# Analytics for External Tracking > Track external website and form performance in GHL Customer Care with native analytics. Monitor page views, conversions, and audience insights easily. - Source: https://docs.ghlcustomercare.com/docs/sites/analytics-funnels-websites-and-qr-codes/analytics-for-external-tracking - Section: Sites / Analytics (Funnels, Websites, & QR Codes) - Reading time: 4 min - Images: 4, each explained below - Modified on Wed, 26 Aug at 2:35 PM --- Analytics for External Tracking in GHL Customer Care allows you to monitor visitor behavior on externally hosted websites and forms using a centralized analytics dashboard. Track key performance metrics like page views, form submissions, and completion rates without relying on third-party tools. This feature brings external data directly into GHL Customer Care for a seamless analytics experience. --- **TABLE OF CONTENTS** - [What is Analytics for External Tracking?](#what-is-analytics-for-external-tracking) - [Key Benefits of Analytics for External Tracking](#key-benefits-of-analytics-for-external-tracking) - [Analytics Dashboard Overview](#analytics-dashboard-overview) - [Time-Based Insights](#time-based-insights) - [Audience & Traffic Breakdown](#audience-and-traffic-breakdown) - [Form-Level Analytics](#form-level-analytics) - [How To Set Up Analytics for External Tracking](#how-to-set-up-analytics-for-external-tracking) - [Frequently Asked Questions](#frequently-asked-questions) --- ## **What is Analytics for External Tracking?** Analytics for External Tracking enables you to track and analyze visitor activity on websites and forms that are hosted outside of GHL Customer Care. By installing a tracking script on your external pages, GHL Customer Care collects and displays key engagement metrics inside a dedicated analytics dashboard. This allows you to measure performance, identify trends, and make data-driven decisions without switching between multiple platforms. --- ## **Key Benefits of Analytics for External Tracking** Understanding how visitors interact with your external pages and forms helps you optimize performance and improve conversions. This feature provides centralized visibility and actionable insights directly within GHL Customer Care. - Centralized Analytics Dashboard: View all external page and form performance data in one place without needing third-party tools. - Improved Conversion Insights: Track form views, responses, and completion rates to identify drop-offs. - Advanced Filtering: Analyze performance by domain, page, or form for more precise insights. - Audience Intelligence: Understand traffic sources, devices, browsers, and geographic distribution. - Time-Based Analysis: Monitor trends over time using date range filters and visual charts. --- ## **Analytics Dashboard Overview** The Analytics dashboard provides a comprehensive view of how users interact with your externally tracked assets. It consolidates key performance indicators and visualizes trends to help you quickly assess performance. Metrics available: - Total Page Views - Total Form Views - Responses - Completion Rate Engagement metrics: - Average Time on Page - Exit Before 30s (Bounce Rate) ![Analytics Dashboard Overview (image 1 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070521829/original/FgqQGVvLi-NoPVAgweNNXcaCBkZJJe9xqA.png) **Analytics Dashboard Overview (image 1 of 4)** This screenshot appears in the "Analytics Dashboard Overview" section of "Analytics for External Tracking". The text alongside this image reads: Average Time on Page Exit Before 30s (Bounce Rate). This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Tracking performance over time helps identify patterns, peak engagement periods, and potential issues affecting conversions. GHL Customer Care provides visual tools to analyze trends efficiently. - What this covers: Average Time on Page Exit Before 30s (Bounce Rate) - Fields: Total Page Views, Total Form Views, Responses, Completion Rate, Average Time on Page, Exit Before 30s (Bounce Rate) - Next: Tracking performance over time helps identify patterns, peak engagement periods, and potential issues affecting conversions. GHL Customer Care provides visual tools to analyze trends efficiently. Full procedure: 1. Total Page Views 2. Total Form Views 3. Responses 4. Completion Rate --- ## **Time-Based Insights** Tracking performance over time helps identify patterns, peak engagement periods, and potential issues affecting conversions. GHL Customer Care provides visual tools to analyze trends efficiently. - Use the date range selector to customize the reporting period - View line chartswith daily breakdowns for: - Page Views - Form Views - Responses - Completion Rate Filtering allows you to isolate specific data points and focus on what matters most. This reduces noise and helps you analyze performance at a granular level. Available filters: - Domains - Pages - Forms Use filters to: - Evaluate performance of a specific landing page - Compare form performance across different pages - Identify underperforming assets ![Time-Based Insights (image 2 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070522110/original/2Ia9HQCDiUJEuQ-zge8dEeJpEQwFsxIiaw.png) **Time-Based Insights (image 2 of 4)** This screenshot appears in the "Time-Based Insights" section of "Analytics for External Tracking". The text alongside this image reads: Evaluate performance of a specific landing page Compare form performance across different pages Identify underperforming assets. This part of the guide covers 11 fields, listed below. Immediately after, the guide continues: Understanding your audience helps you tailor your content and improve engagement strategies. GHL Customer Care provides anonymized, aggregated insights into visitor behavior. - What this covers: Evaluate performance of a specific landing page Compare form performance across different pages Identify underperforming assets - Fields: View line chartswith daily breakdowns for:, Page Views, Form Views, Responses, Completion Rate, Domains, Pages, Forms, Evaluate performance of a specific landing page, Compare form performance across different pages, Identify underperforming assets - Next: Understanding your audience helps you tailor your content and improve engagement strategies. GHL Customer Care provides anonymized, aggregated insights into visitor behavior. Full procedure: 1. Use the date range selector to customize the reporting period 2. View line chartswith daily breakdowns for: --- ## **Audience & Traffic Breakdown** Understanding your audience helps you tailor your content and improve engagement strategies. GHL Customer Care provides anonymized, aggregated insights into visitor behavior. Traffic breakdown includes: - Device type (Desktop, Tablet, Mobile) - Top browsers - Top client IPs (aggregated) - Geographic data: - Country - State - City ![Audience & Traffic Breakdown (image 3 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070522210/original/8F6p0U51eQ8rneLymj1CJzsShrDUwbc2QA.png) **Audience & Traffic Breakdown (image 3 of 4)** This screenshot appears in the "Audience & Traffic Breakdown" section of "Analytics for External Tracking". The text alongside this image reads: Device type (Desktop, Tablet, Mobile) Top browsers Top client IPs (aggregated) Geographic data. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Form-level insights allow you to evaluate how effectively your forms are converting visitors into leads. This is especially useful for optimizing external and HTML-based forms. - What to fill in: Device type (Desktop, Tablet, Mobile) Top browsers Top client IPs (aggregated) Geographic data: - Fields: Device type (Desktop, Tablet, Mobile), Top browsers, Top client IPs (aggregated), Geographic data:, Country, State, City - Next: Form-level insights allow you to evaluate how effectively your forms are converting visitors into leads. This is especially useful for optimizing external and HTML-based forms. Example values (illustrative, not read from the screenshot): - Country: United States - State: IL - City: Chicago Full procedure: 1. Device type (Desktop, Tablet, Mobile) 2. Top browsers 3. Top client IPs (aggregated) 4. Geographic data: --- ## **Form-Level Analytics** Form-level insights allow you to evaluate how effectively your forms are converting visitors into leads. This is especially useful for optimizing external and HTML-based forms. View per-form data including: - Total Views - Responses - Completion Rate - Includes last updated timestamps for quick auditing ![Form-Level Analytics (image 4 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155070522742/original/Xfrtk78mkjZQjubv5-bxXa0boTrHf3GwDQ.png) **Form-Level Analytics (image 4 of 4)** This screenshot appears in the "Form-Level Analytics" section of "Analytics for External Tracking". The text alongside this image reads: Includes last updated timestamps for quick auditing. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Proper setup ensures accurate data collection and allows the analytics dashboard to function correctly. Without the tracking script installed, analytics data will not be available. - What this covers: Includes last updated timestamps for quick auditing - Fields: Total Views, Responses, Completion Rate, Includes last updated timestamps for quick auditing - Next: Proper setup ensures accurate data collection and allows the analytics dashboard to function correctly. Without the tracking script installed, analytics data will not be available. Full procedure: 1. Total Views 2. Responses 3. Completion Rate --- ## **How To Set Up Analytics for External Tracking** Proper setup ensures accurate data collection and allows the analytics dashboard to function correctly. Without the tracking script installed, analytics data will not be available. ### **Step 1:** Install the External Tracking Script 1. Navigate to Sites > External Tracking in GHL Customer Care 2. Copy the provided tracking script 3. Paste the script into the section of your external website or funnel pages 4. Save and publish your changes ### **Step 2:** Access the Analytics Dashboard 1. Go to Sites > Analytics 2. Click the Analytics dropdown 3. Select External Tracking (visible only when script is connected) **Alternative Access:** - Open the External Tracking modal - Click the Analytics button to be redirected automatically ### **Step 3:** Verify Data Tracking 1. Visit your external site to generate activity 2. Return to the Analytics dashboard 3. Confirm that metrics such as page views and form views are populating --- ## **Frequently Asked Questions** **Q: Why don’t I see the External Tracking option in Analytics?** The option only appears when the tracking script is properly installed and connected. **Q: How long does it take for data to appear?** There may be a slight delay after activity occurs before data is reflected in the dashboard. **Q: What is the difference between Form Views and Responses?** Form Views count how many times a form is seen, while Responses track successful submissions. **Q: How is Completion Rate calculated?** Completion Rate is the percentage of users who submitted the form compared to total form views. **Q: What does Exit Before 30s mean?** It represents users who leave the page within 30 seconds, commonly referred to as bounce rate. **Q: Why is Average Time on Page missing for older data?** This metric started tracking on January 20, 2026, so earlier data is not available. **Q: Can I track multiple domains?** Yes, as long as the tracking script is installed on each domain. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com