design and platform-specific adjustments
Device Breakdown (image 6 of 9) What this shows Segmentation of views by device (desktop, mobile, tablet) Insights to help tailor content for each device type Empowers responsive design… What this shows Illustrates the "Device Breakdown" section of "Blog Analytics - Track Blog & Post Performance". This screenshot appears in the "Device Breakdown" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Segmentation of views by device (desktop, mobile, tablet) Insights to help tailor content for each device type Empowers responsive design and platform-specific adjustments. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Category Insights segment post visits by their respective content categories. This feature enables you to understand which topics or themes are generating the most interest, allowing for more targeted content planning. Image 6 of 9 What to fill inSegmentation of views by device (desktop, mobile, tablet) Insights to help tailor content for each device type Empowers responsive design and platform-specific adjustments
Fields in this part of the guide Segmentation of views by device (desktop, mobile, tablet)Insights to help tailor content for each device typeEmpowers responsive design and platform-specific adjustments
Next stepCategory Insights segment post visits by their respective content categories. This feature enables you to understand which topics or themes are generating the most interest, allowing for more targeted content planning.
All 3 steps in this procedure
  1. Segmentation of views by device (desktop, mobile, tablet)
  2. Insights to help tailor content for each device type
  3. Empowers responsive design and platform-specific adjustments

Post Visits by Category 

Category Insights segment post visits by their respective content categories. This feature enables you to understand which topics or themes are generating the most interest, allowing for more targeted content planning.

  • Displays visit counts split by content category
  • Helps identify subject areas with strong audience appeal
  • Supports strategic improvements in content targeting
Post Visits by Category (image 7 of 9) What this shows Displays visit counts split by content category Helps identify subject areas with strong audience appeal Supports strategic improvements… What this shows Illustrates the "Post Visits by Category" section of "Blog Analytics - Track Blog & Post Performance". This screenshot appears in the "Post Visits by Category" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Displays visit counts split by content category Helps identify subject areas with strong audience appeal Supports strategic improvements in content targeting. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Author Insights track clicks on author links, illuminating which contributors are driving engagement. This data can be used to celebrate high performers or guide collaborative content strategies. Image 7 of 9 What this coversDisplays visit counts split by content category Helps identify subject areas with strong audience appeal Supports strategic improvements in content targeting
Fields in this part of the guide Displays visit counts split by content categoryHelps identify subject areas with strong audience appealSupports strategic improvements in content targeting
Next stepAuthor Insights track clicks on author links, illuminating which contributors are driving engagement. This data can be used to celebrate high performers or guide collaborative content strategies.
All 3 steps in this procedure
  1. Displays visit counts split by content category
  2. Helps identify subject areas with strong audience appeal
  3. Supports strategic improvements in content targeting

Author Insights track clicks on author links, illuminating which contributors are driving engagement. This data can be used to celebrate high performers or guide collaborative content strategies.

  • Monitors engagement through author link clicks
  • Provides feedback on individual contributor performance
  • Drives data-backed decisions in content collaboration
Author Links Clicked (image 8 of 9) What this shows Monitors engagement through author link clicks Provides feedback on individual contributor performance Drives data-backed decisions in… What this shows Illustrates the "Author Links Clicked" section of "Blog Analytics - Track Blog & Post Performance". This screenshot appears in the "Author Links Clicked" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Monitors engagement through author link clicks Provides feedback on individual contributor performance Drives data-backed decisions in content collaboration. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Import vs. Manual Tracking distinguishes between posts that were imported and those created manually. This comparison lets you evaluate the performance differences between various content creation methods, helping you refine your posting…. Image 8 of 9 What this coversMonitors engagement through author link clicks Provides feedback on individual contributor performance Drives data-backed decisions in content collaboration
Fields in this part of the guide Monitors engagement through author link clicksProvides feedback on individual contributor performanceDrives data-backed decisions in content collaboration
Next stepImport vs. Manual Tracking distinguishes between posts that were imported and those created manually. This comparison lets you evaluate the performance differences between various content creation methods, helping you refine your posting strategies.
All 3 steps in this procedure
  1. Monitors engagement through author link clicks
  2. Provides feedback on individual contributor performance
  3. Drives data-backed decisions in content collaboration

Import vs. Manual Tracking

Import vs. Manual Tracking distinguishes between posts that were imported and those created manually. This comparison lets you evaluate the performance differences between various content creation methods, helping you refine your posting strategies.

  • Offers insight into content creation methods
  • Highlights performance disparities between imported and manually created posts
  • Supports decision-making regarding content curation techniques
Import vs. Manual Tracking (image 9 of 9) What this shows Offers insight into content creation methods Highlights performance disparities between imported and manually created posts Supports… What this shows Illustrates the "Import vs. Manual Tracking" section of "Blog Analytics - Track Blog & Post Performance". This screenshot appears in the "Import vs. Manual Tracking" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Offers insight into content creation methods Highlights performance disparities between imported and manually created posts Supports decision-making regarding content curation techniques. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Q: Who can access Blog Analytics? Image 9 of 9 What this coversOffers insight into content creation methods Highlights performance disparities between imported and manually created posts Supports decision-making regarding content curation techniques
Fields in this part of the guide Offers insight into content creation methods
Next stepQ: Who can access Blog Analytics?
All 3 steps in this procedure
  1. Offers insight into content creation methods
  2. Highlights performance disparities between imported and manually created posts
  3. Supports decision-making regarding content curation techniques

Frequently Asked Questions

Q: Who can access Blog Analytics?

Blog Analytics are available to all users across all 3 plans.

Q: From when is the data available?

Blog Analytics are captured starting 28th Aug, 2024. Any blog activity before this date will appear as “Unknown” in reports.

Q: How can I filter data by date?

Use the date range selector to view data for your desired period.

Q: How do I identify which posts are most engaging?

The Top Performing Posts section uses thumbnails and titles to help you quickly spot posts with the highest engagement.

Q: Is the data updated in real time?

While the data is refreshed regularly, there may be a slight delay in real-time updates due to processing intervals.

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