# SEO Unsubscription Flow & Project States > Learn what happens when you cancel GHL Customer Care SEO, including Frozen project behavior, live SEO Pixel fixes, paused automation, and reactivation steps. - Source: https://docs.ghlcustomercare.com/docs/sites/seo/seo-unsubscription-flow-project-states - Section: Sites / SEO - Reading time: 3 min - Images: 2, each explained below - Modified on Fri, 27 Mar at 12:36 PM --- When an SEO subscription is canceled, the system automatically starts an offboarding flow designed to preserve your existing optimizations while pausing active automation. --- **TABLE OF CONTENTS** - [Overview of the SEO Subscription Unsubscribe Flow](#overview-of-the-seo-unsubscription-flow) - [Key Benefits of the SEO Subscription Unsubscribe Flow](#key-benefits-of-the-seo-subscription-unsubscribe-flow) - [How to Cancel SEO](#how-to-cancel-the-seo-subscription) - [The "Frozen" State](#the-frozen-state) - [Managing Your Live Optimizations](#managing-your-live-optimizations) - [Re-subscribing and Reactivation](#re-subscribing-and-reactivation) - [Project Status Comparison](#project-status-comparison) - [Related Articles](#related-articles) --- # **Overview of the SEO Unsubscription Flow** The SEO unsubscribe flow explains what happens to your SEO projects after the SEO subscription is canceled. The system preserves existing project data and applied SEO Pixel fixes while pausing active automation such as crawling and new recommendations. After unsubscription, projects that use the SEO Pixel move into a Frozen State. In this state, previously applied fixes remain live on the website as long as the SEO Pixel script stays installed, but active automation stops. Existing project settings and applied fixes are retained in the account, which makes later reactivation easier. --- ## **Key Benefits of the SEO Subscription Unsubscribe Flow** - **Fix Preservation**: SEO recommendations and fixes already applied through the SEO Pixel can remain live on your website after unsubscription, so previous implementation progress is not lost. - **Automatic Offboarding**: Projects move into a Frozen State automatically, with no manual offboarding required. - **Project Retention**: Existing project settings and applied fixes stay associated with the account, which supports easier future reactivation. --- ## **How To Cancel the SEO Subscription** 1. Within your sub-account in GHL Customer Care, navigate to **Sites > SEO**. 2. On the **Site Projects** tab, click the **three-dot menu** in the upper-right area of the SEO page and select **Cancel Subscription**. ![Step 2 of 3: On the Site Projects tab, click the three-dot menu in the upper-right…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067928851/original/PXwzirYdR9Uf5RIMohbfi99PVG-xXYYRLA.png) **Step 2 of 3: On the Site Projects tab, click the three-dot menu in the upper-right…** This screenshot accompanies step 2 of 3 in the "How To Cancel the SEO Subscription" section of "SEO Unsubscription Flow & Project States". At this point in the walkthrough you on the Site Projects tab, click the three-dot menu in the upper-right area of the SEO page and select Cancel Subscription. The navigation path used here is Sites > SEO. The next step is to in the confirmation modal, click Yes, Cancel to confirm the cancellation. - Path: Sites > SEO - What to choose: On the Site Projects tab, click the three-dot menu in the upper-right area of the SEO page and select Cancel Subscription. - Controls: Site Projects, three-dot menu, Cancel Subscription, Sites > SEO, Yes, Cancel - Next: In the confirmation modal, click Yes, Cancel to confirm the cancellation. Full procedure: 1. Within your sub-account in GHL Customer Care, navigate to Sites > SEO. 2. On the Site Projects tab, click the three-dot menu in the upper-right area of the SEO page and select Cancel Subscription. <- this image 3. In the confirmation modal, click Yes, Cancel to confirm the cancellation. 3. In the confirmation modal, click **Yes, Cancel** to confirm the cancellation. ![Step 3 of 3: In the confirmation modal, click Yes, Cancel to confirm the cancellation](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067928826/original/233LXDyDpOQnySZ3rfG4fRuI-0Xd_4gUQg.png) **Step 3 of 3: In the confirmation modal, click Yes, Cancel to confirm the cancellation** This screenshot accompanies step 3 of 3 in the "How To Cancel the SEO Subscription" section of "SEO Unsubscription Flow & Project States". At this point in the walkthrough you in the confirmation modal, click Yes, Cancel to confirm the cancellation. The navigation path used here is Sites > SEO. - Path: Sites > SEO - How to confirm: In the confirmation modal, click Yes, Cancel to confirm the cancellation. - Controls: Yes, Cancel, Sites > SEO, Site Projects, three-dot menu, Cancel Subscription Full procedure: 1. Within your sub-account in GHL Customer Care, navigate to Sites > SEO. 2. On the Site Projects tab, click the three-dot menu in the upper-right area of the SEO page and select Cancel Subscription. 3. In the confirmation modal, click Yes, Cancel to confirm the cancellation. <- this image --- ## **The "Frozen" State** If you have active projects using the SEO Pixel, those projects will automatically transition into a Frozen State upon unsubscription. This process happens entirely in the background—no manual action is required. #### **Key Characteristics of a Frozen Project:** - Fix Preservation: All SEO recommendations and fixes previously applied via the pixel script will remain live on your website. Your implementation progress is not lost when your subscription ends. - Automation Paused: Our system will stop crawling your site and will cease generating new SEO audit recommendations. - Data Retention: Your existing project settings and applied fixes are retained within your account. --- ## **Managing Your Live Optimizations** You maintain full control over how SEO changes are reflected on your site after unsubscribing: - **To Retain Changes:** Simply keep the SEO Pixel script on your website. As long as the script is intact, your applied optimizations will continue to be served to your visitors. - **To Remove Changes:** If you wish to stop our optimizations from appearing on your site, manually remove the SEO Pixel script from your website’s code. This will immediately revert the site to its original state. --- ## **Re-subscribing and Reactivation** If you choose to re-subscribe, moving back to an active state is seamless: 1. Re-subscribe to a valid plan. 2. Re-link your projects within the dashboard. 3. The project will move to an Unfrozen State, immediately restoring your ability to re-crawl, generate new recommendations, and apply fresh SEO fixes. --- ## **Project Status Comparison** #### **Active Subscription:** - Existing Pixel Fixes: Live & Editable - Site Crawling: Enabled - New Recommendations: Enabled - System Action: Full Automation #### **Frozen (Unsubscribed):** - Existing Pixel Fixes: Live (Read-Only) - Site Crawling: Paused - New Recommendations: Paused - System Action: Automatic Suspension --- ## **Related Articles** - [SEO - A Guide to Boosting Your Search Rankings](https://docs.ghlcustomercare.com/docs/sites/seo/seo-a-guide-to-boosting-your-search-rankings) - [Site Audit: Monitor, Analyze, and Optimize Your Website’s Technical SEO](https://docs.ghlcustomercare.com/docs/sites/seo/site-audit-monitor-analyze-and-optimize-your-website-s-technical-seo) - [SEO - How to Delete Site Projects](https://docs.ghlcustomercare.com/docs/sites/seo/seo-how-to-delete-site-projects) - [SEO: AI Recommendations - Infinite Scroll](https://docs.ghlcustomercare.com/docs/sites/seo/seo-ai-recommendations-infinite-scroll) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com