# How to Rename Standard Objects in Your CRM

> Rename standard objects—Contacts, Opportunities, Companies—to match your terminology. Improve adoption and keep names consistent across views and workflows.

- Source: https://docs.ghlcustomercare.com/docs/crm/managing-your-crm-views/how-to-rename-standard-objects-in-your-crm
- Section: CRM / Managing your CRM Views
- Reading time: 2 min
- Images: 5, each explained below
- Modified on Mon, 2 Feb at 3:48 AM

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Your CRM just got more flexible! Admins can rename standard objects like Contacts, Opportunities, and Companies to reflect their organization’s terminology. This article shows you how to rename standard objects in GHL Customer Care.

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**TABLE OF CONTENTS**

-   [What is Rename Standard Objects Feature?](#what-is-rename-standard-objects-feature)[](#key-benefits-of-renaming-standard-objects)
-   [Key Benefits of Renaming Standard Objects](#key-benefits-of-renaming-standard-objects)[](#how-to-rename-a-standard-object)
-   [How to Rename a Standard Object](#how-to-rename-a-standard-object)[](#naming-rules-and-limitations)
-   [Naming Rules & Limitations](#naming-rules-and-limitations)[](#examples)
-   [Examples](#examples)[](#frequently-asked-questions)
-   [Frequently Asked Questions](#frequently-asked-questions) [](#related-articles)
-   [Related Articles](#related-articles)

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# **What is Rename Standard Objects Feature?**

GHL Customer Care now lets Admins relabel the three core CRM objects—Contacts, Opportunities, and Companies—with words that match their organization’s lingo (e.g., “Clients,” “Deals,” “Organizations”). The change is purely cosmetic: the system’s underlying data keys stay intact, so all automations, reports, and API calls continue to work as before. 

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## **Key Benefits of Renaming Standard Objects  
**

-   **Business-aligned language:** Rename objects to match the terms your team uses.
-   **Faster adoption:** Familiar labels boost everyday usage across teams.
-   **Easier onboarding:** New users recognize terms immediately and ramp faster.
-   **Clearer reporting:** Dashboards and filters read the way your business speaks.
-   **System-safe changes:** Display names update without altering underlying data/keys.
-   **Consistent everywhere:** One change propagates across navigation, filters, workflows, and dashboards.
-   **Terminology consistency in Conversation AI**: Bot labels and references use your custom names for standard objects, keeping language aligned.

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## **How to Rename a Standard Object**

**Note:** Only Admins with **Settings → Custom Objects** access can rename standard objects; all other users will see the new names but can’t edit them.

1.  Go to **Settings.**
    
    
![Step 1 of 7: Go to Settings](https://jumpshare.com/share/8XmvtzJD4LMOKLT7tXoN+/Screen+Shot+2025-10-16+at+7.08.07+PM.png)

**Step 1 of 7: Go to Settings**

This screenshot accompanies step 1 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you go to Settings. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below. The next step is to click on Objects.
- Where to go: Go to Settings.
- Fields: Under the Object Name section, update:, The new names will automatically reflect across:, Navigation menus, Filters and smart lists, Reports and dashboards, Associated modules
- Controls: Settings., Settings → Custom Objects, Objects, three, bots, Edit, Object Name, Singular Name, Plural Name, Save Changes
- Next: Click on Objects.

Full procedure:

1. Go to Settings.  <- this image
2. Click on Objects.
3. Click on the three bots on the object you want to rename (e.g., Contacts).
4. Click on Edit.
5. Under the Object Name section, update:
6. Click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.
7. The new names will automatically reflect across:

    
2.  Click on **Objects**.
    
3.  Click on the **three** **bots** on the object you want to rename (e.g., _Contacts_).
    
4.  Click on **Edit**.
    
    
![Step 4 of 7: Click on Edit](https://jumpshare.com/share/xBifngUkf5OIFjhibOYE+/Screen+Shot+2025-10-16+at+7.13.09+PM.png)

**Step 4 of 7: Click on Edit**

This screenshot accompanies step 4 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you click on Edit. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below. The next step is to under the Object Name section, update.
- What to click: Click on Edit.
- Fields: Under the Object Name section, update:, The new names will automatically reflect across:, Navigation menus, Filters and smart lists, Reports and dashboards, Associated modules
- Controls: Edit, Settings → Custom Objects, Settings., Objects, three, bots, Object Name, Singular Name, Plural Name, Save Changes
- Next: Under the Object Name section, update:

Full procedure:

1. Go to Settings.
2. Click on Objects.
3. Click on the three bots on the object you want to rename (e.g., Contacts).
4. Click on Edit.  <- this image
5. Under the Object Name section, update:
6. Click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.
7. The new names will automatically reflect across:

    
5.  Under the **Object Name** section, update:
    
    -   **Singular Name** → Appears on individual records.
        
    -   **Plural Name** → Appears on list views and filters.
        
6.  Click **Save Changes**.
    
    **Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.**
    
    
![Step 6 of 7: Click Save Changes. Note: Conversations AI pulls standard object…](https://jumpshare.com/share/0ui64B1LA5bo3yFM9rAW+/Screen+Shot+2025-10-16+at+7.17.03+PM.png)

**Step 6 of 7: Click Save Changes. Note: Conversations AI pulls standard object…**

This screenshot accompanies step 6 of 7 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving. This part of the guide covers 6 fields, listed below. The next step is to the new names will automatically reflect across.
- How to confirm: Click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.
- Fields: Under the Object Name section, update:, The new names will automatically reflect across:, Navigation menus, Filters and smart lists, Reports and dashboards, Associated modules
- Controls: Save Changes, Settings → Custom Objects, Settings., Objects, three, bots, Edit, Object Name, Singular Name, Plural Name
- Next: The new names will automatically reflect across:

Full procedure:

1. Go to Settings.
2. Click on Objects.
3. Click on the three bots on the object you want to rename (e.g., Contacts).
4. Click on Edit.
5. Under the Object Name section, update:
6. Click Save Changes. Note: Conversations AI pulls standard object aliases dynamically from Settings → Objects in the current sub-account. Changes typically appear immediately after saving.  <- this image
7. The new names will automatically reflect across:

    
7.  The new names will automatically reflect across:
    
    -   Navigation menus
        
        
![Step 1 of 4: Navigation menus](https://jumpshare.com/share/R5M6ctIrQcTL0FG7HcDx+/Screen+Shot+2025-10-16+at+7.21.58+PM.png)

**Step 1 of 4: Navigation menus**

This screenshot accompanies step 1 of 4 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you navigation menus. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below. The next step is to filters and smart lists.
- What this covers: Navigation menus
- Fields: Under the Object Name section, update:, The new names will automatically reflect across:, Navigation menus, Filters and smart lists, Reports and dashboards, Associated modules
- Controls: Settings → Custom Objects, Settings., Objects, three, bots, Edit, Object Name, Singular Name, Plural Name, Save Changes
- Next: Filters and smart lists

Full procedure:

1. Navigation menus  <- this image
2. Filters and smart lists
3. Reports and dashboards
4. Associated modules

        
    -   Filters and smart lists
        
    -   Reports and dashboards
        
    -   Associated modules
        
        
![Step 4 of 4: Associated modules](https://jumpshare.com/share/0yC9Hk8Gljq8mhOXRiPO+/Screen+Shot+2025-10-16+at+7.38.43+PM.png)

**Step 4 of 4: Associated modules**

This screenshot accompanies step 4 of 4 in the "How to Rename a Standard Object" section of "How to Rename Standard Objects in Your CRM". At this point in the walkthrough you associated modules. For context, this section explains: Note: Only Admins with Settings → Custom Objects access can rename standard objects; all other users will see the new names but can’t edit them. This part of the guide covers 6 fields, listed below.
- What this covers: Associated modules
- Fields: Under the Object Name section, update:, The new names will automatically reflect across:, Navigation menus, Filters and smart lists, Reports and dashboards, Associated modules
- Controls: Settings → Custom Objects, Settings., Objects, three, bots, Edit, Object Name, Singular Name, Plural Name, Save Changes

Full procedure:

1. Navigation menus
2. Filters and smart lists
3. Reports and dashboards
4. Associated modules  <- this image

        

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## **Naming Rules & Limitations**

-   You can rename **all standard objects** (Contacts, Opportunities, Companies).
    
-   Maximum length: **50 characters** for both singular and plural names.
    
-   Names must be **unique** — no two objects can share the same singular or plural name.
    
-   Internal object keys remain unchanged to ensure backend stability.
    
-   Renaming changes display labels only. Internal keys and API fields remain unchanged. Merge field names remain unchanged.
    

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## **Examples**

| Original Object | New Singular Name | New Plural Name |
| --- | --- | --- |
| Contacts | Client | Clients |
| Opportunities | Deal | Deals |
| Companies | Organization | Organizations |

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## **Frequently Asked Questions** 

**Q: Will changing object names break my workflows or API integrations?**

A No. The internal object keys remain the same; only the display labels change.

**Q: Can two objects share the same name?**

A No. Each singular and plural label must be unique platform-wide.

**Q Who can rename objects?**

A Only Admins with access to Settings → Objects. Regular users see the updated names but cannot edit them.

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## **Related Articles**

-   [Getting Started with Custom Objects](https://docs.ghlcustomercare.com/docs/custom-objects/getting-started-with-custom-objects/getting-started-with-custom-objects)  
    
-   [Custom Objects and Company Objects in Forms, Surveys & Quizzes](https://docs.ghlcustomercare.com/docs/sites/custom-objects/custom-objects-and-company-objects-in-forms-surveys-quizzes)   
    
-   [Searching an Object Record](https://docs.ghlcustomercare.com/docs/crm/managing-your-crm-views/searching-an-object-record)   
    
-   [Overview of Merge Fields & Custom Variables](https://docs.ghlcustomercare.com/docs/merge-fields-and-custom-variables/merge-fields-and-custom-variables/overview-of-merge-fields-custom-variables)

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com