# Webinar Video Analytics > See drop-offs, engagement, and attendance across live, on-demand, and recurring webinars with GHL Customer Care Video Analytics to optimize timing and conversions. - Source: https://docs.ghlcustomercare.com/docs/sites/webinars/webinar-video-analytics - Section: Sites / Webinars - Reading time: 3 min - Images: 4, each explained below - Modified on Tue, 9 Dec, 2025 at 11:08 AM --- Webinar Video Analytics brings data-rich dashboards to your live, on-demand, and recurring webinars, so you can see exactly where viewers drop off, which sessions outperform, and how to fine-tune timing for maximum conversions. --- **TABLE OF CONTENTS** - [What is Webinar Video Analytics?](#what-is-webinar-video-analytics) - [Key Benefits of Webinar Video Analytics](#key-benefits-of-webinar-video-analytics) - [On-Demand Webinar Analytics](#on-demand-webinar-analytics) - [Live Webinar Analytics](#live-webinar-analytics) - [Recurring Webinar Analytics](#recurring-webinar-analytics) - [How To Set Up Webinar Video Analytics](#how-to-set-up-webinar-video-analytics) - [Frequently Asked Questions](#frequently-asked-questions) --- ## **What is Webinar Video Analytics?** Webinar Video Analytics is a new reporting area inside GHL Customer Care’s Site Analytics suite that visualizes attendee behavior across every webinar format—live, on-demand, and recurring. By layering time-based graphs, engagement counters, and per-session breakdowns, it turns raw viewer activity into actionable insight you can use to grow registrations and revenue. --- ## **Key Benefits of Webinar Video Analytics** - Pinpoint engagement peaks and drop-off moments to improve content flow. - Compare registrations vs. actual attendance to gauge promotional effectiveness. - Track repeat attendees in a series to spot loyal fans and high-value topics. - Optimize scheduling with trend lines that reveal the best-performing days and times. - Share visual reports with clients or teammates for quick, data-backed decisions. --- ## **On-Demand Webinar Analytics** On-demand dashboards focus on pre-recorded sessions that prospects can watch at any time. They include: - **Total Views:** cumulative play count. - **Average Watch Time:** mean minutes watched per viewer. - **Engagement Events:** Plays, Pauses, Completion %. - **Drop-off Analysis:** the timestamp where most viewers exit, plus the % who leave there. ![On-Demand Webinar Analytics (image 1 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055529185/original/U67jkNdctcDF8wMaCRn3kY1lb6UuHU3D8g.png) **On-Demand Webinar Analytics (image 1 of 4)** This screenshot appears in the "On-Demand Webinar Analytics" section of "Webinar Video Analytics". The text alongside this image reads: Total Views: cumulative play count. Average Watch Time: mean minutes watched per viewer. Engagement Events: Plays, Pauses, Completion %. Drop-off Analysis: the timestamp where most viewers exit, plus the % who leave there. Immediately after, the guide continues: These metrics reveal whether your evergreen content still resonates and where to inject stronger calls-to-action. - What this covers: Total Views: cumulative play count. Average Watch Time: mean minutes watched per viewer. Engagement Events: Plays, Pauses, Completion %. Drop-off Analysis: the timestamp where most viewers exit, plus the % who leave there. - Next: These metrics reveal whether your evergreen content still resonates and where to inject stronger calls-to-action. Full procedure: 1. Total Views: cumulative play count. 2. Average Watch Time: mean minutes watched per viewer. 3. Engagement Events: Plays, Pauses, Completion %. 4. Drop-off Analysis: the timestamp where most viewers exit, plus the % who leave there. These metrics reveal whether your evergreen content still resonates and where to inject stronger calls-to-action. --- ## **Live Webinar Analytics** Live analytics zero in on scheduled broadcasts and real-time attendance: - **Total Registrations vs. Total Attendees**: instantly spot no-show gaps. - **Peak Live Viewers:** highest concurrent audience (displayed on the timeline graph). - **Engagement Spikes:** plays, pauses, and chat bursts mapped to the broadcast clock. Use this data to refine reminder workflows and interaction moments. --- ## **Recurring Webinar Analytics** Recurring analytics aggregate data across every session in a series: - **Series Overview:** Registrations, Attendees, Repeat Attendees, Avg Attendance %, Avg Conversion %, Session Count. ![Step 1 of 2: Series Overview: Registrations, Attendees, Repeat Attendees, Avg…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055525004/original/C7w0i7T-iBh97y2c3U-T1ZJqKCfLueC_-g.png) **Step 1 of 2: Series Overview: Registrations, Attendees, Repeat Attendees, Avg…** This screenshot accompanies step 1 of 2 in the "Recurring Webinar Analytics" section of "Webinar Video Analytics". At this point in the walkthrough you series Overview: Registrations, Attendees, Repeat Attendees, Avg Attendance %, Avg Conversion %, Session Count. The next step is to trend Graphs: per-session registration and attendance lines to highlight momentum or fatigue. - What this covers: Series Overview: Registrations, Attendees, Repeat Attendees, Avg Attendance %, Avg Conversion %, Session Count. - Controls: Trend Graphs - Next: Trend Graphs: per-session registration and attendance lines to highlight momentum or fatigue. Full procedure: 1. Series Overview: Registrations, Attendees, Repeat Attendees, Avg Attendance %, Avg Conversion %, Session Count. <- this image 2. Trend Graphs: per-session registration and attendance lines to highlight momentum or fatigue. - **Trend Graphs**: per-session registration and attendance lines to highlight momentum or fatigue. This bird’s-eye view helps you choose the best cadence and topics for always-on webinar programs. --- ## **How To Set Up Webinar Video Analytics** Harnessing the new dashboards takes only a few clicks, but proper setup ensures complete, accurate data. 1\. Create or import your webinar (Live, On-Demand, or Recurring) under Sites → Webinars. ![How To Set Up Webinar Video Analytics (image 3 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055524224/original/vEZ1WGMnNmzQLv7-w8y34e2W-c68TwvXAw.png) **How To Set Up Webinar Video Analytics (image 3 of 4)** This screenshot appears in the "How To Set Up Webinar Video Analytics" section of "Webinar Video Analytics". The text alongside this image reads: 1. Create or import your webinar (Live, On-Demand, or Recurring) under Sites → Webinars. Immediately after, the guide continues: Need help - See the Complete Guide to Creating Webinars! - What this covers: 1. Create or import your webinar (Live, On-Demand, or Recurring) under Sites → Webinars. - Controls: Need help -, IMPORTANT - Next: Need help - See the Complete Guide to Creating Webinars! **Need help -** See the [Complete Guide to Creating Webinars!](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/complete-guide-to-creating-webinars-in-ghl-customer-care) **IMPORTANT**: Publish the registration pages and confirm that your form feeds into Contacts; this ties viewer activity to CRM records. Run or release your session. GHL Customer Care automatically records every play, pause, and exit event. 2\. Access your analytics: Sites → Analytics → Webinars. Choose the On-Demand, Live, or Recurring tab, then pick a date range in the upper-right filter.  3\. You can also hover over any graph point to view exact counts and percentages. 4\. Use Quick Filters (e.g., device, location) to drill down without altering the underlying widget. ![How To Set Up Webinar Video Analytics (image 4 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055524545/original/LCbvI7hPdzQlIGAqdyAExsd40NbT8jAAdQ.png) **How To Set Up Webinar Video Analytics (image 4 of 4)** This screenshot appears in the "How To Set Up Webinar Video Analytics" section of "Webinar Video Analytics". The text alongside this image reads: 4. Use Quick Filters (e.g., device, location) to drill down without altering the underlying widget. Immediately after, the guide continues: Q: Do I need to add any tracking code to use Webinar Video Analytics? - What this covers: 4. Use Quick Filters (e.g., device, location) to drill down without altering the underlying widget. - Controls: Need help -, IMPORTANT - Next: Q: Do I need to add any tracking code to use Webinar Video Analytics? --- ## **Frequently Asked Questions** **Q: Do I need to add any tracking code to use Webinar Video Analytics?** No. Tracking is native to GHL Customer Care webinars and is enabled automatically once the webinar is published. **Q: How soon after a webinar ends are the metrics available?** Live webinar data populates in near-real time; final counts and completion percentages are fully processed within 10–15 minutes after the session ends. **Q: Can I segment analytics by device type or traffic source?** Yes. Use the Quick Filter button at the top of the dashboard to filter widgets by device, UTM source, or any custom field. **Q: What qualifies as a “Repeat Attendee” in a series?** Any contact that attends two or more sessions within the same recurring webinar series during the selected date range. **Q: Will analytics track a viewer who watches the same on-demand webinar twice?** Yes. Each playback increments Total Views, while unique contacts contribute only once to Unique Viewers. **Q: Do you know if I can export webinar analytics?** Click the three-dot menu in the top-right corner of a widget or table and choose CSV or PDF export to share with stakeholders. **Q: How can I trigger automations when someone reaches a certain watch percentage?** Use the Video Tracking workflow trigger and set the percentage threshold (e.g., 50 % watched). **Q: Do recurring webinar graphs adjust automatically when I add new sessions?** Yes. The Series Overview and Trend Graphs update as soon as a new session’s data is collected. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com