Skip to content
Integrations

Facebook Multi page Troubleshoot

TABLE OF CONTENTS Setup facebook integration Troubleshoot: Why are my Lead Ads not making it into my Sub-Account? How do I integrate Facebook Leads using…

4 min read843 words11 explained imagesUpdated Tue, 7 Oct, 2025 at 5:30 AM
View as markdownOpen in ClaudeOpen in ChatGPT
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. Why are my Lead Ads not making it into my Sub-Account?
  2. How do I integrate Facebook Leads using a 3rd party service like Pabbly Connect or Zapier?
  3. A Facebook Token Has Expired In a Sub-Account; why does this happen, and How to Fix This?
  4. Why Did This Connection Break?
  5. To reconnect:
  6. Permission Issue:
  7. To find missing permissions:
  8. To enable the missing permissions:
  9. Instagram Connection/messages :
  10. Leads are not syncing:

Video 1 Open in a new tab

TABLE OF CONTENTS

Setup facebook integration:

To setup FB integration, please follow the following document: Facebook Lead Ads integration

Troubleshoot:

Why are my Lead Ads not making it into my Sub-Account?

  1. Do you have full access control of the Facebook page - Add people to a business portfolio and assign a business asset
  2. Now in your Sub-Account, check in settings> integrations > Facebook form fields mapping check if the form you have selected in ads manager is enabled in status
  3. Can you try this to confirm if Lead Connector is accessible and has access to your page? - https://www.facebook.com/settings?tab=business_tools&ref=settings 
    1. Check if lead connector is connected with FB account
      Step 1 of 2: Check if lead connector is connected with FB account What this shows Step 1 of 2: Check if lead connector is connected with FB account What this shows Shows what this covers for step 1 of 2 in the "Why are my Lead Ads not making it into my Sub-Account?" section of "Facebook Multi page Troubleshoot". This screenshot accompanies step 1 of 2 in the "Why are my Lead Ads not making it into my Sub-Account?" section of "Facebook Multi page Troubleshoot". At this point in the walkthrough you check if lead connector is connected with FB account. The next step is to check if all the permissions are available with lead connector in terms of page access and lead access. Step 1 of 2Image 1 of 11 What this coversCheck if lead connector is connected with FB account
      Buttons and menus referenced Facebook leads ads testing toolSelect form to be tested.
      Next stepCheck if all the permissions are available with lead connector in terms of page access and lead access
      All 2 steps in this procedure
      1. Check if lead connector is connected with FB account this image
      2. Check if all the permissions are available with lead connector in terms of page access and lead access

    2. Check if all the permissions are available with lead connector in terms of page access and lead access
      Step 2 of 2: Check if all the permissions are available with lead connector in… What this shows Step 2 of 2: Check if all the permissions are available with lead connector in terms of page access and lead access What this shows Shows what this covers for step 2 of 2 in the "Why are my Lead Ads not making it into my Sub-Account?" section of "Facebook Multi page Troubleshoot". This screenshot accompanies step 2 of 2 in the "Why are my Lead Ads not making it into my Sub-Account?" section of "Facebook Multi page Troubleshoot". At this point in the walkthrough you check if all the permissions are available with lead connector in terms of page access and lead access. Step 2 of 2Image 2 of 11 What this coversCheck if all the permissions are available with lead connector in terms of page access and lead access
      Buttons and menus referenced Facebook leads ads testing toolSelect form to be tested.
      All 2 steps in this procedure
      1. Check if lead connector is connected with FB account
      2. Check if all the permissions are available with lead connector in terms of page access and lead access this image
  4. Once you have completed the steps above, please use the Facebook leads ads testing tool to see if leads are now being added to your Sub-Account.
    1. Select Page from where lead is to be fetched
    2. Select form to be tested.
    3. Check if App ID: 390181264778064 is present, if not then go to step 6.
      Step 3 of 3: Check if App ID: 390181264778064 is present, if not then go to step 6 What this shows Step 3 of 3: Check if App ID: 390181264778064 is present, if not then go to step 6. What this shows Shows what this covers for step 3 of 3 in the "Why are my Lead Ads not making it into my Sub-Account?" section of "Facebook Multi page Troubleshoot". This screenshot accompanies step 3 of 3 in the "Why are my Lead Ads not making it into my Sub-Account?" section of "Facebook Multi page Troubleshoot". At this point in the walkthrough you check if App ID: 390181264778064 is present, if not then go to step 6. Step 3 of 3Image 3 of 11 What this coversCheck if App ID: 390181264778064 is present, if not then go to step 6.
      Buttons and menus referenced Facebook leads ads testing toolSelect form to be tested.
      All 3 steps in this procedure
      1. Select Page from where lead is to be fetched
      2. Select form to be tested.
      3. Check if App ID: 390181264778064 is present, if not then go to step 6. this image

  5. If you see that LeadConnector access to your page has been revoked or the App ID is not coming up, you will manually need to assign Lead access permissions to LeadConnector on Facebook:
    i. Go to Business Suite.
    ii. If you don't have access to Business Suite, go to Business Settings and select your business, skip to step (v)
    iii. Click the dropdown in the top-left corner and choose your business account.
    iv. Click Settings in the bottom-left corner.
    v. Click More Business Settings.
    vi. Click Integrations in the left menu, then click Leads Access.
    vii. Click Assign CRMs. You'll see a list of CRM systems integrated with your Facebook Page.
    viii. Check the circle next to LeadConnector, then click Assign.

How do I integrate Facebook Leads using a 3rd party service like Pabbly Connect or Zapier?

You can use a 3rd parties integration tool like Zapier or Pabbly Connect. Here is more info

A Facebook Token Has Expired In a Sub-Account; why does this happen, and How to Fix This?

If you received an email with a subject that says "Important: Facebook connection has expired.", this means that the Facebook integration for one of your Sub-accounts has become disconnected.

Why Did This Connection Break?

Several reasons could cause the integration to break. The most common are: 

  • A user changes their password
  • The Facebook token naturally expires after some time
  • A user de-authorizes your app
  • A user logs out of Facebook
  • A user changes page permission or adds/removes a user
  • A virtual assistant in another country logs in without using a VPN

To reconnect:

1. Select the account indicated in the email you received from the "Switch To An Account" dropdown

2. In the left-hand sidebar, click "Settings."

3. From the sidebar, click "Integrations."

4. Click the "Connected" button to disconnect the broken integration under the Facebook icon. Click on Connect again to reconnect

5. In the window that pops up, continue as yourself, select the Facebook page that you want to connect, then click the "Connect Page" button


Common Errors

Permission Issue:

To find missing permissions:

  1. Goto Sub-account >> Settings >> Integration >> Troubleshoot in FB card >> Missing permission
  2. This would display all the missing permissions along with the features impacted. 

To enable the missing permissions:

  1. Go to following link.
  2. Enable the missing permissions.
    Step 2 of 2: Enable the missing permissions What this shows Step 2 of 2: Enable the missing permissions. What this shows Shows what this covers for step 2 of 2 in the "To enable the missing permissions:" section of "Facebook Multi page Troubleshoot". This screenshot accompanies step 2 of 2 in the "To enable the missing permissions:" section of "Facebook Multi page Troubleshoot". At this point in the walkthrough you enable the missing permissions. For context, this section explains: Goto Sub-account >> Settings >> Integration >> Troubleshoot in FB card >> Missing permission This would display all the missing permissions along with the features impacted. Step 2 of 2Image 4 of 11 What this coversEnable the missing permissions.
    All 2 steps in this procedure
    1. Go to following link.
    2. Enable the missing permissions. this image

Instagram Connection/messages :

Step 1: Check if instagram account is connected to FB page: https://business.facebook.com/latest/settings

If instagram account is not connected, connect the account, and proceed to step 2

Instagram Connection/messages : (image 5 of 11) What this shows If instagram account is not connected, connect the account, and proceed to step 2 What this shows Illustrates the "Instagram Connection/messages :" section of "Facebook Multi page Troubleshoot". This screenshot appears in the "Instagram Connection/messages:" section of "Facebook Multi page Troubleshoot". The text alongside this image reads: If instagram account is not connected, connect the account, and proceed to step 2. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Step 2: Check if message access is enabled: The user is added in people with full control access. Image 5 of 11 What this coversIf instagram account is not connected, connect the account, and proceed to step 2
Fields in this part of the guide Login to Instagram AppAllow access to connected tools
Next stepStep 2: Check if message access is enabled: The user is added in people with full control access.
All 4 steps in this procedure
  1. Login to Instagram App
  2. Go to settings and activity.
  3. Under Messages and Story reply, go to messages request.
  4. Allow access to connected tools

Step 2: Check if message access is enabled: The user is added in people with full control access.

Step 3: In pages, under connected assets, Instagram account is present.

Instagram Connection/messages : (image 6 of 11) What this shows Step 3: In pages, under connected assets, Instagram account is present. What this shows Illustrates the "Instagram Connection/messages :" section of "Facebook Multi page Troubleshoot". This screenshot appears in the "Instagram Connection/messages:" section of "Facebook Multi page Troubleshoot". The text alongside this image reads: Step 3: In pages, under connected assets, Instagram account is present. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Login to Instagram App Go to settings and activity. Under Messages and Story reply, go to messages request. Allow access to connected tools. Image 6 of 11 What this coversStep 3: In pages, under connected assets, Instagram account is present.
Fields in this part of the guide Login to Instagram AppAllow access to connected tools
Next stepLogin to Instagram App Go to settings and activity. Under Messages and Story reply, go to messages request. Allow access to connected tools
All 4 steps in this procedure
  1. Login to Instagram App
  2. Go to settings and activity.
  3. Under Messages and Story reply, go to messages request.
  4. Allow access to connected tools
Step 4: Confirm if connected tools have access over instagram messages. The below setting needs to be checked over instagram app:
  • Login to Instagram App
  • Go to settings and activity. 
  • Under Messages and Story reply, go to messages request. 
  • Allow access to connected tools

Step 5: In Sub-account >> Settings >> Integration >> settings in FB card, make sure Instagram and FB messaging is enabled.

Instagram Connection/messages : (image 8 of 11) What this shows Step 5: In Sub-account >> Settings >> Integration >> settings in FB card, make sure Instagram and FB messaging is enabled. What this shows Illustrates the "Instagram Connection/messages :" section of "Facebook Multi page Troubleshoot". This screenshot appears in the "Instagram Connection/messages:" section of "Facebook Multi page Troubleshoot". The text alongside this image reads: Step 5: In Sub-account >> Settings >> Integration >> settings in FB card, make sure Instagram and FB messaging is enabled. Immediately after, the guide continues: To ensure all settings are enabled, please verify by accessing link: https://business.facebook.com/latest/settings. Image 8 of 11 What this coversStep 5: In Sub-account >> Settings >> Integration >> settings in FB card, make sure Instagram and FB messaging is enabled. Next stepTo ensure all settings are enabled, please verify by accessing link: https://business.facebook.com/latest/settings,

Leads are not syncing:

To ensure all settings are enabled, please verify by accessing link: https://business.facebook.com/latest/settings,

Step 1: Under Users >> people, the user is added and has full control in business portfolio access.

Leads are not syncing: (image 9 of 11) What this shows Step 1: Under Users >> people, the user is added and has full control in business portfolio access. What this shows Illustrates the "Leads are not syncing:" section of "Facebook Multi page Troubleshoot". This screenshot appears in the "Leads are not syncing:" section of "Facebook Multi page Troubleshoot". The text alongside this image reads: Step 1: Under Users >> people, the user is added and has full control in business portfolio access. Immediately after, the guide continues: Step 2: Select Accounts >> pages section under side navigation, Confirm if the user is added in people and has access of full control. Image 9 of 11 What this coversStep 1: Under Users >> people, the user is added and has full control in business portfolio access. Next stepStep 2: Select Accounts >> pages section under side navigation, Confirm if the user is added in people and has access of full control.

Step 2: Select Accounts >> pages section under side navigation, Confirm if the user is added in people and has access of full control.

Leads are not syncing: (image 10 of 11) What this shows Step 2: Select Accounts >> pages section under side navigation, Confirm if the user is added in people and has access of full control. What this shows Illustrates the "Leads are not syncing:" section of "Facebook Multi page Troubleshoot". This screenshot appears in the "Leads are not syncing:" section of "Facebook Multi page Troubleshoot". The text alongside this image reads: Step 2: Select Accounts >> pages section under side navigation, Confirm if the user is added in people and has access of full control. Immediately after, the guide continues: Step 3: Go to integrations >> Lead access from side navigation, verify if lead connector is connected under CRM. Image 10 of 11 What to chooseStep 2: Select Accounts >> pages section under side navigation, Confirm if the user is added in people and has access of full control. Next stepStep 3: Go to integrations >> Lead access from side navigation, verify if lead connector is connected under CRM

 Step 3: Go to integrations >> Lead access from side navigation, verify if lead connector is connected under CRM

Leads are not syncing: (image 11 of 11) What this shows Step 3: Go to integrations >> Lead access from side navigation, verify if lead connector is connected under CRM What this shows Illustrates the "Leads are not syncing:" section of "Facebook Multi page Troubleshoot". This screenshot appears in the "Leads are not syncing:" section of "Facebook Multi page Troubleshoot". The text alongside this image reads: Step 3: Go to integrations >> Lead access from side navigation, verify if lead connector is connected under CRM. Image 11 of 11 What this coversStep 3: Go to integrations >> Lead access from side navigation, verify if lead connector is connected under CRM

Frequently asked questions

Why are my Lead Ads not making it into my Sub-Account?
Do you have full access control of the Facebook page - Add people to a business portfolio and assign a business asset Now in your Sub-Account, check in settings> integrations > Facebook form fields mapping check if the form you have selected in ads manager is enabled in status Can you try this to confirm if Lead Connector is accessible and has access to your page? - https://www.facebook.com/settings?tab=business_tools&ref=settings Check if lead connector is connected with FB account Check if all the permissions are available with lead connector in terms of page access and lead access Once you have completed the steps above, please use the Facebook leads ads testing tool to see if leads are now being added to your Sub-Account. Select Page from where lead is to be fetched Select form to be tested. Check if App ID: 390181264778064 is present, if not then go to step 6. If you see that…
How do I integrate Facebook Leads using a 3rd party service like Pabbly Connect or Zapier?
You can use a 3rd parties integration tool like Zapier or Pabbly Connect. Here is more info
A Facebook Token Has Expired In a Sub-Account; why does this happen, and How to Fix This?
If you received an email with a subject that says "Important: Facebook connection has expired.", this means that the Facebook integration for one of your Sub-accounts has become disconnected.
Why Did This Connection Break?
Several reasons could cause the integration to break. The most common are: A user changes their password The Facebook token naturally expires after some time A user de-authorizes your app A user logs out of Facebook A user changes page permission or adds/removes a user A virtual assistant in another country logs in without using a VPN

Was this guide helpful?

Related guides