Add Messaging & Social Channels to Your Google Business Profile (GBP)

Connect WhatsApp, Text/SMS, and social links to your Google Business Profile from GHL Customer Care. Increase engagement, centralize messaging, and manage per page.

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Key Benefits of Add Messaging & Social Channels to Your Google Business Profile (GBP)
Linking WhatsApp & Text to GBP
Social Channels Integration
Supported URL Formats for Social Channels
How To Add Messaging Channel and Social Profiles to Your Google Business Profile (GBP)
Text/WhatsApp Message Option is Not Visible on GBP Results
Frequently Asked Questions
Related Articles

You can now attach messaging (WhatsApp, Text/SMS) and social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Pinterest) to your Google Business Profile pages—giving customers more familiar ways to reach you and creating additional paths for engagement and lead capture.

TABLE OF CONTENTS

What Are Messaging & Social Channels on Your Google Business Profile (GBP)?

This feature enables businesses to seamlessly connect popular messaging apps (WhatsApp and Text/SMS) and social media profiles (Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Pinterest) to their Google Business Profile pages. By leveraging GHL Customer Care-integrated numbers and social accounts, businesses can offer familiar outreach options, build higher customer trust, and foster increased engagement.

Offering a unified way to manage communication channels, this integration is designed to enhance user experience and streamline your business operations. Benefits include:

Higher trust and responsiveness by displaying channels your customers already use.
Increased engagement opportunities leading to more conversations and quality leads.
Unified communications that keep all messaging in one place with GHL Customer Care-connected channels.

Linking WhatsApp & Text to GBP

Connecting WhatsApp and Text/SMS channels directly in the GBP flow gives you the flexibility to reach customers using their preferred methods. You are able to pick an existing GHL Customer Care‑integrated number for WhatsApp/Text or Or enter a different number in E.164 format (example for US: +15551234567).

Only one of the messaging channel will be displayed on GBP results though both can be connected. When both WhatsApp and Text (SMS) numbers are added, Google displays Text by default on the public listing; WhatsApp appears only if Text is not provided.

Sync & automations require GHL Customer Care-connected channels: Messages can be synced and automations set up only when the phone number or social profile is connected to GHL Customer Care (CRM) and linked to your GBP. Non-GHL Customer Care numbers can be shown on GBP but won’t sync or trigger automations.

Linking WhatsApp & Text to GBP (image 1 of 6) What this shows Sync & automations require GHL Customer Care-connected channels: Messages can be synced and automations set up only when the phone number or… What this shows Illustrates the "Linking WhatsApp & Text to GBP" section of "Add Messaging & Social Channels to Your Google Business Profile (GBP)". This screenshot appears in the "Linking WhatsApp & Text to GBP" section of "Add Messaging & Social Channels to Your Google Business Profile (GBP)". The text alongside this image reads: Sync & automations require GHL Customer Care-connected channels: Messages can be synced and automations set up only when the phone number or social profile is connected to GHL Customer Care (CRM) and linked to your GBP. Non-GHL Customer Care numbers can be shown on GBP but won’t sync or trigger…. Immediately after, the guide continues: Linking your social profiles on GBP strengthens brand presence and gives customers familiar touch points. If the social account is also connected to GHL Customer Care, DMs for those platforms can be handled in GHL Customer Care; the GBP link…. Image 1 of 6 What this coversSync & automations require GHL Customer Care-connected channels: Messages can be synced and automations set up only when the phone number or social profile is connected to GHL Customer Care (CRM) and linked to your GBP. Non-GHL Customer Care numbers can be shown on GBP but won’t sync or trigger automations. Next stepLinking your social profiles on GBP strengthens brand presence and gives customers familiar touch points. If the social account is also connected to GHL Customer Care, DMs for those platforms can be handled in GHL Customer Care; the GBP link itself serves as the public path for visitors.

Linking your social profiles on GBP strengthens brand presence and gives customers familiar touch points. If the social account is also connected to GHL Customer Care, DMs for those platforms can be handled in GHL Customer Care; the GBP link itself serves as the public path for visitors.

Supported Platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, X (formerly Twitter), Pinterest.

All the social channels connected will be displayed on GBP page result under about section.

Social Channels Integration (image 2 of 6) What this shows All the social channels connected will be displayed on GBP page result under about section. What this shows Illustrates the "Social Channels Integration" section of "Add Messaging & Social Channels to Your Google Business Profile (GBP)". This screenshot appears in the "Social Channels Integration" section of "Add Messaging & Social Channels to Your Google Business Profile (GBP)". The text alongside this image reads: All the social channels connected will be displayed on GBP page result under about section. Immediately after, the guide continues: Social media links in Google Business Profile should respect the below formats. Image 2 of 6 What this coversAll the social channels connected will be displayed on GBP page result under about section. Next stepSocial media links in Google Business Profile should respect the below formats.

Social media links in Google Business Profile should respect the below formats.

Social Profile	Format
Facebook	https://www.facebook.com/{username} Learn more about Facebook URL guidelines.
Instagram	https://www.instagram.com/{username} Learn more about Instagram URL guidelines.
LinkedIn	https://www.linkedin.com/in/{username} https://www.linkedin.com/company/{username} Learn more about LinkedIn URL guidelines.
Pinterest	https://www.pinterest.com/{username} Learn more about Pinterest URL guidelines.
TikTok	https://www.tiktok.com/{username} Learn more about TikTok URL guidelines.
X (formerly known as Twitter)	https://www.twitter.com/{username} Learn more about X URL guidelines.
YouTube	https://www.youtube.com/channel/{username} https://www.youtube.com/user/{username} https://www.youtube.com/@{username} Learn more about YouTube guidelines.

Step 1: Go to GBP Module

From sub-account dashboard page, click on Settings and go to Integrations.
From the Google Business Profile card, Connect GBP account & go to page selection modal.

Step 2: Connect Channels

Click on WhatsApp & Message tabs to connect messaging channels or click on connect channels

Step 3: Select Channels

User can select CRM linked LC phone number and WhatsApp number from dropdown, or add numbers via free text typing. User can also add links to any social channel. After adding all channels, click the blue Save button to save changes.

Step 4: Connect

Click on the blue Connect button to connect the accounts.

Text/WhatsApp Message Option is Not Visible on GBP Results

I have added text & WhatsApp channel but these are not visible in GBP results. This may primarily be due to Google's validation for each number being added. Please follow below steps:

Go to GBP page setup by either clicking on Update GBP over page selection module in CRM or by going to edit page on google console.
Check if edit was approved. Approval is handled by Google team with no influence from our side. In case edit is not approved you can raise a ticket to google directly.

Text/WhatsApp Message Option is Not Visible on GBP Results (image 6 of 6) What this shows Go to GBP page setup by either clicking on Update GBP over page selection module in CRM or by going to edit page on google console. What this shows Illustrates the "Text/WhatsApp Message Option is Not Visible on GBP Results" section of "Add Messaging & Social Channels to Your Google Business Profile (GBP)". This screenshot appears in the "Text/WhatsApp Message Option is Not Visible on GBP Results" section of "Add Messaging & Social Channels to Your Google Business Profile (GBP)". The text alongside this image reads: Go to GBP page setup by either clicking on Update GBP over page selection module in CRM or by going to edit page on google console. Check if edit was approved. Approval is handled by Google team with no influence from our side. In case edit is not approved you can raise a ticket to google directly. Immediately after, the guide continues: Q: What happens if I add a non-GHL Customer Care number? Image 6 of 6 Where to goGo to GBP page setup by either clicking on Update GBP over page selection module in CRM or by going to edit page on google console. Check if edit was approved. Approval is handled by Google team with no influence from our side. In case edit is not approved you can raise a ticket to google directly. Next stepQ: What happens if I add a non-GHL Customer Care number?

All 2 steps in this procedure

Go to GBP page setup by either clicking on Update GBP over page selection module in CRM or by going to edit page on google console.
Check if edit was approved. Approval is handled by Google team with no influence from our side. In case edit is not approved you can raise a ticket to google directly.

Frequently Asked Questions

Q: What happens if I add a non-GHL Customer Care number?

A warning is shown because automations and syncing are available only for numbers integrated with GHL Customer Care.

Q: Which social channels can I connect to my GBP page?

You can connect Facebook, Instagram, LinkedIn, YouTube, TikTok, X, and Pinterest.

Q: How does Google display WhatsApp versus Text numbers?

Google prioritizes the Text (SMS) number by default when both are added; WhatsApp will only appear if a Text number isn’t provided.

Q: Where can I manage or remove my connected channels?

All channel settings can be updated or removed from the Google Business Profile integration card in your GHL Customer Care settings.

Q: Are the changes immediately visible on my GBP page?

No, Google may take additional time to review and approve changes before they are reflected.

Q: Can I trigger automations with these linked channels?

Automations and sync are available only for channels that are connected to GHL Customer Care.

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Add Messaging & Social Channels to Your Google Business Profile (GBP)