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How to analyze workflow campaigns?

TABLE OF CONTENTS What is Workflow Campaigns? Why is This Beneficial?: How to Use What is Workflow Campaigns? Workflow campaigns refer to the combination…

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  1. What is Workflow Campaigns?
  2. Why is This Beneficial?:
  3. How to Use:

TABLE OF CONTENTS

What is Workflow Campaigns?

Workflow campaigns refer to the combination of all email actions present within a workflow. They allow you to manage and analyze email communications triggered by various workflow steps, offering a comprehensive view of the performance of each email action within a workflow.

To streamline your analysis, we’ve introduced a new way to view statistics for all your email campaigns—whether sent through workflows or as standalone campaigns.

Why is This Beneficial?:

  • Unified Statistics: Having workflow email stats under Email Marketing makes it easier to track and compare campaign performance from one place.
  • Comprehensive Insights: You can now view both the overall workflow stats and break them down by individual email actions, allowing for deeper analysis of each step in your workflow.
  • Simplified Editing: You can edit workflows directly from the statistics screen, speeding up the process of making changes and improving efficiency

 How to Use:

  1. Navigate to Workflow Campaigns:

    • Go to Email Marketing -> Campaigns -> Workflow Campaigns.
    • This screen will give you access to the overall and individual email statistics.
      Step 2 of 2: This screen will give you access to the overall and individual email… What this shows Step 2 of 2: This screen will give you access to the overall and individual email statistics. What this shows Shows what this covers for step 2 of 2 in the "How to Use:" section of "How to analyze workflow campaigns?". This screenshot accompanies step 2 of 2 in the "How to Use:" section of "How to analyze workflow campaigns?". At this point in the walkthrough you this screen will give you access to the overall and individual email statistics. Step 2 of 2Image 1 of 4 What this coversThis screen will give you access to the overall and individual email statistics.
      Buttons and menus referenced Navigate to Workflow CampaignsEmail MarketingCampaignsWorkflow CampaignsEdit WorkflowView StatisticsStatistics
      All 2 steps in this procedure
      1. Go to Email Marketing -> Campaigns -> Workflow Campaigns.
      2. This screen will give you access to the overall and individual email statistics. this image

  2. Edit Workflow: To make changes, click on Edit Workflow to access the workflow builder.

    Step 2 of 3: Edit Workflow: To make changes, click on Edit Workflow to access the… What this shows Step 2 of 3: Edit Workflow: To make changes, click on Edit Workflow to access the workflow builder. What this shows Shows what to click for step 2 of 3 in the "How to Use:" section of "How to analyze workflow campaigns?". This screenshot accompanies step 2 of 3 in the "How to Use:" section of "How to analyze workflow campaigns?". At this point in the walkthrough you edit Workflow: To make changes, click on Edit Workflow to access the workflow builder. The next step is to view Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow. Step 2 of 3Image 2 of 4 What to clickEdit Workflow: To make changes, click on Edit Workflow to access the workflow builder.
    Buttons and menus referenced Edit WorkflowNavigate to Workflow CampaignsEmail MarketingCampaignsWorkflow CampaignsView StatisticsStatistics
    Next stepView Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow.
    All 3 steps in this procedure
    1. Navigate to Workflow Campaigns:
    2. Edit Workflow: To make changes, click on Edit Workflow to access the workflow builder. this image
    3. View Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow.

  3. View Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow.

    Step 3 of 3: View Statistics: To see workflow stats, click on Statistics. Use the… What this shows Step 3 of 3: View Statistics: To see workflow stats, click on Statistics. What this shows Shows what to choose for step 3 of 3 in the "How to Use:" section of "How to analyze workflow campaigns?". This screenshot accompanies step 3 of 3 in the "How to Use:" section of "How to analyze workflow campaigns?". At this point in the walkthrough you view Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow. Step 3 of 3Image 3 of 4 What to chooseView Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow.
    Buttons and menus referenced View StatisticsStatisticsNavigate to Workflow CampaignsEmail MarketingCampaignsWorkflow CampaignsEdit Workflow
    All 3 steps in this procedure
    1. Navigate to Workflow Campaigns:
    2. Edit Workflow: To make changes, click on Edit Workflow to access the workflow builder.
    3. View Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow. this image
    Step 3 of 3: View Statistics: To see workflow stats, click on Statistics. Use the… What this shows Step 3 of 3: View Statistics: To see workflow stats, click on Statistics. What this shows Shows what to choose for step 3 of 3 in the "How to Use:" section of "How to analyze workflow campaigns?". This screenshot accompanies step 3 of 3 in the "How to Use:" section of "How to analyze workflow campaigns?". At this point in the walkthrough you view Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow. Step 3 of 3Image 4 of 4 What to chooseView Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow.
    Buttons and menus referenced View StatisticsStatisticsNavigate to Workflow CampaignsEmail MarketingCampaignsWorkflow CampaignsEdit Workflow
    All 3 steps in this procedure
    1. Navigate to Workflow Campaigns:
    2. Edit Workflow: To make changes, click on Edit Workflow to access the workflow builder.
    3. View Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow. this image

With these improvements, monitoring your email campaigns becomes faster, more insightful, and easier to manage, giving you full control over your email workflows

Frequently asked questions

What is Workflow Campaigns?
Workflow campaigns refer to the combination of all email actions present within a workflow. They allow you to manage and analyze email communications triggered by various workflow steps, offering a comprehensive view of the performance of each email action within a workflow. To streamline your analysis, we’ve introduced a new way to view statistics for all your email campaigns—whether sent through workflows or as standalone campaigns.

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