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Understanding the Differences Between Free and Premium Marketing Audit Reports

With the introduction of our new subscription plan for the Prospecting tool, users may have questions about the features available in the Free versus…

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  1. Free vs Premium Reports - What's the Difference?
  2. Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday.
  3. Key Features in Premium Report
  4. Which plan is right for you?

With the introduction of our new subscription plan for the Prospecting tool, users may have questions about the features available in the Free versus Premium Reports. Are the premium features worth exploring, or can agencies benefit from the free plan? Let's explore the key differences and value propositions of both plans.

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Free vs Premium Reports - What's the Difference?

Below is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.

Embed Prospecting Tool in Agency Website is now available in the Premium Plan!
Free vs Premium Reports - What's the Difference? (image 1 of 10) What this shows Embed Prospecting Tool in Agency Website is now available in the Premium Plan! What this shows Illustrates the "Free vs Premium Reports - What's the Difference?" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot appears in the "Free vs Premium Reports - What's the Difference?" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". The text alongside this image reads: Embed Prospecting Tool in Agency Website is now available in the Premium Plan! Immediately after, the guide continues: Business Reviews Analysis: Business Listings Overview: Business Critical Information Evaluation: Easy Search Functionality. Image 1 of 10 What this coversEmbed Prospecting Tool in Agency Website is now available in the Premium Plan! Next stepBusiness Reviews Analysis: Business Listings Overview: Business Critical Information Evaluation: Easy Search Functionality:

Key Features in Free Reports
Below is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.
The Free tier plan allows for up to 50 reports to be generated everyday.

  1. Business Reviews Analysis:

    • This section analyses and presents insights into the Facebook and Google Business Profile (GBP) reviews of the prospect's business. It provides an overview of customer sentiment and reputation across these platforms.
      Step 1 of 1: This section analyses and presents insights into the Facebook and… What this shows Step 1 of 1: This section analyses and presents insights into the Facebook and Google Business Profile (GBP) reviews of the prospect's business. What this shows Shows what this covers for step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you this section analyses and presents insights into the Facebook and Google Business Profile (GBP) reviews of the prospect's business. It provides an overview of customer sentiment and reputation across these platforms. This part of the guide covers 4 fields, listed below. Step 1 of 1Image 2 of 10 What this coversThis section analyses and presents insights into the Facebook and Google Business Profile (GBP) reviews of the prospect's business. It provides an overview of customer sentiment and reputation across these platforms.
      Fields in this part of the guide Business Reviews Analysis:Business Listings Overview:Business Critical Information Evaluation:Easy Search Functionality:
      Buttons and menus referenced Detailed Listing Details Breakdown
      Example values
      Business Reviews Analysis:
      Northgate Dental
      Business Listings Overview:
      Northgate Dental
      Business Critical Information Evaluation:
      Northgate Dental

      Illustrative values showing the expected format. They are not read from the screenshot.

  2. Business Listings Overview:

    • The Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by end users, aiding in assessing online presence.
      Step 1 of 1: The Business Listings section offers a comprehensive view of the… What this shows Step 1 of 1: The Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. What this shows Shows what this covers for step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you the Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown. This part of the guide covers 4 fields, listed below. Step 1 of 1Image 3 of 10 What this coversThe Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown
      Fields in this part of the guide Business Reviews Analysis:Business Listings Overview:Business Critical Information Evaluation:Easy Search Functionality:
      Buttons and menus referenced Detailed Listing Details Breakdown
      Example values
      Business Reviews Analysis:
      Northgate Dental
      Business Listings Overview:
      Northgate Dental
      Business Critical Information Evaluation:
      Northgate Dental

      Illustrative values showing the expected format. They are not read from the screenshot.
      Detailed Listing Details Breakdown
      Step 1 of 1: The Business Listings section offers a comprehensive view of the… What this shows Step 1 of 1: The Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. What this shows Shows what this covers for step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 1 of 1 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you the Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown. This part of the guide covers 4 fields, listed below. Step 1 of 1Image 4 of 10 What this coversThe Business Listings section offers a comprehensive view of the prospect's visibility across popular listings and directories. It highlights where the business is discoverable by e nd users, aiding in assessing online presence. Detailed Listing Details Breakdown
      Fields in this part of the guide Business Reviews Analysis:Business Listings Overview:Business Critical Information Evaluation:Easy Search Functionality:
      Buttons and menus referenced Detailed Listing Details Breakdown
      Example values
      Business Reviews Analysis:
      Northgate Dental
      Business Listings Overview:
      Northgate Dental
      Business Critical Information Evaluation:
      Northgate Dental

      Illustrative values showing the expected format. They are not read from the screenshot.

  3. Business Critical Information Evaluation:

    • This part of the report assesses critical business information that impacts marketing strategies:
      • GBP Claim Status: Indicates whether the Google Business Profile is claimed by the prospect, affecting online credibility and visibility.
      • Review Reply Rate: Analyses how actively the prospect engages with customer reviews, reflecting customer relationship management.
      • Presence of Business Website: Identifies if Prospect has a Business website indicating its presence in the digital realm
      • Presence of Chat Widget: Identifies if the prospect's website features a chat widget, indicating readiness for customer engagement.
      • Text-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers.
        Step 5 of 5: Text-Enabled Business Number: Highlights whether the business utilises… What this shows Step 5 of 5: Text-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers. What this shows Shows what this covers for step 5 of 5 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 5 of 5 in the "Key Features in Free ReportsBelow is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool.The Free tier plan allows for up to 50 reports to be generated everyday." section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you text-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers. This part of the guide covers 4 fields, listed below. Step 5 of 5Image 5 of 10 What this coversText-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers.
        Fields in this part of the guide Business Reviews Analysis:Business Listings Overview:Business Critical Information Evaluation:Easy Search Functionality:
        Buttons and menus referenced Detailed Listing Details Breakdown
        Example values
        Business Reviews Analysis:
        Northgate Dental
        Business Listings Overview:
        Northgate Dental
        Business Critical Information Evaluation:
        Northgate Dental

        Illustrative values showing the expected format. They are not read from the screenshot.

        All 5 steps in this procedure
        1. GBP Claim Status: Indicates whether the Google Business Profile is claimed by the prospect, affecting online credibility and visibility.
        2. Review Reply Rate: Analyses how actively the prospect engages with customer reviews, reflecting customer relationship management.
        3. Presence of Business Website: Identifies if Prospect has a Business website indicating its presence in the digital realm
        4. Presence of Chat Widget: Identifies if the prospect's website features a chat widget, indicating readiness for customer engagement.
        5. Text-Enabled Business Number: Highlights whether the business utilises a text-enabled phone number, facilitating direct communication with customers. this image

  4. Easy Search Functionality:

    • The Easy Search feature simplifies the prospecting process by centralising prospect discovery, management, and outreach. Users can efficiently find and engage with potential clients using this streamlined tool.

Key Features in Premium Report

1. Embed Prospecting Widget in Agency Website

  • We have created a new Prospecting Tool Widget that helps agencies generate leads easily. Visitors to your website can fill in their business information and receive insights about their listings, reviews, website performance, SEO, and more. Agencies can create this widget in the Prospecting Tool and embed it in their website for the leads to directly fill their information when they visit the website. Prospects who visit via this Widget can be seen in the dashboard under the tag "Forms".
    Step 1 of 1: We have created a new Prospecting Tool Widget that helps agencies… What this shows Step 1 of 1: We have created a new Prospecting Tool Widget that helps agencies generate leads easily. What this shows Shows what to fill in for step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you we have created a new Prospecting Tool Widget that helps agencies generate leads easily. Visitors to your website can fill in their business information and receive insights about their listings, reviews, website performance, SEO, and more. Agencies can create this widget in the Prospecting Tool and embed it in their website for the leads to directly fill their information when they visit the website. Prospects who visit via this Widget can be seen in the dashboard under the tag "Forms". Step 1 of 1Image 6 of 10 What to fill inWe have created a new Prospecting Tool Widget that helps agencies generate leads easily. Visitors to your website can fill in their business information and receive insights about their listings, reviews, website performance, SEO, and more. Agencies can create this widget in the Prospecting Tool and embed it in their website for the leads to directly fill their information when they visit the website. Prospects who visit via this Widget can be seen in the dashboard under the tag "Forms".
    Buttons and menus referenced "Forms".

2. SEO Analysis:

  • The SEO Analysis section provides a detailed overview of the prospect's search engine optimisation (SEO) performance. This includes a heat map comparison of business rankings in neighbouring locations compared to competitors. By visually representing SEO effectiveness through heat maps, users can identify areas of strength and opportunities for improvement to enhance local search visibility.
    Step 1 of 1: The SEO Analysis section provides a detailed overview of the… What this shows Step 1 of 1: The SEO Analysis section provides a detailed overview of the prospect's search engine optimisation (SEO) performance. What this shows Shows what this covers for step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you the SEO Analysis section provides a detailed overview of the prospect's search engine optimisation (SEO) performance. This includes a heat map comparison of business rankings in neighbouring locations compared to competitors. By visually representing SEO effectiveness through heat maps, users can identify areas of strength and op portunities for improvement to enhance local search visibility. Step 1 of 1Image 7 of 10 What this coversThe SEO Analysis section provides a detailed overview of the prospect's search engine optimisation (SEO) performance. This includes a heat map comparison of business rankings in neighbouring locations compared to competitors. By visually representing SEO effectiveness through heat maps, users can identify areas of strength and op portunities for improvement to enhance local search visibility.
    Buttons and menus referenced "Forms".

3. Website Performance Insights:

  • Gain detailed insights into the website's performance metrics, including:
    • Website Speed: Evaluate how quickly the website loads, which is critical for user experience and SEO.
    • Core Web Vitals: Assess core web vital metrics such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), which impact user experience and search engine rankings.
    • Mobile vs. Desktop Health Report: Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms.
      Step 3 of 3: Mobile vs. Desktop Health Report: Compare the website's performance… What this shows Step 3 of 3: Mobile vs. What this shows Shows what this covers for step 3 of 3 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 3 of 3 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you mobile vs. Desktop Health Report: Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms. Step 3 of 3Image 8 of 10 What this coversMobile vs. Desktop Health Report: Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms.
      Buttons and menus referenced "Forms".
      All 3 steps in this procedure
      1. Website Speed: Evaluate how quickly the website loads, which is critical for user experience and SEO.
      2. Core Web Vitals: Assess core web vital metrics such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), which impact user experience and search engine rankings.
      3. Mobile vs. Desktop Health Report: Compare the website's performance and usability on mobile devices versus desktops, identifying optimisation needs for different platforms. this image

4. POC Details (Point of Contact):

  • Access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections.
    Step 1 of 1: Access free prospect contact information and key business insights to… What this shows Step 1 of 1: Access free prospect contact information and key business insights to facilitate deal initiation. What this shows Shows what this covers for step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections. Step 1 of 1Image 9 of 10 What this coversAccess free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections.
    Buttons and menus referenced "Forms".
    Step 1 of 1: Access free prospect contact information and key business insights to… What this shows Step 1 of 1: Access free prospect contact information and key business insights to facilitate deal initiation. What this shows Shows what this covers for step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". This screenshot accompanies step 1 of 1 in the "Key Features in Premium Report" section of "Understanding the Differences Between Free and Premium Marketing Audit Reports". At this point in the walkthrough you access free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections. Step 1 of 1Image 10 of 10 What this coversAccess free prospect contact information and key business insights to facilitate deal initiation. This includes contact details of relevant decision-makers (based on availability) and additional business context to help users initiate meaningful conversations and establish connections.
    Buttons and menus referenced "Forms".

5. More Reports with Premium Plan:

  • Agencies leveraging our Premium Plan can generate additional reports daily, empowering them to conduct in-depth analyses and serve more clients efficiently. Unlock the full potential of our platform by upgrading to the Premium Plan and expanding your prospecting capabilities.

Which plan is right for you?

When deciding between the Free and Premium plans for our Prospecting tool, agencies should consider their specific needs and objectives. The Free plan provides essential features such as basic reports and prospecting capabilities, making it suitable for initial exploration and limited usage. However, agencies looking to maximise their prospecting efforts and unlock advanced functionalities should opt for the Premium plan.

The Premium plan offers significant value with enhanced features like unlimited premium reports, detailed SEO and website performance insights, contact details for prospects, and more. These additional capabilities empower agencies to conduct in-depth analyses, target high-potential prospects, and streamline client outreach effectively.

Ultimately, the choice between Free and Premium plans depends on the agency's goals and desired level of engagement. For agencies seeking comprehensive prospecting tools and advanced analytics, upgrading to the Premium plan is highly recommended to leverage the full potential of our Prospecting tool and drive business growth.

Agencies receive 5 Freemium reports every month. Explore our product offerings to make an informed decision!

Frequently Asked Questions

  • What are the limitations of the Free plan compared to the Premium plan?

    • The Free plan allows for up to 50 reports to be generated daily but lacks advanced features such as SEO analysis, website performance insights, and the ability to embed the Prospecting Widget in your agency website. The Premium plan, on the other hand, offers additional reports, detailed analytics, and enhanced prospecting capabilities.

  • How does the SEO Analysis in the Premium plan benefit my agency?

    • The SEO Analysis feature provides a visual representation of your prospects' search engine performance compared to competitors, using heat maps. This allows your agency to identify strengths and areas for improvement, ultimately helping you enhance your clients' local search visibility and optimize their SEO strategies.
  • Can I switch from the Free plan to the Premium plan at any time?
    • Yes, you can upgrade from the Free plan to the Premium plan at any time. Simply follow the upgrade process in your account settings. Once upgraded, you'll immediately gain access to all the premium features and benefits. If you have further questions about the upgrade process, consider reaching out to GHL Customer Care support for assistance.

Related Articles

Frequently asked questions

Free vs Premium Reports - What's the Difference?
Below is a detailed breakdown on what is available in both Free Vs Premium Plan to help you get the most out of our Prospecting Tool. Embed Prospecting Tool in Agency Website is now available in the Premium Plan!
Which plan is right for you?
When deciding between the Free and Premium plans for our Prospecting tool, agencies should consider their specific needs and objectives. The Free plan provides essential features such as basic reports and prospecting capabilities, making it suitable for initial exploration and limited usage. However, agencies looking to maximise their prospecting efforts and unlock advanced functionalities should opt for the Premium plan. The Premium plan offers significant value with enhanced features like unlimited premium reports, detailed SEO and website performance insights, contact details for prospects, and more. These additional capabilities empower agencies to conduct in-depth analyses, target high-potential prospects, and streamline client outreach effectively. Ultimately, the choice between Free and Premium plans depends on the agency's goals and desired level of engagement. For agencies…

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