The Summary section in Email Statistics provides a complete overview of your campaign’s performance after it’s been sent. It displays delivery, open, and…
Assistants need to reach this page over the internet. While it is only running on your machine, these two buttons will not be able to load it.
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
The Summary section in Email Statistics provides a complete overview of your campaign’s performance after it’s been sent. It displays delivery, open, and engagement rates, helping you quickly understand how recipients interacted with your email.
This article explains how to access the Summary page, what each metric means, and how to interpret your campaign’s performance data.
The Summary Page gives you an at-a-glance view of your email campaign’s performance. It includes engagement metrics like delivery, open, click, and bounce rates, as well as unsubscribe and spam statistics.
You can also view engagement trends over time, analyse conversions, and access detailed recipient-level data such as who opened, clicked, or unsubscribed from your email.
How to Access the Summary Page
Navigate to Marketing → Emails from your dashboard.
Go to the Campaigns tab.
Step 2 of 7: Go to the Campaigns tabWhat this shows Step 2 of 7: Go to the Campaigns tab.What this showsShows where to go for step 2 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page".This screenshot accompanies step 2 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page". At this point in the walkthrough you go to the Campaigns tab. For context, this section explains: Navigate to Marketing → Emails from your dashboard. Go to the Campaigns tab. Locate your sent email campaign. Click on the three-dot menu (⋮) next to the campaign name. Select “Statistics.” In the stats side panel that opens, click “Load More Statistics.” On the full statistics page, select the…. The next step is to locate your sent email campaign.Step 2 of 7Image 1 of 7Where to goGo to the Campaigns tab.
Buttons and menus referencedCampaignsMarketing → Emailssent email campaignthree-dot menu (⋮)“Statistics.”“Load More Statistics.”Summary
Next stepLocate your sent email campaign.All 7 steps in this procedure
Navigate to Marketing → Emails from your dashboard.
Go to the Campaigns tab. this image
Locate your sent email campaign.
Click on the three-dot menu (⋮) next to the campaign name.
Select “Statistics.”
In the stats side panel that opens, click “Load More Statistics.”
On the full statistics page, select the Summary tab at the top.
Locate your sent email campaign.
Click on the three-dot menu (⋮) next to the campaign name.
Select “Statistics.”
Step 5 of 7: Select “Statistics.”What this shows Step 5 of 7: Select “Statistics.”What this showsShows what to choose for step 5 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page".This screenshot accompanies step 5 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page". At this point in the walkthrough you select “Statistics.”. For context, this section explains: Navigate to Marketing → Emails from your dashboard. Go to the Campaigns tab. Locate your sent email campaign. Click on the three-dot menu (⋮) next to the campaign name. Select “Statistics.” In the stats side panel that opens, click “Load More Statistics.” On the full statistics page, select the…. The next step is to in the stats side panel that opens, click “Load More Statistics.”.Step 5 of 7Image 2 of 7What to chooseSelect “Statistics.”
Buttons and menus referenced“Statistics.”Marketing → EmailsCampaignssent email campaignthree-dot menu (⋮)“Load More Statistics.”Summary
Next stepIn the stats side panel that opens, click “Load More Statistics.”All 7 steps in this procedure
Navigate to Marketing → Emails from your dashboard.
Go to the Campaigns tab.
Locate your sent email campaign.
Click on the three-dot menu (⋮) next to the campaign name.
Select “Statistics.” this image
In the stats side panel that opens, click “Load More Statistics.”
On the full statistics page, select the Summary tab at the top.
In the stats side panel that opens, click “Load More Statistics.”
Step 6 of 7: In the stats side panel that opens, click “Load More Statistics.”What this shows Step 6 of 7: In the stats side panel that opens, click “Load More Statistics.”What this showsShows what to click for step 6 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page".This screenshot accompanies step 6 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page". At this point in the walkthrough you in the stats side panel that opens, click “Load More Statistics.”. The next step is to on the full statistics page, select the Summary tab at the top.Step 6 of 7Image 3 of 7What to clickIn the stats side panel that opens, click “Load More Statistics.”
Buttons and menus referenced“Load More Statistics.”Marketing → EmailsCampaignssent email campaignthree-dot menu (⋮)“Statistics.”Summary
Next stepOn the full statistics page, select the Summary tab at the top.All 7 steps in this procedure
Navigate to Marketing → Emails from your dashboard.
Go to the Campaigns tab.
Locate your sent email campaign.
Click on the three-dot menu (⋮) next to the campaign name.
Select “Statistics.”
In the stats side panel that opens, click “Load More Statistics.” this image
On the full statistics page, select the Summary tab at the top.
On the full statistics page, select the Summary tab at the top.
Step 7 of 7: On the full statistics page, select the Summary tab at the topWhat this shows Step 7 of 7: On the full statistics page, select the Summary tab at the top.What this showsShows what to choose for step 7 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page".This screenshot accompanies step 7 of 7 in the "How to Access the Summary Page" section of "Email Statistics – Summary Page". At this point in the walkthrough you on the full statistics page, select the Summary tab at the top.Step 7 of 7Image 4 of 7What to chooseOn the full statistics page, select the Summary tab at the top.
Buttons and menus referencedSummaryMarketing → EmailsCampaignssent email campaignthree-dot menu (⋮)“Statistics.”“Load More Statistics.”
All 7 steps in this procedure
Navigate to Marketing → Emails from your dashboard.
Go to the Campaigns tab.
Locate your sent email campaign.
Click on the three-dot menu (⋮) next to the campaign name.
Select “Statistics.”
In the stats side panel that opens, click “Load More Statistics.”
On the full statistics page, select the Summary tab at the top. this image
Understanding Summary MetricsUnderstanding Summary Metrics (image 5 of 7)What this shows Navigate to Marketing → Emails from your dashboard.What this showsIllustrates the "Understanding Summary Metrics" section of "Email Statistics – Summary Page".This screenshot appears in the "Understanding Summary Metrics" section of "Email Statistics – Summary Page". The text alongside this image reads: Navigate to Marketing → Emails from your dashboard. Go to the Campaigns tab. Locate your sent email campaign. Click on the three-dot menu (⋮) next to the campaign name. Select “Statistics.” In the stats side panel that opens, click “Load More Statistics.” On the full statistics page, select the…. Immediately after, the guide continues: The percentage of emails that were successfully delivered to recipients’ inboxes (out of all emails sent).Image 5 of 7Where to goNavigate to Marketing → Emails from your dashboard. Go to the Campaigns tab. Locate your sent email campaign. Click on the three-dot menu (⋮) next to the campaign name. Select “Statistics.” In the stats side panel that opens, click “Load More Statistics.” On the full statistics page, select the Summary tab at the top.Next stepThe percentage of emails that were successfully delivered to recipients’ inboxes (out of all emails sent).
Delivered
The percentage of emails that were successfully delivered to recipients’ inboxes (out of all emails sent).
Formula: (Delivered / Total Sent) × 100
A high delivery rate (90%+) indicates good sender reputation and clean contact lists.
Opened
The percentage of recipients who opened your email at least once.
Formula: (Unique Opens / Delivered) × 100
This helps measure how effective your subject line and sender name are at grabbing attention.
Clicked
The percentage of recipients who clicked at least one link in your email.
Formula: (Unique Clicks / Delivered) × 100
A higher click rate shows strong engagement and effective content or CTA placement.
Conversion
The percentage of recipients who completed a desired action (like a purchase, booking, or signup) after clicking through your email.
Formula: (Conversions / Delivered) × 100
If conversions are tracked, this metric helps evaluate campaign ROI and goal success.
Soft Bounced
Emails that were temporarily undeliverable due to issues like a full inbox or temporary server problem.
Tip: These may still succeed if retried later.
Hard Bounced
Emails that failed permanently, for example, invalid addresses or blocked domains.
Tip: Regularly clean your contact list to avoid high hard bounce rates (keep below 2%).
Unsubscribed
The percentage of recipients who opted out using your unsubscribe link.
Formula: (Unsubscribed / Delivered) × 100
A small unsubscribe rate (under 1%) is normal, but higher numbers may indicate irrelevant content or excessive frequency.
Skipped
When the email is ready to go but skipped due to most likely
Any internal issue while sending the email to specific contact
If contact is dnd
Spam
The percentage of emails reported as spam by recipients.
Tip: Maintain a healthy sending reputation by avoiding spam-triggering keywords and ensuring audience relevance.
Engagement Analysis Chart
Below the summary, the Engagement Analysis graph visually displays your campaign’s key performance trends —
Delivered (green line)
Opened (blue line)
Clicked (orange line)
You can view engagement activity across selected date ranges to identify when most interactions occurred.
Engagement Analysis Chart (image 6 of 7)What this shows You can view engagement activity across selected date ranges to identify when most interactions occurred.What this showsIllustrates the "Engagement Analysis Chart" section of "Email Statistics – Summary Page".This screenshot appears in the "Engagement Analysis Chart" section of "Email Statistics – Summary Page". The text alongside this image reads: You can view engagement activity across selected date ranges to identify when most interactions occurred. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Tip: Peaks in the chart often indicate the best-performing send days or hours for your audience.Image 6 of 7What this coversYou can view engagement activity across selected date ranges to identify when most interactions occurred.
Fields in this part of the guideDelivered (green line)Opened (blue line)Clicked (orange line)
Buttons and menus referencedEngagement AnalysisDeliveredOpenedClicked
Next stepTip: Peaks in the chart often indicate the best-performing send days or hours for your audience.All 3 steps in this procedure
Delivered (green line)
Opened (blue line)
Clicked (orange line)
Tip: Peaks in the chart often indicate the best-performing send days or hours for your audience.
Conversion Summary and Analysis
If your campaign includes e-commerce or goal-tracking setup, this section displays:
Revenue: Total income generated from the email.
RPR (Revenue per Recipient): Average revenue earned per recipient.
Conversion Analysis Chart: Tracks the number of orders or conversions over time.
Note: If revenue tracking isn’t set up, these fields will display as $0.
Conversion Summary and Analysis (image 7 of 7)What this shows Note: If revenue tracking isn’t set up, these fields will display as $0.What this showsIllustrates the "Conversion Summary and Analysis" section of "Email Statistics – Summary Page".This screenshot appears in the "Conversion Summary and Analysis" section of "Email Statistics – Summary Page". The text alongside this image reads: Note: If revenue tracking isn’t set up, these fields will display as $0. Immediately after, the guide continues: The Details section lists individual contact-level engagement data with the following tabs.Image 7 of 7What this coversNote: If revenue tracking isn’t set up, these fields will display as $0.Next stepThe Details section lists individual contact-level engagement data with the following tabs:All 3 steps in this procedure
Revenue: Total income generated from the email.
RPR (Revenue per Recipient): Average revenue earned per recipient.
Conversion Analysis Chart: Tracks the number of orders or conversions over time.
Details Tab Overview
The Details section lists individual contact-level engagement data with the following tabs:
Delivered: All recipients who successfully received the email.
Opened: Contacts who opened the email.
Clicked: Recipients who clicked at least one link.
Ordered: Contacts who made a purchase (if conversion tracking is enabled).
Replied: Recipients who responded directly to the email.
Hard Bounced / Soft Bounced: Contacts whose emails couldn’t be delivered.
Complained: Contacts who marked the email as spam.
Unsubscribed: Contacts who opted out.
Skipped: Contacts who weren’t sent the email due to filters or exclusions.
Failed: Emails that encountered sending errors.
Each column includes:
Full Name
Email Address
Status
Last Updated Timestamp
You can also Export the data as a CSV file for deeper analysis.
Frequently Asked Questions
Q: Why don’t I see any statistics for my campaign?
Make sure your email has been sent and delivered successfully. Drafts or scheduled campaigns won’t show data until they’re sent.
Q: Can I download or export these reports?
Yes, you can export data (like Delivered, Opened, Clicked, etc.) directly from the Details section as a CSV for deeper analysis or record-keeping.
Q: Can I see who specifically opened or clicked my email?
Yes. In the Details section, open the corresponding tab (Opened, Clicked, Unsubscribed, etc.) to view contact-level engagement.
Frequently asked questions
What is the Summary Page in Email Statistics?
The Summary Page gives you an at-a-glance view of your email campaign’s performance. It includes engagement metrics like delivery, open, click, and bounce rates, as well as unsubscribe and spam statistics. You can also view engagement trends over time, analyse conversions, and access detailed recipient-level data such as who opened, clicked, or unsubscribed from your email.
