# Business Profile Settings - General Information > Configure logo, names, email, phone, API domain, website, niche, default currency, and API key for accurate information across your GHL Customer Care sub-account. - Source: https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-general-information - Section: Settings / Business Profile Settings - Reading time: 4 min - Images: 1, each explained below --- General Information covers your brand identity and key account properties. Set your logo, business names, contact email/phone, branded system-generated links (API domain), business website, niche, and API key so downstream features use accurate, on-brand data. To learn more about the Business Profile Settings, including how to navigate to the settings panel, see: [Business Profile Settings Overview](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-155000006223) --- **TABLE OF CONTENTS** - [General Information Settings](#general-information-settings) - [Location ID](#location-id) - [Business Logo](#business-logo) - [Friendly Business Name](#friendly-business-name) - [Legal Business Name](#legal-business-name) - [Business Email](#business-email) - [Business Phone](#business-phone) - [Branded Domain](#branded-domain) - [Business Website](#business-website) - [Business Niche](#business-niche) - [Business Currency](#business-currency) - [API Key](#api-key) - [Update Information Button](#update-information-button) - [Related Articles](#related-articles) --- # **General Information Settings** These fields act as the single source of truth for brand assets and company identifiers used across GHL Customer Care. Complete each entry carefully, matching official records where noted. After updating, save your changes and spot‑check a few assets (e.g., a calendar link, an email template) to confirm the new values appear as expected. ![General Information Settings (image 1 of 1)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052721902/original/rwfEn8KcBuBqCMCJByYkhT6vckUNzMiHcQ.png) **General Information Settings (image 1 of 1)** This screenshot appears in the "General Information Settings" section of "Business Profile Settings - General Information". The text alongside this image reads: These fields act as the single source of truth for brand assets and company identifiers used across GHL Customer Care. Complete each entry carefully, matching official records where noted. After updating, save your changes and spot‑check a few assets (e.g., a calendar link, an email template) to…. Immediately after, the guide continues: When you interact with our support teams, they may request that you provide a location ID where you face a problem. Location ID is a unique ID given to every sub-account in your agency account. This helps us identify your client's account…. - How to confirm: These fields act as the single source of truth for brand assets and company identifiers used across GHL Customer Care. Complete each entry carefully, matching official records where noted. After updating, save your changes and spot‑check a few assets (e.g., a calendar link, an email template) to confirm the new values appear as expected. - Next: When you interact with our support teams, they may request that you provide a location ID where you face a problem. Location ID is a unique ID given to every sub-account in your agency account. This helps us identify your client's account and narrow down our troubleshooting efforts. #### **Location ID** When you interact with our support teams, they may request that you provide a location ID where you face a problem. Location ID is a unique ID given to every sub-account in your agency account. This helps us identify your client's account and narrow down our troubleshooting efforts. #### **Business Logo** Upload the business logo you want to be associated with this sub-account. The logo will represent this specific sub-account when looking at the "Accounts" list in your Agency Dashboard view, and can be used across many features of GHL Customer Care, including invoices and emails, and even as a Custom Field in messaging. **Example:** _{{location.logo\_url}}_ #### **Friendly Business Name** This is the name that will be used for your sub-account (location) when using the Custom Field "Account -> Name" in messaging, workflows, and other areas across the app. **Example:** _{{location.name}}_ #### **Legal Business Name** The legal business name is the name that will be used in any future compliance registration. What you add here should perfectly match the business name as it is displayed on legal business documentation, such as your business license and registration paperwork. #### **Business Email** Enter the email you want to be used for this account when adding the Custom Field "Account -> Email" to messages, emails, workflows, or other areas in the app that allow for Custom Fields. **Example:** _{{location.email}}_ #### **Business Phone** Enter the phone number you want to be used for this account when adding the Custom Field "Account -> Phone" to messages, emails, workflows, or other areas in the app that allow for Custom Fields. **Example**: _{{location.phone}}_ If you want this number to match the number that is used for calling and messaging, you would first need to configure your LC phone number, and then copy/paste your purchased number in the "Business Phone" field. #### **Branded Domain** Each sub-account (location) can create a "branded domain" by connecting to a sub-domain in their hosting provider. This branded domain will be used as the URL address for things like "Trigger Links", "Calendars", "Forms", "Surveys", and more. Below are a few different help articles that will explain the Branded Domain in more detail and how to configure it for your sub-account: - [Domains In GHL Customer Care](https://docs.ghlcustomercare.com/docs/sites/general-setup/how-to-set-up-different-domain-types-in-ghl-customer-care-websites-email-wordpress-more) - [How to Set Up a Whitelabel Domain for the Desktop Web App](https://docs.ghlcustomercare.com/docs/add-ons-and-sales-trainings/whitelabel-desktop-app/how-to-set-up-a-whitelabel-domain-for-the-desktop-web-app) #### **Business Website** Enter the website URL you want to be used for this account when adding the Custom Field "Account -> Website" to messages, emails, workflows, or other areas in the app that allow for Custom Fields. **Example:** _{{location.website}}_ #### **Business Niche** Assign a business niche to your sub-account by choosing from the list in the dropdown. If you target multiple niches, choose the niche that best describes your target market. #### **Business Currency** Choose a default currency for your sub-account. This currency selection will apply automatically across all payment-related pages and flows. If no currency is selected, it will default to the country of the business' physical address. This setting is useful for business doing business in a different country than they are located in. #### **API Key** API keys are used to connect 2 or more software applications together with the intention of sharing information and/or performing and action that requires the approval and validation of the software applications involved. For example, when you create a Zap in Zapier, you are just connecting to the API of different software applications. Zapier just makes this a clean and "pretty" experience for the end user, but underneath all the cool looking software that Zapier provides is just a bunch of API keys connecting to each other depending on how you configure your Zaps. Your sub-account (or location) API Key can be used when connecting to Zapier and other applications that may require an API key to send or receive information to or from any specific sub-account (location). #### **Update Information Button** When you're all finished updating your General Information, make sure to save! --- ## **Related Articles** - [Business Profile Settings](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-155000006223) - [Business Profile Settings - Business Physical Address](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-business-physical-address) - [Business Profile Settings - Business Information](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-business-information) - [Business Profile Settings - Authorized Representative](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-authorized-representative) - [Business Profile Settings - General](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-general)  - [Contact Deduplication Preferences](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/allow-duplicate-contacts-contact-deduplication-preferences) - [Business Profile Settings - Enable / Disable Deprecated Features](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-enable-disable-depreciated-features) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com