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Advanced Filters in Site Analytics

Learn how to use Advanced Filters in Site Analytics in GHL Customer Care to segment Funnel, Website, and Webinar data with nested filters and AND/OR logic.

3 min read703 words7 explained imagesUpdated Tue, 7 Apr at 1:28 PM
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On this page
  1. Key Benefits of Advanced Filters in Site Analytics
  2. Supported Asset Types
  3. Where to Access Advanced Filters
  4. How to Use Advanced Filters in Site Analytics
  5. Frequently Asked Questions
  6. Related Articles

Advanced Filters in Site Analytics helps you narrow analytics data so you can focus on the traffic segments that matter most. You can refine results using filters such as city, state or province, country, page title, browser, device type, source, and medium. This makes it easier to uncover trends, compare audience segments, and make more informed decisions from your analytics dashboard.

TABLE OF CONTENTS

What are Advanced Filters in Site Analytics?

Advanced Filters in Site Analytics helps you refine analytics results across Funnels, Websites, and Webinars by applying one or more conditions to your data. This makes it easier to isolate specific traffic segments, understand how different audiences behave, and review performance without needing to export data for deeper analysis.

Advanced Filters lets you build targeted views of your analytics by selecting filter dimensions and combining them with logic such as AND and OR. You can also create nested filters to group related conditions together when you need more precise segmentation.

For more information on the Site Analytics dashboard, see: How to Use Site and Funnel Analytics in GHL Customer Care

Key Benefits of Advanced Filters in Site Analytics

Advanced Filters gives you more control over how you analyze performance data, so you can move beyond broad totals and uncover insights that are more actionable for your business.

  • Segment Your Data More Precisely: Narrow analytics by attributes such as geography, traffic source, page title, and browser.

  • Analyze Multiple Conditions at Once: Combine filters to review highly specific audience groups and traffic patterns.

  • Use Flexible Filter Logic: Apply AND and OR conditions to build more accurate analytics views.

  • Create Deeper Filter Groupings: Add nested filters when you need to organize related conditions together.

  • Reset or Adjust Filters Easily: Remove individual filters or clear all filters when you want to start over.

Supported Asset Types

You can use Advanced Filters for the following asset types:

  • Funnels
  • Websites
  • Webinars

Where to Access Advanced Filters

Access starts from the main Site Analytics dashboard, where you first choose a supported asset type and then open the filter builder. You can access Advanced Filters by:

  1. Click Sites in the left navigation menu.

  2. Click Analytics in the top navigation bar.

  3. Select a supported asset type (Funnels, Websites, or Webinars).

  4. Click Advanced Filter in the top-right corner of the analytics dashboard.

Where to Access Advanced Filters (image 1 of 7) What this shows Click Sites in the left navigation menu. What this shows Illustrates the "Where to Access Advanced Filters" section of "Advanced Filters in Site Analytics". This screenshot appears in the "Where to Access Advanced Filters" section of "Advanced Filters in Site Analytics". The text alongside this image reads: Click Sites in the left navigation menu. Click Analytics in the top navigation bar. Select a supported asset type (Funnels, Websites, or Webinars). Click Advanced Filter in the top-right corner of the analytics dashboard. Immediately after, the guide continues: Creating filters correctly helps you narrow analytics to the exact audience segment you want to review. To create and apply advanced filters, follow the steps below. Image 1 of 7 What to fill inClick Sites in the left navigation menu. Click Analytics in the top navigation bar. Select a supported asset type (Funnels, Websites, or Webinars). Click Advanced Filter in the top-right corner of the analytics dashboard.
Buttons and menus referenced SitesAnalyticsAdvanced Filter
Next stepCreating filters correctly helps you narrow analytics to the exact audience segment you want to review. To create and apply advanced filters, follow the steps below.
All 4 steps in this procedure
  1. Click Sites in the left navigation menu.
  2. Click Analytics in the top navigation bar.
  3. Select a supported asset type (Funnels, Websites, or Webinars).
  4. Click Advanced Filter in the top-right corner of the analytics dashboard.

How to Use Advanced Filters in Site Analytics

Creating filters correctly helps you narrow analytics to the exact audience segment you want to review. To create and apply advanced filters, follow the steps below.

  1. Click + Add Filter.

    Step 1 of 6: Click + Add Filter What this shows Step 1 of 6: Click + Add Filter. What this shows Shows what to click for step 1 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". This screenshot accompanies step 1 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". At this point in the walkthrough you click + Add Filter. For context, this section explains: Creating filters correctly helps you narrow analytics to the exact audience segment you want to review. To create and apply advanced filters, follow the steps below. The next step is to choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude. Step 1 of 6Image 2 of 7 What to clickClick + Add Filter.
    Buttons and menus referenced + Add FilterAdd FilterAdd Nested FilterANDORApply
    Next stepChoose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.
    All 6 steps in this procedure
    1. Click + Add Filter. this image
    2. Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.
    3. Click Add Filter to add another filter.
    4. Click Add Nested Filter to create a grouped condition set inside your broader filter logic.
    5. Choose AND or OR to define how your filters should work together.
    6. Click Apply to update the analytics dashboard.

  2. Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.

    Step 2 of 6: Choose the filter field you want to use, select the condition (Is or… What this shows Step 2 of 6: Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude. What this shows Shows what to choose for step 2 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". This screenshot accompanies step 2 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". At this point in the walkthrough you choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude. The next step is to click Add Filter to add another filter. Step 2 of 6Image 3 of 7 What to chooseChoose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.
    Buttons and menus referenced + Add FilterAdd FilterAdd Nested FilterANDORApply
    Next stepClick Add Filter to add another filter.
    All 6 steps in this procedure
    1. Click + Add Filter.
    2. Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude. this image
    3. Click Add Filter to add another filter.
    4. Click Add Nested Filter to create a grouped condition set inside your broader filter logic.
    5. Choose AND or OR to define how your filters should work together.
    6. Click Apply to update the analytics dashboard.

  3. Click Add Filter to add another filter.

    Step 3 of 6: Click Add Filter to add another filter What this shows Step 3 of 6: Click Add Filter to add another filter. What this shows Shows what to click for step 3 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". This screenshot accompanies step 3 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". At this point in the walkthrough you click Add Filter to add another filter. For context, this section explains: Creating filters correctly helps you narrow analytics to the exact audience segment you want to review. To create and apply advanced filters, follow the steps below. The next step is to click Add Nested Filter to create a grouped condition set inside your broader filter logic. Step 3 of 6Image 4 of 7 What to clickClick Add Filter to add another filter.
    Buttons and menus referenced Add Filter+ Add FilterAdd Nested FilterANDORApply
    Next stepClick Add Nested Filter to create a grouped condition set inside your broader filter logic.
    All 6 steps in this procedure
    1. Click + Add Filter.
    2. Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.
    3. Click Add Filter to add another filter. this image
    4. Click Add Nested Filter to create a grouped condition set inside your broader filter logic.
    5. Choose AND or OR to define how your filters should work together.
    6. Click Apply to update the analytics dashboard.

  4. Click Add Nested Filter to create a grouped condition set inside your broader filter logic.

    Step 4 of 6: Click Add Nested Filter to create a grouped condition set inside your… What this shows Step 4 of 6: Click Add Nested Filter to create a grouped condition set inside your broader filter logic. What this shows Shows what to click for step 4 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". This screenshot accompanies step 4 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". At this point in the walkthrough you click Add Nested Filter to create a grouped condition set inside your broader filter logic. The next step is to choose AND or OR to define how your filters should work together. Step 4 of 6Image 5 of 7 What to clickClick Add Nested Filter to create a grouped condition set inside your broader filter logic.
    Buttons and menus referenced Add Nested Filter+ Add FilterAdd FilterANDORApply
    Next stepChoose AND or OR to define how your filters should work together.
    All 6 steps in this procedure
    1. Click + Add Filter.
    2. Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.
    3. Click Add Filter to add another filter.
    4. Click Add Nested Filter to create a grouped condition set inside your broader filter logic. this image
    5. Choose AND or OR to define how your filters should work together.
    6. Click Apply to update the analytics dashboard.

  5. Choose AND or OR to define how your filters should work together.

    Step 5 of 6: Choose AND or OR to define how your filters should work together What this shows Step 5 of 6: Choose AND or OR to define how your filters should work together. What this shows Shows what to choose for step 5 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". This screenshot accompanies step 5 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". At this point in the walkthrough you choose AND or OR to define how your filters should work together. The next step is to click Apply to update the analytics dashboard. Step 5 of 6Image 6 of 7 What to chooseChoose AND or OR to define how your filters should work together.
    Buttons and menus referenced ANDOR+ Add FilterAdd FilterAdd Nested FilterApply
    Next stepClick Apply to update the analytics dashboard.
    All 6 steps in this procedure
    1. Click + Add Filter.
    2. Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.
    3. Click Add Filter to add another filter.
    4. Click Add Nested Filter to create a grouped condition set inside your broader filter logic.
    5. Choose AND or OR to define how your filters should work together. this image
    6. Click Apply to update the analytics dashboard.

  6. Click Apply to update the analytics dashboard.

    Step 6 of 6: Click Apply to update the analytics dashboard What this shows Step 6 of 6: Click Apply to update the analytics dashboard. What this shows Shows what to click for step 6 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". This screenshot accompanies step 6 of 6 in the "How to Use Advanced Filters in Site Analytics" section of "Advanced Filters in Site Analytics". At this point in the walkthrough you click Apply to update the analytics dashboard. Step 6 of 6Image 7 of 7 What to clickClick Apply to update the analytics dashboard.
    Buttons and menus referenced Apply+ Add FilterAdd FilterAdd Nested FilterANDOR
    All 6 steps in this procedure
    1. Click + Add Filter.
    2. Choose the filter field you want to use, select the condition (Is or Is not), and then choose one or more values you want to include or exclude.
    3. Click Add Filter to add another filter.
    4. Click Add Nested Filter to create a grouped condition set inside your broader filter logic.
    5. Choose AND or OR to define how your filters should work together.
    6. Click Apply to update the analytics dashboard. this image

Frequently Asked Questions

Q: Do basic filters still apply when Advanced Filters are applied?

Yes. Basic filters such as the selected asset or timeframe still shape the dataset you are viewing. Advanced Filters further narrow those results.

Q: What is the difference between Add Filter and Add Nested Filter?

Add Filter adds another condition to the current level of your filter setup. Add Nested Filter adds more conditions inside a grouped filter so you can control how those conditions work together before combining them with the rest of the logic.

Q: What happens to my Advanced Filters if I refresh the page or leave Site Analytics?

Advanced Filters do not persist after a page refresh or when you leave the analytics page. If you return later, you will need to recreate your Advanced Filters.

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