Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it. Overview If email…
3 min read668 words4 explained imagesUpdated Wed, 1 Jul at 5:44 AM
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Why open, click, delivered, and bounce stats might be missing — and how to fix it.
Overview
If email statistics aren't showing up, it's usually related to how the email was sent, which email provider is configured, or a missing CNAME record or Mailgun webhook. Work through the checks below to find the cause.
Check how the email was sent — through the email builder's bulk action, or from a smartlist, workflow, or campaign. Each method has its own section for email statistics. See Where will email statistics show for every email activity?
If stats are missing after clicking into the email template:
Why Email Statistics Are Not Showing (image 1 of 4)What this shows Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it.What this showsIllustrates the "Why Email Statistics Are Not Showing" section of "Troubleshooting Email Statistics".This screenshot appears in the "Why Email Statistics Are Not Showing" section of "Troubleshooting Email Statistics". For context, this section explains: Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it. Overview If email statistics aren't showing up, it's usually related to how the email was sent, which email provider is configured, or a missing CNAME record or….Image 1 of 4
Buttons and menus referencedDeleteSendingWebhooksAdd Webhook
Stats only populate in the Email Builder when emails are sent through the bulk action shown below:
Why Email Statistics Are Not Showing (image 2 of 4)What this shows Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it.What this showsIllustrates the "Why Email Statistics Are Not Showing" section of "Troubleshooting Email Statistics".This screenshot appears in the "Why Email Statistics Are Not Showing" section of "Troubleshooting Email Statistics". For context, this section explains: Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it. Overview If email statistics aren't showing up, it's usually related to how the email was sent, which email provider is configured, or a missing CNAME record or….Image 2 of 4
Buttons and menus referencedDeleteSendingWebhooksAdd Webhook
Check 2
Which provider is sending the email?
With an SMTP provider, delivered/bounced stats can't be fetched or displayed — SMTP integrations only show opened and clicked. Only Mailgun is able to show full stats.
Pro Tip
We highly recommend setting up Mailgun or LC Email for accurate statistics.
If the sub-account previously used an SMTP provider and the workflow still contains SMTP-era statistics, those stats won't display properly. Duplicate the workflow and start sending emails again from there to see the statistics show up correctly.
2Try Resetting the Mailgun API Key
Go to Agency view → Settings → Email Services → Location Settings, edit the Mailgun API integration for the sub-account, and type Delete.
Try Resetting the Mailgun API Key (image 3 of 4)What this shows Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it.What this showsIllustrates the "Try Resetting the Mailgun API Key" section of "Troubleshooting Email Statistics".This animation appears in the "Try Resetting the Mailgun API Key" section of "Troubleshooting Email Statistics". For context, this section explains: Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it. Overview If email statistics aren't showing up, it's usually related to how the email was sent, which email provider is configured, or a missing CNAME record or….Image 3 of 4
Buttons and menus referencedDeleteSendingWebhooksAdd Webhook
3Double-Check the CNAME Record
The CNAME record is essential for Mailgun to track opens, clicks, and unsubscribes. The fix is the same as when links don't open:
1. Click Sending 2. Click Webhooks 3. Make sure the right domain is selected, based on which domain/subdomain is configured for your sub-account 4. All webhooks should be configured, as shown in the screenshot below 5. If not, click Add Webhook for every event type
Double-Check Mailgun Webhooks (image 4 of 4)What this shows Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it.What this showsIllustrates the "Double-Check Mailgun Webhooks" section of "Troubleshooting Email Statistics".This screenshot appears in the "Double-Check Mailgun Webhooks" section of "Troubleshooting Email Statistics". For context, this section explains: Email Deliverability Email Statistics Not Showing Why open, click, delivered, and bounce stats might be missing — and how to fix it. Overview If email statistics aren't showing up, it's usually related to how the email was sent, which email provider is configured, or a missing CNAME record or….Image 4 of 4
Buttons and menus referencedDeleteSendingWebhooksAdd Webhook
5FAQ
Q: Why don't bounced or delivered stats show up for emails sent through my SMTP provider?
SMTP integrations only expose opened and clicked events. Delivered and bounced data requires deeper access to send-time events, which is only available through Mailgun or LC Email.
Q: If I switch from SMTP to Mailgun, will old stats fill in retroactively?
No. Emails already sent through SMTP won't gain delivered/bounced data after the fact. Duplicate the workflow and resume sending from the duplicate so new sends are tracked correctly under Mailgun.
Q: Do bulk Email Builder stats and workflow email stats live in the same place?
No — each sending method (email builder bulk action, smartlist, workflow, or campaign) has its own dedicated stats section. Check the sending method first if stats seem to be missing.
Q: How do I know if my CNAME record is actually set up correctly?
Use a tool like MX Toolbox's CNAME lookup to confirm the record resolves correctly for your tracking subdomain. If it doesn't resolve, opens/clicks/unsubscribes won't be tracked even if everything else is configured correctly.
Q: What happens if only one Mailgun webhook event type is missing?
Only the data tied to that specific event (e.g., bounces) will be missing — other configured events will still report normally. Add the missing webhook for that event type to fill the gap.
Q: Is LC Email treated the same as Mailgun for tracking purposes?
Yes — LC Email is built to provide full statistics (opens, clicks, delivered, and bounced) the same way Mailgun does, without needing you to manage CNAME records or webhooks yourself.
