# WhatsApp Media Templates

> WhatsApp Media Templates WhatsApp's media templates support enables you to send Images, Videos, Documents, and Location content. This guide shows how to…

- Source: https://docs.ghlcustomercare.com/docs/reselling-products/whatsapp/whatsapp-media-templates
- Section: Reselling Products / WhatsApp
- Reading time: 4 min
- Images: 16, each explained below
- Modified on Tue, 30 Jun at 7:25 AM

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# WhatsApp Media Templates

WhatsApp's media templates support enables you to send Images, Videos, Documents, and Location content. This guide shows how to leverage this feature to enhance communication and improve marketing efforts.

Table of Contents

[What are WhatsApp Media Templates?](#what-is) [WhatsApp Media Template Use Cases](#usecases) [How to Create a WhatsApp Media Template](#create) [How to Create a Location WhatsApp Template](#location) [Send Media Templates from Bulk Action](#bulk) [Send Media Templates from Workflows](#workflows) [Send Media Templates from the Conversation Page](#conversation) [Media Limits](#limits) [Frequently Asked Questions](#faq)

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What are WhatsApp Media Templates?

WhatsApp Media templates allow users to send rich media content, such as Images, Videos, Documents, and Location data, to their contacts or customers. This feature expands the possibilities of communication on WhatsApp, enabling businesses to create more engaging and visually appealing messages.

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WhatsApp Media Template Use Cases

Elevate your WhatsApp marketing campaigns to the next level with media templates:

►**Product Launches:** Showcase new products with images and attention-grabbing videos.

►**Promotions and Offers:** Share discount codes or special offers accompanied by eye-catching visuals.

►**Event Announcements:** Promote events with location sharing and engaging imagery.

►**Customer Service:** Provide helpful tutorials or guides in document format.

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How to Create a WhatsApp Media Template

1

Go to Settings > WhatsApp > Templates > Create Template

![WhatsApp Media Templates (image 1 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025237169/original/CijuA5Ux_0BnU1Nrj5gh-e62i_X1ZHxUjQ.png)

**WhatsApp Media Templates (image 1 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching…. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google….
- What to fill in: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals. ► Event Announcements: Promote events with location sharing and engaging imagery. ► Customer Service: Provide helpful tutorials or guides in document format.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

2

Add template name, category and language > Show header and click on the Media > Upload Media

![WhatsApp Media Templates (image 2 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025237423/original/Fc1WILQS2I7KVbmPiTuv03mgH9DQJbyGVw.png)

**WhatsApp Media Templates (image 2 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching…. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google….
- What to fill in: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals. ► Event Announcements: Promote events with location sharing and engaging imagery. ► Customer Service: Provide helpful tutorials or guides in document format.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

3

Press Create > Template will be sent for approval to Meta

![WhatsApp Media Templates (image 3 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025237581/original/viICB0j-AIQVIaVcuZCaqp3xS6lvkTFTKw.png)

**WhatsApp Media Templates (image 3 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching…. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google….
- What to fill in: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals. ► Event Announcements: Promote events with location sharing and engaging imagery. ► Customer Service: Provide helpful tutorials or guides in document format.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

Check out the guide on [WhatsApp template statuses and best practices](#).

---

How to Create a Location WhatsApp Template

1

Go to Settings > WhatsApp > Templates > Create Template

![WhatsApp Media Templates (image 4 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025237169/original/CijuA5Ux_0BnU1Nrj5gh-e62i_X1ZHxUjQ.png)

**WhatsApp Media Templates (image 4 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show….

- Path: Settings > WhatsApp > Templates > Create Template
- What to click: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template statuses and best practices.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

2

Select Location > Add the Location Latitude and Longitude > Add Location Name and Address

![WhatsApp Media Templates (image 5 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025357835/original/fJ9DeOFC5SpbdLUGLojy753XxdclmLmxVQ.png)

**WhatsApp Media Templates (image 5 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show….

- Path: Settings > WhatsApp > Templates > Create Template
- What to click: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template statuses and best practices.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the [detailed article here](https://support.google.com/maps/answer/18539?hl=en&co=GENIE.Platform%3DDesktop).

![WhatsApp Media Templates (image 6 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025357928/original/r3hyUUixnEHIswO2PmoOQPysqCEaYNP6kw.png)

**WhatsApp Media Templates (image 6 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show….

- Path: Settings > WhatsApp > Templates > Create Template
- What to click: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template statuses and best practices.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

---

Send WhatsApp Media Templates from Bulk Action

1

Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message

![WhatsApp Media Templates (image 7 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025237996/original/POcC4G2Axs2WSgFglEyfEQcRCcpA9tJgqg.png)

**WhatsApp Media Templates (image 7 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the….

- Path: Settings > WhatsApp > Templates > Create Template
- What to choose: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

2

Select all Contacts > Click on WhatsApp icon > Select template > Add action name

![WhatsApp Media Templates (image 8 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025285340/original/hRh15nKutjoHCwCrlo6ESGUqZM6yiJcXWw.png)

**WhatsApp Media Templates (image 8 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the….

- Path: Settings > WhatsApp > Templates > Create Template
- What to choose: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

3

Select Show Stats > Click on Processed > View Bulk Action Statistics

![WhatsApp Media Templates (image 9 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025287528/original/PxY-nT91cfGzaHO9pr7wjev7-2CTe8LMjw.png)

**WhatsApp Media Templates (image 9 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the….

- Path: Settings > WhatsApp > Templates > Create Template
- What to choose: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

---

Send WhatsApp Media Templates from Workflows

1

Go to Automations > Create Workflow > Start from Scratch > Select Trigger

![WhatsApp Media Templates (image 10 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025287890/original/1N3LfnTtW9sp1FTUm852Lv5E92gZ56T6cg.png)

**WhatsApp Media Templates (image 10 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics. The navigation path used here is Contacts > Select. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send….

- Path: Contacts > Select
- What to choose: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files. Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

2

Select WhatsApp action

![WhatsApp Media Templates (image 11 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025287985/original/eKc8ZUh4cKVc1mxFxvJmJaLTsfOos38OLw.png)

**WhatsApp Media Templates (image 11 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics. The navigation path used here is Contacts > Select. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send….

- Path: Contacts > Select
- What to choose: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files. Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

3

Select WhatsApp Template > Save Action > Save workflow

![WhatsApp Media Templates (image 12 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025288160/original/iHjxbz4XLwtkXhUd6NEvaQFmwm4_gFPpXw.png)

**WhatsApp Media Templates (image 12 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics. The navigation path used here is Contacts > Select. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send….

- Path: Contacts > Select
- What to choose: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files. Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.

---

Send WhatsApp Media Templates from the Conversation Page

1

Go to Conversations > Select the contact you wish to send a WhatsApp media template to

![WhatsApp Media Templates (image 13 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025291772/original/L5sNW5bjZSCOjKLOaMg1WRL4jNuhFtCdAQ.png)

**WhatsApp Media Templates (image 13 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

- Path: Automations > Create Workflow > Start
- What to choose: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

2

Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send

![WhatsApp Media Templates (image 14 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025292153/original/e51fQOCm-J97ged4u_5muGGePMSDHnhM9w.png)

**WhatsApp Media Templates (image 14 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

- Path: Automations > Create Workflow > Start
- What to choose: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files.

![WhatsApp Media Templates (image 15 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025292306/original/cSdHIsHbjHZkZGwxVyh6ImrR9zgj-YXTcg.png)

**WhatsApp Media Templates (image 15 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

- Path: Automations > Create Workflow > Start
- What to choose: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.

![WhatsApp Media Templates (image 16 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155025293392/original/d_WPOiZY-Ok_HVnUumuE-ArnXkMHY3S7Ow.png)

**WhatsApp Media Templates (image 16 of 16)**

This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

- Path: Automations > Create Workflow > Start
- What to choose: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
- Fields: Document: application/pdf, 100MB, Video: video/mp4, 16MB, Missing or incorrect variable formatting, Content violating WhatsApp's Business or Commerce policies, Abusive or threatening language, Duplicating an existing template
- Next: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.

Full procedure:

1. Document: application/pdf, 100MB
2. Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
3. Video: video/mp4, 16MB

---

Media Limits

Document

`application/pdf`

100MB

Image

`image/jpeg`, `image/png`  
Images must be 8-bit, RGB or RGBA

5MB

Video

`video/mp4`

16MB

If a user tries to upload a media file which exceeds the size limit, an error will be shown.

---

Frequently Asked Questions

Q: What are the media limits for WhatsApp Media Templates?

Supported types and size limits:

-   **Document:** application/pdf, 100MB
-   **Image:** image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
-   **Video:** video/mp4, 16MB

Users will receive an error if they try to upload a media file exceeding the size limit. For example, if a user attempts to add a video file in an Image template, they will receive an error message.

Q: What are WhatsApp Media Templates?

They are pre-approved message formats that allow you to include images, videos, documents, or location information within WhatsApp messages. They help streamline communication with customers, especially for marketing, support, or authentication purposes.

Q: What happens if I try to use media that doesn't fit the guidelines?

You'll likely encounter an error message, and your template may not be sent. Ensure your media adheres to [WhatsApp's Template Guidelines](https://developers.facebook.com/docs/whatsapp/message-templates/guidelines/).

Q: Do I need approval before using WhatsApp message templates?

Yes, all templates must go through an approval process with WhatsApp (Meta) to ensure they meet specific guidelines.

Q: What factors can lead to a template being rejected?

Common reasons for rejection include:

-   Missing or incorrect variable formatting
-   Content violating [WhatsApp's Business or Commerce policies](https://developers.facebook.com/docs/whatsapp/overview/policy-enforcement/violations/)
-   Sensitive information requests (e.g., full payment card numbers)
-   Abusive or threatening language
-   Duplicating an existing template

Q: What does it mean if my template is 'Paused'?

A paused template means it received negative customer feedback or low engagement. You cannot send a paused template until its status changes back to 'Active'.

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com