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Reputation Management & Reviews

Reputation Management: Competitor Analysis in GHL Customer Care

Use Competitor Analysis in GHL Customer Care to compare your client’s reviews with up to 3 competitors using real-time data from Google and other platforms.

3 min read723 words4 explained imagesUpdated Mon, 26 May, 2025 at 7:09 AM
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On this page
  1. Key Benefits of Competitor Analysis
  2. How To Setup Competitor Analysis
  3. Step 1: Navigate to Competitor Analysis
  4. Step 2: Add Your Business
  5. Step 3: Add Competitors
  6. Step 4: Check Ratings by Source
  7. Additional Competitor Analysis Subtopics
  8. Real-Time Benchmarking
  9. Multi-Platform Insights
  10. Easy Setup and Automation
  11. Frequently Asked Questions
  12. Related Articles

Gain a competitive edge with GHL Customer Care’s new Competitor Analysis feature in Reputation Management. Effortlessly benchmark your clients’ online reputation against up to three competitors, using real-time review data from Google and other major platforms.

TABLE OF CONTENTS

What is Competitor Analysis in Reputation Management?

Competitor Analysis is a powerful tool within GHL Customer Care’s Reputation Management suite that allows agencies and businesses to compare their online reputation metrics with up to three competitors. By automatically gathering and analyzing review data across multiple platforms, this feature provides a comprehensive view of how your business stacks up in the market, helping you identify strengths, weaknesses, and opportunities for improvement.

Key Benefits of Competitor Analysis

Understanding the advantages of Competitor Analysis helps you leverage this feature for maximum impact:

  • Real-Time Benchmarking: Instantly compare Google star ratings and review volumes with up to three competitors.
  • Multi-Platform Insights: Access reputation data from Google and other major review platforms for a holistic view.
  • Actionable Visuals: Intuitive charts highlight performance gaps and opportunities at a glance.
  • Effortless Setup: Quickly search and select competitors; all data is auto-fetched and updated regularly.
  • Enhanced Client Reporting: Export and share insights to strengthen your client presentations.
  • Time Savings: Eliminate manual research—get all the insights you need in one place.
  • Strategic Decision-Making: Use data-backed insights to refine your reputation management strategies.

How To Setup Competitor Analysis

Setting up Competitor Analysis is straightforward and ensures you get accurate, up-to-date insights with minimal effort.

Step 1: Navigate to Competitor Analysis

  1. Click on the Reputation option in your account dashboard.
  2. Click on the Competitor Analysis tab to begin the setup process.
    Step 2 of 2: Click on the Competitor Analysis tab to begin the setup process What this shows Step 2 of 2: Click on the Competitor Analysis tab to begin the setup process. What this shows Shows what to click for step 2 of 2 in the "Step 1: Navigate to Competitor Analysis" section of "Reputation Management: Competitor Analysis in GHL Customer Care". This screenshot accompanies step 2 of 2 in the "Step 1: Navigate to Competitor Analysis" section of "Reputation Management: Competitor Analysis in GHL Customer Care". At this point in the walkthrough you click on the Competitor Analysis tab to begin the setup process. Step 2 of 2Image 1 of 4 What to clickClick on the Competitor Analysis tab to begin the setup process.
    Buttons and menus referenced Competitor AnalysisReputation
    All 2 steps in this procedure
    1. Click on the Reputation option in your account dashboard.
    2. Click on the Competitor Analysis tab to begin the setup process. this image

Step 2: Add Your Business

  1. Click on the + Add Your Business button under competitor analysis tab.
  2. Allow Location Permission.
  3. Search for your business and select the correct one.
  4. Click on the + Add Your Business button beside the search bar.
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    Buttons and menus referenced + Add Your Business.Location Permission
    All 4 steps in this procedure
    1. Click on the + Add Your Business button under competitor analysis tab.
    2. Allow Location Permission.
    3. Search for your business and select the correct one.
    4. Click on the + Add Your Business button beside the search bar. this image

Step 3: Add Competitors

  1. Click on the + Add Competitor button. (You can add maximum 3 Competitors)
  2. Search for competitor businesses and select the correct ones.
  3. Click on the + Add Competitor button beside the search bar.
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    Buttons and menus referenced + Add Competitor.maximum 3
    All 3 steps in this procedure
    1. Click on the + Add Competitor button. (You can add maximum 3 Competitors)
    2. Search for competitor businesses and select the correct ones.
    3. Click on the + Add Competitor button beside the search bar. this image

Step 4: Check Ratings by Source

  1. Scroll down to see “Rating by Source” across Google, Facebook, TripAdvisor, etc.
  2. The system will automatically fetch and display real-time data, including star ratings, review volumes, and response times.
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    Buttons and menus referenced Rating by Source
    All 2 steps in this procedure
    1. Scroll down to see “ Rating by Source ” across Google, Facebook, TripAdvisor, etc.
    2. The system will automatically fetch and display real-time data, including star ratings, review volumes, and response times. this image

Additional Competitor Analysis Subtopics 

Explore more ways to utilize Competitor Analysis for deeper insights and strategic actions:

  • Real-Time Benchmarking


    Real-time benchmarking allows you to see how your business’s reputation metrics compare to competitors at any moment, enabling quick responses to changes in the market.
    • Compare Google star ratings side-by-side.
    • Analyze total review volume trends.
    • Monitor average response times to customer reviews.

  • Multi-Platform Insights


    Multi-platform insights expand your competitive analysis beyond Google, giving you a broader perspective on your reputation landscape.
    • Access data from additional major review platforms (e.g., Facebook, Yelp, etc.).
    • Identify platforms where competitors may be outperforming you.

  • Easy Setup and Automation


    The automated setup process ensures you spend less time gathering data and more time acting on insights.
    • Competitor data is auto-fetched and refreshed regularly.
    • No manual data entry required—set it and forget it.

Frequently Asked Questions

Q: How many competitors can I compare at once?

You can benchmark your business against up to three competitors at a time.

Q: Which review platforms are supported?

Google is fully supported, with additional major review platforms included for broader insights.

Q: How often is the competitor data updated?

Data is auto-fetched and refreshed regularly to ensure you always have the latest insights.

Q: Is there any manual data entry required?

No, all competitor data is automatically gathered and updated by GHL Customer Care.

Q: Can I change the selected competitors after setup?

Yes, you can update your competitor selections at any time.

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