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How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool

Use GHL Customer Care’s SEO Heatmaps in the Prospecting Tool to visually assess where a prospect ranks for keywords across locations and identify SEO improvement areas.

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On this page
  1. Key Benefits of the SEO Heatmap Tool
  2. How does the SEO Heatmap Tool Work?
  3. How to Use the SEO Heatmap Tool
  4. For Agency Accounts
  5. For Sub-Accounts
  6. Best Practices
  7. Related Articles

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The SEO Heatmap feature in the Prospecting Tool provides a visual representation of your prospect’s search engine rankings. This feature allows agencies and businesses to quickly understand where their website stands in search results for specific keywords and locations, helping improve visibility and optimise SEO efforts.

Note: This feature requires Premium Prospecting subscription for both Agencies & Locations.

TABLE OF CONTENTS

What is an SEO Heatmap?

The SEO Heatmap is a tool that plots search rankings across nine key points on a map, giving a geographic view of how well a website ranks in different locations. Each point on the heatmap corresponds to a specific location around the prospect's business, helping to identify areas where the business has strong visibility versus areas that need improvement.

Key Benefits of the SEO Heatmap Tool

  • Geographic Insights: It helps you visualize your ranking performance across different areas, providing a clear picture of where SEO efforts are succeeding or need improvement.
  • Targeted Optimizations: Use the heatmap to identify specific geographic areas where visibility is lacking and optimize your SEO strategy to boost rankings in those locations.
  • Improved Local Search Strategy: For businesses relying on local search, this heatmap can reveal how well they are performing in nearby areas, helping them adjust their local SEO strategies accordingly.

How does the SEO Heatmap Tool Work?

The SEO Heatmap evaluates search visibility based on rankings across multiple points:

  1. Central Point (20% Weight): The central location of the business. This point receives the highest weight in the overall score and reflects the visibility of the business in its immediate area.
  2. Outer Points (10% Weight Each): Eight surrounding points that represent nearby areas. These points help provide insight into how well the business ranks in neighboring locations.

Each point is assigned a rank based on the business’s position in search results for the selected keyword or keyword set. The higher the rank of a point, the better the visibility in that location, and the stronger the overall SEO performance.

How to Use the SEO Heatmap Tool

Note:

SEO Heatmap category data now aligns more closely with the prospect’s Google Business Profile categories. This helps the heatmap reflect how the business is listed on Google with better accuracy.

If you are reviewing an older report, refresh it first to load the latest heatmap data.

For Agency Accounts

Step 1: Open Prospecting Tool

  1. Sign in to your GHL Customer Care Agency account.
  2. From the left-hand menu, click on the Prospecting tab.
Step 1: Open Prospecting Tool (image 1 of 6) What this shows Sign in to your GHL Customer Care Agency account. What this shows Illustrates the "Step 1: Open Prospecting Tool" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". This screenshot appears in the "Step 1: Open Prospecting Tool" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". The text alongside this image reads: Sign in to your GHL Customer Care Agency account. From the left-hand menu, click on the Prospecting tab. Immediately after, the guide continues: Click Add Prospect to create a new one or s elect an existing prospect. Click the View Report button. Image 1 of 6 What to clickSign in to your GHL Customer Care Agency account. From the left-hand menu, click on the Prospecting tab.
Buttons and menus referenced AgencyProspecting
Next stepClick Add Prospect to create a new one or s elect an existing prospect. Click the View Report button.
All 2 steps in this procedure
  1. Sign in to your GHL Customer Care Agency account.
  2. From the left-hand menu, click on the Prospecting tab.

Step 2: Open a Prospect Report

  1. Click Add Prospect to create a new one or select an existing prospect.
  2. Click the View Report button.
Step 2: Open a Prospect Report (image 2 of 6) What this shows Click Add Prospect to create a new one or s elect an existing prospect. What this shows Illustrates the "Step 2: Open a Prospect Report" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". This screenshot appears in the "Step 2: Open a Prospect Report" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". The text alongside this image reads: Click Add Prospect to create a new one or s elect an existing prospect. Click the View Report button. Immediately after, the guide continues: When the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot…. Image 2 of 6 What to clickClick Add Prospect to create a new one or s elect an existing prospect. Click the View Report button.
Buttons and menus referenced Add Prospectexisting prospect.View Report
Next stepWhen the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot reflects the immediate area of the business. Rankings are shown for a defined keyword (e.g., “asian restaurant near me”). The data also highlights the top 3 local competitors.
All 2 steps in this procedure
  1. Click Add Prospect to create a new one or s elect an existing prospect.
  2. Click the View Report button.

Step 3: View the SEO Heatmap

  1. When the report loads, click on the SEO Analysis tab in the left sidebar.
  2. Scroll to see the Heatmap displaying the keyword performance.
  3. Each dot on the map represents a local search result from a different nearby location.
  4. The center dot reflects the immediate area of the business.
  5. Rankings are shown for a defined keyword (e.g., “asian restaurant near me”).
  6. The data also highlights the top 3 local competitors.
Step 3: View the SEO Heatmap (image 3 of 6) What this shows When the report loads, click on the SEO Analysis tab in the left sidebar. What this shows Illustrates the "Step 3: View the SEO Heatmap" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". This screenshot appears in the "Step 3: View the SEO Heatmap" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". The text alongside this image reads: When the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot reflects the immediate area of the business. Rankings are…. Immediately after, the guide continues: Login to your sub-Account where Premium Prospecting is enabled. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu. Image 3 of 6 Where to goWhen the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot reflects the immediate area of the business. Rankings are shown for a defined keyword (e.g., “asian restaurant near me”). The data also highlights the top 3 local competitors.
Buttons and menus referenced SEO AnalysisHeatmapcenter dottop 3 local competitors
Next stepLogin to your sub-Account where Premium Prospecting is enabled. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu.
All 6 steps in this procedure
  1. When the report loads, click on the SEO Analysis tab in the left sidebar.
  2. Scroll to see the Heatmap displaying the keyword performance.
  3. Each dot on the map represents a local search result from a different nearby location.
  4. The center dot reflects the immediate area of the business.
  5. Rankings are shown for a defined keyword (e.g., “asian restaurant near me”).
  6. The data also highlights the top 3 local competitors.

For Sub-Accounts

Step 1: Navigate to Prospecting

  1. Login to your sub-Account where Premium Prospecting is enabled.
  2. Click on Marketing in the left-hand menu.
  3. Then select the Prospecting tab in the top menu.
Step 1: Navigate to Prospecting (image 4 of 6) What this shows Login to your sub-Account where Premium Prospecting is enabled. What this shows Illustrates the "Step 1: Navigate to Prospecting" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". This screenshot appears in the "Step 1: Navigate to Prospecting" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". The text alongside this image reads: Login to your sub-Account where Premium Prospecting is enabled. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu. Immediately after, the guide continues: Click Add Prospect to create a new one or s elect an existing prospect. Click the View Report button. Image 4 of 6 What to chooseLogin to your sub-Account where Premium Prospecting is enabled. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu.
Buttons and menus referenced MarketingProspecting
Next stepClick Add Prospect to create a new one or s elect an existing prospect. Click the View Report button.
All 3 steps in this procedure
  1. Login to your sub-Account where Premium Prospecting is enabled.
  2. Click on Marketing in the left-hand menu.
  3. Then select the Prospecting tab in the top menu.

Step 2: Open a Prospect Report

  1. Click Add Prospect to create a new one or select an existing prospect.
  2. Click the View Report button.
Step 2: Open a Prospect Report (image 5 of 6) What this shows Click Add Prospect to create a new one or s elect an existing prospect. What this shows Illustrates the "Step 2: Open a Prospect Report" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". This screenshot appears in the "Step 2: Open a Prospect Report" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". The text alongside this image reads: Click Add Prospect to create a new one or s elect an existing prospect. Click the View Report button. Immediately after, the guide continues: When the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot…. Image 5 of 6 What to clickClick Add Prospect to create a new one or s elect an existing prospect. Click the View Report button.
Buttons and menus referenced Add Prospectexisting prospect.View Report
Next stepWhen the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot reflects the immediate area of the business. Rankings are shown for a defined keyword (e.g., “law firm near me”). The data also highlights the top 3 local competitors.
All 2 steps in this procedure
  1. Click Add Prospect to create a new one or s elect an existing prospect.
  2. Click the View Report button.

Step 3: View the SEO Heatmap

  1. When the report loads, click on the SEO Analysis tab in the left sidebar.
  2. Scroll to see the Heatmap displaying the keyword performance.
  3. Each dot on the map represents a local search result from a different nearby location.
  4. The center dot reflects the immediate area of the business.
  5. Rankings are shown for a defined keyword (e.g., “law firm near me”).
  6. The data also highlights the top 3 local competitors.
Step 3: View the SEO Heatmap (image 6 of 6) What this shows When the report loads, click on the SEO Analysis tab in the left sidebar. What this shows Illustrates the "Step 3: View the SEO Heatmap" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". This screenshot appears in the "Step 3: View the SEO Heatmap" section of "How to Use SEO Heatmaps in GHL Customer Care’s Prospecting Tool". The text alongside this image reads: When the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot reflects the immediate area of the business. Rankings are…. Immediately after, the guide continues: Regularly check the SEO Heatmap to monitor changes in search rankings. Use the data to focus on improving rankings in areas with lower visibility. Combine heatmap insights with other SEO tools to refine your strategy and boost overall…. Image 6 of 6 Where to goWhen the report loads, click on the SEO Analysis tab in the left sidebar. Scroll to see the Heatmap displaying the keyword performance. Each dot on the map represents a local search result from a different nearby location. The center dot reflects the immediate area of the business. Rankings are shown for a defined keyword (e.g., “law firm near me”). The data also highlights the top 3 local competitors.
Buttons and menus referenced SEO AnalysisHeatmapcenter dottop 3 local competitors
Next stepRegularly check the SEO Heatmap to monitor changes in search rankings. Use the data to focus on improving rankings in areas with lower visibility. Combine heatmap insights with other SEO tools to refine your strategy and boost overall online presence.
All 6 steps in this procedure
  1. When the report loads, click on the SEO Analysis tab in the left sidebar.
  2. Scroll to see the Heatmap displaying the keyword performance.
  3. Each dot on the map represents a local search result from a different nearby location.
  4. The center dot reflects the immediate area of the business.
  5. Rankings are shown for a defined keyword (e.g., “law firm near me”).
  6. The data also highlights the top 3 local competitors.

Best Practices

  • Regularly check the SEO Heatmap to monitor changes in search rankings.
  • Use the data to focus on improving rankings in areas with lower visibility.
  • Combine heatmap insights with other SEO tools to refine your strategy and boost overall online presence.

Frequently asked questions

How does the SEO Heatmap Tool Work?
The SEO Heatmap evaluates search visibility based on rankings across multiple points: Central Point (20% Weight): The central location of the business. This point receives the highest weight in the overall score and reflects the visibility of the business in its immediate area. Outer Points (10% Weight Each): Eight surrounding points that represent nearby areas. These points help provide insight into how well the business ranks in neighboring locations. Each point is assigned a rank based on the business’s position in search results for the selected keyword or keyword set. The higher the rank of a point, the better the visibility in that location, and the stronger the overall SEO performance.

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