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With Reviews AI Agents, you can create personalized AI personalities that automatically respond to reviews based on tone, sentiment, and style preferences. This guide will walk you through setting up your AI Agents, assigning them smartly, customizing their behavior, and ensuring brand consistency across all your customer interactions.
Go to the Reputation Management module inside your account.
Click on Settings.
Navigate to the Reviews AI tab.
Here you will find the section to create and manage your AI Agents.
Step 1: Access the Reviews AI Settings (image 1 of 4)What this shows Go to the Reputation Management module inside your account.What this showsIllustrates the "Step 1: Access the Reviews AI Settings" section of "Getting Started with Reviews AI Agents".This screenshot appears in the "Step 1: Access the Reviews AI Settings" section of "Getting Started with Reviews AI Agents". The text alongside this image reads: Go to the Reputation Management module inside your account. Click on Settings. Navigate to the Reviews AI tab. Here you will find the section to create and manage your AI Agents. Immediately after, the guide continues: Click Create Agent. You can either create from scratch by setting tone, style, and traits manually or use a ready-made template Available settings include.Image 1 of 4Where to goGo to the Reputation Management module inside your account. Click on Settings. Navigate to the Reviews AI tab. Here you will find the section to create and manage your AI Agents.
Buttons and menus referencedReputation ManagementSettingsReviews AI
Next stepClick Create Agent. You can either create from scratch by setting tone, style, and traits manually or use a ready-made template Available settings include:All 4 steps in this procedure
Go to the Reputation Management module inside your account.
Click on Settings.
Navigate to the Reviews AI tab.
Here you will find the section to create and manage your AI Agents.
Step 2: Create or Select an AI Agent
Click Create Agent.
You can either create from scratch by setting tone, style, and traits manually or use a ready-made template
Available settings include:
Agent Name - Keep a friendly name to your agent. Helps you track performance/ review quality.
Tone - Friendly, Professional, Empathetic, etc.
Prompt - Give a concise prompt to your Agent
Step 2: Create or Select an AI Agent (image 2 of 4)What this shows Click Create Agent.What this showsIllustrates the "Step 2: Create or Select an AI Agent" section of "Getting Started with Reviews AI Agents".This screenshot appears in the "Step 2: Create or Select an AI Agent" section of "Getting Started with Reviews AI Agents". The text alongside this image reads: Click Create Agent. You can either create from scratch by setting tone, style, and traits manually or use a ready-made template Available settings include. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: You can quickly enable all pre-built AI Agents by selecting "Create Starter Agents", allowing you to start using templated personalities without building them individually.Image 2 of 4What to clickClick Create Agent. You can either create from scratch by setting tone, style, and traits manually or use a ready-made template Available settings include:
Fields in this part of the guideAvailable settings include:Prompt - Give a concise prompt to your Agent
Buttons and menus referencedCreate Agentcreate from scratchuse a ready-made templateAgent NameTonePrompt"Create Starter Agents"
Next stepYou can quickly enable all pre-built AI Agents by selecting "Create Starter Agents", allowing you to start using templated personalities without building them individually.All 3 steps in this procedure
Click Create Agent.
You can either create from scratch by setting tone, style, and traits manually or use a ready-made template
Available settings include:
You can quickly enable all pre-built AI Agents by selecting "Create Starter Agents", allowing you to start using templated personalities without building them individually.
Step 3: Set Assignment Rules for AI Agents
Assign AI Agents based on Review Sentiment (Positive, Neutral, Negative).
Enable Round Robin Assignment if you want different agents to rotate automatically for variety.
Step 4: Configure Language Detection
AI automatically detects the review’s language.
Set a Fallback Language in case the review language cannot be detected.
Step 5: Select Google Business Pages (Optional)
Assign AI Agents to specific Google Business Pages.
Useful for managing responses across multiple brands or locations
Step 5: Select Google Business Pages (Optional) (image 3 of 4)What this shows Assign AI Agents to specific Google Business Pages.What this showsIllustrates the "Step 5: Select Google Business Pages (Optional)" section of "Getting Started with Reviews AI Agents".This screenshot appears in the "Step 5: Select Google Business Pages (Optional)" section of "Getting Started with Reviews AI Agents". The text alongside this image reads: Assign AI Agents to specific Google Business Pages. Useful for managing responses across multiple brands or locations. Immediately after, the guide continues: You can Edit, Clone, or Delete AI Agents anytime. Preview AI-generated responses before publishing. Easily view which Agent crafted each review reply inside the Reputation Management view.Image 3 of 4What this coversAssign AI Agents to specific Google Business Pages. Useful for managing responses across multiple brands or locations
Buttons and menus referencedGoogle Business Pages
Next stepYou can Edit, Clone, or Delete AI Agents anytime. Preview AI-generated responses before publishing. Easily view which Agent crafted each review reply inside the Reputation Management view.All 2 steps in this procedure
Assign AI Agents to specific Google Business Pages.
Useful for managing responses across multiple brands or locations
Step 6: Manage and Test AI Agents
You can Edit, Clone, or Delete AI Agents anytime.
Preview AI-generated responses before publishing.
Easily view which Agent crafted each review reply inside the Reputation Management view.
Step 6: Manage and Test AI Agents (image 4 of 4)What this shows You can Edit, Clone, or Delete AI Agents anytime.What this showsIllustrates the "Step 6: Manage and Test AI Agents" section of "Getting Started with Reviews AI Agents".This screenshot appears in the "Step 6: Manage and Test AI Agents" section of "Getting Started with Reviews AI Agents". The text alongside this image reads: You can Edit, Clone, or Delete AI Agents anytime. Preview AI-generated responses before publishing. Easily view which Agent crafted each review reply inside the Reputation Management view. Immediately after, the guide continues: Set clear tone and style to match your brand voice. Differentiate sentiment handling for positive, neutral, and negative reviews. Keep response instructions simple and specific. Personalize responses with business names or locations if….Image 4 of 4What this coversYou can Edit, Clone, or Delete AI Agents anytime. Preview AI-generated responses before publishing. Easily view which Agent crafted each review reply inside the Reputation Management view.
Buttons and menus referencedEditCloneDelete
Next stepSet clear tone and style to match your brand voice. Differentiate sentiment handling for positive, neutral, and negative reviews. Keep response instructions simple and specific. Personalize responses with business names or locations if applicable. Preview responses regularly to ensure tone and content match expectations.All 3 steps in this procedure
You can Edit, Clone, or Delete AI Agents anytime.
Preview AI-generated responses before publishing.
Easily view which Agent crafted each review reply inside the Reputation Management view.
Best Practices for Using Reviews AI Agents
Set clear tone and style to match your brand voice.
Differentiate sentiment handling for positive, neutral, and negative reviews.
Keep response instructions simple and specific.
Personalize responses with business names or locations if applicable.
Preview responses regularly to ensure tone and content match expectations.
You’re now ready to create and manage your Reviews AI Agents for more personalized, consistent, and automated review responses.
Note: Reviews AI Agents are available based on user permissions. If you don’t see options to create or edit agents, ask an admin to enable the Manage Reviews AI Agents permission for your role.