# Blog Analytics - Track Blog & Post Performance > Track blog and post performance in one dashboard. See views, clicks, top posts, trends, device and category breakdowns to optimize content with GHL Customer Care today. - Source: https://docs.ghlcustomercare.com/docs/sites/blog/blog-analytics-track-blog-post-performance - Section: Sites / Blog - Reading time: 4 min - Images: 9, each explained below --- Blog Analytics gives you a clear, single view of your blog’s performance. Track page views, follow engagement trends, and spot top posts to refine your content strategy. This article shows where to find Blog Analytics in GHL Customer Care and how to use each chart and metric to make confident, data-driven decisions. --- **TABLE OF CONTENTS** - [What is Blog Analytics?](#what-is-blog-analytics)[](#key-benefits-of-blog-analytics) - [Key Benefits of Blog Analytics](#key-benefits-of-blog-analytics)[](#how-to-find-and-use-blog-analytics) - [How To Find and Use Blog Analytics](#how-to-find-and-use-blog-analytics) [](#quick-performance-overview) - [Quick Performance Overview](#quick-performance-overview) [](#trends-over-time) - [Trends Over Time](#trends-over-time)[](#top-performing-posts) - [Top Performing Posts](#top-performing-posts)[](#number-of-link-clicks) - [Number of Link Clicks](#number-of-link-clicks)[](#device-breakdown) - [Device Breakdown](#device-breakdown)[](#post-visits-by-category) - [Post Visits by Category](#post-visits-by-category) [](#author-links-clicked) - [Author Links Clicked](#author-links-clicked)[](#import-vs-manual-tracking) - [Import vs. Manual Tracking](#import-vs-manual-tracking)[](#frequently-asked-questions) - [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles) - [Related Articles](#related-articles) --- # **What is Blog Analytics?** It is an analytics feature within GHL Customer Care that consolidates key performance metrics of your blogs and posts. By gathering data on page views, clicks, device usage, and more, it empowers you to understand audience behavior and refine your content strategy for optimal engagement. --- ## **Key Benefits of Blog Analytics** Blog analytics offers a range of advantages that help content creators and marketers make informed, data-driven decisions: - **At a glance:** Quickly verify overall blog performance with high-level metrics. - **Repeat what works:** Identify top-performing posts to replicate success. - **Know your readers:** Understand audience behavior through device and category insights. - **Check engagement:** Monitor link-click activity to gauge interest. - **Compare content sources:** Distinguish the performance of imported posts versus manually created content. --- ## **How To Find and Use Blog Analytics**  **Note:** Data captured from **28th Aug, 2024**. Any data before this date will be shown as Unknown. 1. Log in to your **sub-account**. 2. Click on the **Sites** tab. 3. Click on the **Analytics** tab. 4. Click on the category selector drop-down and select **Blogs**. 5. Allow the dashboard to load—your blog performance metrics will display once available. 6. Utilize the **date range selector** and **blog site selector** to tailor the data view to your needs. 7. Review each sub-section (e.g., Quick Performance Overview, Trends Over Time) to gain detailed insights into your blog’s activity. ![How To Find and Use Blog Analytics (image 1 of 9)](https://jumpshare.com/share/IuzDIkeJL3Y5FA7N8KMm+/GIF+Recording+2025-09-03+at+7.54.41+PM.gif) **How To Find and Use Blog Analytics (image 1 of 9)** This animation appears in the "How To Find and Use Blog Analytics" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Log in to your sub-account. Click on the Sites tab. Click on the Analytics tab. Click on the category selector drop-down and select Blogs. Allow the dashboard to load—your blog performance metrics will display once available. Utilize the date range selector and blog site selector to tailor the…. Immediately after, the guide continues: Quick Performance Overview delivers a high-level snapshot of your blog’s critical performance metrics. It highlights total page views, the number of published blog sites, and total published posts—providing a fast, digestible…. - What to choose: Log in to your sub-account. Click on the Sites tab. Click on the Analytics tab. Click on the category selector drop-down and select Blogs. Allow the dashboard to load—your blog performance metrics will display once available. Utilize the date range selector and blog site selector to tailor the data view to your needs. Review each sub-section (e.g., Quick Performance Overview, Trends Over Time) to gain detailed insights into your blog’s activity. - Controls: 28th Aug, 2024, sub-account, Sites, Analytics, Blogs, date range selector, blog site selector - Next: Quick Performance Overview delivers a high-level snapshot of your blog’s critical performance metrics. It highlights total page views, the number of published blog sites, and total published posts—providing a fast, digestible understanding of your overall blog health. Full procedure: 1. Log in to your sub-account. 2. Click on the Sites tab. 3. Click on the Analytics tab. 4. Click on the category selector drop-down and select Blogs. 5. Allow the dashboard to load—your blog performance metrics will display once available. 6. Utilize the date range selector and blog site selector to tailor the data view to your needs. 7. Review each sub-section (e.g., Quick Performance Overview, Trends Over Time) to gain detailed insights into your blog’s activity. --- ## **Quick Performance Overview**  Quick Performance Overview delivers a high-level snapshot of your blog’s critical performance metrics. It highlights total page views, the number of published blog sites, and total published posts—providing a fast, digestible understanding of your overall blog health. - Instant display of total page views - Count of published blog sites - Tally of published posts ![Quick Performance Overview (image 2 of 9)](https://jumpshare.com/share/5utcidcI7TheXSFw34d8+/Screen+Shot+2025-09-03+at+8.00.49+PM.png) **Quick Performance Overview (image 2 of 9)** This screenshot appears in the "Quick Performance Overview" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Instant display of total page views Count of published blog sites Tally of published posts. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Trends Over Time enables you to monitor how your page views evolve across a chosen date range. The clear, interactive graphs help you identify seasonal trends, spikes, or dips in engagement, ensuring you can adjust your strategy as needed. - What this covers: Instant display of total page views Count of published blog sites Tally of published posts - Fields: Instant display of total page views, Count of published blog sites, Tally of published posts - Next: Trends Over Time enables you to monitor how your page views evolve across a chosen date range. The clear, interactive graphs help you identify seasonal trends, spikes, or dips in engagement, ensuring you can adjust your strategy as needed. Full procedure: 1. Instant display of total page views 2. Count of published blog sites 3. Tally of published posts --- ## **Trends Over Time** Trends Over Time enables you to monitor how your page views evolve across a chosen date range. The clear, interactive graphs help you identify seasonal trends, spikes, or dips in engagement, ensuring you can adjust your strategy as needed. - Graphical representation of page views over time - Flexible date range selection for custom insights - Visual trend lines for quick analysis ![Trends Over Time (image 3 of 9)](https://jumpshare.com/share/gRDfrfR8NNRIUFr9PnHg+/GIF+Recording+2025-09-03+at+8.03.28+PM.gif) **Trends Over Time (image 3 of 9)** This animation appears in the "Trends Over Time" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Graphical representation of page views over time Flexible date range selection for custom insights Visual trend lines for quick analysis. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Top Performing Posts spotlights your most engaging blog content by showing posts with the highest views and interaction rates. Featuring thumbnails and titles, this section lets you quickly identify content that resonates most with your…. - What this covers: Graphical representation of page views over time Flexible date range selection for custom insights Visual trend lines for quick analysis - Fields: Graphical representation of page views over time, Flexible date range selection for custom insights, Visual trend lines for quick analysis - Next: Top Performing Posts spotlights your most engaging blog content by showing posts with the highest views and interaction rates. Featuring thumbnails and titles, this section lets you quickly identify content that resonates most with your audience. Full procedure: 1. Graphical representation of page views over time 2. Flexible date range selection for custom insights 3. Visual trend lines for quick analysis --- ## **Top Performing Posts** Top Performing Posts spotlights your most engaging blog content by showing posts with the highest views and interaction rates. Featuring thumbnails and titles, this section lets you quickly identify content that resonates most with your audience. - Displays thumbnails and titles for easy identification - Ranks posts by view count and engagement - Aids in recognizing content success factors ![Top Performing Posts (image 4 of 9)](https://jumpshare.com/share/bQR0X2gwp8JV1XI9msos+/Screen+Shot+2025-09-03+at+8.09.21+PM.png) **Top Performing Posts (image 4 of 9)** This screenshot appears in the "Top Performing Posts" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Displays thumbnails and titles for easy identification Ranks posts by view count and engagement Aids in recognizing content success factors. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Link Click Tracking provides precise data on which in-post links garner clicks. This insight ensures that you can measure the effectiveness of call-to-actions and hyperlink placements within your blog content. - What this covers: Displays thumbnails and titles for easy identification Ranks posts by view count and engagement Aids in recognizing content success factors - Fields: Displays thumbnails and titles for easy identification, Ranks posts by view count and engagement, Aids in recognizing content success factors - Next: Link Click Tracking provides precise data on which in-post links garner clicks. This insight ensures that you can measure the effectiveness of call-to-actions and hyperlink placements within your blog content. Full procedure: 1. Displays thumbnails and titles for easy identification 2. Ranks posts by view count and engagement 3. Aids in recognizing content success factors --- ## **Number of Link Clicks** Link Click Tracking provides precise data on which in-post links garner clicks. This insight ensures that you can measure the effectiveness of call-to-actions and hyperlink placements within your blog content. - Detailed count of clicks for each embedded link - Visual cues to track active engagement points - Supports data-driven content improvement decisions ![Number of Link Clicks (image 5 of 9)](https://jumpshare.com/share/Ryry2R8DiCsLkNLt6WgF+/Screenshot+2025-08-25+at+12.17.24%E2%80%AFPM.png) **Number of Link Clicks (image 5 of 9)** This screenshot appears in the "Number of Link Clicks" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Detailed count of clicks for each embedded link Visual cues to track active engagement points Supports data-driven content improvement decisions. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Device Breakdown informs you about the devices your audience uses to access your blog—be it desktops, mobiles, or tablets. This information is crucial for optimizing the user experience across different platforms and ensuring accessibility. - What this covers: Detailed count of clicks for each embedded link Visual cues to track active engagement points Supports data-driven content improvement decisions - Fields: Detailed count of clicks for each embedded link, Visual cues to track active engagement points, Supports data-driven content improvement decisions - Next: Device Breakdown informs you about the devices your audience uses to access your blog—be it desktops, mobiles, or tablets. This information is crucial for optimizing the user experience across different platforms and ensuring accessibility. Full procedure: 1. Detailed count of clicks for each embedded link 2. Visual cues to track active engagement points 3. Supports data-driven content improvement decisions --- ## **Device Breakdown** Device Breakdown informs you about the devices your audience uses to access your blog—be it desktops, mobiles, or tablets. This information is crucial for optimizing the user experience across different platforms and ensuring accessibility. - Segmentation of views by device (desktop, mobile, tablet) - Insights to help tailor content for each device type - Empowers responsive design and platform-specific adjustments ![Device Breakdown (image 6 of 9)](https://jumpshare.com/share/Nu2I8YYmyLfEHzZfT6ST+/Screen+Shot+2025-09-03+at+8.16.34+PM.png) **Device Breakdown (image 6 of 9)** This screenshot appears in the "Device Breakdown" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Segmentation of views by device (desktop, mobile, tablet) Insights to help tailor content for each device type Empowers responsive design and platform-specific adjustments. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Category Insights segment post visits by their respective content categories. This feature enables you to understand which topics or themes are generating the most interest, allowing for more targeted content planning. - What to fill in: Segmentation of views by device (desktop, mobile, tablet) Insights to help tailor content for each device type Empowers responsive design and platform-specific adjustments - Fields: Segmentation of views by device (desktop, mobile, tablet), Insights to help tailor content for each device type, Empowers responsive design and platform-specific adjustments - Next: Category Insights segment post visits by their respective content categories. This feature enables you to understand which topics or themes are generating the most interest, allowing for more targeted content planning. Full procedure: 1. Segmentation of views by device (desktop, mobile, tablet) 2. Insights to help tailor content for each device type 3. Empowers responsive design and platform-specific adjustments --- ## **Post Visits by Category**  Category Insights segment post visits by their respective content categories. This feature enables you to understand which topics or themes are generating the most interest, allowing for more targeted content planning. - Displays visit counts split by content category - Helps identify subject areas with strong audience appeal - Supports strategic improvements in content targeting ![Post Visits by Category (image 7 of 9)](https://jumpshare.com/share/ZFBiqFlSvfgP0P3q6Sa0+/Screen+Shot+2025-09-03+at+8.18.53+PM.png) **Post Visits by Category (image 7 of 9)** This screenshot appears in the "Post Visits by Category" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Displays visit counts split by content category Helps identify subject areas with strong audience appeal Supports strategic improvements in content targeting. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Author Insights track clicks on author links, illuminating which contributors are driving engagement. This data can be used to celebrate high performers or guide collaborative content strategies. - What this covers: Displays visit counts split by content category Helps identify subject areas with strong audience appeal Supports strategic improvements in content targeting - Fields: Displays visit counts split by content category, Helps identify subject areas with strong audience appeal, Supports strategic improvements in content targeting - Next: Author Insights track clicks on author links, illuminating which contributors are driving engagement. This data can be used to celebrate high performers or guide collaborative content strategies. Full procedure: 1. Displays visit counts split by content category 2. Helps identify subject areas with strong audience appeal 3. Supports strategic improvements in content targeting --- ## **Author Links Clicked** Author Insights track clicks on author links, illuminating which contributors are driving engagement. This data can be used to celebrate high performers or guide collaborative content strategies. - Monitors engagement through author link clicks - Provides feedback on individual contributor performance - Drives data-backed decisions in content collaboration ![Author Links Clicked (image 8 of 9)](https://jumpshare.com/share/ctzN9KN17zXbX7fnzMgS+/Screen+Shot+2025-09-03+at+8.19.56+PM.png) **Author Links Clicked (image 8 of 9)** This screenshot appears in the "Author Links Clicked" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Monitors engagement through author link clicks Provides feedback on individual contributor performance Drives data-backed decisions in content collaboration. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Import vs. Manual Tracking distinguishes between posts that were imported and those created manually. This comparison lets you evaluate the performance differences between various content creation methods, helping you refine your posting…. - What this covers: Monitors engagement through author link clicks Provides feedback on individual contributor performance Drives data-backed decisions in content collaboration - Fields: Monitors engagement through author link clicks, Provides feedback on individual contributor performance, Drives data-backed decisions in content collaboration - Next: Import vs. Manual Tracking distinguishes between posts that were imported and those created manually. This comparison lets you evaluate the performance differences between various content creation methods, helping you refine your posting strategies. Full procedure: 1. Monitors engagement through author link clicks 2. Provides feedback on individual contributor performance 3. Drives data-backed decisions in content collaboration --- ## **Import vs. Manual Tracking** Import vs. Manual Tracking distinguishes between posts that were imported and those created manually. This comparison lets you evaluate the performance differences between various content creation methods, helping you refine your posting strategies. - Offers insight into content creation methods - Highlights performance disparities between imported and manually created posts - Supports decision-making regarding content curation techniques ![Import vs. Manual Tracking (image 9 of 9)](https://jumpshare.com/share/Ou9ueo77kPLMInI9FYE3+/Screen+Shot+2025-09-03+at+8.21.15+PM.png) **Import vs. Manual Tracking (image 9 of 9)** This screenshot appears in the "Import vs. Manual Tracking" section of "Blog Analytics - Track Blog & Post Performance". The text alongside this image reads: Offers insight into content creation methods Highlights performance disparities between imported and manually created posts Supports decision-making regarding content curation techniques. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Q: Who can access Blog Analytics? - What this covers: Offers insight into content creation methods Highlights performance disparities between imported and manually created posts Supports decision-making regarding content curation techniques - Fields: Offers insight into content creation methods - Next: Q: Who can access Blog Analytics? Full procedure: 1. Offers insight into content creation methods 2. Highlights performance disparities between imported and manually created posts 3. Supports decision-making regarding content curation techniques --- ## **Frequently Asked Questions** **Q: Who can access Blog Analytics?** Blog Analytics are available to all users across all 3 plans. **Q: From when is the data available?** Blog Analytics are captured starting 28th Aug, 2024. Any blog activity before this date will appear as “Unknown” in reports. **Q: How can I filter data by date?** Use the date range selector to view data for your desired period. **Q: How do I identify which posts are most engaging?** The Top Performing Posts section uses thumbnails and titles to help you quickly spot posts with the highest engagement. **Q: Is the data updated in real time?** While the data is refreshed regularly, there may be a slight delay in real-time updates due to processing intervals. --- ## **Related Articles** - [Create Blog Posts](https://docs.ghlcustomercare.com/docs/sites/blog/create-blog-posts) - [How to schedule a blog post?](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-schedule-a-blog-post-in-ghl-customer-care) - [How to move from Old Blog to New Blog?](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-move-from-old-blog-to-new-blog) - [Blog Post Importer](https://docs.ghlcustomercare.com/docs/sites/blog/blogs-import-blog-posts-using-url) - [How to create blog post outline with Content AI?](https://docs.ghlcustomercare.com/docs/ai-employee/content-ai-in-blogs/how-to-create-blog-post-outline-with-content-ai) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com