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How to Rename Standard Objects in Your CRM

Rename standard objects—Contacts, Opportunities, Companies—to match your terminology. Improve adoption and keep names consistent across views and workflows.

2 min read508 words5 explained imagesUpdated Mon, 2 Feb at 3:48 AM
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  1. Key Benefits of Renaming Standard Objects
  2. How to Rename a Standard Object
  3. Naming Rules & Limitations
  4. Examples
  5. Frequently Asked Questions
  6. Related Articles

Your CRM just got more flexible! Admins can rename standard objects like Contacts, Opportunities, and Companies to reflect their organization’s terminology. This article shows you how to rename standard objects in GHL Customer Care.

TABLE OF CONTENTS

What is Rename Standard Objects Feature?

GHL Customer Care now lets Admins relabel the three core CRM objects—Contacts, Opportunities, and Companies—with words that match their organization’s lingo (e.g., “Clients,” “Deals,” “Organizations”). The change is purely cosmetic: the system’s underlying data keys stay intact, so all automations, reports, and API calls continue to work as before. 

Key Benefits of Renaming Standard Objects

  • Business-aligned language: Rename objects to match the terms your team uses.
  • Faster adoption: Familiar labels boost everyday usage across teams.
  • Easier onboarding: New users recognize terms immediately and ramp faster.
  • Clearer reporting: Dashboards and filters read the way your business speaks.
  • System-safe changes: Display names update without altering underlying data/keys.
  • Consistent everywhere: One change propagates across navigation, filters, workflows, and dashboards.
  • Terminology consistency in Conversation AI: Bot labels and references use your custom names for standard objects, keeping language aligned.

How to Rename a Standard Object

Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them.

  1. Go to Settings.

    Step 1 of 7: Go to Settings What this shows Step 1 of 7: Go to Settings. What this shows Shows where to go for step 1 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". This screenshot accompanies step 1 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you go to Settings. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below. The next step is to click on Objects. Step 1 of 7Image 1 of 5 Where to goGo to Settings.
    Fields in this part of the guide Under the Object Name section, update:The new names will automatically reflect across:Navigation menusFilters and smart listsReports and dashboardsAssociated modules
    Buttons and menus referenced Settings.Settings → Custom ObjectsObjectsthreebotsEditObject NameSingular NamePlural NameSave Changes
    Next stepClick on Objects.
    All 7 steps in this procedure
    1. Go to Settings. this image
    2. Click on Objects.
    3. Click on the three bots on the object you want to rename (e.g., Contacts).
    4. Click on Edit.
    5. Under the Object Name section, update:
    6. Click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.
    7. The new names will automatically reflect across:

  2. Click on Objects.

  3. Click on the three bots on the object you want to rename (e.g., Contacts).

  4. Click on Edit.

    Step 4 of 7: Click on Edit What this shows Step 4 of 7: Click on Edit. What this shows Shows what to click for step 4 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". This screenshot accompanies step 4 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you click on Edit. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below. The next step is to under the Object Name section, update. Step 4 of 7Image 2 of 5 What to clickClick on Edit.
    Fields in this part of the guide Under the Object Name section, update:The new names will automatically reflect across:Navigation menusFilters and smart listsReports and dashboardsAssociated modules
    Buttons and menus referenced EditSettings → Custom ObjectsSettings.ObjectsthreebotsObject NameSingular NamePlural NameSave Changes
    Next stepUnder the Object Name section, update:
    All 7 steps in this procedure
    1. Go to Settings.
    2. Click on Objects.
    3. Click on the three bots on the object you want to rename (e.g., Contacts).
    4. Click on Edit. this image
    5. Under the Object Name section, update:
    6. Click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.
    7. The new names will automatically reflect across:

  5. Under the Object Name section, update:

    • Singular Name → Appears on individual records.

    • Plural Name → Appears on list views and filters.

  6. Click Save Changes.

    Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.

    Step 6 of 7: Click Save Changes. Note: Conversations AI pulls standard object… What this shows Step 6 of 7: Click Save Changes. What this shows Shows how to confirm for step 6 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". This screenshot accompanies step 6 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving. This part of the guide covers 6 fields, listed below. The next step is to the new names will automatically reflect across. Step 6 of 7Image 3 of 5 How to confirmClick Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.
    Fields in this part of the guide Under the Object Name section, update:The new names will automatically reflect across:Navigation menusFilters and smart listsReports and dashboardsAssociated modules
    Buttons and menus referenced Save ChangesSettings → Custom ObjectsSettings.ObjectsthreebotsEditObject NameSingular NamePlural Name
    Next stepThe new names will automatically reflect across:
    All 7 steps in this procedure
    1. Go to Settings.
    2. Click on Objects.
    3. Click on the three bots on the object you want to rename (e.g., Contacts).
    4. Click on Edit.
    5. Under the Object Name section, update:
    6. Click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving. this image
    7. The new names will automatically reflect across:

  7. The new names will automatically reflect across:

    • Navigation menus

      Step 1 of 4: Navigation menus What this shows Step 1 of 4: Navigation menus What this shows Shows what this covers for step 1 of 4 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". This screenshot accompanies step 1 of 4 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you navigation menus. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below. The next step is to filters and smart lists. Step 1 of 4Image 4 of 5 What this coversNavigation menus
      Fields in this part of the guide Under the Object Name section, update:The new names will automatically reflect across:Navigation menusFilters and smart listsReports and dashboardsAssociated modules
      Buttons and menus referenced Settings → Custom ObjectsSettings.ObjectsthreebotsEditObject NameSingular NamePlural NameSave Changes
      Next stepFilters and smart lists
      All 4 steps in this procedure
      1. Navigation menus this image
      2. Filters and smart lists
      3. Reports and dashboards
      4. Associated modules

    • Filters and smart lists

    • Reports and dashboards

    • Associated modules

      Step 4 of 4: Associated modules What this shows Step 4 of 4: Associated modules What this shows Shows what this covers for step 4 of 4 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". This screenshot accompanies step 4 of 4 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you associated modules. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below. Step 4 of 4Image 5 of 5 What this coversAssociated modules
      Fields in this part of the guide Under the Object Name section, update:The new names will automatically reflect across:Navigation menusFilters and smart listsReports and dashboardsAssociated modules
      Buttons and menus referenced Settings → Custom ObjectsSettings.ObjectsthreebotsEditObject NameSingular NamePlural NameSave Changes
      All 4 steps in this procedure
      1. Navigation menus
      2. Filters and smart lists
      3. Reports and dashboards
      4. Associated modules this image

Naming Rules & Limitations

  • You can rename all standard objects (Contacts, Opportunities, Companies).

  • Maximum length: 50 characters for both singular and plural names.

  • Names must be unique — no two objects can share the same singular or plural name.

  • Internal object keys remain unchanged to ensure backend stability.

  • Renaming changes display labels only. Internal keys and API fields remain unchanged. Merge field names remain unchanged.

Examples

Original ObjectNew Singular NameNew Plural Name
ContactsClientClients
OpportunitiesDealDeals
CompaniesOrganizationOrganizations

Frequently Asked Questions 

Q: Will changing object names break my workflows or API integrations?

A No. The internal object keys remain the same; only the display labels change.

Q: Can two objects share the same name?

A No. Each singular and plural label must be unique platform-wide.

Q Who can rename objects?

A Only Admins with access to Settings → Objects. Regular users see the updated names but cannot edit them.

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