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Carousel ads in Ad Manager

In this article, we will be discussing the steps taken to create carousel ads in the GHL Customer Care Ad Manager and how it is beneficial to the ad…

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  1. TABLE OF CONTENTS
  2. What are Carousel Ads?
  3. What are the benefits of Carousel Ads over static advertisements?
  4. How can I create a multi-media or carousel ad campaigns in Ad Manager?

Video 1 Open in a new tab

In this article, we will be discussing the steps taken to create carousel ads in the GHL Customer Care Ad Manager and how it is beneficial to the ad campaign created by the ad publisher.

TABLE OF CONTENTS

Carousel ads are an effective way of telling a story, highlighting different products, or showcasing various features of a single product. They engage users more actively than static ads, allowing for a more interactive experience.

It is a type of ad format that allows marketers to showcase multiple images or videos in a single ad unit. Users can swipe through the different cards, each of which can feature its own image, video, headline, description, and link. 

The two ad formats are incomparable, but when it comes to usability and effectiveness, here are some key advantages of carousel ads:

  • Improved Engagement: Carousel ads can enhance user's advertising strategy by making the ad content more engaging and effective.
  • Increased Click-Through Rates: Users are often more likely to click on carousel ads since they can see more options at once, which can lead to higher click-through rates compared to single-image ads.
  • Mobile-Friendly: The swipe-able format is well-suited for mobile users, who represent a significant portion of Facebook's audience.
  • Cost-Effective: By showcasing multiple products in one ad, you may reduce the overall cost per click (CPC) compared to running several individual ads.

In the campaign creation process, when defining the Ad Content in the initial step, the existing media section offers two options under the media type sub-section: Single and Carousel.

Below is a short video demonstrating how to create a Carousel Ad using media from the Media Library, along with detailed steps outlined as follows:

What are Carousel Ads? (video 2) Open in a new tab
  1. Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign.
    Step 1 of 7: Select the 'Carousel' radio button and click on the"Upload media"… What this shows Step 1 of 7: Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a… What this shows Shows what to choose for step 1 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". This screenshot accompanies step 1 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". At this point in the walkthrough you select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign. The next step is to click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ". Step 1 of 7Image 1 of 5 What to chooseSelect the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign.
    Buttons and menus referenced Increased Click-Through RatesMobile-FriendlyCost-EffectiveInsert FilesFrequently Asked Questions
    Next stepClick on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ".
    All 7 steps in this procedure
    1. Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign. this image
    2. Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ".
    3. Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors.
    4. Thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad.
    5. An uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon.
    6. The preview section will demonstrate the media added for the campaign and how will it appear as an advertisement.
    7. Under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section.
  2. Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking "Insert Files".
    Step 2 of 7: Click on Upload Media button for the media library to open up and the… What this shows Step 2 of 7: Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi… What this shows Shows what to click for step 2 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". This screenshot accompanies step 2 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". At this point in the walkthrough you click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ". The next step is to each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors. Step 2 of 7Image 2 of 5 What to clickClick on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ".
    Buttons and menus referenced Insert FilesIncreased Click-Through RatesMobile-FriendlyCost-EffectiveFrequently Asked Questions
    Next stepEach media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors.
    All 7 steps in this procedure
    1. Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign.
    2. Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ". this image
    3. Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors.
    4. Thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad.
    5. An uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon.
    6. The preview section will demonstrate the media added for the campaign and how will it appear as an advertisement.
    7. Under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section.
  3. Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. 
    Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad.
    Step 3 of 7: Each media that is added to the campaign will have a separate… What this shows Step 3 of 7: Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. What this shows Shows what this covers for step 3 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". This screenshot accompanies step 3 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". At this point in the walkthrough you each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors. The next step is to thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad. Step 3 of 7Image 3 of 5 What this coversEach media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors.
    Buttons and menus referenced Increased Click-Through RatesMobile-FriendlyCost-EffectiveInsert FilesFrequently Asked Questions
    Next stepThumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad.
    All 7 steps in this procedure
    1. Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign.
    2. Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ".
    3. Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors. this image
    4. Thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad.
    5. An uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon.
    6. The preview section will demonstrate the media added for the campaign and how will it appear as an advertisement.
    7. Under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section.
     
    Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors.
  4. Thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad.
    Step 4 of 7: Thumbnail of an uploaded video can be modified by clicking on the… What this shows Step 4 of 7: Thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad. What this shows Shows what this covers for step 4 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". This screenshot accompanies step 4 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". At this point in the walkthrough you thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad. The next step is to an uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon. Step 4 of 7Image 4 of 5 What this coversThumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad.
    Buttons and menus referenced Increased Click-Through RatesMobile-FriendlyCost-EffectiveInsert FilesFrequently Asked Questions
    Next stepAn uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon.
    All 7 steps in this procedure
    1. Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign.
    2. Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ".
    3. Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors.
    4. Thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad. this image
    5. An uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon.
    6. The preview section will demonstrate the media added for the campaign and how will it appear as an advertisement.
    7. Under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section.

  5. An uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon.

  6. The preview section will demonstrate the media added for the campaign and how will it appear as an advertisement.

  7. Under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section.

    Step 7 of 7: Under 'Review and Publish' section, all the images or videos which are… What this shows Step 7 of 7: Under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section. What this shows Shows how to confirm for step 7 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". This screenshot accompanies step 7 of 7 in the "How can I create a multi-media or carousel ad campaigns in Ad Manager?" section of "Carousel ads in Ad Manager". At this point in the walkthrough you under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section. Step 7 of 7Image 5 of 5 How to confirmUnder 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section.
    Buttons and menus referenced Increased Click-Through RatesMobile-FriendlyCost-EffectiveInsert FilesFrequently Asked Questions
    All 7 steps in this procedure
    1. Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign.
    2. Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ".
    3. Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to be shown in the ad. Note: A campaign cannot be published with errors and if a headline is not present for each media uploaded, the campaign will have errors.
    4. Thumbnail of an uploaded video can be modified by clicking on the uploaded video and selecting the thumbnail you wish to be shown in the ad.
    5. An uploaded image or video can be removed/deleted by clicking on the uploaded image/video icon and clicking on the dustbin icon.
    6. The preview section will demonstrate the media added for the campaign and how will it appear as an advertisement.
    7. Under 'Review and Publish' section, all the images or videos which are used for the campaign are shown in the ad content > media section. this image

Frequently Asked Questions

1. Can I edit my Carousel Ad after it's been published?
Yes, you can edit your Carousel Ad even after it has been published. You can update the images, text, and links within the ad through the Ad Manager interface.

2. Is there a limit to how many times I can change the images in a Carousel Ad?
There is no specific limit to how many times you can change the images in a Carousel Ad. However, frequent changes may impact the ad's performance metrics and learning phase.

3. How do Carousel Ads perform compared to single image ads?
While performance can vary based on your target audience and content, Carousel Ads often see higher engagement rates than single image ads due to their interactive nature. It's advisable to test both formats to determine what works best for your specific campaign goals.

Frequently asked questions

What are Carousel Ads?
Carousel ads are an effective way of telling a story, highlighting different products, or showcasing various features of a single product. They engage users more actively than static ads, allowing for a more interactive experience. It is a type of ad format that allows marketers to showcase multiple images or videos in a single ad unit. Users can swipe through the different cards, each of which can feature its own image, video, headline, description, and link. What are the benefits of Carousel Ads over static advertisements? The two ad formats are incomparable, but when it comes to usability and effectiveness, here are some key advantages of carousel ads: Improved Engagement: Carousel ads can enhance user's advertising strategy by making the ad content more engaging and effective. Increased Click-Through Rates : Users are often more likely to click on carousel ads since they can see…
What are the benefits of Carousel Ads over static advertisements?
The two ad formats are incomparable, but when it comes to usability and effectiveness, here are some key advantages of carousel ads: Improved Engagement: Carousel ads can enhance user's advertising strategy by making the ad content more engaging and effective. Increased Click-Through Rates : Users are often more likely to click on carousel ads since they can see more options at once, which can lead to higher click-through rates compared to single-image ads. Mobile-Friendly : The swipe-able format is well-suited for mobile users, who represent a significant portion of Facebook's audience. Cost-Effective : By showcasing multiple products in one ad, you may reduce the overall cost per click (CPC) compared to running several individual ads.
How can I create a multi-media or carousel ad campaigns in Ad Manager?
In the campaign creation process, when defining the Ad Content in the initial step, the existing media section offers two options under the media type sub-section: Single and Carousel. Below is a short video demonstrating how to create a Carousel Ad using media from the Media Library, along with detailed steps outlined as follows: Select the 'Carousel' radio button and click on the"Upload media" button, user has the ability to add multiple images or videos up to a limit of 10 per campaign. Click on Upload Media button for the media library to open up and the images or videos or both needed for the campaign can be multi selected and used in the campaign by clicking " Insert Files ". Each media that is added to the campaign will have a separate 'Headline' and 'Description', with headline being a required field. Note: Each added image can be re-ordered in the same form as it's expected to…

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